..for the restaurant business by dan fletcher and james wright facebook is a multi- purpose social media site. connect with family, friends. social / commercial applications able to reach the broadest audience locally or globally Building your restaurants facebook site quick and convenient low or no cost information can be added / updated with considerable ease same procedure essentially as a social page content take reservations post present wait situation leave feedback about food/ service promotions check-in deals post daily specials distinguish from your competitors by constructing and conveying your restaurants unique personality accessibility real-time customer feedback build network of friends great instant advertising source examples examples.. advantages ! free build a sizeable network engage customers on a more personal than traditional advertising receive feedback and customize promotions in real-time by gauging customer demands promote customer loyalty by establishing relationships as opposed to associations questions