M E D I A K I T 2 0 1 8

FOR THE LOVE OF NZ FOOD

No other food media platform understands New Zealand food and the people who grow it, cook it and produce it like Cuisine. Last year we turned 30, that’s 3 decades as New Zealand’s most respected authority on food and drink. Our recipes are trusted by an audience of over 273,000 because they are delicious and they always work. There is no doubt that New Zealand’s food and drink culture is �ourishing. Cuisine leads this passionate conversation and takes responsibility for building a global awareness of the 3 crucial NZ ingredients - passionate people, beautiful food and drink, and creative innovation. For the love of food. Kelli Brett, Editor.

ISSUE ON-SALE DATE BOOKING DEADLINE DEADLINE FOR CHANGES& NEW AD DESIGN

FINAL PROOF & FINISHED FILE DEADLINE

JULY 18 # 189 11 Jun 18 7 May 18 8 May 18 11 May 18SEPTEMBER 18 # 190 13 Aug 18 9 July 18 10 July 18 13 July 18NOVEMBER 18 # 191 29 Oct 18 24 Sept 18 25 Sept 18 28 Sept 18

JANUARY 19 # 192 17 Dec 18 12 Nov 18 13 Nov 18 16 Nov 18

MARCH 19 #193 18 Feb 19 14 Jan 19 15 Jan 19 18 Jan 19MAY 19 #194 15 April 19 11 Mar 19 12 Mar 19 15 Mar 19JULY 19 # 195 10 June 19 6 May 19 7 May 19 10 May 19SEPTEMBER 19 # 196 12 Aug 19 8 Juyl 19 9 July 19 12 July 19NOVEMBER 19 # 197 21 Oct 19 16 Sept 19 17 Sept 19 20 Sept 19JANUARY 20 #198 16 Dec 19 11 Nov 19 12 Nov 19 15 Nov 19

No other food media platform understands New Zealand food and the people who grow it, cook it and produce it like Cuisine. Last year we turned 30, that’s 3 decades as New Zealand’s most respected authority on food and drink. Our recipes are trusted by an audience of over 273,000 because they are delicious and they always work. There is no doubt that New Zealand’s food and drink culture is �ourishing. Cuisine leads this passionate conversation and takes responsibility for building a global awareness of the 3 crucial NZ ingredients - passionate people, beautiful food and drink, and creative innovation. For the love of food. Kelli Brett, Editor.

ISSUE ON-SALE DATE BOOKING DEADLINE DEADLINE FOR CHANGES& NEW AD DESIGN

FINAL PROOF & FINISHEDFILE DEADLINE

JULY 18 # 189 11 Jun 18 7 May 18 8 May 18 11 May 18SEPTEMBER 18 # 190 13 Aug 18 9 July 18 10 July 18 13 July 18NOVEMBER 18 # 191 29 Oct 18 24 Sept 18 25 Sept 18 28 Sept 18

JANUARY 19 # 192 17 Dec 18 12 Nov 18 13 Nov 18 16 Nov 18

MARCH 19 #193 18 Feb 19 14 Jan 19 15 Jan 19 18 Jan 19MAY 19 #194 15 April 19 11 Mar 19 12 Mar 19 15 Mar 19JULY 19 # 195 10 June 19 6 May 19 7 May 19 10 May 19SEPTEMBER 19 # 196 12 Aug 19 8 Juyl 19 9 July 19 12 July 19NOVEMBER 19 # 197 21 Oct 19 16 Sept 19 17 Sept 19 20 Sept 19JANUARY 20 #198 16 Dec 19 11 Nov 19 12 Nov 19 15 Nov 19

Slick & Sassy Media Ltd became the proud owners of New Zealand’s most respected and trusted food brand in December 2017. Owners Kelli Brett (Editor) and Vanessa Stranan (Commercial Director) are thrilled to be the new custodians of such an iconic New Zealand brand and are excited at what lies ahead.

Cuisine recipes are trusted by an audience of over 256,000 because they are delicious and they work. Cuisine takes responsibility for building a global awareness of three crucial NZ ingredients – passionate people, beautiful food and drink and creative innovation.

Our people, our stories, our food.

Source - Nielsen CMA fused Q217-Q118

READERSHIP256,000 (highest read premium NZ food title)

FREQUENCYBi-monthly 35% Male

65% Female

READER

MAIN HOUSEHOLD SHOPPER56% (15+)

61% home owners62% live in NZ Metro areas84% dine out80% cooked a meal from Cuisine67% enjoy wine74% intend to travel in the next 12 months80% own a motor vehicle

CONSUMER INSIGHTS

KEY DEMOGRAPHICS

AVERAGE ANNUAL HOUSEHOLD INCOME$125k pa

$

FOR THE LOVE OF NZ FOOD

Magazines can be inserted with client catalogues, brochures, samples, custom printed inserts and gatefolds. This is a cost e�ective solution for advertisers to get further information about their brand/product into the hands of our highly engaged audiences.

• We can provide media insertion cost quotes to target our full print run, subscribers only or by region.

• Inserts can be bound or loose.

• Speci�c quantities change by issue, depending upon events, subscription drives and retail promotions.

• A quote will be provided based on insert type, page count, weight and quantity.

• Inserts delivery address: Webstar, 114 Swanson Road, Henderson.

For speci�c insert speci�cations please contact: Lee-Anne Mitcheson lee-anne@cuisine.co.nz or 021 579 265

Vanessa Stranan vanessa@cuisine.co.nz or 021 500 443

INSERTS, GATEFOLD & SAMPLING

ADVERTISING DATESISSUE # ISSUE DATE ON-SALE DATE CANCELLATION

DATEAD BOOKING

DEADLINEAD MATERIAL

DUEINSERTS TO

WEBSTAR

#189 Jul 18 11 Jun 18 2 May 18 9 May 18 14 May 18 22 May 18

#190 Sep 18 13 Aug 18 4 Jul 18 11 Jul 18 16 Jul 18 24 Jul 18

#191 Nov 18 29 Oct 18 14 Sep 18 26 Sep 18 1 Oct 18 9 Oct 18

#192 Jan 19 17 Dec 18 8 Nov 18 15 Nov 18 20 Nov 18 27 Nov 18

#193 Mar 19 18 Feb 19 10 Jan 19 17 Jan 19 22 Jan 19 29 Jan 19

#194 May 19 15 Apr 19 7 Mar 19 14 Mar 19 19 Mar 19 26 Mar 19

#195 Jul 19 10 Jun 19 2 May19 9 May 19 14 May 19 21 May 19

#196 Sep 19 12 Aug 19 4 Jul19 11 Jul 19 16 Jul 19 23 Jul 19

#197 Nov 19 21 Oct 19 12 Sep 19 19 Sep 19 24 Sep 19 1 Oct 19

#198 Jan 20 16 Dec 19 7 Nov 19 14 Nov 19 19 Nov 19 26 Nov 19

Deadlines subject to change

ADVERTISING RATESSIZE CASUAL

DOUBLE PAGE SPREAD (DPS) $13,040

FULL PAGE $7,850

HALF PAGE $4,590

THIRD PAGE $3,360

INSIDE FRONT COVER (DPS) $15,000

OUTSIDE BACK COVER $9,030

INSIDE BACK COVER $8,650

GUARANTEED PLACEMENT +15%

All costs exclude gst and are in $NZ. Advertorial production charges quoted on request

FOR THE LOVE OF NZ FOOD

• All type and important images must be within the image area, ensure the gutter is free from type. If type is �ne or small allow 15mm each side of gutter (30mm total). Special care must be taken where any image runs through the spine. DPS crossover (allowance for gutter): within �rst six pages of magazine allow 6mm crossover per page (12mm total), and for run of magazine ads allow 4mm crossover per page (8mm total). Only headings and baselines of extra large type can run across gutter and must be arranged to clear the spine by a maximum of 4mm-6mm on each side. Due to the variable nature of the binding process, we can accept no responsibility for any lack of alignment of type or images that cross the gutter.

• Technical Speci�cations subject to change.

AD UNIT IMAGE AREA (H x W) TRIM SIZE (H x W) BLEED SIZE (H x W)

DPS (Supply as 2 single page PDFs) 270mm x 410mm 300mm x 440mm 310mm x 450mm

Special care must be taken where any image runs across the centre of the spine. Only headings and baselines of extra large type can run across the gutter and must be arranged to clear the spine by a minimum of 5mm on each side of the spine. Please see below for information on crossover.

FULL PAGE 270mm x 190mm 300mm x 220mm 310mm x 230mm

HALF PAGE VERTICAL 270mm x 76mm 300mm x 106mm 310mm x 116mm

HALF PAGE HORIZONTAL 120mm x 190mm 150mm x 220mm 160mm x 230mm

ONE THIRD VERTICAL 270mm x 47mm 300mm x 77mm 310mm x 87mm

ONE THIRD HORIZONTAL 70mm x 190mm 100mm x 220mm 110mm x 230mm

TECHNICAL SPECIFICATIONS – PRINT

PRINT PROCESS Web o�setBINDING METHOD Perfect bound

MATERIAL DELIVERY Please supply high res pdf �le to: Quickcut (Pagestore) or adsend.org.nz or lee-anne@cuisine.co.nz

ADVERTORIAL AD SIZE RATE

File size: 72dpi Static jpg or gif 100 words max, plus URL Link 300 x 300 $1,500

HORIZONTAL BANNER

File size: Between 148kb and200kb and image set to 72dpi Static jpg or gif 600 x 160 $1,000

MREC AD

File size: Between 148kb and200kb and image set to 72dpi Static jpg or gif 300 x 250 $1,000

• e-newsletters provide an excellent way of reaching readers between magazine on-sale dates.

• Our Cuisine e-newsletter delivers food news, trends, recipes, competitions and promotions. “The Ferment” by Cuisine e-newsletter is dedicated to wine-related news and reviews.

EMAIL NEWSLETTERS

FOR THE LOVE OF NZ FOOD

CUISINE E-NEWSLETTER

SUBSCRIBERS24,165

FREQUENCYMonthly 38% industry standard

mean 16.1%

READERSHIP

FREQUENCYBi-monthly 41% industry standard

mean 16.1%

READERSHIPSUBSCRIBERS4,692

THE FERMENT BY CUISINE E-NEWSLETTER

20,080 likes

11,201 19,900

SOCIAL

FOR THE LOVE OF NZ FOOD

11,201 19,90011,201 19,900

Commercial Director - Vanessa Stranan: vanessa@cuisine.co.nzor call on 021 500 443