Force Field Analysis
13
Strategic Lens is concept of looking at strategy from different angles It help managers to avoid strategic distortion, Johnson, Scholes, & Whittington (2008), Having multi-perspective provides fuller picture.
Transcript of Force Field Analysis
Strategic Lens is concept of looking at strategy from different angles
It help managers to avoid strategic distortion, Johnson, Scholes, & Whittington (2008),
Having multi-perspective provides fuller picture.
Strategy as Design Strategy as Idea Strategy as Experience Strategy as Discourse
According to Johnson & Scholes (2002 p. 41), “the design lens views strategy development as the deliberate positioning of the organization through a rational, analytic, structured and directive process”
It assumes managers are rational. Rational decisions must optimize
resource utilization
Johnson & Scholes (2002), “The experience lens views strategy development as the outcome of individual and collective experience of individuals and the taken-for-granted assumptions”.
Varieties of Ideas are included before making decision.
It ensures inclusiveness of all employees and reflection of their feelings.
But Scholars, such as Levitt (1960), recommended that ideas should be collected from heterogeneous industries
Discourse is a resource of managers. By using it, managers can have influence, power and legitimacy of their decisions
Strategy
Design
Idea
Experience
strategy
Dis
cou
rse
Strategy
Strategy
Experience
strategy
Strategy
Every year, there was
great profit in selling
firecrackers, and the
stock was short, so
lets keep more stock
of firecrackers so as to
meet demand in
festival
Asking all individuals about their idea about this proposal (stock)
Idea Lens
Discourse
Des
ign
Lens
Make rational & analytical decision that optimizes resource usage
Use of language as a means of power, influence, legitimacy
CEO’s Support
Productivity
Poor Communication
Fear of Failure
Fear of Commitment
Financial Support
Sound Human Res.
Market requirement
Status
Quo
Driving Forces
GOAL
TO
ACHIEVE
Fear of change
Expensive in short term
Restraining Forces
Sum of Driving force
Sum of restraining
force
Commitment
Source : http://images.google.co.uk/imgres
Source : http://images.google.co.uk/imgres
Source : http://images.google.co.uk/imgres
Source : http://images.google.co.uk/imgres
CEO’s Support
Productivity
Poor Communication
Fear of Failure
Expensive to put in.
Financial Support
Sound Human Res.
Market requirement
Driving Forces
Expensive in short term
Restraining Forces
Sum of Driving
force =26
Sum of restraining force =16
Commitment
Organization wants to Introduce Computer for Data Entry System, this needs all employees learn computer
Change Proposal
Long term benefit
Up to date information
Acceptance by few
Scores scores
5
3
5
5
3
3
4
5
4
5
Job Assurance
Assurance of benefit
Fear of losing power
Fear of Redundancy
Expensive to put in.
Financial Support
Sound Human Res.
All finance Computerization
Driving Forces
Expensive in short term
Restraining Forces
Sum of Driving
force =26
Sum of restraining force =18
Commitment
Organization wants to Introduce Computer for Data Entry System, this needs all employees learn computer
Change Proposal
Long term benefit
Up to date information
Better customer service
Scores scores
5
4
4
5
3
5
4
5
4
5
Strategic Lens enable managers to adopt multi perspective, avoiding strategic distortion.
Force field analysis helps managers to introduce planned change by understanding the severity of each forces. Managers can use arrays of other models for change, such as Lewin’s Change model and Appreciative Inquiry to win consent of employees.
