Footwear Plus | Flash Back | 2010 • April - May

april/may 2010 • footwearplusmagazine.com 29

Footwear Plus fame

and

20yearsof fashion,Back

20YEARSOF...

FW_04_05_timeline_opener_11.indd29 29 4/15/10 10:58:21 AM

1990-91 1994

Desktop publishing era begins

“ They are both incredible dancers and athletes and have a strong fashion sense.” — Sandy Saemann,

L.A. Gear

endorsement deals

Huge

Sneaker violence“ The car industry is not blamed for car thefts. You can’t blame the sneaker industry for these kinds of thefts.”—Greg Hartley, executive director, Athletic Footwear Association

Jan. 1991: Retro Chic

Greed is not good

“ Consumers have begun to shift from their consumption phase to the value phase— the less willing to dress up phase.” — Kent Wall, president,

Johnston & Murphy

grunge

Michael Jordan

Bo Jackson

Larry”Grandmama“

Johnson

Anfernee “Lil’ Penny” Hardaway

“ Retail is about to get sideswiped by electronic, inter-active television shopping. I think it will wipe out half of all retail today.” — R. Fulton Macdonald,

retail analyst

Converse stands by its endorsee, Magic

Johnson, after he announces he has

A.I.D.S.

AIDS awareness

Say, WHAT?“ Much like aerobics was a big success for Reebok in the ’80s, walking can be the story of the ’90s.” — Will Kussell, marketing

director, Reebok

Retro craze“First it was the ’60s and then the ’50s and now it’s the ’30s and ’40s.” — Chris Cherry, fashion director,

Nine West

trendshoe

trendshoe

“ By providing gift certificates to eliminate guns from the streets, we hope we can make a difference.”—Tim Finn, general manager, Foot Locker

“ We didn’t do much to publicize our green initiatives because we didn’t want people to think we were just cashing in on the environmental issue.”—Elise Klysa, spokesperson, Timberland

Green is goodMadonna

Mar

k

Mossstyle makers

“ The amount of kids who told me that Kurt Cobain was wearing Converse One Stars as his feet stuck out from the white sheet wasamazing.” —Anonymous

“ The amount of kids who told me that Kurt Cobain was wearing Converse One Stars as his feet stuck out from the white sheet wasamazing.” —Anonymous

19931992

“ Basketball is slowing because other shoes like hikers are becoming street shoes.” — Frank Kinney, president,

F+M Sports

chunky, clunky, heavy

Reebok Pump

Air Jordan

Remember backward pants?

You can’t touch this.

Premiere issue, Fall 1990

Timeline_3spreads.indd 30 4/14/10 11:55 AM

1994

Forrest Gump wears Nike Cortez...

crack epidemic

Good luck with THAT...

“We are convinced that we got much more for our dollar with Howard Stern than we would have gotten anywhere else.” — Michael Muskat,

president, Deer Stags

“Our research showed that Rush Limbaugh had the

best combination of reach, affordability

and persuasivness.” —Brian Smith, president,

Ugg Australia

“[O.J.] will certainly give Bruno Magli some recognition.” — —Fiore Guglielmi,

salesperson, Tanino Crisci

Seinfeld

...while Jerry sports his white kicks.

Clinton reelected

...it does.

“It seems the country is more positive today than it has been in years. I think things will continue going up as long as something bad doesn’t happen.” —Jan Friedman, buyer, Jildor’s

trendshoe

trendshoe

“ By providing gift certificates to eliminate guns from the streets, we hope we can make a difference.”—Tim Finn, general manager, Foot Locker

“ It’s the stigma of the Al Bundys of the world. People think that selling shoes is beneath them.”

— Ron Scott, owner, Scott Shoes

—Tony Bertone, Intl. Business Manager, Puma

1996

introducing theworld wide web

“ Basketball is slowing because other shoes like hikers are becoming street shoes.” — Frank Kinney, president,

F+M Sports

pimped laces

gun violence

Puma Clydes

When Mike D.donned a pairof Puma Clydeson the coverof the Beastie Boys albumCheck Your Head, it was the match that lit the fire.”

“

First appearance of advertiser’s URL, January 1996.


That was then, this is now:“ Tiger Woods

is a class act.” — Tom Doyle, National Sporting Goods Association

“ Guys somehow think boat shoes work with everything. And they don’t.”

— Bob Infantino, Clarks

Internet sales estimated at

$850 million—up from essen-tially zero two

years prior.

“Steve Madden stores are like nightclubs—tying together music and the product.”

Michael Jordan announces his retirement from the NBA.

10th Anniversary issue

“ Hollywood has a good feel for what’s coming. Look at The Wedding Singer. That is an ’80s movie that was ahead of the curve.”

— Mark Haskins, senior designer, Vans

“ People today are interested in everything celebrities are doing and wearing. They want to be—and dress— like them.” —Max Azria, designer

Joe Dirt

Rock Star

1997

Say, WHAT?Reebok’s No. 1 rule: No showing product online.“We didn’t think anyone would want to see it.”

2000

“ The fans really take note of what their favorite driver is wearing or endorsing... That’s what helps sell products.” —Chuck Gordan, owner, Gordan’s Shoes

1998

“ We’re about one minuteinto the first 100 years of online commerce.”—Matt Hyde, VP of online sales, R.E.I.

NASCAR

1999

Ben Affleck inGood Will Hunting

trendshoe

disputed electionParis Hilton

Perez Hilton

“The athletes are driving people nuts. The bloom is off the endorsements.”

Say

, WH

AT?“ If you

don’t have a front door, you shouldn’t be able to have a cyber door.” — Gary Weiner,

president, Saxon Shoes

And the winner is...

trendshoe

Chad.

“ The word urban is so overdone. You don’t say ‘suburban footwear.’”— Jeffrey Bernstein,

sales manager, Avirex Footwear

“ Gore’s preppy. He’s like a Banana Repub-lic dude. Bush has a

little more of the cowboy thing. He likes his jeans tight.” —Ruthie Davis, Simple...Dubya!

— Jim Davis, CEO,New Balance

trendshoe

We’re gonna party like it’s...

(only to un-retire 2 years later)

trendshoe

“ You can cut the lawn in Jungle Mocs, travel to Europe in them and go through air-port security with ease. Everybody wins.” — Jaques Lavertue,

GM, Merrell

social conscience“ There are direct commercial payoffs to cause-related efforts. People respect you, trust you and believe you care about the things they care about.”— Richard Polk, owner, Pedestrian Shops


“ Malls and department stores are clearly suffering, especially as a result of the government’s advice to avoid large public places.”—Amanda Cabot, CEO, Dansko

“ We had a store in the World Trade Center concourse. We found out that everyone got out safely, which was great news.”

— Anneli Shearer, spokesperson, Cole Haan

“I TOOK 10 PERCENT OF MY SALES AND DONATED IT TO THE RED CROSS. I juSt wAnteD to help.”

9/11 tribute page, Oct. 2001

Ya think?

Ya Think?

10th Anniversary issue

“ Hollywood has a good feel for what’s coming. Look at The Wedding Singer. That is an ’80s movie that was ahead of the curve.”

— Mark Haskins, senior designer, Vans

The Wedding Singer

Sneaker boutiques

Alife Rivington

“ It’s a shop for people who really know sneakers...They can talk to someone who is not dressed like a referee.” —Stash, co-owner, Nort 235

“ Men are growing freedoms that we didn’t have before...we’re coming out of our ‘closets.’” —Donald J. Pliner, designer

trendshoe

trendshoe

Metrosexuals

2003

Dolomite launches Uptown USA boot featuring a U.S. flag embroidered on the tongue. Ten per-cent of sales were donated to FDNY and NYPD Disaster Relief Fund.

patriotism

disputed electionAnd the winner is...

trendshoe

Invasion2001

Homer Simpson High Dunkby Nike

Homer Simpson endorses Reebok Classic.

“ Gore’s preppy. He’s like a Banana Repub-lic dude. Bush has a

little more of the cowboy thing. He likes his jeans tight.” —Ruthie Davis, Simple

Consolidation

utilitarian

yoga “ To be quite honest, Nike is paying the ultimate compliment to Converse by buying it.”...Dubya!

— Rosco Rolnick, owner, Guaranteed Shoe Center

Manolo Blahnik

Jimmy Choo

“ The e-tailer stock prices were too high to begin with. It was speculative.” — Tom Luck, president, Lucky Shoes

“ Flip-flops...easy to wear, easy to buy and pretty much goes with every-thing. It’s having a real resurgence.”

SUVs rule the road

trendshoe

J-Lo


“ Our motto is fashion, function and fun… once in a while we also hear we’re ‘fugly.’”— Mike Margolis,

national sales manager, Crocs

When Carrie Bradsaw wore ruby red Uggs on an episode: “Our phone was ringing off the hook... Every woman in town was looking for those ruby Uggs.” — Tarek Hassan, co-owner,

The Tannery

Sex sells

2004 2005Katrina “ You sold

your soul the day you put on those Jimmy Choos.”

“ The kids’ busi-ness has a better chance to perform well because children grow out of sizes and parents take care of their children first.” — Robert Campbell,

CEO, BBC Intl.

Desperately Sexy Parody of classic movie posters for 2005 fashion feature

Obesity

“ Married women between 25 and 45 can relate to Desperate Housewives better than a magazine writer who lives in a $5,500-a-month apartment and wears Manolos every day.” —Jeff Yeh, creative director, NYLA

50 Cent for Reebok

Missy Elliotfor AdidasJay-Z for Reebok

Donut burger.

Snoop Dog for Pony

“ Unseen, untold, unsold: We live and die by that model.” — Michael Greenberg,

president, Skechers

Western

Kids

California wildfires

Hip-hop hawkers

Lebron

2007

“ Everybody—I think even my mother—knows who Snoop is.” —Killick Datta, CEO, GBMI

bird flu

trendshoe

King James

trendshoe

Gucci

trendshoe

“ It’s really humbling to see how much of a difference Soles4Souls has made in the lives of others—just with a gift of shoes.” — Wayne Elsey,

founder, Soles4Souls

“ We’ve proven that Ugg is here to stay. It’s part of a much larger trend related to comfort and luxury.” — Angel Martinez, CEO,

Deckers Outdoor

Our kids’ footwear supplement.

Soles4Souls 5th anniversary issue


“ Michelle is someone any designer would want to get their hands on.” —Gina La Morte, celebrity stylist

Sustainability

trendshoe

trendshoe

“ Anybody that is dismissing the sustain-ability move-ment has got their head in a particular orifice.” — Angel Martinez, CEO,

Deckers Outdoor

Cheers! Footwear Plus

2008

California wildfires

2007

Chooka

“ YouTube [offers]a huge opportu-nity for retailers to market their businesses in an organic way.” — Jennifer Nielsen,

spokesperson, YouTube

viral marketing

hope

“ [Social networking] has been the savior of my business. I don’t know where I’d be without it.” — Tony Zelaya, owner,

Zelaya Shoes

“ [2009] was a year where the best retailers did OK if they were lucky, and anybody

who wasn’t good just got ham-

mered or disappeared.” —Gary Weiner, president, Saxon Shoes

“ The store’s been here for 48 years, but this is as bad as I’ve ever seen it.” — Harry Bosley,

Bob Jones Shoes

“ Health and wellness [footwear] is truly going to make an impact on our industry unlike anything in a lot of years.” — Charlie Liberge, president, Klas Shoes

iPad era begins?

trendshoe

bird flu

“ [Cause-related marketing] really ballooned in the last 12 months. All of a sudden it was bam—everywhere.” — Blake Mycoskie,

chief shoe giver, TOMS

But I just got my mandals!

Prez race

“ Metrosexualityis dead.”— Darin Hager, designer,

Heyday Footwear

“ Wellies are a dramatic, bold state-ment...There has been an explosion of interest.” — Rob Moehring, CEO

Washington Shoe Co.MBT

Already?

Our sneaker botique supplement.

The industry’s only magazine devoted to green practices.


Footwear Plus | Flash Back | 2010 • April - May

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