Football Money League 2014 Summary

8/13/2019 Football Money League 2014 Summary

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Sports Business Group

January 2014

All to play for

Football MoneyLeague


2/25

Revenues for the

top 20 clubs grew8% to 5.4 billion

in 2012/13


3/25

Facebook likes

49.1m

Average leaguematch attendance

Trophieswon

Social media activity

65,[email protected]

1. Real Madrid

Revenue profile (m)

23%

36%

41%

518.9m(444.7m) Madrids global renown

and capacity to generate

significant commercialrevenue from outside thedifficult Spanish marketis central to their success.Matchday 119m (102m)

Broadcasting 188.3m (161.4m)

Commercial 211.6m (181.3m)

2012/13 Domesticleague position

1 FC Barcelona

2 Real Madrid

3 Atltico de Madrid

4 Real Sociedad

5 Valencia

0


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2. FC Barcelona

24%

39%

37%

482.6m(413.6m)

Facebook likes

52.4m


Trophieswon


71,[email protected] profile (m)

The clubs Board recentlydecided to pursue the

option to redevelop CampNou rather than move toa new stadium nearby.

Matchday 117.6m (100.8m)




1 FC Barcelona

2 Real Madrid

3 Atltico de Madrid

4 Real Sociedad

5 Valencia1


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3. Bayern Munich

20%

25%55%

431.2m(369.6m)

Facebook likes

11.6m


Trophieswon



Bayern enjoy theirhighest placing in 11

years following theirtreble winning season.


Broadcasting 107m (91.7m)



1 Bayern Munich

2 Borussia Dortmund

3 Bayer Leverkusen

4 Schalke 04

5 SC Freiburg3


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5. Paris Saint-Germain

23%

64%

13%

398.8m(341.8m)

Facebook likes

6.5m


Trophieswon


43,239@PSG_inside1mRevenue profile (m)

The club have enjoyed aremarkable rise, winning

their first Championnattitle in 19 years.





1 Paris Saint-Germain

2 Olympique deMarseille

3 Olympique Lyonnais4 Nice

5 Saint-tienne

1


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6. Manchester City

15%

32%53%

316.2m(271m)

Facebook likes

8.4m


Trophieswon



To break into the MoneyLeague top five the club

will need to furtherimprove upon itsimpressive commercialgrowth and on-pitchperformance.



Commercial 166.9m (143m


1 Manchester United

2 Manchester City

3 Chelsea

4 Arsenal

5 Tottenham Hotspur0


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7. Chelsea

27%

41%

32%

303.4m(260m)

Facebook likes

21.7m


Trophieswon



Stamford Bridgesrelatively limited capacitycontinues to hamper theclubs aspirations to growmatchday revenues.





1 Manchester United

2 Manchester City

3 Chelsea

4 Arsenal5 Tottenham Hotspur

1


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8. Arsenal

38%

36%

26%

284.3m(243.6m)

Facebook likes

19m


Trophieswon



Matchday is Arsenalslargest revenue source.We are unlikely to seethis repeated at Arsenal,or any other MoneyLeague club in the future.Matchday 108.3m (92.8m)




1 Manchester United

2 Manchester City

3 Chelsea

4 Arsenal

5 Tottenham Hotspur0


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10. AC Milan

10%

53%

37%

263.5m(225.8m)

Facebook likes

19.3m


Trophieswon



The Rossoneri have had adisappointing Serie Acampaign thus far, theirform has left themlanguishing in mid-tableand led to the sacking ofcoach Massimilano Allegri.





1 Juventus

2 Napoli

3 AC Milan

4 Fiorentina5 Udinese

0


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11. Borussia Dortmund

23%

34%

43%

256.2m(219.6m)

Facebook likes

6.7m


Trophieswon



Dortmund is Germanyssecond highest-rankedMoney League club, butcontinue to generatesignificantly lower incomethan Bayern Munich.Matchday 59.6m (51.1m)


Commercial 109m (93.4m)


1 Bayern Munich

2 Borussia Dortmund

3 Bayer Leverkusen

4 Schalke 045 SC Freiburg

0


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12. Liverpool

22%

31%

47%

240.6m(206.2m)

Facebook likes

14.7m


Trophieswon



The clubs six-year kitsponsorship deal withWarrior Sports from2012/13 provided asubstantial upliftcompared with theprevious deal with adidas.





5 Tottenham Hotspur

6 Everton

7 Liverpool

8 West Bromwich9 Swansea City

0


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13. Schalke 04

21%

32%

47%

198.2m(169.9m)

Facebook likes

1.7m


Trophieswon



Stronger performancesfrom clubs such as BayerLeverkusen and BorussiaMnchengladbach maythreaten the Royal Bluesfuture high placing in theMoney League.





1 Bayern Munich

2 Borussia Dortmund

3 Bayer Leverkusen

4 Schalke 04

5 SC Freiburg0


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14. Tottenham Hotspur

27%

42%

31%

172m(147.4m)

Facebook likes

3.6m


Trophieswon



With a solid commercialstructure, and the newdomestic broadcast dealin place, Spurs positionin future editions of theMoney League is secure.Matchday 46.9m (40.2m)




1 Manchester United

2 Manchester City

3 Chelsea

4 Arsenal5 Tottenham Hotspur

0


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15. Internazionale

12%

48%

40%

168.8m(144.6m)

Facebook likes

3m


Trophieswon



The takeover of the clubby Erick Thohir mayaccelerate plans to addressInters stadium issues.





7 SS Lazio

8 Catania

9 Internazionale

10 Parma11 Cagliari

0


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16. Galatasaray

23%

33%

44%

157m(134.6m)

Facebook likes

9.4m


Trophieswon



Qualification for theChampions League looksessential if Galatasarayare to remain Turkeysleading revenuegenerating club and moveup the Money League.





1 Galatasaray

2 Fenerbahe

3 Besiktas

4 Bursaspor5 Kayserispor

1


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17. Hamburger SV

32%

18%

50%

135.4m(116m)

Facebook likes

0.6m


Trophieswon



Hamburger SV climbedthree places to 17th, thehighest placed MoneyLeague club not playingin UEFA competitions.

Matchday 43.2m (37m)




5 SC Freiburg

6 Eintracht Frankfurt

7 Hamburger SV

8 BorussiaMnchengladbach

9 Hannover 96

0


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18. Fenerbahe

22%

34%

44%

126.4m(108.3m)

Facebook likes

7.1m


Trophieswon



The club progressed tothe semi-final of theEuropa League, the mostadvanced stage of aEuropean competition ithas reached.Matchday 27.7m (23.7m)




1 Galatasaray

2 Fenerbahe

3 Besiktas

4 Bursaspor5 Kayserispor

1


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19. AS Roma

16%

53%

31%

124.4m(106.6m)

Facebook likes

2.5m


Trophieswon


42,062@OfficialASRoma

0.3m

Revenue profile (m)

Just over 50% of the seatsfor home games at theStadio Olimpico weresold, emphasising theneed for investment innew facilities.Matchday 20.1m (17.2m)




4 Fiorentina

5 Udinese

6 AS Roma

7 SS Lazio8 Catania

0


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20. Atltico de Madrid

33%

44%

23%

120m(102.8m)

Facebook likes

1.6m


Trophieswon



Los Rojiblancos havemade a flying start to the2013/14 season andreached the half-waymark having lost onlyonce in all competitions.Matchday 27.5m (23.5m)

Broadcasting 52.5m (45m)



1 Barcelona

2 Real Madrid

3 Atltico de Madrid

4 Real Sociedad5 Valencia

1


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How we did it

We have used the figure for total revenueextracted from the annual financial statements ofthe company or group in respect of each club, orother direct sources, for the 2012/13 season(unless otherwise stated).

Revenue excludes player transfer fees, VAT andother sales related taxes. In a few cases we havemade adjustments to total revenue figures toenable, in our view, a more meaningfulcomparison of the football business on a club byclub basis.

Each clubs financial information has beenprepared on the basis of national accountingpractice or International Financial ReportingStandards (IFRS). The financial results of someclubs have changed, or may in future change,due to the change in the basis of accounting

practice. In some cases these changes may besignificant.

Based on the information made available to us inrespect of each club, to the extent possible, wehave split revenue into three categories beingrevenue derived from matchday, broadcast andcommercial sources. Clubs are not whollyconsistent with each other in the way theyclassify revenue. In some cases we have madereclassification adjustments to the disclosedfigures to enable, in our view, a more meaningfulcomparison of the financial results.

Matchday revenue is largely derived from gatereceipts (including season tickets andmemberships). Broadcast revenue includesrevenue from both domestic and internationalcompetitions. Commercial revenue includessponsorship and merchandising revenues. For amore detailed analysis of the comparability ofrevenue generation between clubs, it would be

necessary to obtain information not otherwisepublicly available. Some differences betweenclubs, or over time, may arise due to differentcommercial arrangements and how thetransactions are recorded in the financialstatements, due to different financial reportingperimeters in respect of a club, and/or due todifferent ways in which accounting practice isapplied such that the same type of transactionmight be recorded in different ways.

The publication contains a variety of informationderived from publicly available or other directsources, other than financial statements. We havenot performed any verification work or auditedany of the information contained in the financialstatements or other sources in respect of eachclub for the purpose of this publication.

For the purpose of the international comparisons,unless otherwise stated, all figures for the2012/13 season have been translated at 30 June2013 exchange rates (1 = 1.1668; 1 =TRY2.508; 1 = BRL2.8714). Comparative figureshave been extracted from previous editions of theDeloitte Football Money League, or from relevantannual financial statements or other directsources.

There are many ways of examining the relative

wealth or value of football clubs and at Deloittewe have developed models of anticipated futurecash flows to help potential investors or sellers dojust that. However, for an exercise such as this,there is insufficient public information to do that.Here, in the Deloitte Football Money League, weuse revenue as the most easily available andcomparable measure of financial wealth.


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Whilst Bayern Munich

leapfrog ManchesterUnited into third place,

the English club has arealistic opportunity to

regain top position infuture years


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ManchesterDan Jones, Paul Rawnsley, Alan Switzer

PO Box 500, 2 Hardman Street, Manchester, M60 2AT, UK

Telephone: +44 (0)161 455 8787

E-mail: [email protected]

For further information, visit our website at www.deloitte.co.uk/sportsbusinessgroup

LondonMark Roberts

Athene Place, 66 Shoe Lane, London, EC4A 3BQ, UK

Telephone: +44 (0)20 7303 7841

E-mail: [email protected]

Contacts

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Football Money League 2014 Summary

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