Food and Advertising
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Transcript of Food and Advertising
![Page 1: Food and Advertising](https://reader035.fdocuments.in/reader035/viewer/2022081602/556adc5bd8b42a1d668b512b/html5/thumbnails/1.jpg)
Thrive.
NSCI 101 – Issues in Science:Food and Agriculture
Dr. Greg PillarAssistant Professor of
Environmental Science and Chemistry
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Health Claims
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Health Claims
All Natural
No Trans Fats
Made with Whole Grains
Made with Real Fruit
No Added Sugar/Low Sugar
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Health Claims
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Food and Advertising
The Henry J. Kaiser Family Foundation – Study• 3 age groups (2 – 7, 8 – 12, 13 – 17)• Nielsen data (top 10 networks)• 1 week of content (6am – midnight)• All genres
Henry J. Kaiser Family Foundation
![Page 6: Food and Advertising](https://reader035.fdocuments.in/reader035/viewer/2022081602/556adc5bd8b42a1d668b512b/html5/thumbnails/6.jpg)
Food and Advertising
The Henry J. Kaiser Family Foundation – Study• 1,638 Hours of TV• 8,894 food ads• assessed 35 different variables• Type of food• Target audience• Type of appeal used• Specific health claims
Henry J. Kaiser Family Foundation
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Food and Advertising
Henry J. Kaiser Family Foundation
![Page 8: Food and Advertising](https://reader035.fdocuments.in/reader035/viewer/2022081602/556adc5bd8b42a1d668b512b/html5/thumbnails/8.jpg)
Henry J. Kaiser Family Foundation
Food and Advertising
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Henry J. Kaiser Family Foundation
Food and Advertising
![Page 10: Food and Advertising](https://reader035.fdocuments.in/reader035/viewer/2022081602/556adc5bd8b42a1d668b512b/html5/thumbnails/10.jpg)
Henry J. Kaiser Family Foundation
Food and Advertising
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Henry J. Kaiser Family Foundation
Food and Advertising
![Page 12: Food and Advertising](https://reader035.fdocuments.in/reader035/viewer/2022081602/556adc5bd8b42a1d668b512b/html5/thumbnails/12.jpg)
Henry J. Kaiser Family Foundation
Food and Advertising
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Henry J. Kaiser Family Foundation
Food and Advertising
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Food and Advertising
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Food and Advertising
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Food and Advertising
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Food and Advertising
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Food Labels
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Food Labels
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