K R I S T E N L U G E R

P E R I O D 5

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FOOD MAGAZINES

FOOD MAGAZINES

FAVORITE MAGAZINES

Everyday with

Rachael Rayfine Cooking Food Network

EVERYDAY WITH RACHAEL RAY

EVERYDAY WITH RACHAEL RAY

Masthead

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EVERYDAY WITH RACHAEL RAY

• The masthead uses the same style each time (with the exception of color change to fit the season the issue comes out and to accent the cover image.) The “with Rachael Ray” is in a different font than the main part of the masthead to add a personal touch and to add the star quality to the magazine brand.

•64% about food and

36% about lifestyle.

•89% women

•12% men

•Median age: 43.7

•Median HHI: $67,290

•Total Paid & Verified

Circulation: 1,737,390

FINE COOKING

FINE COOKING

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FINE COOKING

• Average age:

47.5

• Female: 77%

• Male: 27%

• Average

household

income: $92,389

• Average sales:

99,000

• 4-5 month shelf

life at bookstores

•The masthead uses a sans-

serif front throughout all of their

issues; however, the color of

the masthead changes to

accent the colors cover

image and background color.

The masthead goes above the

cover image. This brings the

focus to the masthead and

brand that the magazine has

developed rather than the

image- which brings no “star

power.”

FINE COOKING

• This magazine includes “how to” articles. (i.e.: on

the red magazine cover it has “how to make raisin

bread.” On the green magazine cover it has “how

to grill salmon on a cedar plank.”) These “how to”

articles will attract customers wanting to learn new

recipes and try new things.

FOOD NETWORK

FOOD NETWORK

Masthead

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FOOD NETWORK

• Although the colors of

the masthead

change, the font and

location are always

the same. The

masthead is located

in the left third, which

is an advantage since

customers will see this

while they are

browsing in the store

and immediately

recognize the brand.

•Food Network magazine

usually features a “Cook Like

A Star” section in which

famous chefs’ recipes are

shared with readers. This is a

regular occurrence.

FOOD NETWORK

• 3rd largest monthly magazine on the newsstand in

the US and reaches 11.5 million readers.

• Women: 73.6%

• Men: 26.4%

• Median age: 41.9

• Median HHI: $62,876

• Married: 52.9%

• Children: 45.2%

• Employed: 62.7%