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For a life gone digital™

CNET Content Syndication Guide

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CNET helps users make sense of the CE World

With more than 100 years of combined

editorial expertise, the CNET team is

dedicated to providing consumers with

the most accurate, timely, and

unbiased information about the hottest

tech products on the market.

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What is CNET?

• We are unbiased experts dedicated to giving users

the information they need to make smart purchasing decisions.

• We review thousands of CE products using strict testing protocols.

• We produce thousands of product-related, help & how-to, and tech

news videos, generating over 10 million streams a month.

• We serve over 35 global markets in 18 languages.

CNET is the largest tech media brand in the world.

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CNET Content Available for Syndication

- Reviews (“Good, Bad, Bottom Line” & Long Form)

- Shopping Services

- Videos (“First Looks,” “Help & How To”, & Video Feeds)

- Buying Guides

- Widgets

- Downloads

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Reviews

REVIEWS DRIVE USAGE

- 91% of US adults regularly or occasionally seek

advice about products or services. (BIGresearch: www.bigresearch.com)

- 71% of online shoppers read reviews. (Forrester Research: www.forrester.com)

- Ratings and Reviews are the second most important site feature behind search. (JupiterResearch: www.jupiterresearch.com)

- 39% of those who bought from sites with reviews cite the reviews as the primary factor

influencing the purchase decision. Among first-time buyers on review-equipped sites, 42%

said they were the primary factor. (Foresee: www.foreseeresults.com)

- Reviews not only help conversions but also drive traffic.

(MarketingSherpa: www.marketingsherpa.com)

63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.

(CompUSA, iPerceptions: www.compusa.com, www.iperceptions.com)

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Capsule Reviews – “Good, Bad, Bottom Line”

Feature:

- CNET Editor’s star rating

- Product photo

- Basic specs

- “Good, Bad, Bottom Line” summary

Available via XML feed or API access

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Reviews – Long Form

Feature:

- CNET Editor’s rating

- Product photo

- Basic specs

-“Good, Bad, Bottom Line”

- The full multi-paragraph editors’ review.

Available via XML feed or API access

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CNET Shopping Services

- The CNET Shopping Services feed contains links to CNET vetted merchants w/ updated product pricing information.

- Content available by accessing CNET’s API

- Can be used in conjunction with CNET Reviews

CNET can power your site’s CE shopping service.

By posting CNET’s fully vetted merchants on your site,

you get paid every time a user clicks on a merchant link.

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CNET Videos

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First Look Videos

Straight from the CNET editors’ mouths, First Look videos provide a brief

overview of a product and our editors’ initial opinions on it -- giving consumers a

clearer picture of the product they’re shopping for.

- Videos are delivered as Flash files via Media RSS feed or by granting access to our API.

- The videos can be featured in your own player

- First Look videos typically run from 60 to 240 seconds each.

- View videos at: http://cnettv.cnet.com(under the “Product Videos” tab)

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Help & How-To Videos

CNET offers hundreds of handy “help and how to” videos for users trying to make sense of their CE products. Generally our videos center around

networking, computer optimization, tips and tricks, digital photography tips, online/computer security, home theater, and digital music.

- These videos, found on

http://cnettv.cnet.com, and can be

used for your own commercial or

marketing use.

- Videos are delivered as MPEG4

Flash video files via FTP, API or

DVD.

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“Best of CNET” Video Feed

CNET provides a Media RSS feed of “The Best of CNET Video” featuring CE reviews, tech news and trends currently available on http://cnettv.com for use

within your own site’s video player.

- This feed contains between 10-20

videos/week, pre-programmed by

CNET.

- Videos typically run from 30 to

300 seconds each and are

delivered as Flash video.

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CNET Video Widget

Don’t have your own video player? Get the code to embed CNET’s free video widget on your site from http://www.cnet.com/widgets

- A flash-based video player that

automatically pushes 5 daily clips from

CNETTV’s current video library

- Topics range from tech news & trends,

to help & how-to, to product reviews

- Available at no cost to partner

- May include ads sold by CNET

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Additional CNET Content

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CNET Buying Guides

CNET Buying Guides Available for License:

Dishwashers

Washers

Dryers

Microwaves

Refrigerators

Stoves

Wi-Fi

Camorders

Digital Cameras

MP3 Players

Headphones

GPS Systems

TVs

Surround Sound

Laptops

Desktops

Printers

Monitors

CNET produces several

Buying Guides for integration

onto your site.

These multi-page in-depth guides

provide users with the

knowledge they need to make

smart purchasing decisions.

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CNET Widgets

CNET offers a wide-array of free widgets to augment content on your site.

From our video widget to our shopping tools, you can easily connect your

audience with CNET’s editorial expertise within your own environment.

We offer the following widgets

(available at http://www.cnet.com/widgets):

“Best of CNET” video widget: a flash-based

video player that automatically pushes 5 clips

a day from CNET TV’s current video library.

Product Finder widget: to help users pick

the right CE product for their lifestyle.

CNET Reviews widget: summarizes CNET

editors’ take on a product.

Downloads widget: offers safe, secure, and spyware free free-to-try legal downloads

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Downloads

Based on ratings, reviews and most popular lists, CNET Downloads is the trusted, safe, and secure resource for software, music, games and video downloads.

- We provide can partners with XML feeds of our most

popular downloads across several categories. Partners

will surface a list of the downloads which will link

directly to CNET Downloads.

- Visit http://download.cnet.com to view our download

catalog.

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For more information and pricing, please

contact:

Sasha Zullo

Director, Business Development, CNET

sasha.zullo@cbs.com

415.344.2587

For a life gone digital™