F O O D C U LT U R E C O M M U N I T Y

1

2

We are serving cultural awareness, a diverse range of wholesome food, and a resource for individual experiences and stories of Pittsburgh culture.

IS A MOBILE FOOD TRUCK INITIATIVE

3

WHY IS SHARING DIFFERENT

CULTURES AND STORIES VALUABLE?

4

INITIAL VALUE PROPOSITION

5

OUR VALUE

7

OUR VISION IS TO CREATE A FOOD TRUCK THAT

CULTIVATES THE PITTSBURGH COMMUNITY BY INCITING

CURIOSITY, DISCOVERY, AND CONNECTIONS THROUGH

AN IMMERSIVE, CULTURAL EXPERIENCE

8

OUR VISION IS TO CREATE A FOOD TRUCK THAT

CULTIVATES THE PITTSBURGH COMMUNITY BY INCITING

CURIOSITY, DISCOVERY, AND CONNECTIONS THROUGH

AN IMMERSIVE, CULTURAL EXPERIENCE

3

FOODTRUCK

The food truck is the foundation and homebase of all the food, recipes, and cultural information that will be broadcast on the digital online experience. With the truck, we want to target specifically on-the-go lunchers, adventerous eaters, as well as the late night crowd. With the online experience, we hope to expand our customer base to include epicures, home cookers, and culture enthusiasts.

FOODHUB CONSISTS OF TWO PARTSTHE FOOD TRUCK PAIRED WITH A DIGITAL ONLINE EXPERIENCE

4

DIGITAL ONLINE EXPERIENCE

3

By pairing the digital experience with the food truck, we hope to expand our target audience by including home cookers, foodies/epicures, and cultural enthusiasts

DIGITAL EXPERIENCE

With the food truck as the homebase, we hope to target specific consum-ers who are not afraid to experience new tastes and flavors, consumers who like to spontaneously eat late night with friends, and consumers that are on-the-go for lunch.

FOOD TRUCK

TARGET CONSUMERS/STAKEHOLDERS

4

STAKEHOLDER MAP GOES HERE

3

4

WHAT CAN WE DO TO DELIVER THIS

INFORMATION IN AN INTERACTIVE

AND ENGAGING WAY?

WELCOME TO

FOODHUB.COM

Foodhub.com is finally here, where you can now access our menu for this season’s cul-ture, as well as download recipes featured on the menu. We’ll also broadcast showcases, partnerships, and local experts who will be featured throughout the season on the web-site. We’ll also be introducing the FoodStory Project, a series of short documentaries that pertain to each culture, getting insight into the PGH community through a snapshot of their rituals, traditions, and experiences.

Our competition includes not only trucks and restaurants within the PGH commu-nity, it also expands to online resources of recipes as well.

Some of our biggest competition includes foodnetwork.com, a more tradi-tional online resource for recipes and features. However, an unexpected net-work can be seen in crowdsourced based website like Pinterest and Tumblr.

COMPETITIVE ADVANTAGE

Foodhub’s competitive advantage is that we are for the people of Pittsburgh, by PGH. Our foodtruck and restauarant is catered to the community specifically, while striving to bring Pittsburgh outside its boundaries through other cultures.

THE

COMPETITION

We are serving cultural awareness, a diverse range of wholesome food, and a resource for individual experiences and stories of Pittsburgh culture.

IS A MOBILE FOOD TRUCK INITIATIVE

OUR VISION IS TO CREATE A FOOD TRUCK THAT

CULTIVATES THE PITTSBURGH COMMUNITY BY INCITING

CURIOSITY, DISCOVERY, AND CONNECTIONS THROUGH

AN IMMERSIVE, CULTURAL EXPERIENCE