8/8/2019 Ford Fiesta Global Success

1/2

Ford Fiesta Global Success

09/2010 for more information, go to WWW.media.ford.com

th h 100 u/u k

wh w fs s sl. thy lu:

Austria Belgium Czech

rpubl

Denmark Finland France Germany Great Britain

Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania

Russia Slovenia Spain Sweden Switzerland Turkey Ukraine

Europe

Algeria Australia China India (2011) Indonesia Israel Kuwait

Malaysia Morocco New Zealand Philippines Saudi Arabia South Africa Taiwan

Thailand Tunisia United Arab

es Vietnam

(2011)

Asia Pacifc, Arica and Middle East

Americas

Fiesta Markets

Cologne,GermanyJuly 2008

Valencia,SpainJanuary 2009

Nanjing,ChinaJanuary 2009

Rayong,ThailandJune 2010

Cuautitlan,MexicoMay 2010

Fiesta Assembly Plants

Ford expects new Fiesta sales to eclipse 1 million in October 2010

and targets 1.6 million annual sales o Fiesta platorm vehicles

Argentina Brazil Canada

Caribbean

Chile

Mexico United State Central America

8/8/2019 Ford Fiesta Global Success

2/2

Ford Fiesta

Global Success

09/2010 for more information, go to WWW.media.ford.com

Esquire Magazine Compact Car of the Year

KBB names Fiesta one of the coolest new cars under $18,000 Best Compact Notch Top Auto Esporte Magazine

Car of the Year 2010 Automotive journalists of Bosniaand Herzegovina

New Zealands Car of the Year New Zealand MotoringWriters Guild

Best Small Car of 2010 Sina.com

Trendy Car Award Star (Xinghui)

Family Car of the Year Vlaamse Automobilisten Bond

2010 Romanian Car of the Year

2009 Car of the Year The Sun Motors 2009 Croatian Car of the Year Croatian Car Association

2009 Hellenic Car of the Year Journalists from Autobild, Drive,Autocar

Womans Car 2009 Hachette Filipacchi Editorial Group

2008 Scottish Car of the Year Association of ScottishMotoring Writers

Best of the 2008 Geneva Show Most Signicant

Top Gear, Car, Car and Driver 4 Wheels ws

Key Fiesta Awards

New Fiesta attracting younger, more afuent and

better-educated buyers

Consumer Profle

Trim and FeatureLevel

Most Popular

HighSeries

MidSeries

LowSeries

Bodystyle Color

Europe

42% 54% 4%Five-Door

Hatch (75%)PantherBlack

China28% 67% 5%

Five-DoorHatch (70%)

PassionOrange

Thailand 65% 17% 18%

Australia49% 30% 21%

Five-DoorHatch (92%)

South

Arica 38% 60% 2%Five-Door

Hatch (95%)

UnitedStates 39% 54% 7%

Five-DoorHatch (62%)

LimeSqueeze

Fiesta Specifcation Levels

Fiesta attracts consumers desiring high levelso technology and eatures

United StatesNew Fiesta Current Focus

Age 16 35 29% 24%

36 55 41% 39%56+ 30% 37%

Average Age 46 years 50 yearsConquest Rate 57% 51%

Asia Pacifc and AricaNew Fiesta Current Focus

Average Agech 30 33South Africa 33 36

Prior FiestaAverage Age

ausl 40 45

Europe New Fiesta Prior Fiesta

AgeUp to 29 22% 17%30 59 53% 53%60+ 25% 30%Average 46 years 49 years

IncomeHigh 14% 9%mu 27% 27%Lw 59% 64%

EducationHigh 57% 45%Medium 28% 34%Lw 15% 21%

Conquest Rate 45% 39%