FOOD&FOOD SERVICE · 2014-08-05 · 2 3 Global Food&Bio company CJ CheilJedang , encompassing...

FOOD&FOOD SERVICE

CJ CheilJedang has led the Korean food industry for the past sixty

years since it started as Korea’s first sugar producer in 1953. CJ

CheilJedang is the No.1 Food Company in Korea. It has grown

into a global food and bio company by extending its business

to include feed, livestock and bio. CJ CheilJedang undertakes

consistent investment in research and development, succession

and innovation as it moves towards the global market.

CJ Foodville, whose name contains the words Food and Village,

is a family restaurant where customers can enjoy a good time in

a casual and homely environment, just as families and neighbors

would enjoy in a village, where mealtimes are a chance to share

happiness and love. CJ Foodville is committed to delivering

a family-style service to our customers for mealtimes they will

treasure.

CJ Freshway is Korea’s leading food distribution &food service

company. It started in the food ingredients distribution business

in 1999, the first company in Korea to do so. Ever since, CJ

Freshway has grown into a market leader, supplying over 20,000

food ingredients to food dealers, catering cafeteria, hotels, chain

stores and general restaurants. CJ Freshway has leveraged

its high quality infrastructure to position itself as a global food

distribution&food service leader.

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CJ FOODVILLE CJ FRESHWAYCJ CHEILJEDANG

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Global Food&Bio company CJ CheilJedang,

encompassing processed foods, food ingredients,

feed&livestock, and bio.

CJ CheilJedang has led the Korean food industry for the past sixty years since it started as Korea’s first sugar

producer in 1953. CJ CheilJedang is the No.1 Food Company in Korea. It has grown into a global food and bio

company by extending its business to include feed, livestock and bio. CJ’s way over the past sixty years and

beyond is consistent research and development, succession and innovation to promise the best for customers.

HISTORY

BUSINESS AREA

FINANCIAL HIGHLIGHTS

1953 Established CheilJedang Industry Company

1953 Completed Busan1 Plant and started

the sugar manufacture business

1958 Started the flour manufacturing business

1963 Started the seasoning business

1965 Started using the ‘Beksul’ brand on household

sugar products

1970 Completed Incheon 1 Plant

1974 Launched ‘Poongnyun Feed’

1975 Launched ‘Dasida’

1978 Established Food R&D Center

1979 Completed Incheon 2 Plant

1979 Launched ‘Beksul cooking oil’

1980 Launched ‘Beksul Ham’

1984 Established Icheon R&D center

1986 Launched hepatitis vaccine ‘Hepaccine’

1987 Launched Korea’s first sports drink ‘Iso Quick’

1990 Completed Lysine plant in Indonesia

1991 Completed Busan2 Plant

1991 Reached over 1 trillion won for the first time

in the food industry.

1993 Declared independent management for CheilJedang

(split from Samsung Group)

1996 Launched CheilJedang Group

1996 Launched Korea’s first instant rice product

‘Hetbahn(cooked rice)’

1998 Established Feed Technology Center

1998 Launched the world’s third anemia treatment ‘Epokine’

1998 Launched all-year-round seasoning ‘Dadam’

2000 Launched premium ham ‘Freshian’

2002 Launched functional drink ‘Fat Down’

2004 Acquired ShindongbangCP

2005 Acquired the U.S.A. food company ‘Annie Chun’s’

2006 Acquired SamhoF&G

2006 Merged with Haechandle

2006 Acquired the U.S.A. frozen food company ‘Omni Food’

2010 Distributed the local special Makgeolli

on behalf of producer

2010 Completed the world’s largest plant for natural sea salt

2011 Reached over 1 trillion won in global bio sales

2011 Launched lower sugar-absorption product

‘Xylose Sugar’

2011 Renewal of the flagship brand ‘Beksul’

2012 Launched the next generation sweetener ‘Tagatose’

2012 A groundbreaking ceremony for Lysine plant

in Iowa, USA

2013 Marked the 60th anniversary of ‘Beksul’

2013 Reached to 1 trillion won in global sales of

the feed&livestock business.

BUSINESS OVERVIEW

Sales by year (Unit: billion won)Weight of each business as % of sales (As of 2013)

CJ CheilJedang

CJ CheilJedang Center, 330, Dongho-ro, Jung-gu, Seoul / www.cj.co.kr

7,2102013

7,107.5

6,538.2

5,777.8

4,994.5

2012

2011

2010

2009

26.2%

21.5%

52.3%Food

Bio

Feed&Livestock

| The food ingredients business is at the heart of CJ CheilJedang and CJ Group. Food ingredients

include raw and auxiliary ingredients of foods such as sugar, flour, and cooking oil. CJ CheilJedang has led Korea’s

food industry with its wide range of food ingredients since it started sugar production in 1953. CJ CheilJedang is not

complacent with its status as leader in the Korean food industry. It focuses on high value functional food business

areas, such as functional sweeteners, pre-mix products, rice processed products, ingredients business and function

maintaining products. CJ CheilJedang has expanded to China and the Philippines by establishing a production plant

to enter overseas markets as part of its mission to be a global food ingredients company.

| CJ CheilJedang’s food business started with the sugar and flour manufacturing business, the success of

which helped CJ to flourish. It diversified its business into seasoning, fresh foods, processed foods, and functional

foods, positioning itself as the best food company in Korea. CJ CheilJedang is not content with its current

achievements and makes every effort to export and localize. CJ CheilJedang’s food business is going beyond Korea

to bring new tastes to the world’s palate.

| CJ CheilJedang’s feed& livestock business launched its first product, ‘Poongnyun Feed,’ in

Busan in 1974. It has since grown into a global feed company through marketing leading products with the latest

technology. It manufactures special feed for fish farms and pets as well as general livestock feed for pigs, chickens and

cattle. It aims to be a global livestock company through entry into overseas markets.

| CJ CheilJedang’s bio business leads the global market with the top amino acid products globally for the feeds

and food additive business. Starting with the production of MSG in 1964, it manufactures a variety of bioscience

products, such as ‘Lysine,’ ‘Threonine,’ ‘Tryptophan,’ ‘Nucleotide,’ and ‘MSG.’ It will continue to spearhead efforts to

capture a greater share of the global market.

Food Ingredients

Food

Feed&Livestock

Bio


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‘Beksul’ is the flagship brand with sixty

years of history. It has grown into the

largest food brand and encompassing

household sugar since 1953, as well as

flour, cooking oil, seasoning and sauce.

‘Dasida,’ the taste of home, launched

in 1975 and became the favorite brand

of Koreans by bringing culinary tastes

to the next level. With convenience

to cook, i t posi t ions i tse l f as ‘ the

troubleshooter at the dining table.’

‘Petitzel,’ has been much loved for

various products such as ‘Fruit Jelly’

and ‘Water Jelly.’ The brand is building

a high-end dessert culture with its latest

product, ‘Petitzel Sweet Pudding.’

‘Hasunjung,’ the Korean traditional

fermented food brand, was created by

Korea’s first recipe developer, the late

Ha Sun Jung. The brand keeps safe

over 50 years of traditional know-how

and natural tastes.

‘Hetbahn(cooked rice)’ embodies the

spirit of CJ ONLYONE and created a new

market for instant rice when it launched

in December 1996. It maintains the flavor

of fresh rice by using Korea’s only self-

rice polishing mill and sterile process.

‘Haechandle’ makes paste and sauces

to have a deep taste by fermentation

and ripening for over time including

red pepper paste made from 100%

Korean peppers, soybean paste, and

Ssamjang.

‘Freshian’ is CJ CheilJedang’s premium

fresh food brand for chilled and frozen

packaged foods. Under the slogan

‘Del ic ious Natural ism,’ ‘Freshian’

continues to make healthy and tasty

food ingredients.

‘Bibigo’ is CJ CheilJedang’s global

Korean food brand. Customers around

the world are impressed with the sheer

range and diversity of Bibigo products,

including dumplings, seasoning, pastes,

instant rice, Kimchi, and Kim.

‘Lysine’ is an essential amino acid for

animal growth. CJ CheilJedang is able

to maintain its top place in the global

Lysine market with supply plants around

the world, the latest technology, and the

best in cost competitiveness.

CJ CheilJedang entered the overseas markets for sugar and MSG in the 1960s and continuously promoted

processed food exports throughout the 1970s by targeting Koreans living abroad in the U.S.A., Japan and China.

In the 1980s, products using nucleotide, L-Lysine and antibiotics as ingredients were added to its global repertoire

to help CJ CheilJedang gradually increase the scope of its overseas business. Since the remarkable achievement of

1 trillion won in sales in the 1990s, a first for the Korean food industry, CJ CheilJedang has bolstered its global

network. With the launch of the global Korean food brand ‘Bibigo’ in 2011, CJ CheilJedang has taken the next step

in its move to enter overseas markets and achieve a ‘GREAT CJ.’

GLOBAL CJ CHEILJEDANGBEST BRANDS LIST

‘Fat Down’ brought a paradigm shift

to losing weight for beautiful bodies

by reducing body fat. With the recent

launch of ‘Fat Down Outdoor,’ the brand

is moving forward to lead the functional

diet product market.

INDONESIASINGAPORE

NEW ZEALAND

VIETNAM

MALAYSIA

U.S.A.

MEXICO

U.K. GERMANY

NETHERLANDS

FRANCE

MONGOLIA

RUSSIA

BRAZIL

ARGENTINA

TAIWAN

HONG KONG

AUSTRALIA

JAPANTURKEYAUSTRIA CZECH

SLOVAKIA

NIGERIA

KENYA

KUWAITUAE

SAUDI ARABIA

PHILIPPINES

CHINAKOREA

INDIA

As of Dec. 2013

SINCE 1953 SINCE 1996 SINCE 2010

Weight of overseas sales as % of total sales

32.5%34.4% 35.5%

41.5%

2010 2011 2012 2013

SINCE 1975

SINCE 2000

SINCE 1954

SINCE 2002

SINCE 1991

SINCE 1973

SINCE 2011

THAILAND

MYANMAR

‘Nucleotide’ are a type of food ingredient

that improves food’s taste and flavor. CJ

CheilJedang was second only to Japan in

the successful development of nucleotide.

Currently, its nucleotide products are

leading the global nucleotide market.

‘Perfect Meister’ is a high-functional feed

product that delivers improvements in

immunity, nutrition and disease control.

It’s recognized as the feed product that’s

perfect for Korean pig farms.

SINCE 2007SINCE 1978

Food Ingredient

Food

Feed&Livestock

Bio

CJ CHEILJEDANG CJ FOODVILLE CJ FRESHWAYCJ CHEILJEDANG

98

Beksul has been an indispensable part of Koreans’ kitchens for the past sixty years. The

history of Beksul, which has transformation itself into the largest mega food brand, is the

history of Korean dining table. Through it all, Beksul has not been complacent, but has

continuously delivered an innovative food culture. The legitimacy and values it has pursued

over the past sixty years have given Beksul the power to drive innovation. The history of tastes

that are passed down from mother to daughter - this is the value of Beksul. The happiness

shared with one’s family at dinnertime, this is the joy of Beksul.

Taste built up through generations

Beksul Heritage

19651953 1975 2002 2004 2006 2009 2011

Beksul’s brand identity(BI) was formulated by a female employee working at the sales department of CheilJedang

in 1965. The BI image of a white snowflake implies rich purity and cleanliness. ‘Beksul’ renewed its BI in 2011 and

announced a new logo that takes up the baton of legitimacy carried over the past sixty years.

The change in Beksul’s BI

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The production of Korea’s first

flour made purely with domestic

technology

After its success producing sugar, CJ

manufactured flour with its own technology.

The flour was named ‘Samsung’ or ‘Miin,’

depending on the quality level.

The launch of the processed meat

brand ‘Beksul Ham’

‘Fresh and soft’ tasted ‘Beksul Ham’ was

launched. It became a market leader within

a year after its launch, setting a milestone for

the domestic processed meat market.

The birth of ‘Beksul’ BI

‘Beksul BI’ of a white snowflake created

through internal compet i t ion. The BI

symbolizes the cleanliness and richness of

‘Beksul’ sugar and flour and has become the

face of all CJ products.

Renewal of ‘Beksul’ BI

The ‘Beksul’ brand was renewed with the

original snowflake symbol. The renewed

symbol focuses on the legitimacy and trust

of ‘Beksul.’ It carries the message: ‘The taste

is built, from 1953 onwards.’

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The taste built up since 1953Beksul

CheilJedang Industry Company produced Korea’s first refined sugar in the

immediate aftermath of the Korean War, when the nation was still reeling

from a lack of basic provisions. Then in 1965, CJ launched ‘Beksul,’ a

household sugar brand. CJ CheilJedang’s passion for food and taste

started with ‘Beksul’ sugar and spread to food ingredients, including

sugar, flour and cooking oil to room-temperature foods like sauce and

pastes and fresh foods.

Beksul’s products include: sugar glittering like Beksul snowflakes; flour

which is the result of the advanced technology and knowhow built up

over the past sixty years; cooking oil made with great ingredients; healthy

oligosaccharide; meat marinate sauce made from ten kinds of foods and

fruits; hams that have rewritten the history of domestic processed meat;

and many sauces that show the future of the brand. ‘Beksul’ has always

been a food brand of the people and cure for hunger. Now, the quality

food brand is leading a lifestyle.

‘Beksul’ has spread the joy of food since 1953. It now aims to be a

brand you can keep close in the most delicious and novel way. With the

legitimacy and trust built up over the past sixty years, ‘Beksul’ will always

be part of your diet.

Beksul has always been with us. The taste built up since 1953.

BEKSUL History

The sixty years of Beksul is sixty years of new tastes

The year 2013 marked the 60th anniversary of the foundation of CJ and the 60th

birthday of ‘Beksul.’ ‘Beksul’ celebrates 60 years of history from when it produced

Korea’s first sugar and began innovating Koreans’ dietary life. Beksul’s history is the

history of Korean tastes. Based on legitimacy and trust, ‘Beksul’ will grow as a global

brand and a brand close to Koreans’ hearts and their taste-buds.

The production of Korea’s first

refined sugar made purely with

domestic technology

When everybody thought it was impossible

to manufacture sugar only with Korean

technology, CJ became the first company to

produce Korea’s refined sugar in Busan with

its own technology.

The launch of a cooking oil brand,

‘Beksul Cooking Oil’

‘Beksul Cooking Oil’ was launched. Food

sample corners celebrating the launch in

department stores and supermarkets were

overrun by housewives clamoring for a taste.

1953 1958

1979

1965

1980 2011 2013

Companion of your dining table, Beksul

‘Beksul’ has been on Koreans’ dining tables

since 1953. We see its sugar, flour, cooking

oil, sauce, salt as part of our daily diet. CJ

CheilJedang aims to grow ‘Beksul’ into a mega

brand with 3 trillion won in sales by 2015.


1110

Beksul products have changed the way our dining tables look

Sweetener Sugar · Oligosaccharide Flour Flour · Pre-mix

Sixty years of ‘sweet’ history since the first sugar production

in Korea, ‘Beksul’ has produced a variety of sugar products

including white sugar, brown sugar, and oligosaccharide. In

2011, The brand launched ‘Xylose sugar,’ which is the ultimate

result of sixty years of knowhow. With ‘healthy sweetness’ that

decreases the absorption of sugar in the body, ‘Beksul’ has

reversed the trend of sugar intake and rewritten the future of the

food industry.

CJ CheilJedang has been producing flour with its own

technology since 1958. It has since launched flour, Pancake

Mix, and frying mix as well as pre-mix products such as

‘Brownie Mix.’ Pre-mix products are a combination of Beksul’s

technology to make flour and pre-mix with ‘TOUS les JOURS,’

offering a variety of home-made bakery products.

‘Beksul Cooking Oil’ rolled out in 1979. It is produced with good

quality ingredients that include quality diverse healthy and tasty

products such as soybean oil, olive oil, and canola oil. ‘Beksul

Sesame Oil’ brings your food to the next level in taste with its

rich flavors and scents.

‘Beksul’ sauce and paste are made from carefully-selected

ingredients with its sixty years of knowhow. It helps you improve

your foods with rich and traditional flavors. Over 30 kinds of

products are available for both Korean and Western foods,

including ‘Sariwon Bulgogi Seasoning,’ ‘BBQ Sauce’ as well as

‘Namhae Oyster Sauce’ and ‘Steak Sauce.’

Sauce Sauce · SeasoningCooking Oil Cooking oil · Sesame oil

‘Beksul Dadam’ is the perfect seasoning to help you make

your food tasty without additional seasoning or food expertise.

The effect is to make food taste as if cooked by a professional

chef. Dadam includes basic soybean paste, clams, shrimps,

anchovies, and all other kinds of seasoning. ‘Dadam’ products

help even a beginner cook Korean food with ease.

Soup Base Dadam

‘Beksul Ham’ was launched in 1980 as CJ CheilJedang’s

processed meat brand. It has been a national favorite for its

affordable price and good quality. ‘Beksul Ham’ was a key

player alongside Beksul Cooking Oil to position ‘Beksul’ as the

national brand with its diverse ham products, such as Vienna

ham, Gimbab ham, and Franks.

‘Beksul, the mystery of the five thousand years’ is a premium

natural sea salt that carries the long history and the magic of

the mud flats of Korea’s West coast. Produced naturally, this

premium sea salt contains abundant minerals and upgrades

original food flavors and tastes.

Original Ham Beksul Ham Salt Salt

Beksul products


1312

The safe and clean production

process of Hetbahn(cooked rice)

CJ Chei lJedang invested 10 bi l l ion won

in building an aseptic packing process to

completely remove microorganisms in the

plastic bowl in a clean room, the equivalent of

semiconductor plants, and pack it with a film

sterilized by ultraviolet rays. The safe and clean

process and the self-polishing facility is the

secret to the excellent and differentiated taste

of ‘Hetbahn(cooked rice).’

‘Hetbahn(cooked rice)’ was launched in December 1996 and, as if

overnight, created a market for instant rice. This product is a shining

example of the CJ ONLYONE spirit. It is Korea’s first instant rice that

can be stored at room temperature and that has been made in a sterile

environment, yet maintains the familiar taste of home. It has been a

national favorite ever since its launch, continually leading the instant rice

market.

The secret to perfecting the taste of home is ‘polishing the rice within a

day.’ CJ CheilJedang started using ‘rice polished within three days’ for

‘Hetbahn(cooked rice)’ from 2006 and started using ‘rice polished within

a day’ from 2010, the first time this had been done in Korea. With strict

ingredient management and Korea’s only self-polishing facility, CJ cooks

rice within a day after polishing and packs it aseptically. This is the secret

to creating freshly cooked rice.

CJ CheilJedang’s ‘Hetbahn(cooked rice)’ brand has seen off competition

in the instant cooked rice market. This success has allowed it to launch

Multi-grain ‘Hetbahn(cooked rice)’ products including Germinated Brown

Rice, Black Rice and Nutritional Rice, keeping up with the wellbeing food

trend. CJ tops the instant multi-grain rice market. CJ CheilJedang has

launched ‘Functional Cooked Rice’ for 200 patients who are suffering

from congenital metabolic disease that requires a diet with a strict protein

intake. In addition, it has launched functional instant cooked rice, known as

‘Rice which helps you to manage your blood sugar levels after a meal.’ CJ

CheilJedang, the established industry leader, is leveraging state-of-the-art

technology to deliver a new vision for the rice processing industry. Based

on success in Korea, ‘Hetbahn(cooked rice),’ which was sold over 7 million

products a year in 24 countries including the U.S.A., Mexico, Australia and

China, is now succeeding in the global market as well as in Korea.

Like Mom’s Rice, it’s a Taste of Love

1 We carefully select only the best rice that meets the strictest

quality standards. The rice is stored as rice grains in a chilled

warehouse in order to preserve the quality until polishing to get

rid of foreign substances.

2 After rinsing the selected and polished rice with water over

two times, the washed rice sits in a soaking facility for an hour to

produce its premium taste.

3 ‘Hetbahn(cooked rice)’ is sticky and properly cooked using

a pressure cooker. The soaked rice is sterilized in a high

temperature sterilizer and put in a rice cooker with filtered water.

4 The cooked rice is packed in a sterilized environment. The

sealed pack is put in a steaming facility, which is the same

process as the steaming done when we cook rice at home.

5 After this, ‘Hetbahn(cooked rice)’ goes through a quick cooling

period in cold water for 15 minutes, then the moisture and any

foreign substances are carefully removed. ‘Hetbahn(cooked

rice)’ is made using a sterile packing system so it does not suffer

any change in quality when it is stored at room temperature for

nine months.

The manufacturing process of Hetbahn(cooked rice)

Selection of quality rice

Strict quality standards

Clean rinsing and soaking

Preparation for the high quality taste

Rice cooking

Using a pressure cooker

Packing and steaming

Packing with a sterile environment

Cooling and inspection

Sterile packing system

STEP

01STEP

02STEP

03STEP

04STEP

05

Better than rice Hetbahn(cooked rice)


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Premium fresh food brand Freshian

‘Freshian,’ a premium fresh food brand, was reborn in 2010 with the

integration of CJ CheilJedang’s chilled and frozen foods. While fresh food

products have typically focused on ‘no additives,’ this new-look brand

focuses on combining ‘fresh and good ingredients for a properly-made

and enjoyable taste.’ ‘Freshian’ promises customers three things: it only

uses safe and reliable ingredients, it maximizes health and emphasizes

the fun of the flavor, and creates ‘fun in life’ with cooking.

This 'Delicious naturalism' brand is leading a healthy change in consumer

lifestyles. It created the no-additive ham market by releasing ‘The

Healthy Ham’ in 2011. Its release that same year of ‘The Healthy Fish

Cake,’ in which the fish cake rather than being fried is steamed at a high-

temperature, was a first in Korea and brought a change to the fish cake

market in which fried fish cakes have traditionally been the mainstay.

In the frozen food category, ‘Freshian’ launched the ‘Freshian by VIPS’

series that contains the knowhow of VIPS’ chefs in providing customers

with high quality and tasty foods for the same feeling as being in a VIPS

restaurant. CJ CheilJedang’s production and VIPS’ food expertise are

reflected in its burger steaks, pizzas and pork ribs, which don’t require

special cooking to enjoy. Such dishes are leading a change in consumer

lifestyles. ‘Freshian’ knows the happiness and joy that properly-made

foods can bring. That’s why it pledges to continue delivering happiness

with its products on ‘delicious naturalism.’ ‘Freshian’ is building a way to

achieve ‘delicious naturalism.’

There is a way to be naturally delicious.Freshian provides you with delicious naturalism.

‘Freshian’ is leading food culture

As of 2013, ‘Freshian’ is positioning itself

as more than just a fresh food brand: as the

forefront of food trends by releasing ‘Freshian

Cheiljemyunso’ and ‘Freshian by VIPS’ that

upgrades the taste and quality of food to the

level of VIPS; ‘The Healthy Ham,’ which is no-

additive ham for health-conscious consumers;

‘The Healthy Fish Cake’ for non-fried fish

cakes; a ‘Freshian Cup Bab,’ which reflects the

trend for convenient, healthy food. ‘Freshian’

aims to be a consolidated lifestyle brand to

bring about a change in lifestyles and spaces,

as well as improving quality of life by 2020.

Looking fresh is different from being fresh.

Every product of ‘Freshian’ has freshness that

you can see and Freshian’s philosophy and

efforts that you can feel by touching.

The basic factor of ham is to make a good pork

to enjoy easier, and the basic of fish cake is to

collect meat of good fish to enjoy easier.

‘Freshian’ delivers the original freshness,

taste and the essence of the natural

ingredients in a ‘fresh’ way.

2011

‘The Healthy Fish Cake’

2012

‘Freshian by VIPS’

Freshian’s promise

‘Freshian’ believes that there is, definitely, a

way that natural ingredients can be tasty as it is.

‘Freshian’ will make the journey of finding the

way with the belief, efforts, and passion.

2013

As our lifestyle changes, properly-made food

gets more important. That is why ‘Freshian’

starts with ingredients in their natural status.

Delicious Naturalism, ‘Freshian’

2010

‘The Healthy Ham’

569

687.7

2002 2010 2013

200.8

Freshian Sales Trend

(Unit: billion won)

CJ FRESHWAYCJ CHEILJEDANG CJ FOODVILLE

1716

Freshian products

Freshian products carrying the freshness of the nature

Ham Ham · Sausage · Bacon Soybean Tofu · Bean sprout · Fried tofu

‘The Healthy Ham,’ No. 1 ham and sausage brand in Korea,

created a no-additive ham market and did away with distrust

on ham products. With eliminating unnecessary synthetic

additives and increasing the portion of meat up to 90 percent,

The Healthy Ham realizes the original taste and texture of meat

and is beloved by consumers. Freshian has a variety of product

lineup including Vienna sausage, Frank Sausage, Gimbab Ham,

and Sandwich Ham.

Freshians ‘Happy Soy Tofu’ is a clean and natural tofu made

from only Korean beans and natural coagulant for natural taste.

The tofu is produced at a low temperature through a slow

process in order to keep the ‘zero additive’ principle, which

helps to maintain the original tofu taste. ‘Happy Soy Round Tofu’

was launched in 2012 as an effort to produce more healthier

tofu to enjoy easier, which gets popular among children and

opens a new market for Tofu.

Fish Cake Fish Cake · Crab meat Frozen Food Frozen food · Snack

Freshian released a new concept of healthy fish cake product

to break negative perception on the existing fish cake products.

‘The Healthy Fish Cake’ is not fried but steamed to make it not

oily and keep the original flavor. ‘The Healthy Busan Fish Cake’

has no added synthetic additives while keeping the original

taste, leading a healthier change in the fish cake market.

Freshian brings a premium trend to a Dumpling market by

launching ‘Beksul Potstickers’ as well as authentic Chinese

Dimsum such as ‘Hak ka hut’ and ‘Baozi.’ Its frozen food

products like ‘Katsuya Rosekatsu’ and ‘The Healthy Hotdog’

carry the principle of ‘Delicious Naturalism.’ Freshian launched

with CJ Foodville’s ‘Freshian by VIPS’ series in 2012 to offer

consumers to enjoy VIPS’ high quality and taste of foods at

home.

Noodle Udon · Cold Noodle(Naengmyeon) · Pasta Dressing&Sauce Dressing · Sauce

Freshian’s ‘Gatsuo Udon’ has become the definitive Korean

Udon, ‘Freshian Cold Noodle’ achieves restaurant-quality

taste, ‘Freshian Cheiljemyunso’ contains the secret taste of

‘Cheiljemyunso’ for its own noodles, and ‘Freshian Spaghetti’

is rich with only the best ingredients for a fresh, rich flavor. All

noodle products adhere to the principles of delicious naturalism.

‘Freshian Dressing’ is Korea’s first chilled dressing brand and

was launched in 2004 with a variety of types of dressing,

including oriental, Caesar, balsamic, and honey mustard. Ever

since its launch, it has topped the dressing market and led

the wellbeing trend. In 2012, ‘Freshian by VIPS’ dressing was

developed through close collaboration with CJ Foodville’s VIPS,

introducing consumers to a new range of tastes that they had

never been able to experience before.


1918

The deep and rich taste of home DASIDA

100% real natural ingredients SANDRAE

‘100% Raw Ingredients SANDRAE’ is not an artificial seasoning. It is

a household name in healthy tasting food with no natural or chemical

additives. ‘100% Raw Ingredients SANDRAE’ contains the secret of

rich flavor with real natural ingredients based on years of research and

development by CJ CheilJedang.

‘SANDRAE’ contains beef, radishes, shiitake mushrooms, beef leg bones,

sun-dried sea salt, garlic, rice, cabbages and leeks that were dried as

is, then ground at the perfect ratio to maintain the original flavor of the

ingredients. It can be used both as stock and as seasoning. It upgrades

the taste and flavor of food as the natural ingredients bring out the taste

of the food when boiled. ‘100% Raw Ingredients SANDRAE’ with 0%

chemical additives and even 0% natural additives has been warmly

welcomed by consumers as part of trend for wellbeing food. ‘100% Raw

Ingredients SANDRAE’ helps you to protect your family’s health.

Market Share over82.9%Annual Sales 22,000 tons

Market Share 58.1%

Dasida is Korea’s first compound seasoning and has played the role of

troubleshooter on Koreans’ dining table since its launch in 1975. Soybean

paste, red pepper paste or other traditional ‘first-generation’ sauces were

used to give flavor to soup stock before the launch of Dasida, but it was

always hard to achieve the desired level of flavoring.

‘Dasida’ combines natural ingredients including beef, garlic, onion, and

other various vegetables and seasonings with fermented seasoning to

become a dining-room troubleshooter that can improve taste where

traditional sauces can’t. It’s easy to use on any type of food, including soup,

jjigae, stir-fried dishes, boiled down-food, and seasoned vegetable dishes.

‘Dasida’ wrote a new chapter in the history of Korean dining and become

an indispensable product in Korean kitchens ever since with its friendly,

pure Korean name. In 2013, ‘Dasida’ launched ‘Dasida Premium Gold

Beef,’ ‘Anchovy from South Sea,’ and ‘Korean-born Shellfish’ with carefully

selected Korean ingredients to create a premium seasoning market.

As of 2013

As of 2013

Famous Korean cuisine house Hasunjung

Like the timetable of nature Haechandle

‘Hasunjung,’ an authentic fermented Korean cuisine brand, produces

each product under the philosophy of ‘Carefully selected fresh and high

quality ingredients prepared in a clean environment,’ reflecting the unique

cooking traditional knowledge of the late Ha Sun Jung stretching back

over 50 years.

Korea’s top fermented fish sauce brand ‘Hasunjung Aekjeot’ is made

with 100% natural ingredients that are carefully fermented with anchovies

and sun-dried sea salt picked through a strict screening process to

naturally enhance the taste of kimchi and other dishes. For ‘Hasunjung

Kimchi,’ each and every ingredient is carefully selected from high quality

produce grown in Korea. It contains natural fermented lactic-acid for an

all-year-round fresh taste. The ‘Hasunjung Crunchy Cut Kimchi with Low

Temperature Matured 8 Natural Korean Spice Ingredients’ has a home-

made taste, and uses the CJ Asak processing method to maintain the

exotic crispness of kimchi for longer than ever before.

Meaning ‘a field completely in the sunlight,’ ‘Haechandle’ makes a deep-

taste paste and sauce by fermenting and ripening ingredients over time.

The brand makes paste products that not only taste fantastic, but also

that you can trust. They include ‘Haechandle Taeyangcho Hot Pepper

Paste(Gochujang)’ made from 100 percent Taeyangcho with fermentation

for a delightfully spicy taste, ‘Haechandle Soybean Paste(Doenjang)’ made

from traditional Korean fermented soybean blocks for a deeper taste, and

‘Haechandle Seasoned Soybean Paste(Ssamjang),’ which was Korea’s

first Ssamjang at its launch in 1983.

‘Haechandle’ reflect the changes in food culture with diverse products

such as premium red pepper pastes made with 100% Korean ingredients

and ‘Sweet Red Pepper Paste(Gochujang)’ containing beef, shiitake

mushrooms, sunflower seeds and honey. ‘Haechandle’ is becoming the

brand representing Korea, carrying out a project to restore traditional

pastes with masters of traditional culinary arts.

Market Share for Aekjeot

60.8%

As of 2013

Market Share of Gochujang

Market Share for doenjang

Market Share for ssamjang

No.1for7consecutive

years

No.1for11consecutive

years

No.1for7consecutive

years


2120

Accrued sales performance

CJ CheilJedang is a dominant player in the domestic functional food

market for its ginseng and red ginseng foods, diet products, and multi-

nutrients foods that are essential parts of a vibrant and healthy lifestyle.

Functional healthy food products like ‘Hanppuri’ made from ginseng and

red ginseng, ‘EYESEEAN,’ and ‘H.O.P.E SUPERFOOD,’ diet and beauty

foods like ‘Fat Down’ and ‘innerb’ are the healthcare food products from

CJ CheilJedang that are leading the domestic healthcare food market. CJ

CheilJedang is working to expand its distribution channels into CVS and

hypermarkets for consumers to be able to purchase its product with ease.

Delivering the vibrant energy of life every day

Leading the dessert culture, Petitzel

As a compound of the words ‘petit’(French for small and cute) and

‘zel’(meaning jelly), ‘Petitzel’ made its debut in 2000 at a time when Korea

had not yet experienced the emergence of a dessert culture. ‘Petitzel’

was heralded as a ‘dessert of a new concept.’ It launched a variety of

desserts, including jellies, puddings, and cakes as part of its new dessert

concept. CJ CheilJedang has helped to shift the way consumers think

of dessert products by building a leisurely and pleasurable high class

dessert culture.

‘Petitzel’ was reborn in 2011 as a premium, stylish dessert brand through

brand renewal and the enhancement of its product lineup. The new-look

premium ‘Petitzel’ has launched a variety of dessert products, including

its bestselling ‘Fruit Jelly,’ as well as ‘Fresh Jelly’ that has fresh tropical

fruits and ‘Water Jelly,’ which comes in an easy-to-carry container.

CJ CheilJedang has recently rebranded its fruity vinegar drink ‘Micho’

as ‘Petitzel Micho’ and has launched ‘Petitzel Sweet Pudding.’ ‘Petitzel

Micho’ is fruity vinegar drink that contains no sweeteners or artificial dyes.

‘Petitzel Sweet Pudding’ has an authentic pudding taste that catapulted

it to fame as soon as it was launched. Both new products are expected to

lead a healthy dessert culture and beauty trends.

Petitzel thought outside the box by making

‘Petitzel Water Jelly’ in a cheer packs that

comes with a cap, instead of consumers

having to eat it with a spoon. The cheer pack

enables consumers to carry and drink jelly

while walking around. ‘Petitzel Micho’ is a

healthy drink that contains 100 percent fruit

juice that has been fermented three times, a

first for the industry. ‘Petitzel Sweet Pudding’

has already received critical acclaim from

famous chefs at high-end hotels.

Healthcare Products

243 g(81 g x90정)

녹차추출물(카테킨)항산화,체지방감소에 도움을 줄 수 있음

두나리엘라(β-카로틴)눈 건강, 피부 건강

은행잎추출물(플라보놀)기억력 개선, 혈행 개선에도움을 줄 수 있음

23가지비타민미네랄최적 영양 균형

H.O.P.E. 는 자연그대로의 다채로운 식물영양소를담아 우리 가족의 활기차고 건강한 생활을 유지해주는 건강기능식품 브랜드입니다

자연이 선사하는 건강에너지

243 g(81 g x90정) 243 g(81 g x90정)

243 g(81 g x90정)243 g(81 g x90정)

(based on a retail price of 2,000 won / bottle)

15

250

Five months since the launch of innerb

For ten years since the launch of Fat Down

billion won

billion won


2322

Global sales of CJ CheilJedang

Feed&Livestock Business

(Unit: billion won)

838.7

1,033.6

704.2

CJ CheilJedang started a feed business in 1973 and has launched over

120 types of feed products for pigs, cattle, chickens, fish and pet dogs.

Thanks to its sustained R&D efforts, CJ CheilJedang has bolstered its

status as a global feed manufacturer home and abroad. The feed business

is typically thought of as a low value industry with a high dependency on

imported raw materials. CJ CheilJedang has continued to develop quality

feed products via consistent R&D to contribute to the production of quality

livestock products. Building feed plants in Indonesia, the Philippines,

Vietnam and China, CJ CheilJedang enter the overseas markets and

secures high-quality raw materials at an affordable price to obtain price

competitiveness. In addition, CJ CheilJedang becomes the established

market leader with differentiated business model to operate a business

that is making pig farming systematic.

23%Weight of Overseas Sales

2013 Growth Rate

Global Production Base

67%

18

Core brands

The core brands of CJ CheilJedang’s feed and livestock business include ‘Perfect

Meister’ for pigs, ‘Milk Gen’ for cattle, ‘Egg Best Alpha’ for chickens, ‘Marin Tek’ for

fish, and ‘O FRESH’ for pet dogs. ‘Perfect Meister’ is a highly functional feed that offers

improved immunity, nutrient and disease control elements. ‘Milk Gen’ is a feed product

for dairy farms that brings a big profit by enhancing the milk production of milk cows. CJ

CheilJedang’s premium products include a feed for chickens which maximizes production,

a high quality feed for fish, and the super-premium pet food for pet dogs ‘O FRESH.’

To be a global Top 10 Feed&Livestock

company by 2020

CJ CheilJedang has its sights set on being a

global top ten feed and livestock company

with global sales of 10 trillion won by 2020

through its competitive livestock expertise

and differentiated solutions, and has already

achieved over 1 trillion won, growth of 23

percent over the previous year.

Leaping forward as a global feed&livestock company

healthcare brands

CJ CheilJedang’s healthcare foods for a vibrant life

Feed&Livestock

2011 2012 2013

— Filled with moisture from the inside, 'innerb' is an

inner-beauty health brand that marks the culmination of years

of research and technology by CJ. Its beauty solutions are

imbued with an inner-beauty philosophy that redresses bodily

imbalances to eliminate skin trouble. The kind of inner-beauty

that achieves beautiful skin through more than superficial

beauty; the kind of beauty that comes from within – this is kind

of beauty ‘innerb’ provides.

innerb

— Our ancestors enjoyed eating a whole ginseng

and red ginseng with roots, but it is becoming increasingly

difficult to eat them whole. ‘Hanppuri’ contains the whole ginseng

and red ginseng that are ground to preserve the nutrients 100

percent without any loss. Hanppuri’s micro grinding technology

minimizes the destruction of ginseng and red ginseng nutrients

while preventing any residue and maintaining their excellent taste.

Hanppuri

—‘H.O.P.E. SUPERFOOD’ is a

functional healthcare food that is perfect for a daily drink to help

maintain nutritional balance. It contains five superfoods selected

by TIME Magazine(tomato, whole oats, broccoli, blueberry, and

nuts), and it rich nutrients(lycopene, beta carotene, catechin,

anthocyanin, flavonol), and 23 types of vitamins and minerals.

It helps maintain nutritional balance and keep the eyes, skin,

brain, and blood circulation healthy.

H.O.P.E. SUPERFOOD

— ‘EYESEEAN’ is an eye health brand that

provides solutions for your eyes. It contains nutrients that can

fundamentally benefit all ages and eye types. ‘EYESEEAN

Rutein’ is designed for the eye health of the elderly, ‘EYESEEAN

Misty Eyed’ is for tired and dry eyes, and ‘EYESEEAN Blueberry’

and ‘EYESEEAN Blueberry Ade’ is made from blueberries which

are rich in Anthocyanin, which is good for the eyes.

EYESEEAN

— ‘Jeollipso’ is the first product to reduce bed-

wetting and improve the speed of urination for a healthy

prostate in Korea approved by KFDA. The product has led the

healthcare food market in Korea for the prostate for the past

six years in a row. It only uses premium saw palmetto from

American ‘Valensa’ and contains four types of Vitamin B and

Zinc, which can be found lacking in older men. One tablet a day

will help protect the health of the prostate and revive the energy.

Jeollipso

— Launched in 2002, ‘Fat Down’ created a fitness

drink market which helps consumers to reduce body fat while

working out. It has brought about a paradigm shift in the way

people think about weight, helping to create beautiful bodies by

reducing body fat. The launch of ‘Fat Down Outdoor’ in 2012

propelled the brand forward on its next step as a leader in the

functional diet product market.

Fat Down


2524

Philosophy of ‘Bibim’

A healthy, fresh food culture

that resembles ‘nature’

Food for harmony and balance

Enjoy K-Food with Bibigo

Bibigo promotes the taste and style of Korean food on a global scale so that the world can eat Korean food once a week

The global Korean food brand ‘Bibigo’ by CJ CheilJedang reflects the

sixty years of pride in its history and its dream for the future based on

deep understanding of Korean cuisine. It shares the natural healthy food

culture in the life and philosophy of Koreans conserved during the five

thousand years. Bibigo’s processed foods include a range of products

such as dumplings, seasonings, pastes, instant rice, Kimchi and Kim,

which Koreans consider as their favorites. Bibigo’s products give the

world the opportunity to experience Korean cuisine at home. Entering

the U.S.A. market in 2011, ‘Bibigo’ subsequently entered Japan, China,

Singapore, and Hong Kong. In 2012, ‘Bibigo’ moved beyond Asia by

being stocked at over 20 Tesco stores in London, the U.K. ‘Bibigo’ is

gathering momentum with its introduction of Korean cuisine to Europe,

using the U.K. as a bridgehead. ‘Bibigo’ is meeting consumers at over

5,000 stores around the world. In 2013, ‘Bibigo’ launched six new

products that were loved by the world at the Korean market.

‘Bibigo’ aims to be a global Korean food brand in food and food service

business by creating a new lifestyle based on a combination of traditional

and modern values. ‘Bibigo’ is at the center of a joyful Korean food

culture that the whole world can enjoy.

‘Bibigo’ in the world

‘Bibigo’ launched Bibigo processed food with

selected Korean foods such as dumpligs,

BBQ Sauces, Fermented Sauces, Kimchi, and

Kim. With the entry into the U.S.A. market,

Bibigo has gained momentum as it seeks to

enter Japan, China, Singapore, and Hong

Kong and even further to European markets

through the U.K. HEALTHY&FRESH KOREAN FOOD

2011 Launched a global Korean food brand ‘Bibigo’

Launched Korean food products (frozen dumpligs, BBQ Sauces, Fermented Sauces, Cooked Rice, Kimchi, and Kim)

Market entry to the U.S.A., China, Japan, Hong Kong, Singapore

2012 Entered Tesco, London, the U.K.

2013 Entered over 5,000 stores in 20 countries.

Launched six new Bibigo products in Korea.(Namdo Tteokgalbi, Bassack Bulgogi, Crispy Potstickers, Mini Wontons, Korean Traditional Steamed Dumpling, Korean Royal Court Dumpling)


On the first floor of CJ CheilJedang in Seoul, a nice cooking

studio catches the eyes of many passers-by. That cooking

studio is none other than ‘Beksul Cooking Studio,’ with its

open glass windows, European-style interior and cutting-

edge facilities. Opened at the CJ CheilJedang Center in July,

2011, Beksul Cooking Studio proudly carries the name of

Beksul, which is the CJ CheilJedang brand that dates back to

1953. This place conveys the legitimacy and pride of the sixty

years of CJ’s history.

Beksul Cooking Studio has three spaces: a big kitchen,

a d in ing room, and a k id’s k i tchen. The b ig k i tchen

accommodates up to 18 people and is equipped with an

individual cooking facility for each participant. The kid’s kitchen

is a place for 4-6 year old kids to experience cooking. The

dining room has a cafe atmosphere where you can eat the

food you cooked while enjoying conversation with friends. The

dining room can be used to host a seminar or a personal party.

The amazing Beksul Cooking Studio carries out regular

cooking classes led by a star chef and special audience

lecturers, including those drawn from among CJ’s customers,

employees, and the children who come on a field trip from ‘CJ

The Farm,’ housewives who are interested in cooking, and

foreigners visiting ‘CJ Foodworld.’ Beksul Cooking Studio is a

place to eat, cook, and enjoy the experience of cooking.

CJ opened R&D Center, Korea’s largest research institute for

the development of innovative menu items, on the third floor

of the CJ CheilJedang Center on July, 2011. The R&D Center

works closely with CJ subsidiaries to develop menu items and

products that reflect the capabilities it has built up over the

past sixty years.

The R&D Center has over 100 full-time researchers working

in a space of 600 pyungs, and features researchers in the

F&B field. They work to develop products and menu items for

CJ CheilJedang, CJ Foodville and CJ Freshway. The center

develops menu items for brands such as ‘A Twosome Place’

and ‘TOUS les JOURS,’ giving training opportunities for this

and maintaining the high quality. The center is an outpost

of competitiveness for these three subsidiaries. It develops

menu items that can create synergies for different brands. For

example, CJ CheilJedang launched ‘Freshian by VIPS’ that

contains the knowhow of VIPS’ chefs. CJ Freshway’s supply

of ‘China Factory’ menu items at canteens is yet another

example. Immediate feedback at ‘CJ Foodworld,’ which offers

the new menu for consumers, is one of the advantages of

this ‘R&D Center.’ The center works to lead the globalization

of Korean cuisine and the latest food service trends on its

mission to make the best K-Food for the world to enjoy.

For a joyful cooking class all year round, Beksul Cooking Studio

www.cj.co.kr/cookingstudio

The R&D Center is at CJ’s heart, leading the globalization of Korean food and the latest food service trends

CJ FreshwayCJ Foodville

CJ CheilJedang

R&D center

26 27


3128

Global CJ CheilJedang, competing in every corner of the world

CJ CheilJedang has, since the 1990s, aggressively entered overseas

markets that include China, the U.S.A., and Japan. It has gained brand

recognition within those markets and built a growth portfolio based around

the global Korean food brand ‘Bibigo.’

The establishment of Qingdao Foods Co. in 1995 marked the entry into

China of CJ CheilJedang. The company launched ‘White Jade Tofu’ and

‘Chicken Dasida’ by leveraging the deep understanding it had built up in

Chinese food culture, and currently plans to grow ‘Dasida’ into a major

seasoning brand in the Chinese market. Furthermore, the brand seeks to

improve ‘Jixiangju Paocai’ as a healthier and tasty premium brand, and to

achieve the full-fledge market entry of ‘Petitzel’ and other frozen foods, as

well as ‘Bibigo.’

For the Japanese market, CJ plans to grow ‘Bibigo’ brand and focus on the

growth of Kimchi, sauces and pastes. To this end, CJ is expanding its sales

and logistics networks across Japan. It now plans to position ‘Bibigo’ as a

healthy and trendy Korean food brand.

CJ CheilJedang made an aggressive market entry in the U.S.A. by

acquiring ‘Annie Chun’s,’ ‘Omni Food,’ and ‘TMI(Twin Marquis, lnc.)’ in

the 2000s. Dumplings and noodles are the products it is focusing on in

the U.S.A. market. To be the No.1 Asian food company in the U.S.A., CJ

CheilJedang is expanding its product categories to include frozen ready-

meals. Furthermore, it is focused on growing the ‘Annie Chun’s’ and

‘Bibigo’ brands. CJ CheilJedang will not stop in its efforts to ensure the

whole world can enjoy Korean food as part of its everyday diet.

U.S.A.

CHINATURKEY

UAE

MONGOLIA

RUSSIA

EUROPE *

JAPAN

HONG KONGTAIWAN

MALAYSIA

INDONESIA

MEXICO

BRAZIL

AUSTRALIA

NEW ZEALAND

PHILIPPINES

SINGAPORE

VIETNAM

KOREA

ARGENTINA

NIGERIA

KENYA

KUWAIT

SAUDI ARABIAMYANMAR

THAILAND

* U.K., GERMANY, FRANCE, CZECH, NETHERLANDS, SLOVAKIA, AUSTRIA

CJ FOODVILLE CJ FRESHWAY

3130

1994 Established CJ CheilJedang’s Food Service Business

1994 Launched the ‘Sky Lark’ brand

1997 Launched the bakery brand ‘TOUS les JOURS’

1997 Launched the premium steakhouse ‘VIPS’

1999 Opened the 100th store of ‘TOUS les JOURS’

2000 Separated CJ Foodville from CJ Corp.

2000 Topped the KCSI(Korean Customer Satisfaction

Index) with ‘TOUS les JOURS’

2002 Launched the premium dessert café

‘A Twosome Place’

2003 Selected CJ Foodville as the best food service

company by FMSOK

2004 Opened the first ‘TOUS les JOURS’ store in the U.S.A.

2005 ‘TOUS les JOURS’ opened its first store in China

2005 Topped the NCSI(National Customer Satisfaction

Index) with ‘VIPS’

2006 Launched the unconventional Chinese restaurant

‘China Factory’

2006 Launched the authentic seafood restaurant

‘Seafood Ocean’ and the seafood buffet

restaurant ‘Fisher’s Market’

2006 Launched the New York-style dining café ‘The Place’

2006 Launched the premium ice cream store

‘Cold Stone Creamery’

2009 Awarded Foodville with the True Company Award by

the Minister of Labor for hiring the disabled

2009 Launched the New York-style steak house

‘The Steakhouse by VIPS’

2010 Launched the global Korean food brand ‘Bibigo’

2010 Opened the first ‘Bibigo’ store in China,

the U.S.A. and Singapore

2010 Launched the unconventional curry restaurant

‘Loco Curry’

2011 Launched the complex cultural space ‘CJ Foodworld’

2011 Opened the first ‘TOUS les JOURS’ store

in the Philippines and Indonesia

2011 Launched the noodle store ‘Cheiljemyunso’

2011 Launched the burger restaurant ‘VIPS Burger’

2012 Opened the first ‘CJ Foodworld’ store in China

2012 Opened the first ‘TOUS les JOURS’ store in Cambodia

2012 Opened the first ‘Twosome Coffee’ store in China

2012 Opened the first ‘VIPS’ store in China

2012 Opened the first ‘Bibigo’ store in the U.K. and Japan

2013 Opened the 30th ‘TOUS les JOURS’ store in Vietnam

2013 Opened the first ‘Bibigo’ store in Indonesia

2013 Launched ‘Season’s Table’ as a brand which

represents healthy Korean cuisine

2014 CJ Foodville merged with CJ NCity

HISTORY

CJ Foodville, offering the best taste and service

CJ Foodville started in 1994 as the family restaurant ‘Sky Lark.’ It has since grown into a specialist food service

company, successfully launching the unique western-style family restaurant ‘VIPS.’ CJ Foodville split from CJ

Corporation in 2000 and has found its own feet as a specialist food service company. In October 2006, it was

reborn as a robust integrated food service company through consolidation with CJ Group’s franchise business.

CJ Foodville is a compound word combining ‘Food’ and ‘Village,’ pursuing a comfortable, relaxing, and enjoyable

family restaurant as if families and neighbors are sharing happiness and love over foods This is a strong way of

expressing of CJ Foodville to deliver family-like, touching service to our customers.

CJ Foodville

CJ CheilJedang Center, 330, Dongho-ro, Jung-gu, Seoul / www.cjfoodville.co.kr

BUSINESS AREA

2013 1,096.8

2012 962.8

2011 834.4

2010 761.3

2009 649.0

FINANCIAL HIGHLIGHTSBUSINESS OVERVIEW

Sales by year (Unit: billion won)

43.8%42.7%

13.5%Franchise

Restaurant

Overseas

Weight of each business as % of sales (As of 2013)

| CJ Foodville runs: My No. 1 Steak House

‘VIPS,’ the healthy&fresh Korean kitchen ‘Bibigo,’ the

unconventional chinese casual dining ‘China Factory,’ the

noodle making master’s restaurant ‘Cheiljemyunso,’ the

traditional New York style premium restaurant ‘The Steak

house by VIPS,’ the healthy Korean food brand ‘Season’s

Table,’ the Italian urban bistro ‘The Place,’ the Korean fine

dining restaurant ‘Dadam,’ the premium Japanese restaurant

‘Uo,’ and the dim sum&Chinese cuisine ‘Mongjungheon.’

| CJ Foodville has launched a variety

of F&B services, including the food and cultural complex

‘CJ Foodworld,’ ‘N Seoul Tower,’ ‘n.GRILL,’ ‘HANCOOK,’

‘THE BEST BURGER IN SEOUL,’ ‘THE PLACE Dining,’and

‘N TERRACE’ – these spaces allow you to experience the

diverse brands of CJ CheilJedang and CJ Foodville.

| The concession division has entered F&B

and provides convenient facilities for major airports, KTX

railway stations, expressway service areas, Lotte World, and

major hospitals. Its competitiveness in concession business

development and creative space design differentiate it from

the competition.

Restaurant

| CJ Foodville has 1700 franchise brands all

over the country including the healthy bakery with different

ingredients ‘TOUS les JOURS,’ the premium dessert café

‘A Twosome Place,’ the trendy café specializing in coffee

‘Twosome Coffee,’ and the premium ice cream ‘Cold Stone

Creamery.’

Franchise

Complex Culture

Concession


34 33

CJ Foodville is a family restaurant that creates family mealtimes as they should be, with a

touching and memorable service for our customers within a friendly and warm-hearted

atmosphere. ‘VIPS’ is the first place you think of when you want to have a good time with

your family and friends in a comfortable environment. With its sophisticated interior, real

steak on the menu and a fresh salad bar to enjoy, ‘VIPS’ is a place where you can enjoy a

leisurely and stylish lifestyle.

My No.1 Steakhouse


3534

My No.1 SteakhouseVIPS

The Korean homegrown brand ‘VIPS’ is a no-royalty brand. ‘VIPS’ delivers

premium steak within a high-end steakhouse environment and offers a

fresh salad bar that changes to incorporate what’s in season. These are

just some of the reasons that customers of all ages see ‘VIPS’ as the No.

1 Steakhouse. When ‘VIPS’ opened its first store at ‘VIPS’ Deungchon

in 1997, it marked the start of a period of continuous growth and it has

since been awarded the title of best brand for a family restaurant by the

NCSI and KCSI. ‘VIPS’ makes every effort to deliver the highest levels of

customer satisfaction through ensuring the best service.

VIPS introduced the new concept of a ‘salad bar’ when it first launched

back in 1997, and has continually innovated the items it features on its

menus to include healthy, wellbeing foods and high-class items like salmon

and prawns. ‘VIPS’ reached 100 million customers by 2012, showing that

it had reached the next level as an authentic premium steakhouse.

‘VIPS’ became the No.1 family restaurant in Korea terms of sales in 2010,

ahead of other foreign brands. ‘VIPS’ made the transition to a steakhouse

when it opened the Dongtan Metapolis branch at the end of the same year

with a renovated interior and featuring updated steak menus. To improve

the quality and expertise, only chefs who have passed the ‘VIPS Steak

Master,’ a rigorous 8-week training course, are allowed to cook steak at

VIPS.

‘VIPS’ entered the Chinese market in September 2012, the first Korean

brand to do so. ‘VIPS’ puts every effort into being a leading brand by

pursuing high-end service offerings and adhering to its strategy of

localization. The first ‘VIPS’ restaurant in China is in Lidu, Beijing, and it is

laying the groundwork for it to develop into No.1 family restaurant brand

in the Chinese market, in which there remains no dominant western style

brand.

Korean Homegrown Premium Steakhouse

The history of Korea’s family restaurant

‘VIPS’ has achieved splendid growth since its

opening at the Deungchon branch in March

1997. ‘VIPS’ reached 100 million customers in

2012 within 15 years after its launch. ‘VIPS’ is

the nation’s favorite family restaurant.

Traditional New York Style Premium Restaurant, The Steakhouse by VIPS

‘The Steakhouse by VIPS’ is a fine dining restaurant that uses only

premium quality meats and New York-style steaks for a memorable dining

experience. ‘The Steakhouse by VIPS’ offers authentic New York-style

steaks, such as ‘Dry Aged Bone-In Ribeye Steak’ and ‘Porterhouse Steak.’

‘Dry Aged Bone-In Ribeye Steak’ is made from quality meat that’s 5cm

thick and that has been aged with bones attached for three weeks in an

exclusive aging cooler to improve the taste and flavor so that you can enjoy

crispy and soft ribeye steak that’s been roasted for a short time at high

temperature. ‘Porterhouse Steak’ includes tenderloin and sirloin with the

T-bone at the center, so you can enjoy two types of meats with a single

steak. Sophisticated Italian cuisine and a variety of wine from all over the

world are part of the authentic gourmet dining experience you can enjoy at

‘The Steakhouse by VIPS.’

1997 Launched ‘VIPS’ and opened VIPS’ first store(Deungchon)

2000 Reached over 1 million customers

2005 Became No. 1 at NCSI

2012 Reached over 1 million customers

Opened China’s first VIPS restaurant(Beijing)

2013 Operates 90 branches in Korea

No. 1 Family restaurant (from 2010 to 2013)

Took No. 1 place at KCSI for four consecutive years


38 37

Healthy bakery with different ingredients, TOUS les JOURS

‘TOUS les JOURS,’ meaning ‘everyday’ in French is a healthy bakery with

different, carefully-selected ingredients ranging from flour to salt and sugar.

As Korea’s first oven bakery producing fresh bread baked in the store, ‘TOUS

les JOURS’ bread preserves the natural flavor of the ingredients. By using

flour only for bakery, natural sea salt, and xylose sugar, ‘TOUS les JOURS’

takes care of your health with its fresh and earnest bread and cakes.

With keeping its words that ‘we will bake healthy bread in an earnest way

with natural ingredients and a traditional method,’ ‘TOUS les JOURS’

has grown along with the Korean Franchise bakery history. ‘TOUS les

JOURS’ uses its ‘ONLYONE flour’ which is a result of CJ CheilJedang’s flour

production knowhow as a flour manufacturer with its own skill since 1958.

‘ONLYONE flour’ improves the differentiated taste and texture of ‘TOUS les

JOURS’ bread.

‘TOUS les JOURS’ bread and cake are made out of natural ingredients and

with sincerity and earnestness. ‘TOUS les JOURS’ selects all ingredients from

flour even to salt carefully. ‘TOUS les JOURS’ is proud of being a real bakery.

‘ T O U S l e s J O U R S ’ o p e n e d t h e f i r s t

store(Kyomoon, Guri) in 1997 and has grown

into a Korean leading bakery brand with

winning NCSI a few times. As of 2014, ‘TOUS

les JOURS’ runs 1,280 stores across the

nation and becomes a world’s beloved global

franchise bakery.

We are making fresh and earnest bread and cakes preserving the natural flavors of the ingredients

1997 Opened the first ‘TOUS les JOURS’ store(Kyomoon, Guri)

1999 Opened the 100th store in Korea

2003 Introduced a café-style bakery model

2004 Opened the 1st store in the U.S.A.

2005 Opened the 1st store in China

2008 Opened the 1000th store in Korea

2010 Launched a new BI

2011 Opened the 1st store in Indonesia and the Philippines

2012 Achieved No.1 brand status with the highest number of stores in Vietnam


3938

Leaping forward as Global No.1 bakery TOUS les JOURS

Global No.1 Bakery

‘TOUS les JOURS’ runs 134 stores in seven

countr ies: the U.S.A., China, V ietnam,

Indonesia, the Philippines and Malaysia. It

aims to be the ‘Global No. 1 bakery’ by 2017

through overseas expansion.

The premium bakery ‘L’ATELIER TOUS les JOURS’ was

launched in 2011 with a mission to pursue the ‘TOUS les

JOURS’ brand spirit. The bakery currently runs a store at

CJ CheilJedang Center at Dongho-ro, Jung-gu, Gangnam

station, and a store in CGV Cheongdam Cine City. The

bakery offers various unique menu items that vary from

store to store. Highlights include slowly fermented bread

with natural fermentation species, tarts with seasonal

fruits on top, brazier pizza, sweet macaroons, various

sandwiches and a popular brunch menu.

L’ATELIER TOUS les JOURS

‘TOUS les JOURS’ opened its first overseas store in the U.S.A. in 2004.

It has since gone on to open a store in Udaco, Beijing, China in 2005,

followed by a store in Ho Chi Min, Vietnam in June 2007. The bakery

opened stores in the Philippines and Indonesia in 2011. As of February

2014, the bakery runs 134 stores as direct branches, of which 26 stores

are in the U.S.A., 45 stores in China, 30 in Vietnam, 15 in Indonesia, 3 in

Cambodia, 13 in the Philippines, and 2 in Malaysia.

‘TOUS les JOURS’ enjoys tremendous popularity in Vietnam, in particular,

where it has been dubbed the ‘Bakery Hallyu.’ Since the first store

opened in Vietnam in June 2007, the bakery runs 30 direct branches

nationwide. It has come to dominate the market, after extending the

foothold it established in the Vietnamese bakery market in 2010. ‘TOUS

les JOURS’ implemented a plan in 2014 to be the bakery with the highest

sales in the Southeast Asian bakery market and has been pursuing a

comprehensive strategy to achieve this.

134 stores

overseas in 7countries

CHINAU.S.A.

As of Feb 2014

KOREA

SOUTHEAST ASIA

CAMBODIA

MALAYSIA PHILIPPINES

VIETNAM

INDONESIA


42 41

Healthy&fresh Korean kitchenBibigo

A Healthy and Fresh Food Culture Rooted in Nature. We share Korean Food with the Whole World.

rice topping sauce

+ +

‘Bibigo’ is a compound of the words

‘Bibida’(mix) and ‘to-go,’ conveying the

meaning of food that’s easily enjoyable.

You can choose from various types of rice,

toppings, vegetables, and sauce to enjoy

the taste you want, as well as being free to

choose from established Korean menu items.

‘Bibigo’ was launched based on the deep understanding of Korean

cuisine that has CJ has built up over the past sixty years, a period in

which Korean food culture has seen many developments. ‘Bibigo’ offers

a variety of Korean traditional foods that it reinterprets in a modern way

along with CJ’s will to bring modern values to traditional ways, sharing

a healthy food culture with the world. Seasonal vegetables, foods that

have been fermented over time, natural ingredients from the sea, hills and

mountains, and traditional regional recipes are what make up the healthy

‘Bibigo’ menu items. One of the most popular dishes is Bibimbap, which is

a mix of rice, vegetables, meat and fermented paste that delivers a perfect

blend of nutrients. Leveraging the merits of Bibimbap, ‘Bibigo’ offered

customers a way to select the details of its ingredient whether for taste or

nutritional reasons such as the type of rice, whether white, brown, black

or sticky barley rice; toppings ranging from Bulgogi, chicken breast, and

tofu, to seasonal ingredients; sauces and seasonal vegetables to make

thousands of different tastes of the Bibimbap as you want. Other menu

items offered are a modern-style royal bibim myun ‘Goldongmyeon’ and

‘Bamboo shoot Ddeokgalbi’ that gives the flavor of bamboo shoots. The

store interior is designed with traditional roof tiles and woods that are fit for

Bibigo’s natural concept, giving a Korean traditional atmosphere as well as

conveying a modern and sophisticated sentiment.


4342

ChinaIndigo Mall (Beijing)

Lidu (Beijing)

Capital Int’l Airport (Beijing)

Guomao (Beijing)

JapanJapan Akasaka Biz Tower (Tokyo)

U.S.A.LA Westwood UCLA (LA)

Beverly Hills (LA)

Century City Mall (LA)

SingaporeNex Mall

Raffles City

Marina Bay Financial Centre

Suntec City Mall

U.K.London Soho (London)

IndonesiaPacific Place (Jakarta)

U.S.A.

SINGAPORE

JAPANCHINA

U.K.KOREA

Since the first ‘Bibigo’ Gwanghwamoon

opened on May, 2010, ‘Bibigo’ has grown into

a global Korean food brand by entering the

U.S.A., the U.K., China, Japan, Singapore,

and Indonesia, which are in addition to its ten

stores in Korea. ‘Bibigo’ opened its first store in

the Indonesian market at the center of Jakarta

on June 2013, marking its aggressive entry

into the Southeast Asian market. It is creating a

healthy food culture that the world can enjoy.

Bibigo in the world

Promoting the value of Korean food to the world, Bibigo

‘Bibigo’ began its overseas expansion by entering China in 2010. With its

‘healthy and fresh’ concept, ‘Bibigo’ has captivated consumers across

the world. Its success has paralleled the spread of Hallyu fever, as Korean

food has become trendy not only in Asia, but also at dining tables across

the U.S.A. and Europe. After its first overseas store in China in 2010,

‘Bibigo’ went to LA, the U.S.A. and Singapore. It opened more stores in

China in 2012 and successfully entered Japan and the U.K.

It opened a store in Beijing Capital Airport, China on February, 2013,

which marked its successful entry of the overseas international airport

market. It opened the first store in Jakarta, Indonesia in June of the same

year. As of February 2014, ‘Bibigo’ runs 14 stores in six countries: the

U.S.A., the U.K., Japan, Singapore, and Indonesia. It is planning to enter

Vietnam and Shanghai, China, within the year. ‘Bibigo’ will keep working

actively to promote Korean cuisine to the world.

With the opening of its first store in 2010, ‘Bibigo’ singlehandedly

established an image of casual and enjoyable Korean food that the

customers around the world could enjoy anytime and anywhere. ‘Bibigo’

delivers various Korean dishes through a range of business models,

including Quick Service Restaurants that offer menus which vary by

country and trend, Casual Dining that offers a diversity of Korean dishes,

Bar&Dining that offers an on-trend bar menu, and The Grill that offers

Korean barbecue.

As of Feb 2014

INDONESIA

14 stores

overseas in 6countries


4544

Premium Dessert Café A Twosome Place

‘A Twosome Place’ is a ‘happy place where two people can enjoy a

cup of coffee and sample Twosome’s unique desserts.’ You can enjoy

deep roasting coffee with deep flavor along with real Italian tiramisu, a

variety of cakes and the French dessert delicacy macaroons, with soft

fresh chocolate that simply melts in your mouth. Authentic European-

style desserts will lead you to a sensational new dessert culture. Sample

the special experience akin to being in a high-end, luxurious salon. This

feeling of luxury in your surroundings, your dessert and your coffee – this

is what makes ‘A Twosome Place’ so special.

Noodle Making Master’s Restaurant Cheiljemyunso

‘Cheiljemyunso’ is the best restaurant using traditional methods, as

the name implies – ‘Cheil’ implies the making ‘the best’ noodles, while

‘Jemyunso’ carries the meaning of a place where noodles are made with

the skill and spirit of a master chef.

The noodle restaurant’s specialties are ‘Udon noodles’ and ‘Plain

noodles,’ both of which are made with traditions that span the 60 year

history of CheilJedang’s Beksul flour. ‘Cheiljemyunso’ features diverse

noodle dishes, including ‘Buckwheat noodles’ and ‘Rice noodles.’

‘Cheiljemyunso’ is imbued with a sense of nostalgia and memories of

times past that it infuses in its dishes to convey ‘the tastes that move the

hearts of Koreans.’ Udon noodles are specially made in a noodle-making

room with carefully selected flour, water, and natural sea salt for 24 hours

before boiling them in a large cauldron.


4746

Korean Fine DiningDadam

Italian Urban BistroThe Place

Dim sum & Chinese CuisineMongjungheon

The authentic Korean restaurant ‘Dadam’ delivers the traditional taste

of Korean cuisine by reviving rare and valuable ingredients that have

long been forgotten. It serves seasonal and fermented foods made

according to nature’s timetable with diverse natural ingredients from

Korea according to unique regional recipes. The interior of the restaurant

recreates the traditional atmosphere and tastes traditionally found in

Seongyojang in Gangreung, allowing you to feel more keenly the taste

and style of Korean cuisine. ‘Dadam’ serves gourmet food that has been

sincerely prepared for our customers’ enjoyment for the joy of gourmet

food.

Casual Italian restaurant with the feel of Milan ‘The Place’ presents menus

using ‘local fresh and Italian fine ingredients’ based on the philosophy of

Italian cuisine ‘keeping the natural tastes of ingredients by using local and

fresh ingredients.’

We use the rich flavor of Italian cuisine by using Korean local ingredients

like beef, chicken, pork, Goheung garlics, and Andong apples and Italian

cheese and Italian premium pasta noodles obtained European certificate

DOP. The ‘small plate’ concept that puts all menus from appetizer to

dessert in a small plate presents the pleasurable experience of ‘sharing

many various kinds of foods.’

‘Mongjungheon,’ which literally means ‘the house in a dream,’ is a

restaurant that features dim sum and Chinese cuisine. The restaurant

presents authentic cuisine from the Guangdong and Hunan provinces

of China. It has the best dim sum which only a master can make, like

‘Steamed Chive Dumplings’(韮菜餃) and ‘Hak ka hut.’ You can enjoy

diverse Chinese foods and well-made Chinese liquor in classical and

sophisticated surroundings. The open dim sum kitchen shows chefs

preparing the dim sum and offers diners an exciting spectacle, giving you

the feeling of actually being in China.

Premium Japanese RestaurantUo

‘Uo’ delivers the authentic taste of sushi by using only the best natural

ingredients. For example, ‘Uo’ uses ‘Uo blending rice,’ which is a mixture of

two types of carefully-selected rice. It is the first type of rice to have applied

for a patent, proving the importance of rice to quality sushi dishes.

The chairs, which embody the work of ‘Washi(Japanese Paper)’ director,

are famous for their paper, luminal art, and kimono collars. Such features

of the chairs make the sushi counter a special space in the restaurant.

The interior, which is a modern reinterpretation of Japanese Ryokan and

gardens, was awarded the grand prize for the Space category at the

2012 ‘Korea Design Awards.’ ‘Uo’ is not simply a place to eat, but rather a

space that offers new experiences and ways to interact. It is an authentic

premium Japanese restaurant famous for being able to taste the food of

master chefs with excellent service.


4948

Trendy Café specializing in CoffeeTwosome Coffee

Healthy Korean Food BrandSeason’s Table

Premium Ice CreamCold Stone Creamery

Unconventional Chinese Casual Restaurant, China Factory

‘Twosome Coffee’ is part of the family brand of ‘A Twosome Place.’ The

premium café specializes in only the most up-to-date types of coffee in

order to reflect changes to the modern lifestyle. Given that consumer

preferences for coffee have become more refined and diversified,

‘Twosome Coffee’ has expanded its range of hand-drip specialty

coffee beans and offers the world’s best COE-class coffee beans for an

improved lineup of high quality coffee.

For the food menu, sandwiches, salads, and desserts are served in a

trendy “grab&go” fashion for customers who are always on the go.

In 2012, ‘Twosome Coffee’ went international with the launch of its first

branch in China. It now runs cafes in 11 major Chinese cities. As the

leader of Korea’s coffee market and the latest coffee trends, ‘Twosome

Coffee’ will continue to grow as a brand that appeal to young, classy

consumers across the globe.

‘Season’s Table’ is a healthy Korean food brand that delivers the

happiness of a properly prepared meal made with fresh seasonal

ingredients. The restaurant uses seasonal ingredients from farmers to

benefit the local agricultural community and serves traditional Korean

dishes at a reasonable price, including fresh vegetables from Gwangju,

Milyang and Muan, tomato salad made with Nonsan tomatoes,

Ssambab with soft cabbage leaves from Heongseung, as well as

snacks from the olden days, like Peung Ice Cream and Seed Hoddeok.

The ‘seasonal market’ that it runs allows farmers to come and sell their

produces and processed agricultural and livestock foods. This is just

one of the ways ‘Season’s Table’ supports farmers for a virtuous circle of

mutual growth. ‘Season’s Table’ presents customers the special tasting

food made from ordinary ingredients through our seasonal and naturally

produced healthy meals.

Opening in Arizona, U.S.A., in 1988, ‘Cold Stone Creamery’ is a global

ice cream franchise brand that runs over 1,700 stores around the world.

‘Cold stone’ refers to cold granite and ‘Creamery’ is a dairy farm that

produces dairy products from fresh milk.

You can make 1,150 flavors ‘only for you’ by selecting different flavors of

ice cream from 15 flavors of ice cream and 30 types of mix-ins on a cold

stone at -9℃, as the brand’s name suggests. Mixing rich and tasty ice

cream and selected mix-ins is not just a process of making an ice cream,

but a creation. ‘Cold Stone Creamery’ delivers an experience which

satisfies the five senses as part of a unique ice cream culture that lives at

its 40 stores nationwide.

‘China Factory’ is an unconventional Chinese restaurant with a unique

order system whereby customers can order as many dishes as they like,

with unlimited dim sum and dessert bars, and unlimited tea. The open

factory-type kitchen shows the foods moving along a conveyer belt for a

unique viewing pleasure. You can enjoy crispy sweet and sour pork and

chewy kkueobarou as well as 50 or more kinds of traditional and modern

Chinese dishes and freshly made dim sum. China Factory’s unique

system provides a fresh take on fine Chinese dining for an experience

you’ll treasure, whether it’s with your family, your friends, or your lover.

‘China Factory Delight’ is a place that delivers all the benefits of ‘China

Factory’ in a more casual and convenient way.


5150

The complex cultural space to play with taste, CJ Foodworld

‘CJ Foodworld’ opened at CJ CheilJedang Center in Dongho-ro,

Jung-gu, Seoul in 2011 as a food and cultural complex where you can

experience restaurants, food, shopping and even the opportunity to start

your own business in a one-stop service. It is the food industry’s first

flagship store. This is the first and only of its kind, not only in Korea, but

also internationally. ‘CJ Foodworld’ is the first food and cultural complex.

It features over 500 products from 17 CJ brands for tremendous

synergies. In effect, it is a theme park for the culinary arts with the first,

best, and most differentiated services and products, an integral part of

the CJ ONLYONE spirit.

Here, you can experience something that you could never have imagined

with the major brands of CJ in a single place to lead a fresh, delicious

and healthy food culture. ‘CJ Foodworld’ offers a 360° experience where

you can take in an indoor farm where rice and beans are grown, shop

for basic ingredients like flour, sugar, and handmade ham, desserts, and

other F&B products, a showcase of natural recipes, take a cooking class

for direct learning, enjoy the differentiated food service on hand, and even

receive business consulting.

The pleasurable lifestyle that ‘CJ Foodworld’ promotes has received

a hugely positive response from consumers around the world after it

opened in 2011. CJ Foodworld Pohang and CJ Foodworld Yeouido IFC

Mall opened within a year from its first release. The Pohang complex has

become a local landmark for the latest in food and shopping culture.

Yeouido IFC Mall complex has become a popular place for music, media,

movies and restaurants. ‘CJ Foodworld,’ a pioneer in the food service

industry, opened its first overseas store in Lidu, Beijing, China on Sept.

2012, helping to spread Korean food culture to the world.

A farm that grows rice and beans, a place for foods and natural ingredients, and diverse eateries where you can shop. This is CJ Foodworld.

CJ Foodworld

CJ Foodworld CJ CheilJedang Center

CJ Foodworld Yeouido IFC Mall

CJ Foodworld Pohang

CJ Foodworld Lidu, Beijing in China

www.cjfoodworld.co.kr


50

CJ FOODWORLD MAP

CJ The Farm for a farm experience within a city‘CJ The Farm’ inside ‘CJ Foodworld’ allows you to have first-hand

experience of being in a farm, even within a city. CJ runs CJ The

Farm to increase awareness of the natural circle between production

and consumption and the importance of taking care of the raw

ingredients. CJ The Farm grows rice and beans with the proper

sunlight, temperature and moisture. It provides children living in the

city with a place to learn about the process of food production. The

place resounds with CJ CheilJedang’s principles and puts farmers

first. It is a symbolic place, full of CJ’s essence and spirit.

KOREA

JAPAN

U.K.

CHINA

U.S.A.

SOUTHEAST ASIA

‘CJ Foodworld’ opened at Yeouido IFC Mall, the heart of

Korea’s financial district, followed by opening ‘CJ Foodworld’

at CJ CheilJedang Center. Foods with natural taste, one-

stop food ingredient shopping, movies, and business meeting

places are all available as part of the pleasurable, joyful and

practical space made to reflect CJ’s lifestyle.

‘Olive Market’ is one of the most unique places available. It

is a place for the best in food culture and was made by CJ

CheilJedang and ‘Olive TV,’ which not only sells foods but also

gives the opportunity to experience the lifestyle contents of

‘Olive TV’ alongside delicious foods.

‘CJ Foodworld’ has ‘The Steakhouse by VIPS’ where you

can sample good wine from around the world and enjoy

premium meat, making it a good place for business meetings,

‘Cheiljemyunso’ offers diverse lunch menus for office workers,

‘M PUB’ for gatherings after work, ‘Twosome Coffee’ and

‘Petitzel’ for after-lunch desserts. ‘CJ Foodworld’ contains

all of these. Little wonder, then, that it has become Yeouido’s

hottest place and created a new lifestyle.

VIETNAM

CAMBODIA

MALAYSIA

SINGAPOREINDONESIA

As of Jan. 2014

10 countries stores184

A New Lifestyle Created by CJ Foodworld

Others

GLOBAL MAP

PHILIPPINES

The complex cultural space to play with taste, CJ Foodworld

‘CJ Foodworld’ opened at CJ CheilJedang Center in Dongho-ro,

Jung-gu, Seoul in 2011 as a food and cultural complex where you can

experience restaurants, food, shopping and even the opportunity to start

your own business in a one-stop service. It is the food industry’s first

flagship store. This is the first and only of its kind, not only in Korea, but

also internationally. ‘CJ Foodworld’ is the first food and cultural complex.

It features over 500 products from 17 CJ brands for tremendous

synergies. In effect, it is a theme park for the culinary arts with the first,

best, and most differentiated services and products, an integral part of

the CJ ONLYONE spirit.

Here, you can experience something that you could never have imagined

with the major brands of CJ in a single place to lead a fresh, delicious

and healthy food culture. ‘CJ Foodworld’ offers a 360° experience where

you can take in an indoor farm where rice and beans are grown, shop

for basic ingredients like flour, sugar, and handmade ham, desserts, and

other F&B products, a showcase of natural recipes, take a cooking class

for direct learning, enjoy the differentiated food service on hand, and even

receive business consulting.

The pleasurable lifestyle that ‘CJ Foodworld’ promotes has received

a hugely positive response from consumers around the world after it

opened in 2011. CJ Foodworld Pohang and CJ Foodworld Yeouido IFC

Mall opened within a year from its first release. The Pohang complex has

become a local landmark for the latest in food and shopping culture.

Yeouido IFC Mall complex has become a popular place for music, media,

movies and restaurants. ‘CJ Foodworld,’ a pioneer in the food service

industry, opened its first overseas store in Lidu, Beijing, China on Sept.

2012, helping to spread Korean food culture to the world.

A farm that grows rice and beans, a place for foods and natural ingredients, and diverse eateries where you can shop. This is CJ Foodworld.

CJ Foodworld

CJ Foodworld CJ CheilJedang Center

CJ Foodworld Yeouido IFC Mall

CJ Foodworld Pohang

CJ Foodworld Lidu, Beijing in China

www.cjfoodworld.co.kr


62

Image S

ource ‘서울특별시

WO

W서울’

54

Romantic Island in the City N Seoul Tower

The accrued number of visitors

to N Seoul Tower

‘N Seoul Tower’ was reborn after the seven

month of remodeling with investment of

15 bil l ion won. The Tower has become a

landmark of Seoul with a huge increase in

visitor numbers since it was reopened in 2005.

The number of foreign tourists has soared with

every passing year, setting a record high in

2009 as numbers increased by 300 percent

over the previous year.

‘N Seoul Tower’ is a must-see place in Seoul and a favorite haunt among

those who are courting. Located on top of Namsan, it sits atop Seoul at

its center. You can meet with nature here amid the downtown hustle and

bustle of the big modern city.

Having been a landmark of Seoul ever since its opening in 1961, Namsan

Tower was handed to CJ in 2005 for renovation and commissioned

management under the updated name ‘N Seoul Tower.’

The tower has been reborn as part of Seoul’s symbolic cultural complex.

Its many plus points include an observatory built at Seoul’s highest point

to look over the city, the beautiful nature below, and the high technology

around. Its F&B service displays CJ’s capability, knowhow and culture.

The French restaurant ‘n.GRILL’ on the fifth floor of the observatory is

a 360-degree rotating hall that allows viewers to take in a panorama of

the beauty of Seoul while enjoying a creative French meal presented by

Michelin starred chef Duncan Robertson.

‘N Seoul Tower’ is an urban theme park with the best dishes prepared by

one of the world’s best chefs in a splendid space designed with special

lighting and the latest media arts, and a place where couples can come

for a date and leave with a trendy ‘N Seoul Tower’ gift. ‘N Seoul Tower’ is

a successful example of a new cultural complex that gives pride of place

to food and culture. It has become a landmark of Seoul and a must-see

place for tourists.

‘N Seoul Tower,’ situated amid beautiful mountainside forests, will present

you with an experience that you can treasure, whether with your family or

your lover.

N Seoul Tower gives you a whole new experience at the cultural complex with the best F&B and cultural service

(Unit: person)

9,385,015

10,822,130

3,515,636

2008 2012 2013


5756

A contemporary grill restaurant with

Michelin starred chef Enjoy a café and dessert with a view

Traditional Korean style and tastes full of heart and elegance

Homemade Italian cuisine that you can enjoy at special seating for couples

Authentic American-style homemade burger

‘n.GRILL,’ located on the highest floor of ‘N Seoul Tower’ is the

only restaurant in Korea where you can enjoy a full 360-degree

panoramic view of Seoul. You can have a memorable experience

with loved ones while having classic French cuisine prepared

by our Michelin starred chef Duncan Robertson and watching

Seoul twinkle below you.

‘N TERRACE’ is one of the great places for dating. Here, you can

enjoy great views and an incomparably romantic atmosphere.

You can take in the splendid night views of Seoul and the Han

River through the clear glass windows, while enjoying various

drinks and simple desserts.

‘HANCOOK’ combines over 30 types of Korean buffet items

and formal dinner menu items with the best view. The taste of

traditional Korean cuisine coexists here with modern style. With

global yet traditional Korean foods, ‘HANCOOK’ has created a

new concept in Korean dining that is popular not only among

Koreans, but with international clientele as well.

‘THE PLACE Dining’ offers homemade Italian cuisine using

Italian ham, cheese, sauce and oil that recreate the authentic

taste of Italy. In the romantic ambiance of couple seating, you

can enjoy a special moment with your lover while enjoying Italian

dishes washed down with wine that has been carefully selected

by our sommelier.

‘THE BEST BURGER IN SEOUL’ is the original homemade

burger. It has a rich and deep taste from roasting the patties

prepared by a Michelin starred chef and directly baking the

bread in the restaurant. An old American style interior from the

1930s is a new part of the attraction, giving you a way to enjoy

various drinks including shakes and draft beers.

‘n.GRILL’s’ chef couple Jeon Kyu-Jung and Duncan Robertson.

Duncan Robertson is a Michelin starred chef.


58

Differentiated Wedding & Party Service that Reflects the Latest TrendsWedding & Party

Being with you at the most memorable time of your life

신개념 복합상업문화 공간의 창조컨세션 부문

59

Delicious wedding, Apelgamo

‘Apelgamo’ translates as the best moment of your life, particularly

for festivities. The wedding and party brand pursues the notion

of a ‘delicious wedding’ and is led by a star chef who has been a

leader in international fine dining. You can enjoy the best in private

and luxurious weddings with Apelgamo’s creative menus and

modern food styling.

Private first birthday party&party house, Prive

Party house ‘Prive’ provides a private space for your baby’s first

birthday. Prive’s sophisticated and delicious food and service will

make your precious child’s first birthday even more special.

‘CJ Foodville’ offers a special place to be with those you love, ‘Apelgamo’

and the private first birthday&party house, ‘Prive’ as leaders in wedding

and banquet trends. Both feature CJ’s business knowhow and excellence

in food service.

‘Apelgamo’ means ‘the best moment in your life’ and is a wedding hall

that offers a new concept in the pursuit of a ‘delicious wedding’ that goes

beyond the limits of conventional wedding foods. You can meet creative

menus by chefs for buffet items that represent the best in modern buffet

dining with a private, luxury atmosphere. There is a finger food service for

the bride and specially made blessing cards for the guests to highlight the

sensitive service that ‘Apelgamo’ provides.

‘Prive’ is a private party house where you can celebrate your child’s first

birthday in style. Delicious food cooked by a chef and sophisticated levels

of service will make your child’s special day even more so.

High quality catering and classic space combine with differentiated levels

of service to provide you with an experience you will treasure forever.

CJ Foodville is bringing wedding and party culture to the next level for

moments you can remember for a lifetime.


CJ Foodvi l le’s concession business

runs ‘Food O Clock’ and ‘Food On Air’

depending on the location of the business.

‘Food O Clock’ is operated at Gimpo

Airport, KTX railway stations, and Ilsan

KINTEX, while ‘Food On Air’ is operated at

Incheon International Airport.

‘The Bang’ is a unique gift shop that

sells carefully selected merchandise and

souvenirs themed around stores at the

place. It is operated at ‘N Seoul Tower’ and

Incheon International Airport.

60

Creating a New Concept in the Commercial Cultural ComplexConcession Business

Presenting differentiated menu items, expert business knowhow, a modern interior, and creative space design

CJ FRESHWAY

The concession business involves F&B service at airports, express resting

service areas, and shopping malls. It features diverse convenient food

services and is rapidly emerging as a new growth engine.

CJ’s concession business is categorized into ‘Food O Clock’ and ‘Food

on Air,’ depending on the type of place at which the business is run. It

currently operates F&B and convenient businesses at Incheon International

Airport and major domestic airports(Gimpo and Gimhae airports), major

transportation facilities like KTX railway stations, expressway service

areas(Cheongdo), cultural and leisure facilities like Lotte World, major

hospitals(SNU hospital, Korea University Guro Hospital), CJ E&M Center

and KINTEX. Differentiated menu items, expert business knowhow, a

modern interior, and creative space design–together, they constitute the

competitive edge of the CJ Foodville Concession Business.

CJ Foodville is equipped with the knowhow that only an integrated food

service company can have. It works with ‘CJ Foodworld’ to upgrade

the concession business model. CJ Foodville works for the creation of

a commercial cultural complex based on the best in spatial design and

development capabilities.

6362

1988 Established Samil Agriculture and Fisheries

Corporation in the food material processing industry

1994 Launched CJ CheilJedang Catering Division

1999 Entered the food material distribution industry

1999 Changed the company name to ‘CJ FD System’

2000 Entered the food material retailing industry

(Established Hanil Food Mart)

2000 Consolidated CJ CheilJedang’s catering business

2000 Changed the company name to ‘CJ Food System’

2001 Launched the food material brand ‘It’s Well.’

2002 Received HACCP certificates for 8 canteens,

the largest number in the industry

2003 Started an internal HACCP system for the first time

in the industry

2003 Opened a Food Safety Center

2004 Designated as a health inspection agency for livestock

by the Korean Animal and Plant Quarantine Agency

2007 Acquired HACCP for its hospital canteen service

for the first time in Korea

2007 Designated the Food Safety Center as an inspection

agency for white and brown rice

2008 Changed the company name to ‘CJ Freshway’

2008 Acquired KOSHA 18001 for the first time in the food

distribution and service industry

2008 Renewed the flagship brand ‘It’s Well’

2009 Concluded MOU with Euisung-gun APC and

exported Euisung apple to Taiwan

2009 Published Dietary Guide for Cancer Treatment

(co-author with Yonsei Cancer Center)

2010 Designated the Food Safety Center as the first

Norovirus testing agency in the private sector

2010 Awarded the Presidential Award for its excellence

in reducing food waste

2010 Opened the Icheon Integrated Logistics Center,

Korea’s largest low-temperature logistics center

2010 Awarded $1million Export Tower on

the 47th Trade day

2011 Became the exclusive distributor of

Unilever B2B foods

2011 Collaborated with the Severance Hospital to

developed therapeutic menu items for foreign

patients, a first for Korea

2012 Concluded MOU for CJ Freshway on the Integrated

Pre-Treatment Site for mutual growth at Hapcheon

Distribution in Hapcheon-gun

2012 Acquired AEO for Trade Safety and Facilitation

2012 Launched the primary commodity brand ‘FRESHWAY’

for primary agricultural, marine and livestock products

HISTORY

Global Food Network Creator, CJ Freshway

CJ Freshway is Korea’s leading specialist in the food distribution&food service. CJ Freshway became

the first company in Korea to be involved in food material distribution when it entered the industry in 1999 and

has since grown into a leading supplier of food materials. It now supplies 20,000 kinds of food materials to

food distribution agencies, canteens, hotels, franchised restaurants and general restaurants. CJ Freshway has

established itself as a leader in the catering industry by consistently delivering a differentiated premium

food service at canteens. It leverages the best infrastructure in the industry, including a regional logistics center,

food safety center, and culinary training academy, to strengthen its position as a global leader

in food distribution and catering.

CJ Freshway

CJ CheilJedang Center, 330, Dongho-ro,Jung-gu, Seoul / www.cjfreshway.com

Frozen Lychees, Carrots, BroccoliSquid, Frozen Pollack Jerky, Hairtail

Beef, Chicken, AlmondsWalnuts, Dried Raisins

Shrimps

Salmon

Pork

Pork

Banana

Beef

Chicken

Pork, GrapesSalmon, Mussels

Kiwi, Beef

Shrimps

Pork

U.S.A.

NORWAY

BELGIUM

FRANCE

SPAIN

VIETNAM

PHILIPPINES

NETHERLANDS

BRAZIL

CHILE

CHINA

BUSINESS AREA

GLOBAL SOURCING

2012 1,759.8

2013 1,805.2

2011 1,602.6

2010 1,020.5

2009 779.6

AUSTRALIA/NEW ZEALAND

THAILAND MEXICO

AUSTRIA

FINANCIAL HIGHLIGHTSBUSINESS OVERVIEW

Sales by year (Unit: billion won)Weight of each business as % of sales (As of 2013)

9%

91%Food distribution

Food service

| CJ Freshway, a leader in food

distribution, supplies over 20,000 food materials that

have been carefully selected by utilizing an advanced

distribution system and by expanding its global

sourcing efforts. CJ Freshway’s total solution service

including logistics infrastructure that enables one day-

delivery, sanitation and service training programs,

menu development and consulting on business

operating systems, which helps ensure that the

businesses of customers remain successful.

| Korea’s leading food service company

CJ Freshway provides customized menus for offices,

industries, hospitals, food courts and other different

channels from over 8,000 menu items. CJ Freshway

successfully runs 400 stores nationwide by reinforcing

the primary and core factors of the food service

business, including sanitation, safety and strict

management on QSC(Quality, Service, Cleanliness).

development and consulting on business operating

systems.

Food Distribution Food Service

CJ FRESHWAY

65

A Food Network that’s Expanding Globally Food Distribution

CJ Freshway launched its food distribution business in 1999, the first time

a conglomerate had done so in Korea. Ever since, it has been a leader

in food distribution in Korea. The market, which is currently worth about

33 trillion won a year, is seen as a blue ocean that is expected to grow

even further in the future. As the leader of the domestic food distribution

industry, CJ Freshway seeks to develop various distribution channels,

reinforce its production development capabilities, enhance its purchasing

competitiveness, introduce sanitation quality management systems that

are both scientific and systematic, and provide useful services through its

infrastructure.

CJ Freshway currently supplies over 20,000 agricultural, fishery and

livestock products, processed foods, and kitchen appliances, including

plastic wraps, detergents, paper cups, and food trays, to all types of

restaurants, including food dealers, food service providers, franchised

stores and general restaurants. CJ Freshway has established a global

sourcing system that covers Vietnam(shrimps), New Zealand(kiwi fruit),

Australia(beef), and France(pork) in order to supply quality food ingredients

at a reasonable price. CJ Freshway established Qingdao Foods Co. to

include the Chinese food material market in its global sourcing system and

currently runs the Food Safety Center to test the food safety of ingredients

sourced from China. CJ Freshway is building momentum on its quest to

be the world’s foremost food distribution&food service company.

From the rural towns of Korea to the coast of Asia and farms in Europe, CJ Freshway is expanding its presence worldwide

Jeju

Icheon

SuwonWonju

Jincheon

PusanHaman

SeoulGimpo

Eumsung

Gongju

Nonsan

Yungdeungpo

Yangsan

Gyeyang

Incheon

Gangreung

Junju

Gwangju

Kyungsan

Daejeon

Jangrim

CJ Freshway’s National

Logistics Network

CJ Freshway has a system to deliver food

ingredients quickly, no matter where in

Korea they are required to enable a fast and

differentiated logistics service, something

which only CJ Freshway can offer. This is thanks

to it having the largest distribution network in

the food material distribution industry.

Regional center

Sales center

Manufacturing center

Logistics center

CJ FRESHWAY

CJ Freshway was selected in

2012 as the top food company in

Korea for safety

6766

Farm products Marine products Livestock products

‘It’s Well’ is the flagship brand of CJ Freshway’s food distribution

business. The brand constantly works to develop good

products that reflect its brand value that “Good food ingredients

enable chefs to feel the pride of their work.” It has grown into

a brand that has gained the trust of professional chefs. ‘It’s

Well’ purveys products regarded as unique and those that are

distinctively high in value in terms of price, sanitation, diversity

and convenience. It offers the quality products of its partners to

help it to grow as a leading B2B food material brand.

It’s Well‘FRESHWAY’ achieved a first for a B2B food distributor in

Korea by launching ‘FRESHWAY’ as a private brand for

primary agricultural, marine and livestock products, for which

standardized and consistent quality are difficult to achieve. The

brand carries the name of ‘FRESHWAY’ as it contains the core

message and pride in “supplying customers with the fresh and

trustful products that ‘CJ Freshway’ has carefully selected at

reasonable prices.”

FRESHWAY

A Premium Canteen Service LeaderFood Service

The food service business of CJ Freshway was launched in 1994 with

the CJ Group Food Service Business Unit, which has grown to lead the

domestic market. CJ Freshway’s food service business actively manages

the consignment of about 400 public canteens at government offices,

office buildings, and factories. We provide trained staff and professional

chefs, a pool of over 8,000 recipes, and an excellent food safety/

sanitation system, such as the Food Sanitation Lab which acquired

ISO22000 and KOLAS for the largest items in the industry.

CJ Freshway is working to develop specialist therapeutic foods and menu

items for foreign patients thanks to CJ CheilJedang’s Food R&D Center

and operates a hospital business team within the Food Service Project

Division. Such guides include Food Guide after Stomach Cancer Surgery

and Best Food Guide for Diabetes. The successful entry of CJ Freshway

into Southeast Asia, including China and Vietnam, has been thanks to CJ

Freshway’s food service business model and knowhow.

CJ Freshway’s exclusive total food solution leverages the best infrastructure to offer premium catering food in a comfortable environment

Client: Hankyung Business

Research Agency: Micromill Korea

Respondent: 1,000 consumers nationwide

CJ Freshway

Samsung Everland

Our Home

Dongwon Home Food

Hyundai Green Food

Daesang Best Co

Foodmus

N/A

12.0%

29.7%

10.0%

9.9%

6.3%

2.9%

2.7%

26.9%

CJ FRESHWAY

68

CJ Freshway distribution process with reliable quality, sanitation and safety

Food Safety Center | Founded in 2003, the Food Safety Center leverages the

most outstanding food safety expertise in the industry to provide a comprehensive

food safety service that customers want, including the execution of safety

analyses, sanitation safety training and consulting for outside clients based on its

accumulated capability and infrastructure. All CJ Freshway products are confirmed

its safety and quality from the development to the distribution to customers.

It conducts sanitation safety audits and training in food management for CJ

Freshway, based on the principle of rigorous and preemptive quality management.

Regional Logistics Center | CJ Freshway possessed nationwide logistics

infrastructure to enable one-day delivery to anywhere in Korea. With three logistics

centers in three major cities(Icheon, Yangsan, and Gwangju), CJ Freshway utilizes

leased warehouses strategically located at major logistics points nationwide to

establish a systematic distribution system. It maintains excellence across its national

distribution network by utilizing the regional logistics centers of CJ korea express,

one of CJ subsidiaries and a specialist in logistics. CJ Freshway provides safe, high-

quality food materials by maintaining its safe storage and distribution process.

Culinary Training Academy | CJ Freshway’s Culinary Training Academy offers

regular and occasional culinary training to help culinary professionals such as

chefs, nutritionists and menu developers strengthen their cooking techniques and

ability to plan and develop menu items. It assists clients to develop and manage

canteen menus. The academy provides not only culinary and product-related

training for clients, but also a customized culinary training curriculum that takes

account of the most pressing needs our clients face.

Systematic and Advanced Infrastructure

Regular training

LoadingWarehousing

SortingInspection

Best Before / Note

Health license of a delivery driver

Sanitation safety

Supplier Customer

Picking by client

Minimizing damage to packaging

Loading a truck for the client

(Loading separately based on refrigerating and freezing)

Overhead door to prevent the dissipation of the chilled

temperate environment

Appointing a loading location that varies depending on

product temperature

Daily delivery,

room-temperature,

cooling, freezing

Stocking by product

Use of quality inspection calendar

Quality inspection based on quality

inspection standard

BUSINESS

NETWORK

70

CJ CheilJedang

330, Dongho-ro, Jung-gu, Seoul

CJ CheilJedang Center

TEL. 02-6740-1114

www.cj.co.kr

CJ Foodville



TEL. 1577-0700

FAX. 02-6740-4349

www.cjfoodville.co.kr

CJ Freshway



TEL. 02-2149-6114

FAX. 02-2149-6098

www.cjfreshway.com

CJ Healthcare



TEL. 02-6740-2119

FAX. 02-6740-2491

www.cjp.co.kr

CJ O Shopping

870-13, Gwacheon Daero,

Seocho-gu, Seoul

TEL. 02-2107-0112

FAX. 02-2107-0562

www.CJmall.com

CJ korea express

53, 9 Gil, Sejong Daero, Jung-gu, Seoul

TEL. 02-3782-0114

FAX. 02-3782-0791

www.cjkoreaexpress.co.kr

CJ Olive Young

12 CJ building, 2 Gil, Sowal-ro,

Jung-gu, Seoul

TEL. 1577-4887

FAX. 02-726-8799

www.oliveyoung.co.kr

CJ Educations



TEL. 02-2008-5800

FAX. 02-2275-8550

www.cjithink.com

CJ Corporation

12 CJ Center, 2 Gil, Sowal-ro,

Jung-gu, Seoul

TEL. 02-726-8114

www.cj.net

CJ E&M

66, Sangamsan-ro, Mapo-gu, Seoul

CJ E&M Center

TEL. 02-371-5501

FAX. 02-371-6340

www.cjenm.com

CJ CGV

434, Worldcupbuk-ro, Mapo-gu, Seoul

Sangam IT Tower

TEL. 02-371-6660

FAX. 02-371-6530

www.cgv.co.kr

CJ HelloVision

396, Worldcupbuk-ro, Mapo-gu, Seoul

Nuri Dream Square Business Tower

TEL. 1855-1000

FAX. 02-376-6194

www.cjhellovision.com

CJ E&C

12 CJ Building, 2 Gil, Sowal-ro,

Jung-gu, Seoul

TEL. 02-726-9504

FAX. 02-726-9508~9509

www.cjenc.co.kr

CJ Systems

Bundang First Tower, 55bun gil,

Bundang-ro, Bundang-gu,

Sungnam-si, Gyeonggi-do

TEL. 031-776-5999

FAX. 031-776-5777

www.cjsystems.co.kr

CJ Powercast

Vision World Building, 19, 180 bun gil,

Seohyung-ro, Bundang-gu,

Sungnam-si, Gyeonggi-do

TEL. 031-780-0001

FAX. 031-780-0099

www.cjpowercast.co.kr

FOOD&FOOD SERVICE · 2014-08-05 · 2 3 Global Food&Bio company CJ CheilJedang , encompassing...

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