Forbidden fruit

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Forbidden Fruit

description

Latex-kondomien maatuminen kestää liki 100 vuotta. Uudet elastiinista valmistetut vihreät kondomit maatuvat kuudessa kuukaudessa. Myös niiden pakkaukset ovat biohajoavia.

Transcript of Forbidden fruit

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Forbidden Fruit

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Latex decomposition: 50-100 years Latex allergies

(FDA favors latex alternatives)

Production process: rainforests, herbicides & other additives

Degradability and allergy challenges

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Our inspiration

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Elastin-based biodegradable condom

The first and only environmentally friendly condom

Natural proteinDecomposes in 6 monthsNo allergiesNon toxic

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Packaging-biodegradable

Multilayer PLACellulose

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Global condom & green markets

Condoms valued at $6 billion (2015)50% increase in 5 years

European organic market €23 billion (2012)1-3% of total consumer market

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100 million people

Western markets, ages 15-35

Organic lifestyle

Outdoor & Recreation

Festivals

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Customer validationLifestyle

OrganicOutdoor

On occasionFestivals and sports

events

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Retailer validation“Could work, although our customers are not actively seeking these”

“Why don’t we have these on the shelf already?”

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Pricing and scaling

Retail price 9€ for a 5-pack

Revenues 1M-1.4M €

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AlliancesEvents: NGOs & media

Sexual and environmental health: hospitals & schools

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Our Roadmap

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Our goals in 5 yearsLeading condom brand on the Outdoor & Recreation market

Organic & LOHAS Lifestyle

High visibility on summer festivals

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Our mission

Innovation for pleasure, health and

sustainability

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Needs:Research groupInvestors

Facebook: Forbidden Fruit

email: [email protected]