for media organizations WordPress as a comprehensive CMS ... · Stephen Tiszenkel Digital product...
Transcript of for media organizations WordPress as a comprehensive CMS ... · Stephen Tiszenkel Digital product...
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Beyond the Blog
Stephen TiszenkelPresidentHammerhed Content Management Solutions
WordPress as a comprehensive CMSfor media organizations
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Who am I?Why amI here?
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Stephen Tiszenkel
● Digital product professional for 20+ years
● WordPress user and developer since 2003
● Birthday buddy with WordPress
● Host of The New England Tech Podcast
Tip
Tell the audience about the problem through a story, ideally a person.
www.tiszenkel.com
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Where I’ve been
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● Founded in 1990● Shown in schools to grades 3-12● Alumni include Anderson Cooper,
Maria Menounos, Serena Altschul, Scott Evans, Steven Fabian
● 6 million daily viewers in 2008
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The big problem: Channel One’s business model was out of date, and the technology didn’t support the new business model
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The old business model● 19-inch CRT televisions in every classroom● Show beamed to schools via satellite● All classes required to watch show more than
90% of school days● 10 minutes of news, 2 minutes of ads● Digital focus on students
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The evolved business model● Teachers show program via interactive
whiteboard or projector● More classes watch without ads● Classrooms or schools pay for curriculum
package● Curriculum includes daily interactive teaching
tools and access to video archive● Increased digital focus on teachers
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The technology● Multiple content-management systems
inherited from different corporate parents● Difficult to create new templates/content
types● Hierarchical information architecture● No paywall
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One obvious solution ...
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(An important note)
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● Already in limited use on site● In-house expertise● Easy for editors● Easy for developers● Larger community● What about me?
● No existing infrastructure● No developers● Steeper learning curve● Less-elegant UI● Smaller community● What about me?
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“JUST A BLOGGING PLATFORM”
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The prestige argument
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“JUST A BLOGGING PLATFORM”(But the prestige argument would be more convincing today)
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The innovation argument
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Who?
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Let’s build it! You need the skills or the resources, but WordPress makes it fast and easy
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Education Nation● My own server
● Developed outside of work hours
● BuddyPress and registration system
● Multisite
● Access control
● Quizzes
● Slideshows
● Social elements/groups
● Content uploads
● No blog elements
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Success! And now for the hard part ...
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The biggest challenges● Multiple post types with major differences
between them● Wire content● Hybrid automation/editorial control
(Other challenges covered in eight-hour version of this talk)
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Combination of free plugins, premium plugins and custom development
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Challenge:Multiple Post Types
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Solution:Custom Post Type UI
https://wordpress.org/plugins/custom-post-type-ui/
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Solution (and MVP):Advanced Custom Fields
https://wordpress.org/plugins/advanced-custom-fields/
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Co-MVP:Advanced Custom Fields Flexible Content Field
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Challenge:Wire Content
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Challenge: Wire Content● Many media organizations rely on wire
content, most commonly from AP● AP content is very expensive, so critical mass
of users doesn’t exist to support plugin development
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Solution: NNTN● Custom-built plugin● Imports AP content at
user-defined intervals● All content automatically
categorized/tagged● Runs on separate WordPress
instance● Photos only imported on first
page view● Posts can be frozen
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Challenge:Hybrid Automation/Editorial Control
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Solution: AP Content Slots● Uses Advanced Custom Fields● Theme built to fill slot automatically with
latest post in AP category● Editor can require or exclude tags● Other stories used on page automatically
excluded● Variation: Latest blog post
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43 plugins17 templates
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Other Key Plugins● Access control: Wishlist Member
https://member.wishlistproducts.com/● Content cleanup: Post Expirator
https://wordpress.org/plugins/post-expirator/● Account Management: Theme My Login & Cimy User Extra Fields
https://wordpress.org/plugins/theme-my-login/https://wordpress.org/plugins/cimy-user-extra-fields/
● Slideshows: Royal Slider
http://dimsemenov.com/plugins/royal-slider/wordpress/● URLs: Simple 301 Redirects & Custom Permalinks*
https://wordpress.org/plugins/simple-301-redirects/https://wordpress.org/plugins/custom-permalinks/ *Note: Custom Permalinks plugin does not work
when Edit Flow plugin is enabled
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Any Questions?