Foodies Fries

Made by:Altaf Keshwani

FY BMSRizvi college

AgendaExecutive summary

ObjectivesKey to success

MissionCompany summary Company Ownership

Product description Competitive comparison Market analysis summary Target market segment summary Marketing Strategy Personal plan Financial plan Projected Profit/Loss

Foodies Fries is a locally owned fast food outlet that will be positioned as an international franchise. It is the answer to an increasing demand for snack-type fast food.

Mumbai is now becoming metropolis for India's new economic boom. With more than 2 million visitors yearly, mainly from our and neighboring countries, Mumbai's retail sector is the strongest in the region.

Our main priority is to establish one outlet in a crowded and prominent shopping malls in Mumbai.

Later, our effort will be for more retail outlets in the surrounding area.

The financing, in addition to the capital contributions from shareholders, will allow Foodies Fries to successfully open and expand through year two.

Foodies Fries will entice youngsters to bring their friends and family with our innovative environment, fresh-cut Belgian fries, and selection of unique signature dipping sauces.

Executive Summary:

Company Summary:What is Foodies Fries?

Youthful and fresh surroundings

Quality food

Open everyday

Variety, variety, variety

Keys to Success or Vision:To succeed in this business we are going to:

Create a unique, innovative, entertaining menu that will differentiate us from the rest of the competition.

Control costs at all times, in all areas and implement a conservative approach to growth policy as we want to be on the safe side of the business.

Sell the products that are of the highest quality.

Provide 100% satisfaction to our customers and maintaining the level of excellent services among other competitors.

Encourage the two most important values in fast food business: brand and image, as these two ingredients are a couple of main drivers in marketing communications.

Get access to high-traffic shopping malls near the target market.

Promote good values of company culture.

Objectives:

To establish a presence and gain a market share.

To make Foodies Fries a destination spot for mall-goers.

To expand into a number of outlets by year three, and sell the franchise to neighboring metropolitan cities, such as Delhi, Hyderabad, Pune, Chennai & Bangalore.

Mission:

One retail outlet located inside a major shopping mall as a "market tester.“

To be a premier local fast food brand in the local marketplace and website as they will learn about this fascinating new "pop culture."

Our main focus will be serving high-quality food at a great value.

We have decided to open Foodies Fries with the collaboration of 4 food based company who has made their name in market because of their taste & quality.

Foodies Fries is a privately held company. It will be registered as a Limited company, with ownership:

25% - Guy Fry(French fries makers), 25% - Sam Sauce(Makes variety of sauces), 25% - Carl Cone(Huge cone makers) & 25% - Harry Hip(It’s a cocktail brand supplier).

Guy Fry and Sam Sauce have more than 10 years of experience in the food industry.

Company Ownership:

Start-up

Requirements

Start-up ExpensesKitchen and Fixtures 12,96,000 Furniture and Interior 9,90,000 Legal 18,000 Rent 9,00,000 Packaging and Stationary 5,10,000 Contingencies 2,52,000 Total Start-up Expenses 41,28,000

Start-up AssetsCash Required 30,00,000 Other Current Assets 0 Long-term Assets 0 Total Assets 30,00,000

Total Requirements 71,28,000

Start-up Summary:The retail outlet will be rented at one of the target location shopping malls, for the main reason of reaching larger traffic.

Startup requirements will be financed through owner investments. Table: Start-up

Chart: Start-up

0

60,00,000

120,00,000

180,00,000

2,40,00,000

3,00,00,000

3,60,00,000

4,20,00,000

4,80,00,000

Expenses Assets Investment Loans

Start-up

Product Description:

Foodies Fries primarily sells fries and our unique dipping sauces. Main products sold are: Belgian fries in huge cones, Sauces and Juices.

Belgian-style fries are available in large (choose 2 dips), small (choose 1 dip), with addition of garlic Foodies meal.

The dips for Belgian style fries can also be served with sandwiches; they are available in more than 20 flavors of SAUCE:

•Pesto Mayo•Satay Sauce

•Teriyaki Sauce•Thai Chili Ketchup

•Creamy Wasabi Mayo•Roasted Pepper Mayo

•Lava Cheese•Black Pepper Sauce

•Curry Ketchup•Barbecue

•Jalapeno Ketchup•Caribbean Islands•Traditional Sambal

•Korean BBQ•Hot Chili Sauce

•Garlic Dip

STARBUCKSCOFFEE

JAMBAJUICE

Competitive Comparison:Foodies Fries has several advantages over its leading competitors:Unique "fusion" concept of dipping sauce.

We expect a high degree of enthusiasm.

Supporting merchandise items that support the company's brand building.

100% fresh fried potato, compared to frozen fries.

Our dipping sauce is also made fresh without preservatives.

Our innovative packaging will be a single cone with a cup reserved for dipping sauce.

Market Analysis Summary: Mumbai Economy.

Mumbai has shown a significant growth in this sector.

Total consumer expenditures in Mumbai: Food spending is around 56%Leisure and recreation made up of 13%.

A much broader appeal exists for weekend slots because most of our core target market enjoys the mall going activities.AgeFamily unitGender Income

According to a recent public survey of people 15 - 45 years old:80% of those interviewed like fast food 90% of them like fast food on a regular basis and 10% of them claimed that they like fast food "very much," or "love" fast food.

The increasing popularity of fast food:Most of Mumbaians love to window shop.White-collar workers in offices have stopped bring lunch, and enjoy chicken, burger, pizza or other fast food joints in the vicinity.Parents give more money to kids and students to buy lunch. Fast food is naturally their first choice.Eating out still remains as Mumbaians' common habit of life. They do not perceive fast food is a luxury, and they enjoy it by bringing their family, especially if they have smaller kids, in the environment of the western-style fast food outlets.

On serving our markets well. We will start our first outlet as a "market tester" that could become a model of

the expanding number of outlets in the future. Concentration will be on maintaining quality and establishing a strong identity

in the local market. A combination of local media and local store marketing programs will be

utilized at each location. Local store marketing is most effective, followed by print ad. We believe,

however, that the best form of advertising is still "buzz."

By providing a fun and energetic environment, with unbeatable quality at an acceptable price in a clean and friendly outlet, we will be the talk of the town.

We will actively build our brand, through the selling of supporting materials, such as merchandise, promotional items and other marketing gimmicks similar to those of other fast food franchises.

Marketing strategy:

Personnel Plan:

Our initial employees will include two cashiers, two cooks and two bus boys per location, with one of each on the premises during open hours.

This is considered an ideal personnel number for a food outlet the size of our own. Each employee will work for 38-40 hours per week.

In the long run, as we expand our product category and retail outlets, we will employ more people in the middle management to ensure the focus of our work, including site managers.

Table: PersonnelPersonnel Plan

Year 1 Year 2 Year 3Site Managers 0 1,20,000 1,92,000 Cashiers 72,000 1,60,000 2,88,800 Cook 57,600 1,32,000 2,30,400 Busboy 46,800 1,12,000 1,88,000 Total People 12 26 40

Total Payroll 1,76,400 5,24,000 8,99,200

: Profit Yearly

0

180,000

360,000

(180,000)

(360,000)

(540,000)

(720,000)

Profit Yearly

Financial Plan The company is now privately held by Harry Hip, Guy Fry, Carl Cone, and Sam Sauce. Future shares will be offered after two consecutive years of operating in Mumbai.

Projected Profit and Loss:Foodies Fries will run at a loss for the first two years, using up some of the cash reserves initially invested by the founders.

As sales increase, we will expand into new locations to aggressively spread brand recognition.

This increase in visibility will allow us to take up less expensive locations, while maintaining our flagship operation, the first store, in a prime spot.

Yumyyyy!!