FOOTSTEPS

to

HEARTBEATS

KIND-A-THON

WHY?

Leveraging the momentum

of Vadodara Marathon to

evoke a spirit of kindness

across the city

HOW?

MOTIVATING

runners to

undertake

random acts of

kindness

MULTIPLYING

impact by sharing

stories/experience

s on a common

digital platform

CHAIN OF KINDNESS

ACTIONkindness

SMILE KIT

Random Acts of Kindness Booklet

Smile Cards

Pledge form

Inspiring Stories

Reaching out to every Barodian

Creating Kindness RIPPLES

COMMON

DIGITAL

PORTAL

PHOTOS

Sharing new

IDEAS Of kindness

INSPIRING

STORIES

Chain of

KindnessINTERVIEWS

EXECUTION

Step-4Experience

Smile kit to be prepared

Digital portal for sharing stories/experiences

Initial Thrust - Generate 100 odd stories (3rd Feb)

Launch Women’s Marathon (In forms/ Promotions/Kiosks)

Step-1

Initiate

Promotion

Focused Team effort to popularize the idea on web

Word-of-mouth / Opinion Leaders

Step-2

Influence

Large-scale media activation

Audience directed messages

Generating audience responses blogs/stories - “I Did It”

Step-3

Involve

Welcoming the Change!

A People/citizen driven informal revolution

From

transaction to transformation

From

expectation to experience

Step-4

Experience

Let’s gift Vadodara

‘GIFTIVISM’