Food Investment Network & Mapping

Food Investment Network

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Jessica Stanislav Hipniati AakarshGroup 1 :Assignment 3

&

Mapping

World Food Investment Network - R & D

Major clusters are located in US, China, Switzerland*source: kpmg, eda

Map 1 Jessica Stanislav Hipniati AakarshGroup 1 :Assignment 3

World Food Network - Manufacturing

Major clusters are located in US, Brazil, China, Mexico


World Food Investment – Design & Development

Major clusters are located in US, China, India, Mexico


World Food Investment Network - Headquarters

Major clusters are located in US, China, Switzerland, Spain


World Food Investment Network – Sales & Marketing


* Major clusters are located in US, India, Russia

World Food Investment – Logistics & Transport

Major clusters are located in US, China, India, Russia, Argentina


World Food Investment Network General

Area composed of mixed clusters of activities are US & China

Reason: Large market, supportive environment for business


*Line for investment value 170 or more

Additional reason for US: Substantial incentivesAdditional reason or China: Advantage in work force

*source: nlembassy, selectusa, locationusa

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Netherlands Outward Investment –

General

Map 8 & 9 Jessica Stanislav Hipniati AakarshGroup 1 :Assignment 3

Netherlands top investments in general go to:

1. Spain (Seville)

2. Russia (Nizhny Novgorod)

3. South Africa (Cape Town)

Netherlands Outward Investment – R & D

Netherlands top investment in R&D goes to:


United States – Parsipanny, New Jersey

– Tampa, Florida

Reason to invest in US:

• High quality of education and research

• Qualified staffs/workers

• Great facilities

*source: nber, novartis, deloitte


Manufacturing

Netherlands top investments in manufacturing go to:


Netherlands top investments in manufacturing go to:

1. South Africa (Cape Town) - Spar Retail

2. Russia (Nizhny Novgorod) – X5 Retail

3. Spain (Seville) – Heineken (Beer)

Reason to invest in South Africa:• Abundant natural resources• Gateway to other African Markets• Well developed energy and transport

*source: nlembassy, thesouthafrican, spar-international, x5


Design & Development


Netherlands top investments in D&D go to:1. South Africa (Stellenbosch) - Genetwister Tech

(Biotechnologies)2. India (Pune) – Enza Zaden (Fruits & vegetables)

Reason to invest in India:• Highly skilled labour force who speaks

english• Its location , being central in South Asia

*source: Opportunites & Challenges in the Indian Market leaflet, genetwister, enzazaden


Headquarters

Netherlands top investment in headquarter


Netherlands top investment in headquarter goes to:

Spain (Seville)

• Heineken (Beer)

Reason to invest in Spain:• Strategic location• Access to vast local market• modern, high-quality infrastructures

* source: marcaespana, heineken


Sales & Marketing


Netherlands top investments in S&M go to:

1. US (Stamford) - Heineken (Beer)

2. Germany (Straelen) - Aqui Fruit & Greens


Logistics & Transport


Netherlands top investment in L&T goes to:

1. UK (Wisbech)

• Partner Logistics (Warehouse)

2. Poland ( Grudziadz)

• Heineken (Beer)

* source: patnerlogistics, heineken

Investment to Netherlands – General

• Top investment in general go to cities:


• Top investment in general go to cities:

1. Sluiskil

2. Rotterdam

3. Utrecht

4. Heerenberg

5. Tiel

6. Tilburg

Investment to Netherlands – R & D

• Top investment in R&D go to cities:


• Top investment in R&D go to cities:

1. Nunhem

2. Leudal

3. Wageningen

– Reason to invest in Netherlands:

• Tax incentives

• Innovation

• Good research university*kpmg, nfia, investopedia

Investment to Netherlands –

Manufacturing


• Top investment in manufact go to cities:

1. Sluiskil

2. Rotterdam

3. Utrecht

– Reason to invest in Netherlands:

• High levels of automation and efficiency in production processes

• Excellent selection of industrial space in key locations

• Dutch workers are recognised for their flexibility, adoptability & excellent work ethic

*kpmg, nfia, hollandfoodpartner

Investment to Netherlands-Design&Development

Top investment in D&D go to cities:


Top investment in D&D go to cities:

1. Wormer

2. Wageningen

3. Utrecht

4. Nijmegen

Reason to invest in Netherlands:

•The high quality of technical universities from which big numbers of trained young professionals graduate every year

*kpmg, nfia, rqriley

Investment to Netherlands - Headquarters

Top investment in headquarter go to cities:


Top investment in headquarter go to cities:

1. Amsterdam

2. Tilburg

3. Hoofddorp

4. Zeist


•Good location,

•Great accessibility

•Modern infrastructure and transportation

•Good environment for business

*nfia, hollandfoodpartner, kpmg, areadevelopment

Investment to Netherlands – Sales & Marketing

• Top investment in S&M go to cities:


• Top investment in S&M go to cities:

1. Ridderkerk

2. Maasdijk

3. Zoetermeer

4. Spijkenisse


•Multilingual staff, cost of labour

•Quality of life, accessibility

•Source: oostnv, fleetmatics

Investment to Netherlands – Logistics &

Transport

Top investment in L&T go to cities:


Top investment in L&T go to cities:1. Heerenberg

2. Tiel

3. Tilburg

4. Roermond

5. Amsterdam

Reason to invest in Netherlands:•Excellent sea and air port facilities,

•Great location in European market

•Modern infrastructure and transportation

•Well developed logistics industries

•Nfia, kpmg, hollandfoodpartner

Cross sectors Inward Investment

Connection between sectors

• Manufacturing and Logistic & transportation will be near each other

• Design & development and Research & development are closely related and have the same criteria in choosing location near the modern and


same criteria in choosing location near the modern and innovation cities, near technical universities and high skilled university graduates

• Headquarters & Sales and marketing will be in a large market area, with accessibility and good quality of life

*source: nfia, rqriley, novartis

Conclusions

• Some countries are major players in investment network, such as US and China, followed by India, Mexico, Switzerland, Brazil, Singapore

• Netherlands also holds important role in FDI judging from number of investment inward and judging from number of investment inward and outward

• Decision to invest in certain areas has tendencies which is different for each sector

• Knowing the factors behind decision to invest is essential in order to improve the condition to attract FDI.

Jessica Stanislav Hipniati AakarshGroup 1 :Assignment 3

Thank You!Thank You!

Food Investment Network & Mapping

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