for Physics Scientific Instruments Industry Cluster, Ambaladesignclinicsmsme.org/Design Awareness...

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Need Assessment Survey Report

forPhysics Scientific Instruments

Industry Cluster, Ambala

byAjit Chandrakant Dandekar

DCS for MSMEs 2013Photo: Shop floor at Oriental Science Apparatus Workshops, Ambala Cantt.

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I would like to acknowledge and extend my gratitude to the people who supported at different stages of this project. It is due to their support and encouragement that I could complete the need assessment survey. I would like to thank Ministry of MSME and National Institute of Design (NID) for introducing Design Clinic Scheme (DCS) to spread design awareness and reaching out to MSMEs across India to help them innovate, design and develop new products.

I thank Shri. Shashank Mehta, Project head, DCS, NID for his valuable time and inputs.

I thank Ms Bindoo Ranjan, Coord.-HQ, DCS, NID and Mr Purandar Dutta, DCS, NID for their guidance.

I thank PHD Chamber of Commerce to bring Ambala scientific instrument industry cluster and DCS. I also acknowledge cooperation of Mr. Samir Ahuja and Mr. Mithilesh Kumar.

AcknowledgementsI thank Ambala Scientific Instrument Manufacturing Association, ASIMA for taking this initiative and giving me this opportunity to study physics instrument cluster.

I thank all the unit owners and their staff who participated in the survey for their time and cooperation during NAS and workshop.

I thank the design consultants Mr. Saurabh Kumar and Mr. Manpal Setia for sharing their experience and knowledge during NAS design workshop.

I thank Mr. Vijay Kumar, Director, MSME DI, Karnal for his visit during NAS design workshop and sharing his perspective on governments role in progress of Physics Scientific Instruments Industry Cluster, Ambala.

I thank Mr. Amarjeet Singh, President ASIMA, Mr. Ashwani Goel, Mr. Vipan Sarin and Mr. Jagdish for coordinating this project.

- Ajit Chandrakant Dandekar

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Activity ScheduleAbout AmbalaPhysics Scientific Instrument Cluster, AmbalaAmbala Scientific Instrument Manufacturers Association (ASIMA) Physics Scientific Instrument Units VisitedTypes of Physics Scientific Instrument Units and their InteractionPhysics Scientific Instruments | Ambala ClusterPhysics Scientific Instruments | CompetitionDesign Process | New Product DevelopmentNew Product Development | Process for Physics Scientific Instruments, AmbalaPhysics Scientific Instruments Manufacturing ProcessSWOT Analysis | The Physics Instruments ClusterCommon Issues Identified and Design Interventions | ManufacturersCommon Issues Identified and Design Interventions | Traders

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Design Suggestions | Physics Scientific Instruments Cluster Road Map for Common Facility Centre (CFC), ASIMA Need Assessment Survey | Physics Scientific Instrument Cluster Units1. Omega Scientific Industries2. Friends Surgical Co.3. Gupta Metals4. Kaligidhar Scientific Works5. Jambu Prasad & Sons6. Abron Exports7. Indosaw8. Nessler9. The Oriental Science Apparatus Workshops10. Ashwani Brothers11. Kumar Instruments Co.12. Mohan Brothers13. Precision Instrument House14. Mars Edpal Instruments Pvt. Ltd.15. Chitransh Industries16. Ajay Sales Corporation17. Satyam Enterprises18. Hitesh Scientific Co.19. D. P. Scientific WorksIssues | Unit Level, Cluster Level, National Level and Global Level

Workshop ReportWorkshop Schedule | Physics Scientific Instruments ClusterDay 1 | Workshop, Physics Scientific Instruments ClusterDay 2 | Workshop, Physics Scientific Instruments ClusterDay 3 | Workshop, Physics Scientific Instruments ClusterDay 4 | Workshop, Physics Scientific Instruments ClusterDay 5 | Workshop, Physics Scientific Instruments ClusterPotential Design Projects | Physics Scientific InstrumentsReferencesQuestionnaire Need Assessment Survey | AppendicesAttendance Workshop | AppendicesFeedback NAS & Workshop | Appendices

Contents

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Activity ScheduleResearch Planning and Preparation15th Nov. 2012 - 1st Dec. 2012

Visit to Physics Instruments Cluster Units in Ambala for Need Assessment Survey1st Dec. 2012 - 10th Dec. 2012

Data Compilation12th Dec. 2012 - 25th Dec. 2012

Documentation and Survey Report making25th Dec. 2012 - 25th Feb. 2013

Design Awareness Workshop27th Feb. 2013 - 3rd Mar. 2013

Design Awareness workshop report documentation3rd Mar. - 25th Mar. 2013

Photo: Workshop at Oriental Science Apparatus Workshops, Ambala Cantt.

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About Ambala

The Ambala Cantonment was established in 1843 after the British abandoned its cantonment at Saphera, following the malaria epidemic of 184142. The cantonment houses the 2 Corps one of the three Strike Corps of the Indian Army.Ambala is connected to all of the other major cities of north India including Delhi, Chandigarh, Amritsar and Shimla. It is a big interchange for various commuters for all neighbouring states.

DemographicsAs of 2011 India census, Ambala had a population of 1,136,784, consisting of 640,044 males and 532,740 females. Ambala has an average literacy rate of 82.9%, with 88.5% of males and 76.6% of females literate. 11% of the population is under 6 years of age.

IndustriesAmbala is known as city of scientific instruments. It is a major scientific products market and is a hub for products like glass apparatus, microscopes, laboratory equipment etc. Ambala constitutes nearly 34% of the total production of scientific instruments produced in India.Ambala is also famous for its clothes market, which draws shoppers from surrounding areas. The market possesses a wide range of custom-made clothes for men and women.(Reference: http://en.wikipedia.org/wiki/Ambala)

Ambala, Haryana, IndiaCountry IndiaState HaryanaDistrict AmbalaEstablishment 14th century CEFounder Amba RajputNamed for Bhawani AmbaTotal area 1,568.85 km2 (605.74 sq mi)Elevation 264 m (866 ft)Population (Total)-2011 1,136,784Population (Density) 720/km2 (1,9oo/sq mi)Languages (Official) HindiSex ratio 869/1000Time zone IST (UTC+5:30)Telephone code 171Website ambala.nic.inReference: http://en.wikipedia.org/wiki/Ambala

Photos (Above): Ambala Local Scientific Instrument Market

Photo: Ambala (maps.google.com)

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Physics instrument cluster is an integral part of Ambala scientific instrument industry and show same traits. There are very few units that specializes only in physics instruments. Most of them manufacture or trade all kind of scientific instruments as per the demand of dealers or customers.

Roots of Ambalas Scientific Instrument Industry can be traced in pre-independence time more than 100 years back. Hargolal And Sons, The Science Apparatus Workshop, 1857 and Oriental Scientific Apparatus Workshop (OSAW), 1919 were pioneers of education instrumentation industry in Ambala. Both the units are in business today also.

Many industrial units find its origin in either in Hargolal or in OSAW. Many todays industrialists inherited skill or craft of scientific instrument manufacturing from past generation.

Today Ambala is a hub for scientific instruments with more than 800 units engaged in this business. The scientific instruments industry is employing more 4000 skilled and semi-skilled people. It is using more than 50 types of different raw material to manufacture more than 20,000 different types of instruments, which are being used in schools, colleges, engineering institutes, medical colleges, hospitals, universities, research laboratories,

Physics Scientific Instrument Cluster, Ambala

quality control lab of industries and defence/space applications.

The annual turnover of the industry is approx. 800 crore with approx. 200 crore being the export component. Ambala has its own local scientific instrument market. In this market there are big, small dealers and shops that sales all kind of scientific instruments. One can get any instrument in the domain of science education.

Faculties or representatives of educational institute can visit these shops and buy instruments in retail. There is huge variation in quality. There is no

Photo: Hargolal and Sons, The Science Apparatus Workshop, 1857

Photo: The Oriental Science Apparatus Workshops (OSAW), 1919

benchmark quality, it depends on buyers budget. At the same time there is no famous brand in this domain like Camlin or Faber Castle that customer can demand for its quality instrument.

During past few decades there has been technological progress in India, the development of Scientific Physics Instruments has remained stagnant. In-spite of the high-rate increase in demand of these instrument from schools, colleges, research labs, private professionals, industrial, government instruments, defence establishments, etc. a large chunk of the demand is met by the imported instruments mainly

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from China. Though the production of these instruments in India is met by the established cluster units such as ASIMA and a few large established players in India, the amount of domestic production is declining year-by-year. Many units which once flourished in meeting the domestic as well as the global demand are shrinking their output. Lack of awareness, latest production facilities, financial support, infrastructure support, etc. have worsened the situation.

The technological gap and lack of market understanding are limited the cluster units to focus only on the simpler instruments. The manufacturers do have a demand for instruments for exports is miniscule in comparison to other global players especially those of China.

With participation of scientists, designers and engineers, business managers any of the simpler or the complex instrument is possible to design and manufacture.

To design and develop a new or advanced instrument is possible with inspiration from science, a well established user-centric research. The quality and the standard and the technologically advanced instrument will meet the global demand and also the business objectives of the cluster units.

INSPIRATION FROM SCIENCE

TECHNOLOGY TRENDS

User-centric Understanding

EDUCATION

TRAINING

EXPERIMENTS

GLOBAL DEMAND

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Ambala Scientific Instrument Manufacturers Association (ASIMA) was established in the 1972-73 and is a registered body under Punjab Societies Act 1860. ASIMA is an active body, which is being run in a democratic and totally transparent manner. Elections are held for Executive Committee every two years and account are audited every year.

Time to time, ASIMA organize training programs, practical workshops, visits to various institutes of national importance, visits to large scale industries etc. ASIMA is in touch with local science degree colleges, engineering colleges, medical colleges and arrange interaction with the faculty.

Every three years ASIMA brings out a Directory of its members, which is sent to approx 600 dealers of scientific instruments in India and abroad and it is also sent to every trade High Commission of India in foreign countries and Embassy of each country located in India.

In the 2010, ASIMA in active collaboration with MSME-DI, Karnal and NSIC, Chandigarh organized 1st ever national level trade fair of scientific instruments GLOBAL LAB EXPO-2010 at Ambala in which more than 1200 delegates visited and it was a huge success.

Ambala Scientific Instrument Manufacturers Association (ASIMA)

In 2011 and 2012 also ASIMA successfully organized Global Lab Expo. ASIMA is in the final stage of implementing IIUS Cluster scheme of Govt. of India at Ambala and we are running two clusters for Lean Manufacturing Schemes under the aegis of National Instrumentivity Council. ASIMA is an influential and progressive association. It arranges regular meeting and different development programs for the cluster. Members of ASIMA are happy with development activities.

Every manufacturing unit specially small units are not a member of association and not aware of membership benefits and ASIMAs activities. So ASIMA can increase its membership to maximum units to increase its strength and share benefits to all unit holders. There is an urgent need for the association to boost its efforts of promotion and marketing Ambala industry international and national level through different media. It has to play an important role in building Brand Ambala.

ASIMA Address:The Ambala Scientific Instruments Manufacturers Association ( Regd.), 3551, Timber Market Ambala Cantt - 133001, Phone: 0171- 4005370, 4003837, Website: www.asimaindia.com,Email id: [email protected]

Photos (Above): Global Expo, 2013 - Scientific Instrument Company Stalls

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Physics Scientific Instrument Units Visited

Sr. No. Unit Visited Unit Type Contact Person1 Omega Scientific Industries Manufacturer and trader Mr. Vishal Chona

2 Friends Surgical Co. Manufacturer and trader Mr. Rakesh Sindwani

3 Gupta Metals Manufacturer and trader Mr. Ashwani Gupta

4 Kaligidhar Scientific Works Trader Mr. Amarjeet Singh

5 Jambu Prasad & Sons Trader & Exporter Mr. Vivek Jain and Mr. Aditya Jain6 Abron Exports Exporter Mr. Sanjay Jain

7 Indosaw Manufacturer and trader Mr. Ajay Sagar

8 Nessler Manufacturer and trader Mr. Neeraj Bansal

9 The Oriental Science Apparatus Workshops Manufacturer and exporter Mr. Neeraj Lal

10 Ashwani Brothers Manufacturer and trader Mr. Ashwani Goel

11 Kumar Instruments Co. Manufacturer and trader Mr. Vijay Dhiman12 Mohan Brothers Manufacturer and trader Mr. Vivek Sharma

13 Precision Instrument House Manufacturer and trader Mr. Naresh Kumar

14 Mars Edpal Instruments Pvt. Ltd. Manufacturer and trader Mr. Sanjay Gupta

15 Chitransh Industries Manufacturer and trader Mr. Deepak Bhatnagar

16 Ajay Sales Corporation Instrument & Casting manufacturer Mr. Rajesh Gupta

17 Satyam Enterprises Manufacturer and exporter Mr. Prakher Jain

18 Hitesh Scientific Co. Manufacturer and exporter Mr. Hitesh

19 D. P. Scientific Works Manufacturer and exporter Mr. Dayal Chand

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Types of Physics Scientific Instrument Units and their Interaction

Raw Material Supplier

Casting, Rods, Metal Sheets, Wood, etc.

LocalTraders

OutstationDealers

Ancillary UnitsNickel/Chrome-

platingScreen-printing

Engraving

SmallManufacturer

ExportHouses

Institutes, Colleges,

School, Labs, etc.

Medium Manufacturer

BigManufacturer

Small Manufacturers procure materials such as castings, rods, pipes, sheets, wood, etc. from Raw Material Suppliers.

Small Manufacturers get their products finished (painting, nickel/chrome plating, engraving, printing, etc.) by the Ancillary units.

The products move from Small Manufacturers to Medium Manufacturers. The products also moves from Medium manufacturers to Big Manufacturers.The ready products move from small/medium/big manufacturers to Local Traders, Export Houses and institutions, colleges, Schools, Labs, etc.Local Traders gives the final products to Outstation Dealers. The Outstation Dealers supplies the products to the Institutions, Colleges, Schools, Labs, etc.

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RANGE

Range of instruments in physics instruments manufactured in Ambala is very large. Product range can go up to 500 products per unit though all the products are manufactured inhouse.

Common physics instruments manufactured by Ambala cluster are Spectrometers, travelling microscopes, telescopes optical benches, electrical and electronic instruments, different types of meters and measuring tools. They also assemble the complete physics experiment as described in the educational syllabus. Most of the products have not been upgraded to meet the trends in current educational, training and testing facilities.

RAW MATERIAL

The raw materials used in manufacturing the instruments are steel, brass, copper, mica, aluminium, light casting metals, etc. which area procured form local suppliers. Optical glass, phosphorbronze, stainless steel, photographic gelatin, etc. are a few of the special materials required to manufacture the instruments.

Photo (Above): Vernier Caliper

Photo (Above): Laboratory Spectrometer

Photo (Right):Travelling Microscope

Physics Scientific Instruments | Ambala cluster

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Photo (Above): Optical Bench

Photo (Above): Micrometer Screw GaugePhotos (Above): Different Meters used in Physics experiments

Photo (Right):Reading Telescope

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Physics Scientific Instruments | Competition

Photos: 1. Ripple Tank, 2. Digital Ammeter, 3. Wave Model, 4, 5 & 6. Spark by Pasco

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Photos: 1. Spentrometer, 2. Experiment setup - Optical Bench, 3. Optical Bench with laser set up

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Photos: Digital Vernier Calliper (1 & 2), Digital Micrometer (3&4)

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New product design or development is rare in physics instrument industry. Triggers for New Product Development (NPD in order of frequency of occurrence are

- Change in the education syllabus of schools or colleges and hence incorporation of completely new physics experiments. ( 97%)

- Design change of existing instruments in the international market and demand of same by importing countries. ( 1.5%)

- Special requirement of an instrument from a research laboratory e.g. BARC or DRDO or by a scientist to perform specific experiment. ( 1%)

- Enthusiasm of unit owner to develop or design new instrument. ( 0.5%)

- Innovation by inhouse R&D team (negligible).

In 97% of cases NPD happens due to change in the syllabus of schools or colleges. In India there are many education boards that governs syllabus change. But change of syllabus does not mean change of physics experiments or instruments. Generally there only shuffling of experiments and do not call for new instrument development.

Design Process | New Product Development

Photos (Above): Instrument Requirement write-up from education institute

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Photo (Above): Reference Book Photo (Above): Final Production Instrument

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New Product Development | Physics Scientific Instruments

Experiment write-up from education institute or requirement mentioned in tender document

Manufacturer search past experiments, physics books, internet and talk to known teachers to understand scientific principle.

Manufacturer tries to decode the write up as per his understanding and experience. No guidance from education authorities.

Develop a prototype instrument based on collected understanding of an experiment.

Testing by concerned teachers for its science principle and working.

ACCEPTANCE

Iterations / Improvements

Purchase order or Tender.

INPUT

UNDERSTANDING

RESEARCH

DESIGNPROTOTYPE

TESTING

READY

REFINELAUNCH

Experiment write up do not content required details. Most of the time its open ended.

Do not discuss with other manufacturers because of internal competition.

Ambala do not have experts to help in NPD process. It also do not have any prototyping facility.

If instrument is not accepted then their is no feedback from teachers to inform what was wrong with the prototype

Many of the manufacturers do not have a formal education in science. Even educated manufacturers face problems since requirements are not clear.

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Physics Scientific Instruments Manufacturing Process

The cluster has no advanced manufacturing process. The units uses basic engineering process using lathe machine, shaping tools, etc. Only a very few units have CNCs. Hence the units are highly dependent on skilled human resources for machining and assembly jobs.

The units are highly dependent on external suppliers for raw materials and for surface finishing.

Some of the main processes are shows in the following page. The processes belong to different products manufactured in the units of the Physics Scientific Instruments cluster.

Raw Materials:Castings, Pipes, Rods, Metal- sheets

Machining and Rough Fitting

Turning, Shaping, Grinding, Metal Press, Grinding, etc.

Surface Finishing:Painting, Plating, Engraving, Screen-printing

Final Fitting and Assemble

Testing for Working of the Instrument

Basic packaging into polybags and storage

Fitting of optics after receiving an order

Quality Inspection

Final Packaging

Dispatch

Vendor based.

Vendor based.

Inhouse

Inhouse

Inhouse and at Traders unit

Polybags, PS moulded trays, Wooden boxes, Wood-wool, Hay, Paper, Corrugated box, PP tape, PP strapping

Done by internal staff. No outside certification agency is involved. It is also done at Traders unit.



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Manufacturing process of Scientific InstrumentsPhotos: 1. Casting, 2. Grinding, 3. Machining, 4. Painting, 5. Assembly, 6. Labelling, 7. Testing, 8. Packaging, 9. Secondary Packaging

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Ambala scientific industry is one of the oldest and unique manufacturing cluster in India.

Use established foundation and industry leadership to manufacture and supply quality and international grade instruments.

With heritage comes resistance to accept new materials, technologies and designs.

In the era of globalization ignoring scientific trends can have a bad effect on Ambala scientific instrument industry.

Availability of proven craftsmanship and the production skills of the resource.

Exploring new product category e.g. Educational/Scientific Educational Toys.

Highly dependent on manual skills. No facility to train and develop skills required for the industry.

Ignorance of international quality standards can earn bad name for industry in the global market; shrinking market opportunities.

It has well established instrument range, manufacturing processes and domestic / international market network.

Right time to understanding new trends in education and develop instruments that will satisfy need of modern time.

Bridge the long proven manufacturing craftsmanship and knowledge of products to the emerging manufacturing technology.

Wide range of instruments. Every industrial unit claim to supply every instrument, loss of focus, no specialization, poor quality.

Increasing marketing of Chinese scientific instruments can prove dangerous killing Ambalas manufacturing units.

Good business network of raw material suppliers, ancillary units, local dealers, national dealers and exporters.

Technology collaboration with international companies to leverage their R&D and other facilities.

Lack or sub-standard production techniques and quality management systems.

Lack of production and quality management systems.

Vicinity of science research institutes like CSIO, IITs

Exploit new media and communication channels like internet for marketing and establishing Made in Ambala brand image.

No direct communication with educators or policy makers who can give the cluster units direction for innovations.

No direct communication with educators or policy makers who can give the cluster units direction for innovations.

New generation of educated entrepreneurs with modern perspective joining family businesses.

Take advantage of beneficial government policy and schemes at cluster and unit level.

Tough competition internally and internationally.

Tough competition internally and internationally.

Established and enthusiastic association ASIMA

Established and enthusiastic association of Scientific Instrument Manufacturers.

Established and enthusiastic association ASIMA

SWOT Analysis | The Physics Scientific Instruments Cluster: Identifying the internal and external factors that are favourable and unfavourable to achieving that socio-business objective of the Physics Instrument Cluster Units, Ambala.

STRENGTHS(Internal-Helpful)

WEEKNESSES(Internal-Harmful)

OPPORTUNITIES(External-Helpful)

THREATS(External-Harmful)

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Common Issues Identified and Design Interventions | Manufacturers

1. Limited interaction between end users

In most of the cases ultimate end users of any scientific instruments are school and college students. Manufacturers seldom interact with students to understand their needs problems and education requirements. Hence there are very few improvements in scientific instruments in last four decades. Many of the unit owners do not have a formal education of science, hence they are dependent on their experience and skill in case of new development. This also one of the main limiting factor of new development.

Design intervention

Association through common facility centre can arrange visits to schools, colleges, interactive seminars with science faculties, laboratory staff. Association through common facility centre can arrange seminars to train entrepreneurs in observation and user research skills. These initiatives shall trigger progressive incremental product innovation cycle. Incremental innovation can bring improvements in almost all physics instruments in use today.

purpose machines or new technologies. With time industry is enable to get new skilled workforce due to lack of industry oriented training centers, less salary, no other facilities to worker and internal poaching of skilled workers.

Design intervention

A training or mentoring centre to train workforce with skills can be initiated at cluster level. Also locally made Special Purpose Machines can reduce manual skill requirements. Collaboration with local engineering diploma/degree college, ITI or Tool room can be one of the solution. Industry must present challenging jobs through new instrument or technology development to attract intelligent and skilled workforce across India.

4. No production and quality management system

In most of the instrument units of Ambala unit owner is in-charge of every activity from raw material purchase to finish good despatch. He run unit as one man show. Generally there is no documentation or drawings maintained. Such way of working incurs bad effect on production cost, production efficiency and instrument quality.

2. Limited sources of raw material

In Ambala in comparison with number of instrument manufacturers there are a few suppliers of castings, steel rolled sheets, metal rods, pipes and other components that are used as raw material in physics instruments. Also surface finishing shops who does painting, chrome/nickel plating, screen printing are limited. This limitation causes monopoly, increase in production cost, delay in assembly of final instrument and hence loss of order.

Design intervention

Efforts should be done at association or cluster level to develop raw material suppliers in and around Ambala. ASIMA can create a directory of such suppliers around Ambala and create an interaction platform for instrument manufacturers. This can give manufacturers price negotiation power and benefit of the best quality in affordable price.

3. Lack of Skilled Labourers

Ambala scientific instrument industry is highly dependent on manual skill. Small and medium units here can not afford to invest in special

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Design intervention

Unit owner can study working of his unit focussing on instruments manufactured, manufacturing technology used, number of employees, number of vendors and annual turnover to device customized production and quality management system suitable for his unit. Association can make different groups of units similar in instrument range, number of employees and annual turnover, assign them a production and quality management expert or consultant helping them to establish these systems.

5. No research and development facility

There is no research and development facility in any unit in Ambala. There are many progressive entrepreneurs in Ambala who try to experiment and develop new instruments. New instrument development process is buyer driven which is more incidental than purposeful. Such approach limits new instrument development and hence progress of the industry.

Design intervention

It may not be viable and feasible for units in Ambala to have inhouse R&D facility. Association can develop a common facility centre for Ambala scientific instrument industry. This centre shall act as an incubator and support entrepreneurs in

new instrument development in all respect. The road map for common facility centre for Ambala is included in the later part of this report.

6. Ignorance of worker safety and ergonomics

Due to space and other constraints in most of units working conditions are not ergonomic and unsafe. Lighting conditions, machine operating postures, material handling do not comply to industrial ergonomics. Such conditions lead to reduction of workers efficiency and their moral.

Design intervention

Unit owners can ergonomic fixtures suitable to their need taking help from an industrial designer.

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Common Issues Identified and Design Interventions | Traders

1. Inconsistency in Quality

Traders and exporters buy from different instruments from different manufacturers. Only big traders or export houses have fixed set of manufacturers who supply them. Neither traders nor manufacturer maintain any of instrument specifications or drawings. Also variety of instruments is also large, hence quality of instruments is inconsistent. They are cases where traders provide sample of the best quality but instruments in the order are of inferior quality. Poor quality bring bad name for Ambala scientific instrument industry in domestic and international market.

Design intervention

Traders and exporters should consider manufacturers as their partners in business than only suppliers. It is very much essential to define quality of each instrument based on manufacturing expertise and limitations of Ambala instrument manufacturers. In collaboration with each other they should develop instrument specifications that can include material specification, sequence of operations, engineering drawings, packaging and dispatch.

instruments (especially electronics need extra care in packaging) in transit, can increase packaging wastage that may not acceptable to importing country, certain packaging materials may be banned in importing countries. All such packaging problems can result into rejection of orders and loss of goodwill.

Design intervention

Packaging system should be scientifically designed and optimized to reduce damages, cost and wastage. It should be of international standard, user and environment friendly.

4. Branding and Marketing

Traders and exporters are first point of interaction for buyers. Hence branding and marketing is very important for them. This includes company logo/identity/trademark, company brochures and other collaterals, instrument catalogues, instrument usage manuals, packaging graphics, reaching to potential buyers through different media to generate sales. Understanding this some traders and exporters have started branding and marketing efforts. But these efforts are ad-hoc and not strategic.

2. Poor Inventory Plan & Control

Demand and order quantity of scientific instruments are irregular. Hence its impossible for traders and exporters to keep inventory of all types of instruments. Most of the traders maintain inventory of only samples and instruments are made to order. A few keep documented record of inventory. Delay is providing right samples or order quantity can cost them loss of order and goodwill in the market.

Design intervention

Trader on individual level should study pattern of past orders. Based on this order sales forecasting and business planning must be done for the financial year. Using a simple inventory control program inventory and order controls can be established.

3. Packaging

Traders and exporters do not manufacture any instrument, but they repack them. Packaging is a silent salesperson for them. But packaging system used by traders is old crude and non optimized. Use of such packaging system give perception of inferior quality, higher cost, can damage

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Design intervention

Traders and exporter shall make device a thoughtful marketing and branding strategy that can give them edge over competition and can establish Made in Ambala in international market. Good branding can change perspective of potential buyers, can increase trust and help in generating more buying enquiries. Use of online media as part of marketing strategy shall upgrade company to international standards.

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Most of the manufacturing units in Ambala employ basic engineering processes like sandcasting, turning, shaping, milling, grinding, sheet metal work, fitting, powder coating etc. There are very few special purpose machines used to manufacture science instruments. They are highly dependent on manual crafting skill.

Due to simple manufacturing low investment in technology, wide range of instruments and low demand volume, all manufacturing units are generalists. There are a few specialist units in Ambala. These specialists units are in the domain of casting/moulding, power press and surface treatment. Small, medium and big manufacturing units are part of generalist group.

In generalists only differentiating factor is quality of raw material used, level of skill and production management. Traders and exporters are involved only in checking quality of instruments, repacking and branding of the instruments. This situation resulted into fierce internal competition among units.

To upgrade Instrumentation Industry of Ambala at par with global development level a community or cluster or system level intervention is required than an individual unit level efforts. Proposed Common Facility Centre (CFC) is an important

Design Suggestions | Physics Scientific Instruments Cluster

step towards community level intervention for industry progress

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The objective of CFC, Ambala should be to make industry competent to survive the present market condition, predict future industrial scenario and prepare Ambala industry for it. CFC, Ambala can have following wings of operations:

- Product Design and Development (PDD)- Tool Design, Development and Manufacturing (TDDM)- Testing and Certifications (T&C)- Training and Project Consultancy (TPC)- Collaborations

1. Product Design and Development (PDD)

PDD is progressive wing of CFC, Ambala. PDD will be responsible to understand, decode present and future needs of the national and international market to redesign, design and innovate scientific instruments. PDD can generate projects as per different subjects or instrument domains or industry requirement. To maintain motivation and result equilibrium a good mix of industry sponsored, state/central government or education ministry sponsored and self initiated projects in PDD is required. PDD should act as a torchbearer for Ambala industry and must generate own intellectual property.

Road Map for Common Facility Centre (CFC), ASIMA

PDD may be instrumental in influencing government to upgrade the norms in scientific instruments with its innovation and design. PDD shall transfer its innovations or designs to interested units in Ambala by charging nominal fees.

PDD team shall consists of 2/3 progressive industrialists from Ambala instrument industry networked with independent industry experts, technologists, user interface, user experience experts, researchers and designers who can work on project basis. Resources required are 2-3 high-speed servers with CAD/CIE Software like UG, PROE - E, CATIA, ANSYS etc. and experienced and trained CAD designers.

PDD should have its prototyping facility in mechanical, electronics, optics and digital experiments. PDD can invest into rapid prototyping technology also. Future focused PDDshould emphasize on development of Human Computer Interface Design and Digital Product Design.

2. Tool Design, Development and Manufacturing (TDDM)

Quality of the product depends on the tool used

to manufacture. CFC, Ambala should provide easy access to advance tool design and development facility. TDDM will be responsible to design and manufacture different tools like jigs, fixtures, press tools, moulds, dies, casting patterns and testing gauges. TDDM shall use resources of PDD for CAD designing. Team will consists highly skilledMachinist, CNC operators and toolmakers. Machines required for TDDM can be as follows:

- CNC Machining Centers- CNC Milling Machine- Profile Surface Grinder- CNC EDM Machine- CNC Wire Cut Machine- Jig Boring- CNC 3D Coordinate Measuring Machine- Central lathe with hydraulic copying attachment- Profile projector- Surface tester- Equipments for Optics and Electronics instrument developments

3. Testing and Certifications (TC)

In current scenario maintaining a minimum product quality level is very important for Ambala industry. TC will be responsible for quality testing of raw materials, in process components and final instruments. Final instruments will be tested for

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its correct working true to its scientific principles, standard operating procedure of that experiment, reliability of readings and instrument life.

TC will be responsible to make product quality standards, specifications and SOPs (Standard Operating Procedures) for all the scientific instruments. TC shall have its full-fledged simulation laboratory set up to test instruments in its actual usage scenario.

Same laboratories can be used for industry trainings also. T&C can set up three laboratories with respective test setups:- Mechanical Laboratory

- Electronics and Digital Laboratory- Optics Laboratory

T&C can have its own quality mark given to products and manufacturing unit for a limitedtime for satisfying specified product and process quality standards. Resources required will be testing equipments and trained teachers or lab assistants who can perform experiments as per scientific procedures.

4. Training and Project Consultancy (T&PC)

T&PC wing of CFC will conduct seminars, short-term courses, weekend courses and longterm part time courses in the field of design, technology, quality, manpower development and skill up gradation, government policies, industrial management, marketing management and motivation. This will be a continuous activity.

CFC aims to form a large global network of independent experts who can conduct training programs personally or using video conferencing or Internet based system. Resources required are connected classrooms with projector and video conferencing facilities.

Project consultancy will work with progressive industrial units on different projects as per their needs and requirements. Again network of domain experts and consultants can be exploited for

project consultancy.

5. Collaborations

CFC, Ambala shall form a network with different government and private organizations in India as well across the globe. CFC can exchange knowledge, expertise and technical know how with these organizations on regular basis. Some of suggested organizations are:

- Central Scientific Instrument Organization, CSIO- Advanced Materials and Processes Institute, AMPRI- Central Electronics Research Institute, CEERI- Central Institute of Plastic Engineering and Technology, CIPET- Central Institute of Tool Design, CITD- National Institute of Design, NID- Industrial Design Centre, IDC- Indian Institute of Packaging, IIP- Government organizations like IUCCA, DRDO, ISRO, BARC

PRO

DU

CT

DES

IGN

&

DEV

ELO

PMEN

T (P

DD

)

TOOL DESIGN, DEVELOPMENT & MANUFACTURING (TDDM)

TESTING & CERTIFICATIONS (TC)

TRA

ININ

G &

PRO

JEC

T C

ON

SULT

AN

CY

(TPC

)

CFC

Diagram (Above): CFC Network for ASIMA

29

1. Omega Scientific Industries

Unit Owner: Mr. Vishal ChonaYear of Establishment: 1962Type of Company: 75% trading 25% inhouse Turnover/Capacity: Approx. 1CrInfrastructure owned: Building and MachinesNo. of Employee: 10 -15Certification: ISO 9001:2000

PO. Box No. 103, Timber Market, Ambala Cantt 133001,Haryana, IndiaWorks: 114, Industrial Estate,Phone: 9812027370, 0171-263170, 4005370, 2651272Email: [email protected]

Need Assessment Survey | Physics Scientific Instrument Cluster Units

COMPANYGENERAL

Vision and Mission of the company NoneInhouse R&D department NoneDepartments in the company NoneCollaboration with other company , institution etc. NoneBrand Omega IndiaSales Staff NoneIn-house Process Machining, fitting, assembly and packagingDocumentation- engineering drawings, SOPs, quality policy, spec-sheets etc.

None

Production Planning NoneCompetition Internal Cluster, China instrumentsUniqueness/USP/speciality of products/company Quality

Photo: Vishal Chona of Omega Scientific Industries

30

PRODUCT & PROCESSES

Product Range All kind of physics instruments speciality spectrometer, optical bench, travelling microscope

Key Issue in the Products Focus on Simpler InstrumentsKey Issue in Process Requires highly skill craftsmanship. Hi-tech machinery not available.Manufacturing of customized or standard products Yes , depends on orderQuality testing Inhouse for working of the instrumentsPackaging Corrugated box, wooden box, poly bags, styrofoam moulded boxes,

hay grass, wood wool, PP tapes, paper labelsTransportation of finished ProductsMaterial Handling Equipment None. Equipment parts are manually lifted and assembled.In-house design and development of New Products YesScope of new Product Design and Development YesScope of technology modernization and design collaboration Yes. Need to upgrade the processes as per the emerging technology

(ex. digital, electronics, etc.) and collaborate with leading Indian and International Scientific Laboratories, Research Labs, Educational Insti-tutions, etc.

Need of staff/labour product-process training and skill develop-ment

There is no need of labours skill training. There is absolutely a need of introduction of better and latest technologies w.r.t. new products and processes

MARKETING

Mode of Sales Through dealers and tradersSales Communication Channels usedPrints - Catalogues, Cards, Magazine Ads, Industry Directory Products catalogues, user manuals, branding on productsInternet, Website, Online Sales, Common Trade Platforms - Indiamart, Alibaba, etc.

None

Exhibitions and Expos Local expo. Not taken part in International Exhibitions or Expos.Marketing USP None. Duplication of design and brand is very common.Inter-Cluster Communication None

Omega Scientific Industries

31

BUSINESS

Infrastructure Support AdequateScope of local infrastructure development YesScope to diversify from current products or business Explore possibilities for new product areas which utilizes the current

skills and infrastructure.Scope for training for Business Management Processes Yes

CHALLENGESEmerging Technologies The unit is not able to match up the emerging technologies and

marketing.

Upgrade Manufacturing Tools and Machineries Need to explore new Market and New Product Categories

POTENTIAL DESIGN PROJECTS

To design new physics instruments with computer interfaceTo design cost effective and protective packaging systemTo design tailor-made documentation and quality systemTo design science education kits for kids

The instrument parts kept at areas: uneasy for access.

Insufficient lighting on machine. There is no enough ventilation at the shop floor.


32

Different material and processes can be explored for the cast iron base to make it more aesthetical appealing and cost effective.

Explore combining digital interface.

Table not organized: Overcrowded working table.

Branding (metal- batch) being attached by hand. The branding can be integrated while casting to avoid duplication.

The wooden plank used to stand on while machining is not safe.


33

Shop floor is crowded and unsafe

in emergency.

No material handling equipment to used to lift heavy instruments/machine parts

Hay (dry grass) is used to pack scientific instruments. The packaging will attract moisture and insects.


Foam-in-Place Packaging (Instapak) by Sealed Air is a type of packaging most suitable for the sensitive scientific instruments.

34

Wood wool is used to pack scientific instruments. The packaging will attract moisture and insects.

The scientific instruments are kept close to temporary tin roofs prone to rain, dust

insects.


35

The glass ceiling is not appropriate for the instruments kept in the room. The ceiling is weak and has gaps through which rain and dust can enter the room.

Weak and unsafe bamboo stairs is used to access the instruments from mezzanine shelf.


36


Raw material storage.

37

Position to put the metal batch is not specified and thus is not consistent. The batch can be re-desined to make considering the brand value and information to be provided.

New product developed by Omega Scientific Industries.

Secondary packaging and branding.

The shop branding can be more prominent and aesthetically appealing. All three name boards are not consistent w.r.t. the company branding.


38

2. Friends Surgical Co.

Unit Owner: Rakesh SindwaniYear of Establishment: 1958Type of Company: 40% trading 60% inhouse Turnover/Capacity: Approx. 40LacsInfrastructure owned: 1000 sq. mtrs space, Com-pany had Drill machine, milling machine, lathe machineNo. of Employee: 10 -15Certification: ISO 9001:2000

Cross Road No. 2,5355/9, Punjabi Mohalla,Ambala Cantt-133001,Haryana, IndiaPhone: 9416375770 Emai: [email protected]

295, HSIIDC, IGC, Saha, Ambala


COMPANYGENERAL

Vision and Mission of the company NoneInhouse R&D department NoneDepartments in the company NoneCollaboration with other company, institution etc. NoneBrand NoneSales Staff None

In-house Process Machining, fitting, assemblyDocumentation- engineering drawings, SOPs, quality policy, spec-sheets etc.

None

Production Planning NoneCompetition Internal ClusterUniqueness/USP/speciality of products/company Quality

Photo: Rakesh Sindwani of Friends Surgical Co.

39

PRODUCT & PROCESSES

Product Range All kind of physics instruments speciality spectrometer, optical bench, travelling microscope

Key Issue in the Products Focus on classical physics InstrumentsKey Issue in Process Requires highly skill craftsmanship. Hi-tech machinery not available.Manufacturing of customized or standard products Yes , depends on orderQuality testing Inhouse for working of the instrumentsPackaging Poly bags, rubber bands,no specific packaging since it is transported to

traderTransportation of finished Products Local transportMaterial Handling Equipment None. Equipment parts are manually lifted and assembled.In-house design and development of New Products NoScope of new Product Design and Development YesScope of technology modernization and design collaboration Yes. Need to upgrade the processes as per the emerging technology




MARKETING

Mode of Sales Mainly to local Ambala TradersSales Communication Channels usedPrints - Catalogues, Cards, Magazine Ads, Industry Directory Only product listInternet, Website, Online Sales, Common Trade Platforms - Indiamart, Alibaba, etc.

None

Exhibitions and Expos NoneMarketing USP NoneInter-Cluster Communication None

Friends Surgical Co.

40

Friends Surgical Co.

BUSINESS



CHALLENGESEmerging Technologies The unit is not able to match up the emerging technologies and

marketing due to lack of investment.

Upgrade Manufacturing Tools and Machineries Need to modernize manufacturing processes


To design aesthetics of existing physics instrumentsTo design own brand of physics instrumentsTo design tailor-made documentation and quality system

Workbench should be used for better efficiency and effective space utilization.

Raw material and semi-finished are not kept in order.

41

More such racks can be introduced made to separate out the parts and semi as well as finished products.

Storage of castings in open condition can cause damage due to corrosion. Casting can be used just in time or can be oiled for storage.

Raw material and semi-finished parts are not kept in order. Raw material should be sorted and labelled for efficient working.

Machine should mounted properly on sturdy foundation.

Safety measures (protective glasses, suit, etc.) should be

adopted by the workers while grinding.

42

Raw material and semi-finished parts are not kept in order.

Spray painting and drying of parts in open can damage paint finish due to dust. An small oven can do drying faster. Design opportunity to design hanging rack for parts during spray painting.

43

Machines should be mounted on proper foundation for its efficient use by workers.

Tools and fixtures on machine is not safe for operator. A dedicated rack can be made for routine tools used during machining.

Layout of shop floor space should be done for its efficient usage.

44

Only poly wrapping of finish goods can damage it during storage and transportation.

The branding on the two boards have different names. Two different names can create confusion. Friends Surgical Co. is inappropriate name for the company.

45

3. Gupta Metal Components

Unit Owner: Ashwani GuptaYear of Establishment: 1992Type of Company: ManufacturingTurnover/Capacity: Approx. 75LacsInfrastructure owned: Workshop space, metal press, drillings machine, lathe, sand blasting facilityNo. of Employee: 10 -15Certification: ISO 9001:2000

Main Road Prabhu Puram, Near Telephone exchange, Ambala Cantt -133006 Haryana, IndiaPhone: 0171-2698446, 9416119506 Email: [email protected]


COMPANYGENERAL

Vision and Mission of the company NoneInhouse R&D department NoneDepartments in the company NoneCollaboration with other company, institution etc. NoneBrand NoneSales Staff None

In-house Process Sheet metal press, fitting and assemblyDocumentation- engineering drawings, SOPs, quality policy, spec-sheets etc.

None

Production Planning NoneCompetition Internal Cluster, Chinese instrumentsUniqueness/USP/speciality of products/company Quality

Photo: Ashwani Gupta of Gupta Metal Components

46

PRODUCT & PROCESSES

Product Range Vernier callipers, whimshrust machines, laboratory clamps/standsKey Issue in the Products Focus on accessories and measuring instruments Key Issue in Process Focussed on sheet metal working and craftsmanship of operatorManufacturing of customized or standard products NoneQuality testing InhousePackaging Shrink wrap, paper envelops, plastic cases, poly bags, corrugated boxesTransportation of finished Products Local transportMaterial Handling Equipment None. Equipment parts are manually lifted and assembled.In-house design and development of New Products NoScope of new Product Design and Development YesScope of technology modernization and design collaboration Sheet metal press machines can be used in manufacturing products

other than instruments. Digital interface with vernier calliper can be a value add.

Need of staff/labour product-process training and skill development

None

MARKETING

Mode of Sales Mainly to local Ambala TradersSales Communication Channels usedPrints - Catalogues, Cards, Magazine Ads, Industry Directory NoneInternet, Website, Online Sales, Common Trade Platforms - Indiamart, Alibaba, etc.

No website, registration on www.indiamart.com

Exhibitions and Expos NoneMarketing USP NoneInter-Cluster Communication None

Gupta Metal Components

47

Gupta Metal Components

BUSINESS



CHALLENGESEmerging Technologies Product design in diversified business domain

Upgrade Manufacturing Tools and Machineries


To design new physics instruments with digital outputTo design own brand of physics instrumentsTo design tailor-made documentation and quality systemTo design new products in diversified business domains using existing infrastructure

48

Cutting operation should have a dedicated space. It can be a safety hazard.

Sorting of parts on floor occupies more space and difficulty in man and material movement. This operation can be shifted on workbench.

Tools and fixtures lying on the floor. It should be labelled and kept in respective racks

Not enough lighting for indentation machine operator

49

Mounting of bulb for lighting on machine is not safe for operator. Sealing mount lighting can be used for focus lighting.

Sand blasting machines.

50

Storage of raw material on shop floor. There should a dedicated ares for raw material storage.

Oiled calliper is wrapped in poly film. VCI films can be used instead of oiling to prevent rust.

Finish good storage an appropriate height should be maintained. It can be unsafe.

51

4. Kalgidhar Scientific Works

Unit Owner: Amarjeet SinghYear of Establishment: 1962Type of Company: TradingTurnover/Capacity: Infrastructure owned: Office and Storage SpaceNo. of Employee:Certification: ISO 9001:2000

Near B. D. Senior Secondary School, Ambala Cantt. - 133001,Haryana, IndiaPhone: 0171 2642375, 4008943Email: [email protected],[email protected] Website: www.bestoinstruments.com,www.bestomicroscopes.com


COMPANYGENERAL

Vision and Mission of the company NoneInhouse R&D department NoneDepartments in the company NoneCollaboration with other company, institution etc. NoneBrand BESTOSales Staff None

In-house Process Quality check, packaging and TradingDocumentation- engineering drawings, SOPs, quality policy, spec-sheets etc.

None

Production Planning NACompetition Internal Cluster, Chinese instrumentsUniqueness/USP/speciality of products/company Quality

Photo: Amarjeet Singh (right most) with his family at Kalgidhar Scientific Works

52

PRODUCT & PROCESSES

Product Range All kind of physics instruments

Key Issue in the Products Inconsistent quality

Key Issue in Process NA

Manufacturing of customized or standard products NA

Quality testing Inhouse

Packaging Poly bags, Styrofoam moulded boxes, corrugated boxes, PP tapes, paper cuttings, paper labels

Transportation of finished Products Courier, transhipment

Material Handling Equipment None

In-house design and development of New Products No

Scope of new Product Design and Development No

Scope of technology modernization and design collaboration NA


None

MARKETING

Mode of Sales Outside dealers, education institute and colleges

Sales Communication Channels used

Prints - Catalogues, Cards, Magazine Ads, Industry Directory Product catalogue

Internet, Website, Online Sales, Common Trade Platforms - Indiamart, Alibaba, etc.

2 websites, product CD

Exhibitions and Expos Yes

Marketing USP None

Inter-Cluster Communication None

Kalgidhar Scientific Works

53

Kalgidhar Scientific Works

BUSINESS

Infrastructure Support AdequateScope of local infrastructure development NAScope to diversify from current products or business NAScope for training for Business Management Processes Yes

CHALLENGESEmerging Technologies Import and trading from China

Upgrade Manufacturing Tools and Machineries NA


To initiate new physics instruments through vendors and market itTo design an effective online marketing channelTo design tailor-made documentation and quality system

Documents should be sorted and stored in good condition.

Packaging material should be sorted and stored in good condition to avoid wastage and damage.

54

Usage of paper cuttings is inappropriate, old and time consuming packaging. Air pouches can be used for effective cushioning.


Cluttered storage of finished goods. Sorting, racking of finished goods can bring better control on inventory and can save cost also.

55

Dumping of instruments can damage them.

The company name board is not proper. Loss of identity for the company.

Handwritten label on use manual is not professional. User manuals can be designed for its effectiveness.

Cluttered and untidy workplace.

56

5. Jambu Pershad & Sons

Unit Owner: Vivek Jain and Aditya JainYear of Establishment: 1946Type of Company: Trading and exportsTurnover/Capacity: Infrastructure owned: Office and warehouseNo. of Employee:Certification: ISO 9001:2000, D&B

6275/22, Nicholoson Road, Ambala Cantt. 133001, Haryana, IndiaPhone: 0171-4006441, 4006897, Mobile no.: 9996620081 Email: [email protected],[email protected]: www.japson.com


COMPANYGENERAL

Vision and Mission of the company NoneInhouse R&D department NoneDepartments in the company NoneCollaboration with other company, institution etc. NoneBrand JAPSONSales Staff None

In-house Process Quality check, packaging, trading and exportDocumentation- engineering drawings, SOPs, quality policy, spec-sheets etc.

None


Photo: Vivek Jain (on right) with Aditya Jain of Jambu Pershad & Sons

57

PRODUCT & PROCESSES


Key Issue in the Products




Packaging Poly bags, styrofoam moulded boxes, corrugated boxes, PP tapes, paper cuttings, paper labels






Need of staff/labour product-process training and skill development

None

MARKETING

Mode of Sales Outside dealers, education institute and colleges




Website, social media presence,registration on www.indiamart.com


Marketing USP None


Jambu Pershad & Sons

58

Jambu Pershad & Sons

BUSINESS

Infrastructure Support Adequate.Scope of local infrastructure development NAScope to diversify from current products or business NAScope for training for Business Management Processes Yes




To initiate new physics instruments through vendors and market itTo design tailor-made documentation and quality system

Packaging of different products in same secondary package can damage fragile components. Packaging system should be standardized as per needs of different products.

59

6. Abron Exports

Unit Owner: Sanjay JainYear of Establishment: 1958Type of Company: ExportsTurnover/Capacity: Infrastructure owned: Office and warehouseNo. of Employee:Certification: ISO 9001:2000

105, Industrial Estate,HSIIDC, Ambala Cantt. 133001,Haryana, IndiaPhone: 0171-2699478, 9416020018; Email: [email protected],[email protected],Website: www.insif.com,www.abronexports.com,www.tools.insif.com


COMPANYGENERAL

Vision and Mission of the company NoneInhouse R&D department NoneDepartments in the company NoneCollaboration with other company, institution etc. NoneBrand INSIF, ABRON instruments and equipments, ABROSIL,

ABROPLAST, ABRON INSIF, ABROTOOLS, ABROGEMSSales Staff None

In-house Process Quality check, packaging, trading and exportDocumentation- engineering drawings, SOPs, quality policy, spec-sheets etc.

None


Photo: Sanjay Jain of Abron Exports

60

PRODUCT & PROCESSES






Packaging Poly bags, styrofoam moulded boxes, corrugated boxes, PP tapes, pa-per cuttings, paper labels







None

MARKETING

Mode of Sales Exports




Website, social media presence,registration on www.indiamart.com


Marketing USP None


Abron Exports

61

Abron Exports

BUSINESS





To initiate new physics instruments through vendors and market itTo design tailor-made documentation and quality system

Every company in Ambala uses same packaging. There is no differentiation. Big exporters can bring differentiation through good packaging design.

62

User manuals can be designed for its effectiveness.

Use of high density styrofoam makes package heavy. Low density foams e.g. PE can be used for cushioning.

Ad-hoc and non-scientific packaging can lead to product damage and bad user experience. Packaging system can be designed and standardized as per product need.


63

7. Indosaw

Unit Owner: Ajay SagarYear of Establishment: 1993Type of Company: Manufacturing, trading and exportsTurnover/Capacity: Infrastructure owned: Fully equipped manufactur-ing unit with IM machine, warehouseNo. of Employee:Certification: ISO 9001 & ISO 14001

Osaw Industrial Products Pvt. Ltd.,P. O. Box no.: 42,Osaw Complex, Jagadhari Road, Ambala Cantt. 133001,Haryana, indaPhone: 0171-2699347, 2699757,Website: www.indosawedu.com


COMPANYGENERAL

Vision and Mission of the company YesInhouse R&D department YesDepartments in the company YesCollaboration with other company, institution etc. YesBrand INDOSAWSales Staff YesIn-house Process Machining, fitting, assembly, quality check and packagingDocumentation- engineering drawings, SOPs, quality policy, spec-sheets etc.

Yes

Production Planning YesCompetition Internal cluster, Chinese instrumentsUniqueness/USP/speciality of products/company New products, quality, service

Photo: Ajay Sagar of Indosaw

64

PRODUCT & PROCESSES



Key Issue in Process None

Manufacturing of customized or standard products None


Packaging Poly bags, corrugated boxes, PP tapes, PP straps


Material Handling Equipment Yes

In-house design and development of New Products Yes

Scope of new Product Design and Development Yes

Scope of technology modernization and design collaboration None


None

MARKETING

Mode of Sales Own sales team




Website, registration on www.indiamart.com

Exhibitions and Expos yes

Marketing USP None

Inter-Cluster Communication Yes

Indosaw

65

Indosaw

BUSINESS



Upgrade Manufacturing Tools and Machineries None


To design new physics instruments with computer interfaceTo design science education kits for kids

Note: No permission for photos.

66

8. Nessler

Unit Owner: Neeraj BansalYear of Establishment: 1992Type of Company: Trading and manufacturingTurnover/Capacity: Infrastructure owned: Factory space and machineriesNo. of Employee:Certification:

634-635, H. B. Colony, Ambala Cantt. 133001,Haryana, IndiaPhone: 0171-2653335, 9812032486,Email: [email protected],Website: www.nesslerscientific.com


COMPANYGENERAL

Vision and Mission of the company NoneInhouse R&D department NoneDepartments in the company NoneCollaboration with other company, institution etc. NoneBrand NoneSales Staff NoneIn-house Process Machining, fitting, assembly, quality check and packagingDocumentation- engineering drawings, SOPs, quality policy, spec-sheets etc.

None

Production Planning NoneCompetition Internal clusterUniqueness/USP/speciality of products/company New development in existing products

Photo: Neeraj Bansal of Nessler

67

PRODUCT & PROCESSES

Product Range All physics instruments power supplies, Dynamo model, parallel plate capacitors specialising in electronics

Key Issue in the Products Focus on all kind of physics InstrumentsKey Issue in Process Requires highly skill craftsmanship. Hi-tech machinery not available.Manufacturing of customized or standard products Yes , depends on orderQuality testing Inhouse for working of the instrumentsPackaging Corrugated box, poly bags, styrofoam moulded boxes, PP tapes, paper

labelsTransportation of finished Products Courier, transhipmentMaterial Handling Equipment None. Equipment parts are manually lifted and assembled.In-house design and development of New Products YesScope of new Product Design and Development YesScope of technology modernization and design collaboration Yes. Need to upgrade the processes as per the emerging technology




MARKETING

Mode of Sales To traders and dealersSales Communication Channels usedPrints - Catalogues, Cards, Magazine Ads, Industry Directory NoneInternet, Website, Online Sales, Common Trade Platforms - Indiamart, Alibaba, etc.


Exhibitions and Expos NoMarketing USP NoInter-Cluster Communication No

Nessler

68

Nessler

BUSINESS

Infrastructure Support AdequateScope of local infrastructure development NoScope to diversify from current products or business YesScope for training for Business Management Processes Yes

CHALLENGESEmerging Technologies The unit is not able to match up with the emerging technologies and

marketing.



To design new physics instruments with computer interfaceTo design cost effective and protective packaging systemTo design tailor-made documentation and quality system

Note: No permission for photos.

69

9. The Oriental Science Apparatus Workshops

Unit Owner: Neeraj LalYear of Establishment: 1919Type of Company: Manufacturing, exportTurnover/Capacity: Infrastructure owned: Factory space and machineriesNo. of Employee:Certification:

Jawahar Lal Nehru Marg, Ambala Cantt. 133001,Haryana, IndiaPhone: 0171-4005179, 2643149, 2633834,Website: www.osawindia.net


COMPANYGENERAL

Vision and Mission of the company YesInhouse R&D department YesDepartments in the company YesCollaboration with other company, institution etc. NoneBrand OSAWSales Staff NoneIn-house Process Casting, machining, fitting, surface finishing, assembly, quality check

and packagingDocumentation- engineering drawings, SOPs, quality policy, spec-sheets etc.

Yes, but very old

Production Planning YesCompetition Internal clusterUniqueness/USP/speciality of products/company Quality and heritage

Photo: Neeraj Lal of The Oriental Scientific Apparatus Workshops

70

PRODUCT & PROCESSES

Product Range All kind of physics instrumentsKey Issue in the Products Focus on all kind of physics InstrumentsKey Issue in Process Precision but old machine, modernization is requiredManufacturing of customized or standard products Yes , depends on orderQuality testing InhousePackaging Corrugated box, wooden boxes, poly bags, styrofoam moulded boxes,

PP tapes, paper labelsTransportation of finished Products Courier, transhipmentMaterial Handling Equipment YesIn-house design and development of New Products YesScope of new Product Design and Development YesScope of technology modernization and design collaboration Yes. Need to upgrade the processes as per the emerging technology




MARKETING

Mode of Sales Direct to education institutes, dealers and exportSales Communication Channels usedPrints - Catalogues, Cards, Magazine Ads, Industry Directory Product catalogue but outdated designsInternet, Website, Online Sales, Common Trade Platforms - Indiamart, Alibaba, etc.

Website ,registration on www.indiamart.com

Exhibitions and Expos NoMarketing USP NoInter-Cluster Communication No

The Oriental Science Apparatus Workshops

71

The Oriental Science Apparatus Workshops

BUSINESS

Infrastructure Support AdequateScope of local infrastructure development NoScope to diversify from current products or business NoScope for training for Business Management Processes Yes


marketing.

Upgrade Manufacturing Tools and Machineries Need to upgrade manufacturing technology and management skills


To design new physics instruments with computer interfaceTo make efficient management system to increase efficiency of the unit

Photos: Product range of OSAW includes slide projector, signal lights for ships,, moisture meters for agricultural seed.

72

Sheet metal components

Worker doing the assembly of meters.

Dedicated inhouse painting shop

73

Instruments are stacked one over the other. after testing

should be kept in order.

Old building creates dull envi-ronment for workers.

Pantograph machine Testing set up for electrical instruments

74

Infrastructure is very old, need immediate modernization

Machines are old, need replacement with modern machines.

Old building creates dull environment for workers.

75

Old building creates dull environment for workers.

Optical instruments should be packed in better way to avoid damage.

76

10. Ashwani Brothers

Unit Owner: Ashwani GoelYear of Establishment: 1988Type of Company: Manufacturing, exportTurnover/Capacity: Infrastructure owned: Factory space and machineriesNo. of Employee:Certification: ISO 9001:2008

Science Market,Opp. Hargolal Dharmshala, Ambala Cantt. 133001, Phone -0171 4005770, 9896030770Fax: 0171-4005770Email: [email protected],[email protected]

Factory Plot no 289, HSIIDC, SahaAmbala Cantt. 133001, Haryana, India


COMPANYGENERAL

Vision and Mission of the company NoneInhouse R&D department NoneDepartments in the company NoneCollaboration with other company, institution etc. NoneBrand ABROSales Staff NoneIn-house Process Machining, fitting, assembly, quality check and packagingDocumentation- engineering drawings, SOPs, quality policy, spec-sheets etc.

None

Production Planning NoneCompetition Internal clusterUniqueness/USP/speciality of products/company Quality

Photo: Ashwani Goel of Ashwani Brothers

77

PRODUCT & PROCESSES

Product Range All kind of physics instrumentsKey Issue in the Products Focus on all kind of classical physics InstrumentsKey Issue in Process Requires highly skill craftsmanship. Hi-tech machinery not available.Manufacturing of customized or standard products Yes , depends on orderQuality testing InhousePackaging Corrugated box, wooden boxes, poly bags, styrofoam moulded boxes,

PP tapes, paper labelsTransportation of finished Products Courier, transhipmentMaterial Handling Equipment NoneIn-house design and development of New Products NoneScope of new Product Design and Development YesScope of technology modernization and design collaboration Yes. Need to upgrade the processes as per the emerging technology




MARKETING

Mode of Sales Traders, dealersSales Communication Channels usedPrints - Catalogues, Cards, Magazine Ads, Industry Directory Product catalogueInternet, Website, Online Sales, Common Trade Platforms - Indiamart, Alibaba, etc.

No website, registration on www.indiamart.com

Exhibitions and Expos Sometimes in local expoMarketing USP NoInter-Cluster Communication No

Ashwani Brothers

78

Ashwani Brothers

BUSINESS



marketing.



To design new physics instruments with computer interfaceTo design cost effective and protective packaging systemTo design tailor-made documentation and quality system

Turing Process

79

Safety measures are required such as safety goggles, safety suits, gloves, etc. to avoid accidents.

Lighting condition is not good for machining.

The products to be worked on needs fixtures to help the workers work effectively and safely.

Materials can be sorted in plastic trays for efficient working.

80

Materials can be sorted in plastic trays for efficient working.

Layout of shop floor space should be done for its efficient usage

Unsafe storage. Storage space for workers clothes should be allotted and a separate space should be allotted for finished products.

81

11. Kumar Instruments Co.

Unit Owner: Vijay Kumar DhimanYear of Establishment: 1992Type of Company: Manufacturing and tradingTurnover/Capacity: Infrastructure owned: Factory space and machineriesNo. of Employee:Certification:

1333, Behind Hargolal tower,Ambala cantt. 133001,Phone: 0171-4006594, 9812023697Email: [email protected]: www.kaywolabs.com, www.kumarinstrumentsco.com


COMPANYGENERAL

Vision and Mission of the company NoneInhouse R&D department NoneDepartments in the company NoneCollaboration with other company, institution etc. NoneBrand KAYWOSales Staff NoneIn-house Process Wood working, fitting, colouring and packingDocumentation- engineering drawings, SOPs, quality policy, spec-sheets etc.

None

Production Planning NoneCompetition Internal clusterUniqueness/USP/speciality of products/company Wooden mathematical models

Photo: Vijay Kumar Dhiman of Kumar Instruments

82

PRODUCT & PROCESSES

Product Range Force table, liquid level apparatusKey Issue in the Products Focus on all kind of classical physics Instruments than the core skill

i.e. wood workingKey Issue in Process Requires highly skill craftsmanship.Manufacturing of customized or standard products Yes , depends on orderQuality testing InhousePackaging Corrugated box, wooden boxes, poly bags, styrofoam moulded boxes,

PP tapes, paper labelsTransportation of finished Products Courier, transhipmentMaterial Handling Equipment NoneIn-house design and development of New Products YesScope of new Product Design and Development YesScope of technology modernization and design collaboration Yes. Need to upgrade the processes as per the emerging technology




MARKETING

Mode of Sales Traders, dealersSales Communication Channels usedPrints - Catalogues, Cards, Magazine Ads, Industry Directory Product catalogueInternet, Website, Online Sales, Common Trade Platforms - Indiamart, Alibaba, etc.

2 websites, registration on www.indiamart.com

Exhibitions and Expos Sometimes in local expoMarketing USP NoInter-Cluster Communication No

Kumar Instruments Co.

83

Kumar Instruments Co.

BUSINESS


CHALLENGES

Emerging Technologies The unit is not able to match up the emerging technologies and marketing.

Upgrade Manufacturing Tools and Machineries Need to focus on strength skill and explore new Market and New Product Categories


To design science education kits for kidsTo design tailor-made documentation and quality system

Proper placement of raw material can save space that be used for other activities

Shop floor layout and lighting conditions are not optimized. More sealing lighting should be used.

84

Wood dust should be cleaned regularly for efficiency of machine and operator.

Safety gear for worker is necessary to avoid accidents

85

Wood dust should be cleaned regularly for efficiency of machine and operator.

Finished goods stored in haphazard manner. Finished goods should be packed and stored on racks for better inventory control and avoid damage

86

12. Mohan Brothers

Unit Owner: Vivek SharmaYear of Establishment: 1955Type of Company: ManufacturingTurnover/Capacity: Infrastructure owned: Factory space and machineriesNo. of Employee:Certification:

1227, Kali Bari Road,Ambala Cantt. 133001,Haryana, IndiaPhone: 0171-4002241, 2642241Email: [email protected]: www.ambrosindia.com

276, Sector: 2, IGC, HSIIDC, SahaAmbala, Haryana,Phone: 0171 65241154Email: [email protected]


COMPANYGENERAL

Vision and Mission of the company NoneInhouse R&D department NoneDepartments in the company NoneCollaboration with other company, institution etc. NoneBrand AMBROSSales Staff NoneIn-house Process Machining, fitting, surface finishing, assembly, quality check and

packagingDocumentation- engineering drawings, SOPs, quality policy, spec-sheets etc.

None

Production Planning NoneCompetitionUniqueness/USP/speciality of products/company Speciality products focussed on engineering instruments

Photo: Vivek Sharma of Mohan Brothers

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PRODUCT & PROCESSES

Product Range Mechanics instruments which are used in engineering labs


Key Issue in Process Requires highly skill craftsmanship.

Manufacturing of customized or standard products Yes , depends on order


Packaging Corrugated box, wooden boxes, wooden pallets, poly bags, styrofoam moulded boxes, PP tapes, paper labels



In-house design and development of New Products Yes

Scope of new Product Design and Development Yes

Scope of technology modernization and design collaboration Yes. Need to upgrade the processes as per the emerging technology (ex. digital, electronics, etc.)


There is no need of labours skill training.

MARKETING

Mode of Sales Dealers, exports





Exhibitions and Expos No

Marketing USP No

Inter-Cluster Communication No

Mohan Brothers

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Mohan Brothers

BUSINESS


CHALLENGESEmerging Technologies



To design new physics instruments with computer interfaceTo design tailor-made documentation and quality systemTo design online marketing strategyTo design range of science based hobby products

Separate locker or hanger should be provided for workers to keep their cloths.

Wind tunnel assembly

89

Castings and other raw material

are not in order though racks

are available for storage. Efficient

sorting and storage system should be

maintained.

Cluttered workplace reduces production efficiency. Implementation of 5S can be a solution.

Raw material and machined components should be sorted and stored racks or trays for efficient working.

90

Finished goods must be labelled and stored for better inventory control.

Use of hay and wooden boxes is not a good packaging option. New and cost effective packaging solutions can be designed.

91

Improper storage of WIP materials and finished goods. It should be packed and stored in racks to avoid damaged and better inventory control.

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13. Precision Instrument House

Unit Owner: Naresh KumarYear of Establishment: 1985Type of Company: Manufacturing and exportTurnover/Capacity: Infrastructure owned: Factory space and machineriesNo. of Employee:Certification:

3517, Timber Market,Ambala Cantt. 133001,Haryana, IndiaPhone: 0171-4005582, 4004582, 2643217Email: [email protected]: www.prinho.com

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