Food Shoppers in America: The Millennial Shopper
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Transcript of Food Shoppers in America: The Millennial Shopper
WhatMillennialsWantTHE MILLENNIALSHOPPERin AmericaFor more information on the study and tounderstand how these insights can translate intoactionable solutions for your brand, contact:Steve BryantDirector, Food & [email protected]|206.270.4664F O O D S H O P P E R SFood Shopping in America, a new study byMSLGROUP and The Hartman Group, reveals evolvingconsumer behaviors when it comes to grocery shopping.In particular, the study shows the unique waysMillennials shop for food.SAVINGSWhereMillennialsShop for FoodCONVENIENCEPREPAREDFOODSORGANICSGROCERYSTOREMASS/SUPERSTORECLUBCONVENIENCE SPECIALTY/NATURAL69% 63% 25% 23% 22% How toReachMillennialsEnter70% 70% of Millennials use their mobile device while shoppingMillennials value personal recommendations andreviews when making purchase decisionsConsult a shopping list stored online or on their phoneSearch for a couponCall, text or email another member of their householdSearch for a recipe33% 21% 20% 24% Rely on recommendationsfrom friends/family11%Look to product reviewsbefore purchasing38% Product NameCEREALFood GradeAGen X$62,500Boomers$72,500Millennial$37,500MedianHouseholdIncome