Football 4 an HIV-free Generation

Global Business Coalition

Johannesburg, South Africa29 October 2009

The F4 Initiative - Overview

What it is:

A pan-African initiative focused on preventing new HIV infections in African youth byusing football as a vehicle and advocacy and communication as amplifiers.

What it consists of:

3 Core Components:

1. Capacity Building of local implementing partners to deliver youth focused prevention, using soccer as a tool

2. A coordinated media campaign

3. Advocacy and resource mobilization for long term support

Outline of Presentation

• About CSI+• Context for F4• Presentation of F4 initiative• Opportunities for businesses

About CSI+Profile: A consulting company with regional business centers in Denmark, South Africa, Tunisia and representation in numerous other countries. 300 consultants - mainly in developing nations.

Expertise: Strategic advice and consulting services, business re-engineering, public-private partnerships, research and assessments, training, marketing, communication, events management, and media relations.

Clients: The Global Fund, World Health Organization, UNDP, Technical Support Facility, African Development Bank, Deloitte & Touche, Levi’ Strauss & Company, Virgin Unite, SAB Miller, GuideStar International, University of Stellenbosch, Olive Leaf Foundation, Governments of Kenya, Nigeria, Zambia and SA.

www.f4hivfree.org

Secretariat for:

Context (1) - The Challenge• Fact: HIV/AIDS continues to hamper development in sub-Saharan

Africa.

• Fact: The disease remains the most urgent public health crisis of our time.

• Fact: For every person who began antiretroviral therapy in 2006, six people were newly infected.

• Fact: Current prevention efforts appears to have reached a “ceiling” in terms of the numbers of people reached through conventional initiatives

• Fact: African youth remain one of the most vulnerable groups for infection.

Sustained, measurable social change is very difficult to achieve

• Many HIV Prevention programmes in Southern Africa originate from a single donor-implementing partner (IP) relationship targeted to a single community.

• As such the programmes are:– Limited in scope– Lacking in access to R&D– Isolated from media and advocacy platforms– Unable to go to scale

• As a result, the desired social change is not achieved and/or sustained and the donor is often disappointed in the results.

Sustained, measurable social change is very difficult to achieve

Context (2) - The Response

• Prevention efforts can be greatly enhanced when they are linked to well-managed counseling, testing, treatment, and support services and vice versa.

• Globally, it is estimated that a coordinated scale up of both prevention and Treatment services could avoid 29 million new infections by the end of 2020.

• Recent experiences have shown that the strategic use of Soccer - Africa’s most popular sport - when coupled with an excellent prevention curriculum can help to motivate communities,encourage testing, reduce stigma and help young people develop healthy behaviors and attitudes at a critical age.

• Research shows that to initiate and sustain social change at the scale required to turn the tide on HIV infections, community interventions, media and advocacy must be coordinated e.g. Anti-smoking, seatbelt campaigns.

Context (3) - The Science

• For the first time in the World Cup’s history all eyes will be on Africa in 2010.

• The event provides the ultimate opportunity to rally football enthusiasts (in Africa and beyond), heads of state, soccer celebrities, development agencies, donors and media in the fight against HIV/AIDS and demonstrate how football has the power to change the world.

• FIFA and streetfootballworld have already created the ideal platform for this to happen through the Football for Hope Movement - football’s commitment towards achieving the MDG’s

Context (4) - The Opportunity

F4 Steering CommitteeUNAIDS is the world’s lead agency on HIV and AIDS issues. Bringing together efforts and resources from ten UN system Organizations, UNAIDS works to achieve five major objectives, namely 1) mobilize leadership and advocacy for effective action, 2) provide strategic information and policies, 3) track monitor and evaluate the epidemic, 4 engage civil society and develop partnerships, and 5 mobilize financial, human and technical resources needed to support an effective response.

KFF is a non-profit, private operating foundation focusing on the major health care issues including HIV/AIDS. KFF develops and runs its own research and communications programs. KFF is committed to promoting the role of media in combating HIV/AIDS and provide significant funding, operational and technical support to the ABMP and loveLife, and as.

GRS is a non-profit that is using the power of soccer in the fight against HIV and AIDS.GRS trains African soccer stars, soccer coaches, teachers, and peer educators in the world’s most HIV-affected countries to deliver an interactive HIV prevention curriculum to youth.

ABMP is a pan-African coalition of broadcast companies for the purpose of reinvigorating and increasing the effectiveness of broadcast media’s contribution to the fight against HIV/AIDS. ABMP companies have pledged 5% of daytime airtime – approx 1 hr per day – for HIV/AIDS content.

loveLife is South Africa’s national HIV prevention program for youth. Launched in 1999, loveLife brought together a coalition of international foundations, media, private corporations, the government of SA and non-governmental organizations. loveLife has significant experience and expertise in implementing and sustaining community-level outreach services and programs for youth .

CSI+ is a South African company with expertise in developing, managing and executing strategies, public-private partnerships and development project across sectors as they relate to health (notably HIV/AIDS), education, environment and good governance.

F4 Initiative -Overview

Enabling Partners (EP)(Provide additional technical support and ongoing funding for programs on the ground)

- Int’l NGOs: FHI, AED, Baylor, etc.- Local Govts: Health/Education/Sports- Media Companies : Avusa, SABC, etc. - Corporations: FFH, Nike, De Beers, etc.

Implementing Partners (IP) (Deliver the Programs to target populations)- Community Based Orgs:Zimbabwe, Zambia, Kenya, Tanzania, Lesotho,Namibia- Local Govts: Health/Education- Local Broadcasters

Advocacy (Liaise with local govts, donors, and

Int’l NGOs to support and sustain initiatives)Kaiser, UNAIDS, CSI+

Technical Assistance (Develop curriculum content and provide training and ongoing technical assistance)

GRS, loveLife, ABMP

F4 Steering CommitteeCurrent F4

Donors- USAID- Gates Fdn.- Kaiser Family Fdn.- Ford Fdn.- Nike- Merck- Abbott- Avusa- De Beers- UNAIDS

The F4 Initiative - Approach

• Evidence based – Proven, trialed and tested methodologies

• Integrated -- F4 integrates media and advocacy platforms with on-the-ground programming.

• Locally Driven -- F4 engages local implementing partners and supports them with technical assistance and funding. These orgs maintain their identity while increasing their access to resources.

• Scale -- Multiple donors and implementers across the continent leads to a broad reach.– Donors with specific interests can fund

specific components of the F4 projects

• Efficiency-- F4 reaches scale, but is decentralized. Leading to more efficient use of resources and more sustainabilityat the local level.

F4 - 2010 Activities

World Cup 2010 ™ will be a launching pad for F4 rather than a culmination.

F4 implementers are currently working in 7 countries across Africa delivering a variety of programs.

ABMP Media is being broadcast across Africa using soccer themes

Many F4 implementers are supported by Football For Hope and will have the opportunity to participate in key official World Cup events that will provide a platform to highlight the initial success of F4 to a global audience.

Additionally, F4 is currently supported by various corporate partners with HIV/AIDS prevention and development through football being integrated into their marketing and communications plans

F4 -How Can You Get Involved

• In-Country Partner. The F4 Partners are constantly on the lookout for great, in-country organizations to benefit from the F4 programmes.

• Donors. Due to the depth of the Initiative, donors can invest in F4 in ways that align with their mission. Contact CSI+ or any F4 Partner to learn how you can be involved.

• Advocate. UNAIDS is the world’s most influential advocate for HIV Prevention but it can always use more voices.

• Media Industry. If you have an interest in the media or access to the media, F4 can connect you with local F4 partners as well as provide you with content that aligns with the F4 messaging.

• Soccer Community. F4 aims to mobilize the global soccer community in the fight against HIV/AIDS. Contact an F4 Partner if you, your team, your league or your organization want to be part of this community.