Food presentation Syntens workshop about sustainable food production in the chain
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Transcript of Food presentation Syntens workshop about sustainable food production in the chain
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MEET THE CHINESE CONSUMER
& FOOD RETAIL
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DUTCHMAN HENK TEROL IS THE OWNER OF EXPORT, BUSINESS DEVELOPMENTS, MARKETING AND COMMUNICATION
CONSULTANCY AGENCY ADMARCOM.
WITH OVER FORTY YEARS OF EXPERIENCE IN MARKETING AND DEVELOPMENT, HENK VISITED CHINA NUMEROUS TIMES. ONE OF HIS PROJECTS WAS THE INTRODUCTION
OF GREEK GOURMET PRODUCTS IN THE RAPIDLY MATURING CHINESE RETAIL MARKET.
WHILE TRAVELING THROUGH CHINA, HE WORKED EXTENSIVELY
WITH DISTRIBUTORS, RETAILERS AND OTHER STAKEHOLDERS.
SOON HE WAS ASKED TO BECOME MASTER OF CEREMONIES
OF ONE OF HIS BUSINESS PARTNERS. TODAY HENK IS YOUR
MASTER OF CEREMONIES.
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20 YEARS FROM NOW CHINA'S WILL BE THE LARGEST ECONOMY IN THE WORLD.
ESPECIALLY
WHEN CHINA IS LESS EXPORT DEPENDENT
AS DOMESTIC CONSUMPTION GROWS
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Content
• Why China?
• Consumers
• Internet
• Food & Beverages
• Sustainable food
• Retail in China
• Marketing & Distribution
• Questions
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Why China?
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Population Developments CHINA
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Economic Grew CHINA
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Chinese Economic Stats & Realities 1
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Chinese Economic Stats & Realities 2
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Ondernemers hebben de mond vol over China en India.
Maar de harde cijfers vertellen een ander verhaal.
Nederland exporteert maar weinig naar die landen. We
verkopen vooral afval.
Dutch Trade with China
“Bron: Mathijs Bouman
”
Waar is de toegevoegde waarde
en wat draagt dit bij aan de
imaginaire waarde voor
Nederland?
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Chinese Consumers
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Consumer Trends China
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Young Chinese consumers
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INTERNET
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Internet
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Internet use
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Online shopping
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FOOD & BEVERAGES
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Chinese are interest in European taste
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What’s going on?
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Developments in consumption
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Trends
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Consumer requests
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New food conceptsTop issues of the Chinese (young) people?
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XTC world innovation Trends Tree
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Top categories worldwide
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XTC outlook food trends 2011
• Ultra…. extremes
• New combinations
• Keep it simple…
• Natural & Risk free
• Transparency
• Explicit health benefits
• Appearance and control
• Sustainability
• Credibility
• New technology
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Opportunities
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What we can deliver
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SUSTAINABLE FOOD IN CHINA
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China’s sustainable opportunities
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Forecast 2013-2018
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MARKETING &DISTRIBUTION
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Who’s are the distribution channels build up?
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Sims
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Arla & SimsPlatform for Product Know-how and Market Insights
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Developments food & beverages retail China
http://www.researchinchina.com/FreeReport/PdfFile/634000115899375000.pdf
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http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/BSTR246.htm
http://www.express.be/business/nl/economy/carrefour-succesvol-china-dankzij-lokale-orientatie/83898.htm
Carrefour
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City Shop
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City Shop
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AND WE?WHERE ARE WE?
WHAT ARE WE GOING TO DO?
WHERE IS OUR SPIRIT?
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Asia, the future for growth
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10 Days investigation for participatorsincluded visit SIAL
May 18-20 ShanghaiMore information: factsheet on your deskAsk for program and cost estimate
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Imported Food from Holland?
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CHINA Workshop for entrepreneurs
with (in)to China
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This is our aim, or not?
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I WANT TO SHARE SOME IDEAS
FROM HANS ROSLINGWHO IS KEY SPEAKER
ON TEDEX
F&B Entrepreneurs With Export Plans To China
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同义词
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Contact details
• Henk Terol
• Mobile: +31 (0)654977703
• Web: www.admarcom.com
• Export (Business) Development• Export (Local) Support• Distribution Channel Analyses• Export Marketing & Planning • China Category Management• China consultancy Food & Beverages• Marketing & Communication• China Social Media• dBase with agents/importers and purchasers
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Thanks for your attention and I wish that you can now make a
step forwards to reach your aims
HENK TEROLMobile: +31(0) 654 977 703
CHINA
For more China: http://www.slideshare.net/quita1954