Fontys November 2009 Personal Branding
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Transcript of Fontys November 2009 Personal Branding
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A Plead for GeeknessPersonal Branding in the Reputation
EconomyFontys Tilburg, 26 november 2009
Tom De Bruyne – managing director
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QuickTime™ and a decompressor
are needed to see this picture.
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The internet is a conversation network
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Victim of the conversationFueling the conversationParticipating in the conversationIgnoring or ignored by the conversation
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Victim of the conversationA little fairytale about a drunk minister
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Aftoetsen van strategische uitgangspuntenAftoetsen van eerste conceptenAfspraken over oplevering
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Nathalie Lubbe Bakker writes article
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Belgian Newspaper picks up the story via a few blogposts that pointed at this story
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De Crem warns against this dangerous blogosphere trend
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Blogosphere and Twitter.com conversations explode
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Dutch shockblog Geenstijl discovers the story and decides to make De Crem’s life a little bit miserable
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De Crem apologiges in public
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Fueling the conversationA (very) little fairytale about a popstar and two smart Belgian students
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Participating in the conversationA fairytale about geeks
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BART DE WAELE – AN ENTREPRENEURIAL GEEK
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SHARING
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NETWORK EFFECTS
NR 1 MEDIA RESOURCE ON SOCIAL MEDIAPARTICIPATION IN SEVERAL STARTUPSOFTEN SOUGHT SPEAKEREXCELLENT REPUTATION FOR NETLASHIMPRESSIVE NUMBER OF TOUCHPOINTSMASSIVE GOOGLE JUICE…
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MAXIME VERHAGEN– A POLITICAL GEEK
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ROBERT SCOBLE – A CORPORATE GEEK
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DAVID ARMANO– A FREELANCE GEEK
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LINKBAIT MASTER
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KEVIN WERBACH – BUSINESS SCHOOL GEEK
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Geeks have one thing in common: They are passionate about what they do
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IGNORING / IGNORED BY THE CONVERSATIONA FAIRYTALE ABOUT A NEW CEO
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ERIC BRAND– CEO SKYNET
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Victim of the conversationFueling the conversationParticipating in the conversationIgnoring or ignored by the conversation
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THE MORAL OF THESE FAIRYTALES
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The internet is a conversation ecosystem in which “stuff that matters” floats
around
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Personal branding is all about reaping network effects through sharing… which is counterintuitive to what business people usually think
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From “knowledge is power” to “sharing knowledge is power”
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In a hyper transparent world, you are what you contributed… and Google filters it for everyone
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In a hyper transparent world, you are what others tell about you,… and Google filters it for everyone
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Being remarkable = being worth talking about. That’s the marketing challenge for the networked generation
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It’s not about having a LinkedIN profile, it’s about leaving traces of your professional passion in the public space
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PERSONAL BRANDING IS A KEY ASSET FOR ANY STARTER IN THE MARKET (?)
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Be more geek!
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