3

1

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Additional Sales Return Count of Retargeted User

ROAS

22%+617%

With Remerge’s advanced targeting setup, foodpanda drives orders by 22%. Benjamin Bauer | foodpanda CMO

Return on Ad Spend Additional Sales+617% +22%

We were impressed by the way Remerge's platform can dynamically handle and retarget a multitude of segments, bringing efficiency and effectiveness to the way we re-engage with our app users through personalization. Their high level of support is extraordinary.

T h e B a c k g r o u n d

T

Presence in 40 Countries

he foodpanda group is a leading online food ordering marketplace that lets users order meals from local restaurants via its app. The company consists of multiple brands operating in more than 40 countries across South America, Asia, the Middle East, Eastern Europe and Africa.

Remerge segmented foodpanda’s customers first into 3 main user profiles and then more granularly depending on their period of inactivity.

T h e G o a l s

Remerge supported foodpanda with the design of their ad banners.

Regular Ad Dynamic Ad Native Ad

Re-engage lapsed users

Increase revenue

Drive number of total orders

T h e S t r a t e g y

T H E R E S U L T S

foodpanda and its subsidiaries wanted to find a cost-effective way to retarget and upsell its most high-value customers.

Want to hear more about how we could improve retention

& performance for your app? Get in touch!

www.remerge.io advertisers@remerge.io facebook.com/remerge.io twitter.com/remergeio

With Remerge’s scalable programmatic buying across standard and native inventory, foodpanda achieved a 22% increase in sales and an overall ROAS (Return on Ad Spend) of +617%.

foodpanda also saw a significant impact on engagement, with users retargeted by Remerge returning to the app 9 times on average.

Remerge: An efficient & scalable solution to app retargeting

Display banners were shown in real time to users in a number of countries across South Eastern Europe, Asia & the Middle East.

2The SDK-less approach enabled quick data integration and simple attribution through foodpanda’s measurement partner. As such, setup was swift and the first campaign went live within a couple of days.

4After the campaign’s success with standard banners, Remerge commenced testing native and dynamic ads to drive additional scale and maximize ad relevancy.

5Remerge worked closely with foodpanda’s marketing team to coordinate with other in-house marketing activities and to ensure promotions were aligned across providers to achieve maximum impact.

2M+ Monthly Active Users

38,000+ Partner Restaurants

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Each segment was updated dynamically to retarget users with a set of personalized ads and was monitored according to specific KPIs.

All results measured for iOS and Android by independent external partner Adjust.

9x Avg

Very recent Less recent

App Install

Inactivity time frames:

Add to Cart

Place1st Order

RepeatOrder

BrowseRestaurant/

Menu

Drawing on demographic and behavioral data, a deep link sent users from the banner directly to the restaurant’s dedicated profile within the app.

Users who have completed some events within the app(eg. done a search or browsed a menu) but have yet to place an order

}

T H E R E S U L T S

Users who have added a meal to their cart but have yet to place an order

Very recent Less recent

Inactivity time frames:

Users who have previously placed a certain number of orders in a specified time frame