For Quarterly Period of January-March...
Transcript of For Quarterly Period of January-March...
1Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
REPORTFor Quarterly Period of January-March 2018
TOTAL AUDIENCE PROFILE
PROFILE OF MARKET SERVEDConcrete Contractor targets management-level contractors involved in residential and commercial concrete construction, concrete road and highway construction, and general contractors that self-perform concrete.
Concrete Contractor delivers original content to help contractors build their projects and run their businesses more efficiently and profitably. The magazine is a source for new product information and best practices in flatwork/slabs, foundations and walls, decorative concrete, polished concrete and technical information.
WEBSITE METRICSForConstructionPros.com
Sessions Users PageviewsAverage Session
Duration
January 2018 274,836 222,838 608,662 0:02:58
February 2018 241,004 194,102 541,544 0:02:50
March 2018 289,104 228,538 634,151 0:02:37
Average 268,315 215,159 594,786 0:02:48
Source: Google AnalyticsSessions: Total number of visits to the site.Users: The total number of unique people who visited the site, based on browser and/or device combinations.Pageviews: The total number of pages viewed on the siteAverage Session Duration: The average time a person spends on the website each visit.
Audience Profile for Quarterly Period: January - March 2018 Frequency
Qualified Distribution
Concrete Contractor Print Version (BPA audited) - October/November 2017 issue 7 27,003
Digital Version (BPA audited) - October/November 2017 issue 7 1,891
Digital Version (Non-audited) - Feb/Mar 2018 issue 7 31,002
E-Newsletters In the Mix Weekly 43,224
Polishing Contractor Update Monthly 23,287
Email Marketing Email Marketing 59,464
Social Media Facebook Likes 6,691
LinkedIn Members 6,564
Twitter Followers 8,540
www.forconstructionpros.com/concrete
STAMPED CONCRETE: SET IN STONE 26
Resilience vs. Sustainability
February/March 2018
5 MYTHS IN COATING REMOVAL WHICH CAN
COST YOU TIME AND MONEY 42
POST WORLD OF CONCRETE PRODUCT
ROUNDUP 16
2Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
JANUARY-MARCH 2018 TOTAL AUDIENCE PROFILE / Concrete Contractor
PRINT & DIGITAL AUDIENCE BY SALES VOLUMEOctober/November 2017 Classification By Sales Volume
Business and Industry Total% of Total
Less than $500,000
$500,000 - $999,999
$1 Million - $2,499,999
$2.5 Million - $4,999,999
$5 Million -$10 Million
Over $10 Million
Not Provided
General Contractor That Self-Perform Concrete 5,795 20.1% 1,390 967 1,116 673 466 735 448
Residential Concrete Contractor 2,467 8.5% 1,233 523 339 118 77 44 133
Commercial Concrete Contractor 3,600 12.5% 407 549 785 527 486 482 364
Both Residential & Commercial Concrete Contractor 7,830 27.1% 2,124 1,678 1,721 776 520 396 615
Other Concrete Contractor, Polishing Contractor, Decorative Concrete Contractor 7,103 24.6% 1,605 1,168 1,523 821 469 426 1,091
Government: City, County, DOT, FAA 2,070 7.2% 467 215 204 115 113 240 716
Other, Includes Association Members 29 0.1% 5 3 1 1 1 9 9
Total Qualified Circulation 28,894 100.0% 7,231 5,103 5,689 3,031 2,132 2,332 3,376
Percent 100.0% 25.0% 17.7% 19.7% 10.5% 7.4% 8.1% 11.7%
Source: Publisher's Own Data
PRINT & DIGITAL AUDIENCE BY BUSINESS AND TITLEOctober/November 2017 Issue Classification By Title
Business and Industry Total % of Total Print Digital Management
(Note 1)
Supervisory Field Staff
(Note 2)
Equipment Staff
(Note 3)
Other Titled
(Note 4)
Other Non-Titled
(Note 4)
General Contractor That Self-Perform Concrete 5,795 20.1% 5,394 401 4,898 732 165
Residential Concrete Contractor 2,467 8.5% 2,315 152 2,216 205 46
Commercial Concrete Contractor 3,600 12.5% 3,321 279 3,077 446 76 1
Both Residential & Commercial Concrete Contractor 7,830 27.1% 7,356 474 6,906 760 164
Other Concrete Contractor, Polishing Contractor, Decorative Concrete Contractor 7,103 24.6% 6,808 295 5,863 274 78 490 398
Government: City, County, DOT, FAA 2,070 7.2% 1,787 283 1,282 682 105 1
Other (Note 4) 29 0.1% 22 7 23 2 4
Total Qualified Circulation 28,894 100.0% 27,003 1,891 24,265 3,101 634 496 398
Percent 100.0% 93.5% 6.5% 84.0% 10.7% 2.2% 1.7% 1.4%
Note 1: MANAGEMENT includes: Owner, President, Partner, VP, General Manager, other Officers and Related Personnel.Note 2: SUPERVISORY FIELD STAFF includes: Superintendent, Project Manager, Field Supervisor and Related Personnel.Note 3: EQUIPMENT STAFF includes: Equipment, Fleet or Maintenance Supervisor, Shop & Mechanical Supervisor, Master Mechanic and Related Personnel.Note 4: Includes members of the American Society of Concrete Contractors (ASCC), Tilt-Up Concrete Association (TCA), and Concrete Foundations Association (CFA).Source: December 2017 BPA Brand Report (Claimed - Audit Pending)
www.forconstructionpros.com/concrete
STAMPED CONCRETE: SET IN STONE 26
Resilience vs. Sustainability
February/March 2018
5 MYTHS IN COATING REMOVAL WHICH CAN
COST YOU TIME AND MONEY 42
POST WORLD OF CONCRETE PRODUCT
ROUNDUP 16
3Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
JANUARY-MARCH 2018 TOTAL AUDIENCE PROFILE / Concrete Contractor
PRINT & DIGITAL AUDIENCE BY NUMBER OF EMPLOYEESOctober/November 2017 Classification By Number of Employees
Business and Industry Total% of Total 1 - 4 5 - 9 10 - 19 20 - 49 50 - 99 100 - 249 250+ Not Provided
General Contractor That Self-Perform Concrete 5,795 20.1% 772 606 450 363 186 126 122 3,170
Residential Concrete Contractor 2,467 8.5% 674 322 138 91 13 8 2 1,219
Commercial Concrete Contractor 3,600 12.5% 313 347 408 393 137 74 70 1,858
Both Residential & Commercial Concrete Contractor 7,830 27.1% 1,400 1,052 758 520 167 62 47 3,824
Other Concrete Contractor, Polishing Contractor, Decorative Concrete Contractor 7,103 24.6% 1,559 1,128 1,028 868 298 157 46 2,019
Government: City, County, DOT, FAA 2,070 7.2% 31 62 69 73 30 29 54 1,722
Other, Includes Association Members 29 0.1% 4 2 1 7 3 1 2 9
Total Qualified Circulation 28,894 100.0% 4,753 3,519 2,852 2,315 834 457 343 13,821
Percent 100.0% 16.4% 12.2% 9.9% 8.0% 2.9% 1.6% 1.2% 47.8%
Source: Publisher's Own Data
NON-AUDITED DIGITAL AUDIENCE BY BUSINESS AND TITLEFebruary/March 2018 Non-Audited Digital Issue Classification By Title
Business and Industry Total % of Total Management
(Note 1)
Supervisory Field Staff
(Note 2)
Equipment Staff
(Note 3)Architect/ Designer
Other (Note 4)
General Contractor That Self-Perform Concrete 3,777 12.2% 3,091 454 79 5 148
Residential Concrete Contractor 2,157 7.0% 1,909 191 38 3 16
Commercial Concrete Contractor 2,594 8.4% 2,095 386 72 5 36
Both Residential & Commercial Concrete Contractor 5,943 19.2% 5,088 656 146 6 47
Concrete Road & Highway Contractor 517 1.7% 377 97 14 29
Other Concrete Contractor, Polishing Contractor, Decorative Concrete Contractor 9,323 30.1% 6,553 500 91 1 2,178
Government: City, County, DOT, FAA 818 2.6% 514 254 46 2 2
Architectural/Design Firm 43 0.1% 28 7 1 7
Subtotal 25,172 81.2% 19,655 2,545 487 29 2,456
Others Allied to the Field 5,830 18.8% 546 88 56 7 5,133
Total Circulation 31,002 100.0% 20,201 2,633 543 36 7,589
Percent 100.0% 65.2% 8.5% 1.8% 0.1% 24.5%
Note 1: MANAGEMENT includes: Owner, President, Partner, VP, General Manager, other Officers and Related Personnel.Note 2: SUPERVISORY FIELD STAFF includes: Superintendent, Project Manager, Field Supervisor and Related Personnel.Note 3: EQUIPMENT STAFF includes: Equipment, Fleet or Maintenance Supervisor, Shop & Mechanical Supervisor, Master Mechanic and Related Personnel.Note 4: OTHER includes: titles not included above and non-titled qualified subscribers.Source: Publisher’s Own Data
4Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
JANUARY-MARCH 2018 TOTAL AUDIENCE PROFILE / Concrete Contractor
E-NEWSLETTER DISTRIBUTIONIn the Mix E-Newsletter Classification By Title
Business and Industry Total % of Total ManagementSupervisory Field
StaffEquipment
StaffArchitect/ Designer Other
General Contractor That Self-Perform Concrete 4,158 9.6% 3,247 493 96 5 317
Residential Concrete Contractor 2,165 5.0% 1,901 189 41 3 31
Commercial Concrete Contractor 2,619 6.1% 2,090 399 77 5 48
Both Residential and Commercial Concrete Contractor 6,026 13.9% 5,107 689 142 6 82
Concrete Road & Highway Contractor 538 1.2% 364 92 19 63
Other Concrete Contractor, Polishing Contractor, Decorative Concrete Contractor 9,352 21.6% 6,358 487 86 1 2,420
Government: City, County, DOT, FAA 973 2.3% 605 312 49 3 4
Architectural/Design Firm 40 0.1% 27 5 1 7
Subtotal 25,871 59.9% 19,699 2,666 511 30 2,965
Others Allied to the Field 17,353 40.1% 415 70 47 16,821
Total Circulation 43,224 100.0% 20,114 2,736 558 30 19,786
Percent 100.0% 46.5% 6.3% 1.3% 0.1% 45.8%
E-NEWSLETTER DISTRIBUTIONPolishing Contractor Update E-Newsletter Classification By Title
Business and Industry Total % of Total ManagementSupervisory Field Staff
Equipment Staff
Architect/ Designer Other
General Contractor That Self-Perform Concrete 3,134 13.5% 2,549 378 72 5 130
Residential Concrete Contractor 1,574 6.8% 1,403 129 28 3 11
Commercial Concrete Contractor 2,126 9.1% 1,750 289 58 1 28
Both Residential and Commercial Concrete Contractor 4,488 19.3% 3,887 458 103 5 35
Concrete Road & Highway Contractor 117 0.5% 68 27 2 20
Other Concrete Contractor, Polishing Contractor, Decorative Concrete Contractor 8,182 35.1% 5,696 411 60 2,015
Government: City, County, DOT, FAA 409 1.8% 262 123 21 1 2
Architectural/Design Firm 29 0.1% 19 3 1 6
Subtotal 20,059 86.1% 15,634 1,818 345 21 2,241
Others Allied to the Field 3,228 13.9% 285 48 31 2,864
Total Circulation 23,287 100.0% 15,919 1,866 376 21 5,105
Percent 100.0% 68.4% 8.0% 1.6% 0.1% 21.9%
5Unless otherwise noted, all data reported is publisher’s own data.
AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com
JANUARY-MARCH 2018 TOTAL AUDIENCE PROFILE / Concrete Contractor
The data reflected within this report is provided in good faith as an accurate representation of the audience served for Concrete Contractor.
Ryan Olson, Publisher
Total Audience Profile report provided by
AC Business Media, Inc. 201 N. Main Street Fort Atkinson WI 53538
800.538.5544 ACBusinessMedia.com
Copyright 2018 ©AC Business Media, Inc. All rights reserved.
SOCIAL INTERACTION
Social MediaAs of March 31,
2018
Facebook Likes 6,691
LinkedIn Members 6,564
Twitter Followers 8,540
Sources: Facebook, LinkedIn and Twitter
EMAIL MARKETINGConcrete Contractor Email Marketing Classification By Title
Business and Industry Total % of Total ManagementSupervisory Field Staff
Equipment Staff
Architect/ Designer Other
General Contractor That Self-Perform Concrete 5,724 9.6% 4,594 657 138 6 329
Residential Concrete Contractor 3,277 5.5% 2,869 309 63 4 32
Commercial Concrete Contractor 3,898 6.6% 3,170 545 125 5 53
Both Residential and Commercial Concrete Contractor 8,824 14.8% 7,561 963 207 4 89
Concrete Road & Highway Contractor 910 1.5% 649 162 33 66
Other Concrete Contractor, Polishing Contractor, Decorative Concrete Contractor 13,643 22.9% 9,570 648 128 1 3,296
Government: City, County, DOT, FAA 1,499 2.5% 930 481 82 4 2
Architectural/Design Firm 57 0.1% 40 7 2 8
Subtotal 37,832 63.6% 29,383 3,772 778 32 3,867
Others Allied to the Field 21,632 36.4% 523 78 52 0 20,979
Total Circulation 59,464 100.0% 29,906 3,850 830 32 24,846
Percent 100.0% 50.3% 6.5% 1.4% 0.1% 41.8%
www.forconstructionpros.com/concrete
STAMPED CONCRETE: SET IN STONE 26
Resilience vs. Sustainability
February/March 2018
5 MYTHS IN COATING REMOVAL WHICH CAN
COST YOU TIME AND MONEY 42
POST WORLD OF CONCRETE PRODUCT
ROUNDUP 16