Food Services: The Innovation Engine for Consumer Goods

1Copyright © 2017 Accenture All rights reserved. |

FOR CONSUMER GOODS

INNOVATIONENGINE

THE


Copyright © 2017 Accenture All rights reserved. |

JACK LI, CUSTOM RESEARCH, DATASSENTIAL

“THE LINES CONTINUE TO BLUR SIGNIFICANTLY IN TERMS OF WHERE PEOPLE SOURCE VERSUS WHERE THEY CONSUME.”



CONSUMERS ARE REDEFINING HOW AND WHERE THEY DINE

They spend over .$50 cents of every food dollar in foodservice, equating to $799B annually in dining out (NRA2016)This anytime anywhere reality presents leading consumer goods companies with an opportunity to CAPITALIZE ON THIS TREND TO DRIVE GROWTH



WHY FOODSERVICE?

• Longer term strategic partnerships versus more tactical relationships in Retail

• Quicker and less costly test markets with instant results

• More intimate experience for the consumer

• Growth engine as center store stagnates and food away from home grows

• Reliable velocity and a dependable business

• The source of innovative new concepts and trends 4


• Work with foodservice operators to reconnect with the consumer, understanding trends consumers are following…or rejecting.

• Brand impressions translate across channels, insure your innovation teams collaborate across channels

• Consumers want to engage anytime anywhere, make foodservice an integral part of your omnichannel strategy.

• Redesign your route to market at retailers to include foodservice team members – they are the voice of the consumer.

• Consumers are talking about your brands, whether as an experience dining out or through retail, begin a dialog across digital channels

• Use a single connected front office platform across the organization a single version of the truth.

• Connect the dots across channels and deliver actionable insights.

7 INSIGHTS TO GETTING THE MOST OUT OF FOODSERVICE



“ SO, WHERE DO YOU WANT TO SPEND MONEY CREATING SOME KIND OF A COMMUNICATION BETWEEN YOUR BRAND AND CONSUMERS? YOU'D RATHER DO IT IN A SPACE...WHICH MAKES IT EASIER TO HAVE AN EMOTIONAL CONNECTION (FOODSERVICE).”ROBERTO RIOSCMO FOODSERVICE, PEPSICO


Food Services: The Innovation Engine for Consumer Goods

Food

Transcript of Food Services: The Innovation Engine for Consumer Goods