For the sake of cinema - Rethinking Digital Cinema
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For the sake of cinema We demand more of the films we watch
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Transcript of For the sake of cinema - Rethinking Digital Cinema
For the sake of cinemaWe demand more of the films we watch
What is Perceptive Media?
http://www.flickr.com/photos/ericmay/4800495049
“Internet technologies and sensibility to create something
akin to a personal theatre experience in your living room...”
What?
Storytelling timeline
http://www.flickr.com/photos/feuilllu/302001867/
Engaging, participatory, immersive..
http://www.flickr.com/photos/smcgee/234278571
Storytelling not as a solid narrative
https://www.flickr.com/photos/nickpiggott/5212959770
The pieces make the narrative
https://www.flickr.com/photos/halfbeak/5541818517
Affected by context, location, time...
https://www.flickr.com/photos/haaijk/14196995087
Narrative on Rails
http://www.flickr.com/photos/ag2r/4437697015
Where?
Perceptive Media “Breaking Out”
Responsive Radio
Perceptive drama
Explainer
Scalable experiences (50000+)
Unlimited variations not versions
http://www.imdb.com/title/tt0816692/ Interstellar – © 2014 – Paramount Pictures
Contextual will define the future
http://www.imdb.com/title/tt2096673// Inside Out – © 2015 - Disney
Why?
The emphatic factor
https://www.flickr.com/photos/dollarside/5026135055
Narratives which are experiences
http://www.imdb.com/title/tt0259711/ Vanilla Sky – © 2001 – Paramount Pictures
Human attention is a scarce commodity
https://www.flickr.com/photos/dani_vazquez/12644326014
TV as wallpaper
http://www.flickr.com/photos/chrisbartow/5835428673/
The Attention Economy
http://www.themoviedb.org/account/LaTropa64 - Quote from New Line Cinema’s “Se7en”
“Wanting people to listen, you can’t just tap them on the shoulder any-more. You have to hit them with a sledgehammer, and then you’ll notice you’ve got their strict attention” - John Doe
Just a tickle will do
http://www.flickr.com/photos/d_lee/2394548742
Highly relevant
http://www.imdb.com/title/tt0114369/ Se7en – © 1995 - New Line Cinema
Media has far more potential
We are the narrative
https://www.flickr.com/photos/ifraud/2795281745
Storytelling always was/is participatory
