Food Mashups & Instagrammable Foods - School Nutrition · Title: Food Mashups & Instagrammable...
Transcript of Food Mashups & Instagrammable Foods - School Nutrition · Title: Food Mashups & Instagrammable...
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Food Mashups & Instagrammable FoodsCreative Ideas to Grow Participation
Meghan Martinson, MS, RD, LD
Michael Craig
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Affiliation or Financial Disclosure
• Meghan Martinson, MS, RD, LD• Child Nutrition Dietitian at Eagle Mountain-Saginaw ISD
• Michael Craig• Co-founder at Nutrislice, Inc.
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
What is food fusion?
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Fusion noun : A technique … used by chefs
in order to expand their culinary repertoire and afford them a dish which is truly unique and distinct from those offered by their peers
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Bacon Apple Pie
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Top Ramen
Breakfast Burritos
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Mac & Cheese Quesadillas
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Potato Chip Chicken Nuggets
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Gen Z: Core Characteristics
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Prioritize Experiences
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
How does that relate to their food preferences?
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Diversity
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
How does that relate to their food preferences?
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
The Phone Is The New
Fork
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
How does that relate to their food preferences?
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
1. Prioritize Food Experiences2. Diverse & Creative Palates3. Phones take the first bite
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
WinnersLosers
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
WinnersLosers
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
WinnersLosers
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
WinnersLosers
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
WinnersLosers
What do these restaurants have in
common?
Diversity? Experience? Technology?
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
WinnersLosers
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
WinnersLosers
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
WinnersLosers
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
WinnersLosers
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
District Demographics & Stats
• Located in far north Fort Worth, Texas
• Free & Reduced: 47%
• 28 Locations
• 3 High Schools, 5 Middle Schools, 15 Elementary Schools
• 3 Bistro Locations in the High Schools
• 1 Alternate Learning Center
• 1 Pre-K & Employee Daycare
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Demographics-Fall 2018
• 20,054 students
• African American 11.62%
• American Indian 0.24%
• Asian 4.31%
• Hispanic 40.05%
• Pacific Islander 0.20%
• White 38.45%
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Meals Served• 2018-2019: 2,270,134 reimbursable meals
• 2017-2018: 2,100,669 reimbursable meals (*enrollment declined)
• 2016-2017: 2,225,101 reimbursable meals
• 2015-2016: 2,194,310 reimbursable meals
• 2014-2015: 2,077,897 reimbursable meals
• Participation Increase: 9.3% Enrollment increase: 7.4%
• A La Carte increase: 12%
• ADP
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Loser Items for EMS ISD:
• Ham & Cheese Panini
• Chicken Pot Pie
• Meatloaf
• Salisbury Steak
• Ravioli
• Chopped BBQ Sandwich
• Beef Tips & Rice
• Spaghetti & Meat Sauce
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
WinnersLosers
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
WinnersLosers
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
WinnersLosers
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
WinnersLosers
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
EMS ISD Fusion Foods
• Buffalo Chicken Taco
• Garlic Bread Grilled Cheese
• Asian Po’ Boy
• Cheeseburger Pizza
• Mac N’ Cheese Tacos
• Nacho Fries
• Pepperoni Chicken Parmesan
• Buffalo Mac N’ Cheese
• Asian Chicken Tacos
• Banh Mi Hot Dog
• Banh Mi Tacos
• Chicken Gyros Tacos
• Hawaiian Teriyaki Burger
• Italian Nachos
• Taco Lasagna
• Spaghetti Tacos
• Asian Spaghetti
• Cincinnati Chili
• Chicken and Waffles
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Elementary School Data
• 4 entrees offered daily
• Paired against popular main entrée • Popcorn chicken, chicken nugget, nachos, pizza, corn dogs, steak fingers
• Choice of Fusion Food ranged from 8% to 47% of entrees served• Mac and Cheese Tacos (8%)
• Garlic Bread Grilled Cheese (22%)
• Nacho Fries (31%)
• Cheeseburger Pizza (47%)
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
High School Data
• 6 entrees offered daily
• Paired against popular main entrée • Drumstick, Fiesta Bowl, pizza, mashed potato bowl, drumstick, chicken
fried steak, corn dog, General Tso Chicken & Rice
• Choice of Fusion Food ranged from 5% to 51% of entrees served• Asian Po’ Boy (5%)
• Garlic Bread Grilled Cheese (25%)
• Nacho Fries (37%)
• Cheeseburger Pizza (51%)
• Honorable Mention: Pepperoni Chicken Parmesan (20%)
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Middle School Data
• 4 entrees offered daily
• Most consistent acceptance
• Paired against popular main entrée • Popcorn chicken, chicken drumstick, pizza, nachos, chicken fried steak
• Choice of Fusion Food ranged from 24% to 52% of entrees served• Buffalo Mac N’ Cheese (24%)
• Garlic Bread Grilled Cheese (46%)
• Pepperoni Chicken Parmesan (47%)
• Nacho Fries (52%)
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Famous Fusion Foods
• Spaghetti Tacos: • More than 20,000 servings since 2016-2017 school
year
• Averages 35% of entrees chosen when featured on MS menu
• Averages 14% of entrees chosen when featured on HS menu
• Asian Spaghetti:• Averages 14% of entrees chosen when featured on
HS menu
• Chicken & Waffles:• Number one choice over pizza (60%) at MS
• 30% of entrees chosen at HS
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
WinnersLosers
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
WinnersLosers
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Other Instagrammable Foods
• Pho Bar
• Burrito Bowl
• Mashed Potato Bowl
• Sweet Thai Chili Chicken
• Street Foods & Fusion Bistro Items• Elote Sell for $1.25 Estimated Annual Profit: $1,025
• Street Tacos Sell for $2.50 Estimated Annual Profit: $13,025
• Buffalo Quesadilla Sell for $2.35 Estimated Annual Profit: $10,110
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
EMS ISD Success Story
• Improve quality of food and Re-invest in students!
• Addition of higher cost, higher acceptance
fresh fruits
• Addition of higher cost, local items
• Made with Whole Muscle Chicken
• Addition of condiments to improve student
acceptance (ex: hot sauces, spice stations,
lemon-lime seasoning for fruit/veggies)
Increased Participation leads = increased revenue
Ability to re-invest in program
= Increased Participation
Increased revenue = Ability
to re-invest in program
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Re-investment in Students
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Method to the Madness
1. Research Ideas
2. Select Base, Protein, Flavors/Flavor Profile
3. Create Recipe
4. Test Recipe
5. Tweak Recipe
6. Test Recipe Again
7. Take Photo of Finished Product & Verify Serving Size
8. Marketing Materials Developed & Shared (Template for Flyers)
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Tips and Tricks!
• Know your ingredients, know your menu, know your cooking methods available, know your staff…know a little restraint
• Research, research, research
• Pick an existing dish and jazz it up!
• Parent perception: Parents aren’t part of Gen Z, not as accepting
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
WinnersLosers
Recipe for Creating Popular Fusion Foods (besides looking online)
Select a base
Tortilla
Taco
Pizza Crust
Hamburger Bun
Rice
Noodles
Hot Dog Bun
Bread
Chips
Select a Protein
Shredded Chicken
Popcorn Chicken
Grilled Chicken
Chicken Tenders
Ground Beef
Sliced Beef
Meatballs
Tofu
Fish
Cheese
Beans
Add in Flavors, Spices, &
Seasonings
Italian Flavors
Indian Flavors
Asian Flavors
Greek Flavors
Mexican Flavors
Korean Flavors
Caribbean Flavors
Soul Food Flavors
California Style (i.e. fresh-mex)
Midwest Style (comfort foods)
Southern Style (BBQ/Tex-Mex)
Add Heat
Add Spice
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
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© Copyright 2019 | School Nutrition Association | Annual National Conference | July 14-16, 2019 | St. Louis, Missouri
Thank You!