On-Demand RedefinedLisa Kolodny, VPBrand Marketing & Communications

Food For Your Mood:On-Demand RedefinedLisa Kolodny, VPBrand Marketing & Communications

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Multiple stops is a waste of time

Booze!Flowers cause Im an hour lateForgot TP (ugh) BodegaHealth Food StoreGet CashDrug Store

Now Cook?!?

Grocery shopping is a pain

Life is busy. Shopping is a chore.Discovering dinner is confusing

Whats for DinnerHome or Out or SeamlessWeb Search RecipeCraving ComfortIngredientsHealthyFast

Not Same OldDinner PlanIn PlacePopcorn

A whole lotta nope.

HERES WHAT WE HEARD

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Mobile-first: at a tap, on-the-go1-hour delivery: no planning neededAlways fresh, always curated, always perfect for right now

3Experience

More flexible than a meal kit serviceFresher than SeamlessFaster than doing it all myself

MILLENIALS WANT IT ALL

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We deliver food for every moodNEW BUSINESS MODEL

= your next drink, your next meal, fill in, all in less than 1 hour

Your wingman: giving you the inside scoop on whats goodNEW BUSINESS MODEL

+ offering tried and true, at your fingertips

Weekend ChillMid-Week PeakMeeting evolving needs by day and daypart

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NEW CONSUMER REALITIESSeriously Monday

+ smaller servings for immediate consumption

#Questions#ThankYouLisa Kolodny, VPBrand Marketing & Communications

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