Force.com: A Walk on the Enterprise Side

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Pat Patterson Principal Developer Evangelist @metadaddy Force.com A Walk on the Enterprise Side

description

You don't have to wear a suit to write enterprise apps! Force.com is the leading cloud platform for social and mobile enterprise apps, with a community of hundreds of thousands of developers building scalable, secure web and mobile applications, from quick customizations of existing Salesforce functions to major Enterprise Resource Planning systems. This session explains why you should take a look at Force.com, and gives you everything you need to leverage your existing web and mobile dev skills to get started building enterprise apps in the cloud.

Transcript of Force.com: A Walk on the Enterprise Side

Page 1: Force.com: A Walk on the Enterprise Side

Pat PattersonPrincipal Developer Evangelist@metadaddy

Force.comA Walk on the Enterprise Side

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Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

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Agenda

What is Force.com?

Three kinds of appsNative Force.com

Connected Web App

Connected Mobile App

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Customers, Partners, and Employees Are Demanding a New Generation of Apps. Now.

456 Million Tablets at Work

782 Million Smartphones at Work

2009 2010 2011 20122013(E) 2014(E)

2015(E) 2016(E)

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“80% of new commercial enterprise apps will be deployed on cloud platforms in 2012”

IDC Predictions 2012: Competing for 2020

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Chatter

Force.comHeroku Site.com

Database.com

Salesforce Touch Platform

AppExc

hang

e

Sale

sforc

e Id

enti

ty

Your Apps Our Apps Any Apps

The Salesforce Platform

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800,000 developers

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25 Billion transactions last month

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2.5x increase in demand for Force.com developers

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Force.com

Data-driven business apps

Declarative app builder

Programmatic interface

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Declarative? What does that even mean?

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An hour or two later…

Simple schema

Data entry

Public web site

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Integration? REST, SOAP, OAuth – we have it covered

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Create a Public API

Public or Private Endpoint

REST or SOAP

Web Services Methods

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Another few minutes…

Force.com REST API

Authenticated Access

Eclipse Plugins

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Mobile? Native, HTML5, hybrid – have it your way

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A few minutes more…

Salesforce Mobile SDK

Native/Hybrid/HTML5

OAuth Framework

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Conclusion

Try the Force.com Workbook

Install the Heroku Plugin for Eclipse

Investigate the Salesforce Mobile SDK

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Resources

developer.force.com

@forcedotcom#askforce

salesforce.stackexchange.com

slideshare.net/metadaddy

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Pat PattersonPrincipal Developer Evangelist@metadaddy

Thank you!