Food lover digital trends overview edi1
43
DIGITAL FOOD LOVER OVERVIEW
-
Upload
massimo-fiori -
Category
Business
-
view
593 -
download
1
Transcript of Food lover digital trends overview edi1
DIGITAL FOOD
LOVER OVERVIEW
SHARING
Letting good food live
beyond the plate
Trend #1
PROVENANCE AND
SEASONALITY
A recognition that good
food defines your culture
and who you are
Trend #2
EXPLORATION
Back to basics with a
twist
Trend #3
QUALITY
Even in the hard times,
food lovers wont give up
good food
Trend #4
Food Lovers
Apps
Social Networks
Websites
Internet Usage Statistics, Europe (March 2011)
Global Mobile 3G Penetration
UK41%
POLAND51%
AUSTRALIA66%
RUSSIA5%
SAUDI ARABIA
18%
NETHERLANDS32%
GREECE26%
EGYPT7%
Global mobile statistics 2011
Global percentage of searches via a mobile device
32%
18%17%
17%
16%
Restaurants Automotive Consumer Electronics
Finance and Insurance Beauty and Personal
Global mobile statistics 2011
Global percentage of searches via a mobile device
32%
18%17%
17%
16%
Restaurants Automotive Consumer Electronics
Finance and Insurance Beauty and Personal
Global mobile statistics 2011
How are our trends brought to life here?
Food Lovers
Apps
A great app will either save you time by using it, or be so good you’ll make time to use it...
Food finding apps can act to do achieve the following:
Food Discovery
Spontaneity
&
Utility
Crowd Sourcing
...These are not 3 different types of app
Over 5 million downloads since 2008
5000+ reviewsGlobally recognised as top worldwide food
app
Bangra Burger Bus - London Choc Star - London
Gastro Pod - Miami
Saatchi & Saatchi LA Food Truck app
Food Lovers
Apps
Social Networks
-What's cooking?
-When?
-Portions?
-Cost?
Results:
- Albion Cafe is #2 Google Search for ‘Fresh Bread London’
- Albion Cafe has amassed Over 1600 followers on Twitter
The Albion Cafe, Shoreditch, East London
Idea:
- Tweets sent when fresh produce comes out of the oven
Food Lovers
Apps
Social Networks
Websites
“Popular movement amongst true food lovers, for food lovers who want to buy organic food from
local farmers”
-Widely regarded as the world’s #1 restaurant
-The philosophy at Noma is to use only locally foraged seasonal ingredients , turning them into Nordic gastronomy cuisine
Access to professional ingredients
