Food: Education and Health - TU Dortmundsfs.tu-dortmund.de/medien/workshop_brazil2016/Neto...Food:...
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Food: Education and Health SERVICE Conscientious consumption Beyond the Label Fenelon do Nascimento Neto Lourdes Maria Corrêa Cabral Embrapa Food Tecnology Oct, 2016
Transcript of Food: Education and Health - TU Dortmundsfs.tu-dortmund.de/medien/workshop_brazil2016/Neto...Food:...
Food: Education and Health
SERVICE
Conscientious consumption
Beyond the Label
Fenelon do Nascimento Neto Lourdes Maria Corrêa Cabral
Embrapa Food Tecnology
Oct, 2016
47 Unidades da Embrapa
» Sede
» Centros Nacionais
Temáticos
» Centros Nacionais
de Produtos
» Centros
Ecorregionais e
Agroflorestais
» Serviços
Embrapa’s 47 Units
» Headquarters
» National Thematic Centers
» National Product Centers
» Eco-regional and Agroforestry Centers
» Services
Main Areas
Food Safety and Quality
Postharvest of Fruits and Vegetables Processing of Raw Materials
Recovery and Adding Value to Residues
Technology Transfer
Communication
Food Chain
Outside the farm gate Consumer
Our challenge
Carry out an education project
focused on conscious consumption
Complex approach
Intended audience?
Size?
Context?
CONSUMERS
Producers Teachers
Distributors
Suppliers of inputs
Challenges towards critical people
Link: "people" with moral, ethical and racial beliefs in a coherent system, and of the system in relation to their own actions and positions.
Information
Language
Knowledge Methodologies
Competencies
What do we want to produce?
Information? Knowledgeable people? Competent people? Wise people?
Focus?
technician producer
consumer
producer educator
Last years
Next years
The challenge
To work on the information for
food education and consumer safety
towards the conscious consumption ...
What is a label?
• It is a press, legend and image space displayed on the packaging
• It is a legal instrument: • Public Health, Metrology and Consumer Protection standards
• Contributes to food security, trade confidence and traceability
Label & Information
Labels must assure correct, clear, accurate, ostensive information's to consumer.
Composition
Quality
Quantity
Shelf-life
Origin
Risks for consumer safe and health
It have to be in the country language.
Media intensively advertise young people and adults to consume!!!!
Where are de messages about food???
Consumers still have questions …
• What does it means? • For what is? • What is the restriction? • How can I eat ? • What should I choose? • How should I carry on? • What should I sanitize? • How should I store? • How should I prepare? • How this product is produced?
Content and vehicle of
information
Consumer
Information
FOCCUS
SERVICE
Conscientious consumption
Beyond the Label
TECNOLOGY
POLITICS
AGRICULTURAL - HEALTH - ENVIRONMENTAL
OBSERVATORY
ALERTS (PESTICIDE, PICKUP, OUTBREAK, FRAUD)
SUSTAINABILITY
PRODUCTION PRACTICES
POST-HARVEST RECOMMENDATIONS
SUSTENTABILITY
NUTRITION &
HEALTH
PRODUCT
CONSUMER
INFORMATION
CONTEXT
RECOMMENDATION CONSUME RESTRICTION PREPARE WELFARE FOOD CULTURE
NUTRITIONAL COMPOSITION
DIFERENTIAL:
Public
Direct Beneficiary Food consumers
Indirect Beneficiaries Producers
Food suppliers Food and health professionals Regulatory Organizations (public politics)
Phase I: pilot Definition of the information software Design of information content Mobilization of partnership (content) Description of a case Pilot of the mediation (interaction) software
First prototype
Phase II
Development of the interaction software, thesauri and ontology
New information and content targets
Team of experts
Home page (presentation and new features)
Management Committee of the Service
Implementation of the disclaimer
Studies of the economic sustainability of the service
New communication materials adapted to different publics
Diversification of the public points of the service exposure
Dissemination service
Curadoria E1
Em
E2
Curadoria E1
Em
E2
PA1 PA2 PA3
PA4 ............ PAn
Consumers
PAn: Acess points
Em: Experts and communicators Knowledge database
Knowledge trees
Experts Network1
Beyond the Label
Coordenation E1
Em
E2
... Experts Network p
Interaction System
Route of the changes
Public Institutions Representative
Associations
Health Food Industry
Agriculture Supermarkets
Justice Consumer protection
Education Professionals
Environment Universities
Labor and Employment Foundations
Tourism Institutes
Communications Companies
Industry & Commerce
Science &Technology
Producers & Consumers
Democratization
Transparency
Impartiality
Government accountability
Private liability
Citizenship
Sustainability
Principles of "Beyond the Label?"
Thank you for your kind attention!!!
Nobody educates anyone, nobody educates himself, men educate each other, mediated by the world.
Paulo Freire
Fenelon Nascimento Neto Researcher, Embrapa Food Technology [email protected] Fone: (21) 3622-9743 - Fax: (21) 3622-9713
Thank you!
Embrapa Agroindústria de Alimentos Av. das Américas, 29501 - Guaratiba.
Rio de Janeiro, RJ - Brasil - CEP 23020-470 Fone: (21) 3622-9600 - Fax: (21) 3622-9713 / 2410-1090
https://www.embrapa.br/agroindustria-de-alimentos
