Food and Beverage Trends: The Fancy Food Show, 2017
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Transcript of Food and Beverage Trends: The Fancy Food Show, 2017
Fancy Food Show June 2017 New York
SCHIEBER RESEARCH
Fancy Food Show, New York | June 2017 2
Food and Beverage Trends: The Fancy Food Show, 2017
In June 2017 we visited New York’s “Fancy Food Show” in order to review the most interesting innovations in F&B first-hand, and help our clients find partners and discover opportunities.
This presentation features the trends we believe to be shaping the food & beverage industry, along with examples from the exhibition’s products and lectures, which in our opinion best express those trends.
Fancy Food Show, New York | June 2017 3
Why is the Fancy Food Show Important?
Schieber Research believes that trends stem from 4 interrelated factors that are constantly changing:
1. Macro-trends, such as urbanization, health and wellness, digital and convenience;
2. Consumer trends – consumer and shopper behavior and preferences impacted by macro trends and market undercurrents, as well as supply;
3. Competitor actions –innovation, market education and demand creation by best in class, leading competitors, and
4. Innovators and disruptors – up-and-coming start-ups and enabling technologies.
The Fancy Food Show can tell us a lot about the brands of the future that respond to existing needs and create new demand.
Best in
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Trend Mapping
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Main Trends Spotted in Fancy Food 2017
Around the World
Away from Home At Home
Storytelling
DIY
Like A Pro
Minimally Processed
Plant-Based
Functional Made Personal
Ethical and Sustainable
Holistic Wellness
Premium
Sensorial Experiences
Indulgent Cues
Food as an Experience Better for All Cross Category
Indulgence
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Main Trends | Food as an Experience
Food as an Experience: Millennials’ and Gen-Z’s “experience over stuff” mentality is entering food and beverages: companies are responding to these venture-seeking consumers with new formats, extraordinary or out of context ingredients, and Do-It-Yourself, personalized solutions. Digitalization also enables offering a more compelling experience.
Food as an Experience includes the following micro-trends:
Away from Home, at Home
Around the World
DIY
Storytelling0201
04
03
Like a Pro05
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01 | Around the World Products offering exotic ingredients and ethnic flavors that “take you” on a tour around the world. This global, sometimes extreme experience, is especially appealing to Millennials and Gen Z consumers who are more adventure seeking than previous generations. Most popular in Fancy Food were ethnic flavors and condiments, in addition to spicy additions.
02 | Away from Home, at Home Recreating away from home (AFH) experiences. For instance; some popcorn manufacturers at the show said the popcorn boom (a variety of flavors and packaging formats) may be explained by the rise in binge watching, i.e., the cinematic experience translates into Netflix and popcorn. Other examples include products that are generally consumed out of home, such as cold brew – now offered for at-home consumption, similar to the rise of the at-home single-cup coffee in the last decade.
03 | Storytelling Positioning of products as local, artisanal, produced in small batches; sharing brand history and origin etc. to create an emotional connection to the brand; selling the story beyond the product.
Main Trends: Food as an Experience
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Main Trends: Food as an Experience
04 | DIYConsumers have access to more information than ever before, and they can - and want to - do things their own way. Personalization and customization is a way of life in today’s digital world, as is a sense of control. To top it all, more and more consumers want to feel more connected to nature. As a result, consumers take interest in kits and do it yourself solutions, which make them feel empowered and capable.
05 | Like a ProFoodie consumers have grown accustomed to interesting, innovative flavors from out-of-home consumption, and they wish to repeat that experience with their home cooking. Manufacturers are following suit, with innovative textures and flavors which give a final touch to the home cooker’s dish, without much effort.
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Main Trends | Better for All
In 2014 we noticed that consumers tended to merge sustainability and wellness considerations, which we dubbed: Better for All (BFA). Vegan, vegetarian, gluten-free, Non-GMO and other claims, as well as environmentally friendliness and fair-trade, are perceived as healthier. Today, BFA emerges as a legit positioning in new sustainable and vegan products, and seems to be the main engine of product innovation at the Fancy Food exhibition.
Better for All includes the following micro-trends:
Minimally Processed
Plant-Based
Ethical and Sustainable
01
04 Holistic Wellness
02
05
Functional made Personal03
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Main Trends: Better fo All
01 | Minimally ProcessedRaw and unprocessed ingredients that seem minimally processed and offer “clean eating” are leading health and wellness trends as evident by the Fancy Food Show.
02 | Plant-BasedPlant-based food and beverages are on the rise, as products concentrate on nutrient-packed and protein-rich sustainable ingredients. Examples include peanut and almond butter as the base for snack bars; using ancient grains in snacks; botanical extracts; and the snackification of fruit and vegetables. Two notable ingredients in Fancy Food were chickpeas and – still - coconut.
03 | Functional made PersonalConsumers continue to expect specific benefits from food and beverage. Notable claims at the show were energy, weight management, heart and bone health, and nutraceuticals which benefit beauty and appearance. Gut health, specifically pro-biotic and pre-biotic fibers, was also prominent. The search for better digestive health includes allergen-free products, as people suffering from gastrointestinal symptoms consider themselves sensitive to certain ingredients.
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Main Trends: Better fo All
04 | Ethical and Sustainable Consumers try to be more responsible for animal welfare, social rights and the environment.
05 | Holistic WellnessConsumers seek a work-life balance, stress-free life, and, above all, joy. Indulgent products that are natural and “clean label” provide these benefits.
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Main Trends | Cross-Category Indulgence
Indulgence, more than a trend, is a prerequisite for other developments and innovations in food: many trends represent attempts to accommodate the ever-present demand for indulgence while satisfying other needs. Indeed, today the main challenge food companies face is offering better- for-you products that do not compromise consumers’ enjoyment and taste.At the show, a fascinating trend emerged: cross-category indulgence – mixing between formats, flavors and textures, to create a surprising and novel sensorial experience, translated into indulgence.
Cross-Category Indulgence includes the following micro-trends:
Premium
Surprising Sensorial Experiences
01
04
Indulgent Cues
Guilt-free Indulgence
02
05
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01 | Premium Hand-made, crafted, curated - as well as rare and professional – ingredients that help differentiate everyday products.
02 | Indulgent CuesIngredients such as chocolate and butter (plant based) which suggest a smooth, rich experience. Textures such as “creamy” and “whipped” also add indulgent insinuations.
03 | Surprising Sensorial ExperiencesAdult consumers search for a compelling consumption experience with an “out of context” ingredient. Flavor combinations, and unexpected formats or textures, are included.
04 | Guilt-free IndulgenceUsing healthier ingredients in indulgent products – less or no sugar, functional ingredients, and aerated textures that offer less calories.
Main Trends: Cross-Category Indulgence
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Cross-Trend Innovations from the Fancy Food Show
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Food as an Experience | Around the World
Ingredients such as turmeric and cumin, ethnic flavors, seaweed/ algae, are growing in Western cuisines and offer a taste of the world. These ingredients usually support a “better for you” claim, as well.
www.belorganic.com
Almonds Clusters: Cashews, Pumpkin Seeds, Cayenne, Turmeric, & Honey
“Our Premium Organic Birch Water is harvested from mature trees in the Carpathian Mountains of the Czernowitz region – which belonged to Poland, Romania, Austria-Hungary, and now the Ukraine. This Birch Water is offered pure and with natural infusions: lemon, peppermint, nettles and rosehip. Instead of diluting the sap with added extracts, we add dried organic ingredients directly to the sap and remove them again. Birch water content: between 97% and 100%”
www.creativesnacks.com
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Seaweed snacks, in different variations, were prevalent on the show.
kimnara.com
"Yemat Foods developed a seaweed snack that can be enjoyed on vacations, leisure times, gatherings, etc.Seaweed is no longer just a side dish for a meal; it is now a delicious snack easy to enjoy. Experience the sweeter side to seaweed snacking with our Seaweed Sticks!"
"An all-natural, perfectly refreshing, sparkling, non-alcoholic, ready-to-drink, apple cider vinegar "shrub soda", made with real, simple ingredients".
Food as an Experience | Around the World
www.elementshrub.com
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“Our fresh and spicy bean dips are a delicious new twist on snacking. These flavor-rich dips are seasoned with fresh herbs and roasted spices and will transform your snacking experience. Pair them with Maya Kaimal Chickpea Chips and Naan Chips or try some of our tasty recipes.”
www.mayakaimal.com
“Global flavors; unexpected twists on classics”
Flavors: Masala Chai, Rose with Cinnamon
Roasted Almonds, Ginger Root, Salted
Browned Butter Pecan, Sweet Milk, Sea Salt
Vanilla, Turkish Coffee, Golden Turmeric,
Palm Sugar with Tamarind Caramel, Orange
Fennel, Stan Anise, Lemon Cardamom,
Sweet Corn Saffron, Toasted Nutmegwww.malai.co
Food as an Experience | Around the World
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Food as an Experience | Away From Home At Home
The AFH experience is mimicked through products and consumption events. Premiumization and indulgence are prevalent in this trend.
“Wild Ophelia is a Fair Trade, Non-GMO chocolate line that embodies the spirit and flavors of America. Ophelia is our maverick muse who is passionate about exceptional ingredients from farmers and artisans, fostering fellow female entrepreneurs, and living the American dream.” Cold Brew Filled Chocolate Bites
www.wildophelia.com
“… Once the skin is removed, the kernel is then popped under high pressure. Not heat! Using high pressure locks in all the nutrients and maintains its flavor.”
www.newpop.com
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“Who are we? A single-minded, possibly obsessed group of snacking enthusiasts who wake up every morning with one goal in mind: to make the healthiest, most delicious popcorn from the best natural ingredients”
• Non Gmo Corn • Whole Grain • Cholestrol Free • Trans Fat • Gluten Free • Dairy Free • Nut Free• Preservatives Free • No Artificial Flavors
www.poptimesnacks.com
Food as an Experience | Away From Home At Home
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Food as an Experience | Storytelling
Storytelling combines small batch, hand-picked and curated brands, with history and a personal story, to invent an experience beyond the product.
Mediterranea Seawater Potato Chips "You’ll have to taste it to believe it. The sea has transformed the classic, humble potato chip! Soaked in seawater before frying, our chips have no dehydrated salt. This means the great taste is not on the chip, but in it – along with 78 natural minerals, courtesy of the ocean”
“What do you get when you add seawater to an array of all-natural fruit and vegetable drinks? ZUMO! Check out our 500mL Lemonade, Gazpacho and Tomato juices and get guzzling world-class flavor and 78 natural minerals from the sea! ZUMO combines the ocean with great thirst-quenching taste for your health and hydration.”
www.mediterraneaseawater.com
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“Our innovative iPhone app allows you to quickly locate a retailer near you, keep track of your favorites or unlock the unique story of your beans.Each bag of Ethical Bean coffee is equipped with a QR code located on a sticker at the back of the bag. Simply scan the code with the app to learn where the coffee was grown and who picked it, when it was roasted, the best-before date, plus insider cupping, scoring and roasting details".
features:MyCoffee: Keep track of your Ethical Bean coffee purchases.Nearby: Find places nearby that serve or sell Ethical Bean.Scan: Learn more about where your coffee comes from.Our Coffees: Explore all the different flavors we have to offer.Coops: A listing of our global cooperative partners.”
www.ethicalbean.com
Food as an Experience | Storytelling
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Food as an Experience | DIY
“At the kourellas family dairy, we’ve created a tempting range of cheese treats. remove the plastic cover and place the ceramic pot into an oven for 6-8 minutes and you will have the perfect feta cheese appetizer”
www.kourellas.com
'World's Leader in Probiotics"
www.belleandbella.com
Make your own yogurt: we expect at-home fermentation to grow.
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Better For All | Minimally Processed
"Seed To SkinWe blend whole vegetables – from seed to skin – so you’re drinking every ounce of their uncompromised vitamins and fiber to keep you energized and satisfied. Plus, there’s no wasted produce or pulp.
Made With HPPTo Maintain the bright flavor and nutritional power of our farm fresh produce, we use High Pressure Processing (HPP). Our soups are never heated and HPP keeps them safe to sip without impacting taste or nutrient- density"www.drinkzupa.com
"Clean Food For A Lively Life"
www.emmysorganics.com
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www.thatsitfruit.com
Better For All | Minimally Processed
www.jicachips.com
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"At Living Raw We Believe In:Mother Nature • The Power of the Human Body and Spirit • The High Vibration of Raw Foods • Preserving Precious Vitamins, Antioxidants and Enzymes • Low Temperature Preparation • Sourcing Organic Ingredients from Ethical Farms around the World • Supremely Satisfying Creations that Help Support a Long-term Healthy Lifestyle • The Power of RawCacao to Elevate the Mind and Body • Making it Simple and Delicious to Live Wise and Eat Raw!"
Better For All | Minimally Processed
www.livingrawtreats.com
www.terranut.com
• Organic • Dairy Free • Raw • Gluten Free
• Vegan • Fair Trade • Paleo Friendly • Soy Free
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“Kissypoo is our newest flavor, launched on Valentine's Day (awww...). You'll be surprised that such a rich and decadent flavor can be achieved with such simple and natural ingredients. This granola is vegan, and made with virgin organic coconut oil. Freeze dried raspberries add little bursts of flavor to the dark chocolate landscape. So delish! …”
"Sunup is a tea-style drink made from unroasted coffee beans. The taste is unlike any coffee you’ve ever had.Because we skip the 450° roaster oven, Sunup tastes fresh from the coffee farm. It has natural antioxidants (chlorogenic acid) and is an excellent source of caffeine. Not only is it brighter in color and lighter on your tongue than roasted coffee, but it’s smoother going down and feels light on your stomach. A simple recipe of only two ingredients."
www.crapola.us
Better For All | Minimally Processed
www.sunupgreencoffee.com
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Better For All | Plant Based
“Our mission is to eliminate senseless snacking. We serve great tasting and satisfying snacks that delight your taste buds and provide the nutrition your body craves”
“The Protein Snack”
www.ipsallnatural.com
"Enjoyed around the world for their delicious flavor and satisfying crunch, broad beans are a nutrition powerhouse packed with protein and fiber. ENLIGHTENED Roasted Broad Bean Crisps are lightly roasted in sunflower oil, and seasoned to perfection".
• High Protein • Low Fat • High Fiber • Gluten Freewww.eatenlightened.com
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“Nearly two cups of veggies per serving! Organic, non-gmo, gluten-free, vegan, no preservatives, no additives, plant-based protein”Aunt Dottie’s Greenjoy is a tasty, guilt-free snack!Greenjoy is a mixture of fresh salad ingredients such as spinach, kale, carrots, berries, nuts, and seeds".
www.auntdotties.com
Better For All | Plant Based
www.organiclivingsuperfoods.com
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“We are a candy company dedicated to offering blissful, innovative and mindfully crafted treats. We draw from the past but are influenced by our desire to see candy evolve into tasty indulgences that inspire the spirit, support our bodies, and are sustainable for the environment. Cocomels are award-winning, smooth and creamy caramels made with coconut milk instead of dairy. They are made with premium ingredients, organic sweeteners and deliver a unique and delicious, mouth-watering experience that is healthier than average candy. Vegan, Gluten Free, Corn Syrup Free, Soy Free and Non-GMO.”
Better For All | Plant Based
“Tigernuts are nutrient-dense root vegetables” “Horchata originated in 13th century Valencia, Spain and it was traditionally crafted with TigerNuts — not rice, seeds, or nuts. We honor this recipe using naturally sweet, nutrient-dense organic TigerNuts and our biodynamically filtered water. We cold press and cold pressure (HPP) to ensure the most nutritious beverage”
www.jssweets.com
www.organicgemini.com
www.jjssweets.com
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Better For All | Plant Based
www.rhythmsuperfoods.com
"Our snacks get their goodness from nutritious kale, beets, broccoli, seeds and nuts. Each bite is packed with benefits like protein, fiber, and antioxidants that work in harmony with your body … Our snacks aren’t just “less bad” than other chips — they’re actually great for you! We’ve got four delicious superfood snack lines and oodles of flavors to keep you in the groove”
“P-nuff Crunch is the only baked puff snack made from heart-healthy and protein-filled peanuts, fiber-full navy beans, and slow digesting complex carbohydrate rice. P-nuff Crunch is made from only natural ingredients. No artificial flavors, sweeteners, or preservatives are added.”
www.pnuff.com
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www.drinkfawen.com
Better For All | Plant Based
"Developed by moms to help kids aquire a taste for veggies"
Kids have 3x more taste buds״No wonder it can be a struggle for them to eat veggies! We make Vegy Vida with a special cucumber extract that helps kids acquire a taste for veggies.״
www.vegyvida.com
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Better For All | Functional Made Personal
www.kourellas.gr
“we’re bringing our traditional recipe for strained yogurt, which we’ve been producing in Greece for generations, to the USA. We make our yogurts in small batches. Greek artisans take care of every step of the production process and personally oversee every cup. That’s why our organic yogurt is Made by Greeks”
www.lifeaidbevco.com
“Supplement your lifestyle: At LIFEAID, we fuel your passion with our clean & refreshing nutritional blends. Can you say the same about those other one-dimensional products whose “blend” is a bunch of additives, sugar, & added caffeine? Our products are tailored for your active lifestyle – without all the junk. Join us as we show the world there is a better way”
Gut health claims, combined with storytelling and indulgence. The renowned interest in probiotic and prebiotic fibers, as a result of gut health and microbiome discoveries, are expected to continue to grow over the next year, as further discussed on the Schieber Research Gut Health report.
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Better For All | Functional Made Personal
www.mycupful.com
“Give yourself and your family truly natural kefir. Whether you are still young or entering your golden years, you should pay careful attention to providing your body with important nutrients and microelements it needs. Our products will help you achieve a healthy eating lifestyle”
• Certified Gluten Free • OU • Kosher • Grass-Fed Milk • Probiotic • 99% Lactose Free • Non-GMO
“Fuel Your Body & Mind”"Benefits Of Auricularia Auricula: Plant based collagen, detoxification, good source of iron, natural source of polysaccharides, anti aging, weight control"
www.simplyauri.com
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• “Better Snacking”• "Some Sugars are better
than others"• "Fat - Friend or Foe?"
Better For All | Functional Made Personal
www.creativesnacks.com
www.snack-less.com
“Welcome to SNACK LESS - Nature's Hunger Buster.Helping you chew your cravings away and keep slim”
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www.beebad.com
“Made in Italy with USDA Grade A honey, maca, ginseng and premium bee-related ingredients such as royal jelly and propolis, BEEBAD truly is an energy drink for the 21st century – a healthful, refreshing product that will provide consumers for the energy boost they are looking for, powered by ingredients they can trust.”
“At the Kourellas family dairy, our traditional Greek feta contains nothing but nature’s finest ingredients. Our herds are reared in the grassy mountains of Grevena, which gives our cheese its distinctive aroma and creamy texture. Now we’ve added live bifidus culture, a powerful nutrient known to improve digestion and boost your immune system. Think feta, but better”
www.kourellas.com/products/probiotic-feta
Better For All | Functional Made Personal
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www.heavenlyorganics.com
“Our Chocolate Honey Patties have a dark chocolate shell made from 100% cocoa that is filled with 100% organic raw white honey blended with natural ginger extract. These decadent, bite-sized treats not only taste amazing, but dark chocolate and raw honey both offer minerals and immunity-boosting antioxidants*. With just three ingredients and only 50 calories per Pattie, you can indulge without the guilt!”
Better For All | Functional Made Personal
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Better For All | Ethical and Sustainable
www.bobbysuesnuts.com
“There are no shortcuts, as we hand-roast our scrumptious combinations in small batches to bring you insanely delicious flavors you'll crave. And, when you purchase our nuts, you support animal welfare. Our goal is to help build modern shelters for all animals in need.”
www.hippeas.com
Fancy Food Show, New York | June 2017 38
Better For All | Ethical and Sustainable
www.fiveacrefarms.com
“Positively Local”
“Minus the Moo is the first premium, lactose-free ice cream that is still made from milk and cream. Instead of using dairy alternatives, we add the lactase enzyme to make lactose free ice cream”
www.minusthemoo.com
• No preservatives• No artificial stabilizers or gums• No lectuse
• Rest hormone-Free milk• Sourced from 100% farmer-
owned co-ops• Mode in the usa
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“Our intention is to live vibrantly! We believe that clean, activated foods are essential to feeling truly healthy. We encourage people to eat well, embrace their power, and reach for their highest potential. Activated is food at its highest potential. At Living Intentions, Activated is an outlook, a way of being, and a mantra for intentionally shifting life into higher gear. Whether it be sprouted with active enzymes, loaded with superfoods, or enhanced with probiotics, our activated foods contain combinations of essential nutritients, giving your body what it needs!”
Better For All | Holistic Wellness
Pure Food Ingredients
No Weird Stuff Added
Outrageous Flavor
www.livingintentions.com
www.eatenlightened.com
Protein and fiber in an indulgent treat
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www.drinkoxigen.com
“Top up your oxygen levels with OXiGEN™ water and shot for all natural energy, mental clarity and faster recovery from all of life’s stresses”
Better For All | Holistic Wellness
“Hydrationfor The Mind, Body & Soul”Made with prickly pear – the fruit of the cactus - Steaz Cactus Water draws from many of the health benefits of cactus.
www.steaz.com
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www.vivifysnacks.com
“Life is about giving meaning to every experience lived...Testing our tenacity, and strength. When we overcomechallenges, we feel alive, we feel vivify”
• Natural product
• energy stick
• Non gmo
• gluten free
• no Artificial colors
• no artificial Flavors
• no high fructose
• no Cholesterol
• very low sodium
• no Saturated fat
• no trans fat
Better For All | Holistic Wellness
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Cross Category Indulgence | Premium
www.funkychunkyinc.com
“ Our inventive flavors are created using only natural products, including creamy butter, fresh brown sugar, premium nuts, NON GMO popcorn and crunchy pretzels”
www.mccreascandies.com
Hand Crafted Caramels
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www.calliesbiscuits.com
“With a generous helping of the finest sharp cheddar, we could find these made-by-hand Southern biscuits are a welcome savory treat anytime. We’ve done the hard part, all you need to do is heat and indulge.”
Cross Category Indulgence | Premium
www.rumispice.com
“Saffron, the world's most expensive spice, is captured in these indulgent Saffron Gems. The suspended saffron threads offer an entirely new level of transcendent enjoyment. An old-world spice in a new world form: welcome to the World of Saffron.”
• Exquisitely Selected Saffron• The Taste of Luxury• Worth Its Weight In Gold• Chosen By World-Renowned Chefs
Fancy Food Show, New York | June 2017 44
Cross Category Indulgence | Premium
"Tanzamaji water comes from the crystal clear water of Laioe Tanganyika which is said to bethe cleanest water In the worid.Protected by its depth. this water has not been subjected to the usual. continuous water cycle of evaporation and precipitotion. Thus it has avoided one hund'ed thousand centuries of environmental and man-made contamination".
“Cultured Coffee, our first product, was launched in the Summer of 2015 on Kickstarter. It is an incredible premium coffee product that is easier to digest, with low bitterness and shining fruit and caramel notes. Join us on a journey to make healthier food and explore new flavor landscapes by harnessing nature”
• Breakthrough Science • Quality Craftmanship • Exceptional Food
www.afineur.com
www.tanzamaji.com
Fancy Food Show, New York | June 2017 45
Cross Category Indulgence | Sensorial Experiences
www.pastasnacks.com
“Inspired by the proud culinary traditions of Italy, Pasta Chips put the tradition of Tuscany’s storied osterias at your fingertips in an unforgettably flavorful, healthy snack. Made with real semolina flour and baked with herbs and spices inspired by beloved Italian cuisines, Pasta Chips marry modern innovation with the heritage of some of the Old Country’s most cherished dishes. At just 120 non-GMO calories per delicious serving, they just might be the perfect snack”
The crispy format turns pasta - a BFY product - into an indulgent snack.
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Cross Category Indulgence | Sensorial Experiences
www.chuaochocolatier.com
“Creative flavor combinations are at the heart of Chuao Chocolatier’s decadent chocolate experience including: Firecracker, a chipotle caramel fudge truffle with popping candy, a hint of salt, and dark chocolate and Salted Chocolate Crunch, a dark chocolate bonbon filled with toasted Panko bread crumbs, olive oil ganache with a touch of sea salt.
“ Taste a tantalizing blend of organic 43% dark-milk chocolate, fine-ground Dominican coffee, and crunchy flecks of house-roasted cacao nibs. Every bite is like a burst of mocha magic: temptingly rich, irresistibly crunchy, and undeniably smooth. So satisfying, it might even replace your favorite coffee drink. Certified fair trade and organic.
What's Inside?• 3 oz Organic Moka Fleck Chocolate Bar - 43% cocoa content• Fair for Life certified - made with 77% Fair Trade ingredients• Caffeine content: 49mg (about half of an 8oz cup of coffee)"www.lakechamplainchocolates.com
Fancy Food Show, New York | June 2017 47
Cross Category Indulgence | Sensorial Experiences
" Lebby chickpeas are irresistibly delicious. They are roasted through a process that was perfected over centuries to give it’s perfect texture and great flavor. Lebby is all natural only roasted to perfection and slightly flavored with natural ingredients."
www.lebbysnacks.com
“Keepers Coffee Soda is something really unexpected. We take fresh citrus juice and pair it with expertly roasted coffee. Then, to infuse carbonation, we step on to a trampoline and bounce the crap out of it (true story). It’s all-natural with all the good stuff you’d expect from a fancy artisanal coffee company”
www.keepers.co
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www.wildophelia.com
Cross Category Indulgence | Indulgence Cues
Insinuations such as butter, chocolate - while still using better for you and cleaner ingredients
www.bienafoods.com
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www.wellabar.com
"Nut butter-based, better for you offering:"
“WELCOME TO THE DELICIOUS WORLD OF WELLA – A NEW, FRESHER WAY TO SNACK: We use pure, organic whole foods selected for freshness and quality, simply combined to create truly crave-worthy high protein snacks. Treat yourself and your family to the newest name in ‘organic fresh-chilled’ protein bars—Wella Bar. We keep it real and make it fresh”
Cross Category Indulgence | Indulgence Cues
www.eatbobos.com
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Cross Category Indulgence | Guilt Free
www.naturalsinsonline.com
“The Un-Potato Chip”
“Why switch from the famed potato chip? There are only two ingredients in every bag of Natural Sins, so each chip is full of incredible flavor and is more nutritious than the average snack. This full-sensory snacking sensation crunches like a chip without a crumb of regret.
“I'm a grain based snack packedfull of whole grains to bring youa heart healthy treat.With less than 140 calories per serving, I'm perfect for guilt-free snacking!”
www.hiimskinny.com
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www.getskinnydipped.com
“Finally, a chocolate covered almond that is healthy and indulgent. Our almonds are roasted to perfection then skinny dipped in a thin layer of artisan dark chocolate and finished with a whisper of cocoa, espresso or pure raspberry. Balanced. Modern. Evolved ... And wildly addictive”
Cross Category Indulgence | Guilt Free
“Everyone is falling in love with the newest member of Tate’s cookie family! Tiny Tate’s are a bite sized version of our famous thin, crispy chocolate chip cookie in a handy single serve package. They’re a great anytime snack and are just about perfect tucked into a lunch box”
www.tatesbakeshop.com
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Key Take Away...
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Better for You Experiences
Prominent innovations are the ones who combine better-for-you / sustainable products with a surprising or indulgent experience.
Play with textures, world flavors, textures and layers, or add value with a story / content / connectivity.
Values matter: Minimally processed / super-ingredients that are also good for the environment or society.
Utilize personalization, respond to specific needs and offer lifestyle-specific products such as free from, vegan, active and premium offerings.
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Main Themes Supporting all 3 Concepts:
RealClean eating Cross-category
Plant-based Cu
rateArtisanal
Hand crafted
Small b
atch
simp
le
Local
Surp
rising
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How Can We Help?
Schieber Research is a market research and competitive intelligence firm that helps companies recognize new opportunities, innovate, and grow.
Founded in 2009, and with offices in New York and Tel Aviv, Schieber Research has served hundreds of companies worldwide, from startups to private equity firms to major consumer goods manufacturers. We provide tailor-made research, ongoing competitive intelligence and reports on industry and consumer trends.
We developed a special methodology to monitor, analyze and facilitate market trends, and our worldwide network of field analysts monitors developments in retail and consumer goods on site.
We have worked with clients from diverse industries, including: food and beverages, automotive, finance, pharma, retail, beauty and personal care, hospitality, home appliances and digital.
Founder and CEO Hamutal Schieber is an expert on consumer goods and innovation, and frequently writes for major business publications and lectures at business schools. She is a graduate of the Hebrew University Faculty of Law and has over 16 years of experience in market research.
CEO Hamutal Schieber founded the company in 2009. Our offices are in New York and Tel Aviv.
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