Foodie - Designing a meal sharing service
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MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER 1 MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 Connecting cultures, cuisines and community CONCEPT NOTE November 27, 2013 Creators: Ana, Rafael, Gabriella, Suleiman, Leandro, Sonali
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A Service design project created by students at the Master of Service Design in Politecnico di Milano.
Transcript of Foodie - Designing a meal sharing service
MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER
1 MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013
Connecting cultures, cuisines and community
CONCEPT NOTE November 27, 2013
Creators: Ana, Rafael, Gabriella, Suleiman, Leandro, Sonali
MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER
BRIEF
Bovisa - Dergano
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Provide Food
Share Culture
MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER
DISCOVER
APPROACH
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Observation
Research
Empathy
Test
Prototype
Sensitivity Analysis
Case studies
Business Model
Interviews Role plays
Story boards
Customer Journey
Blueprints
Personas
DEFINE DEVELOP DELIVER
Video Story
MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER
INSPIRATION
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BUILDING COLLABORATION
MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER
DEFINITION
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RELATIONSHIP – INTIMACY
VALUE - G
OU
RMET
“networkers”
“freeloaders”
“gourmets”
MAPPING MEAL SHARING
“companions”
MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER
OFFERING
Foodie is a web based service that connects people in Bovisa and Dergano
across cultures by facilitating the sharing of an extra home cooked meal
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MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER
DESCRIPTION
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uploads the extra meal with descrip9on
verifying new registra9ons monitoring feedback
can search by distance and cuisine books a meal
HOST A MEAL 1
BE A GUEST 2
EAT TOGETHER 3
FACILITATE 4
eat together sharing cultures feedback and ra9ngs
MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER
MISSION & VALUES
To promote integration in the neigbourhood through the sharing of cuisines, cultures and resources.
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know neighbours
curious cultures
minimise waste
share efforts
MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER
AUDIENCE
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FAMILIES STUDENTS WORKERS
MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER
ACTORS
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Host Guest SERVICE
PROVIDER
Grocer
USER 1 USER 2
SPONSOR
MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER
VALUE EXCHANGE
trust -‐ connect -‐feed
back
Host Guest
Grocer
company – culture – op9mise -‐ share
meal
trust -‐ connect -‐feedback
vouchers
promo9on -‐
discount
alliance co branding
MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER
KEY TOUCHPOINTS
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BROCHURE POSTER
WEBSITE TWITTER
E -‐ VOUCHER
MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER
WEBSITE
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MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER
CUSTOMER JOURNEY: USER - HOST
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JAYA
AWARE JOIN POST PREPARE
brochure at market
registers profile
uploads pictures
share a meal
feedback receives foodie points
shopping
cooks, spicy, veg time, seats, diet actions!
actions!evidence!
evidence!
describes
vouchers
REDEEM RATE USE
accepts request
cooks
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MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER
CUSTOMER JOURNEY: USER - GUEST
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LEANDRO
KIRECCI’S
AWARE JOIN BOOK USE RATE
a friend on facebook
registers profile
searches selects
shares a meal
feedback
online search registers profile
shares a meal
feedback
eats, spicy, quick time, location
Cook/eat, vegan cuisine, diet
actions!
actions!evidence!
evidence!
request pays
searches selects
calls pays
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MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER
SERVICE BLUEPRINT
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user: guest ACTIONS
AWARENESS JOIN USAGE MAINTAIN
explores website
signs up search by filters
user: host ACTIONS
service
provider
STAGES
partner: market
Moments
TOUCHPOINTS
DISCOVERY REGISTRATION PROFILE BOOKING DINING RATING REDEMPTION
applies for verifica9on
lists diet & 9ming
send request pay
give feedback
explores website
CONNECT
dine
signs up
applies for verifica9on
lists cuisine & 9ming cooks
give feedback dine
voucher & shops
develops pla`orm
updates pla`orm
verifies users
process payment and points
receives points
monitor feedback engage sponsors
validates issue voucher
brochures adver9se pla`orm
accept voucher
post meal
accept request
value flow
MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER
UNIQUE VALUE PROPOSITION
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EXTRA PLATE FOODIES HOME COOKED
MEET NEIGHBOURS NEW CULTURES EATING TOGETHER
