fonts

— or —

How to make type attractive

and not distracting

fun with

mistakes— or —

Why that flyer on the wall isn’t getting the attention

you want

let’s start with

mistake #1:using too many fonts

Homecoming DanceOct. 17 • 9-midnightLive Bands Will Play

’80s Music To Be PlayedDress in Costume

Buy Tickets in Advance

mistake #2:having fonts do too

muchHomecoming DanceHomecoming Dance

Never choose to underline, outline, shadow, or emboss

Also be careful about special effects available in Print Shop type

programs

mistake #3:choosing the wrong font

Tragedy rememberedNew principal

named

Budget cuts questioned

mistake #4:capitalizing the wrong

fontsVALENTINE’S

DAYDANCE

mistake #5:using fonts that clash

Valentine’s Day Dance

Dress in your favorite

’80s costume

standards— or —

Why it’s no accident when something looks good.

let’s learn

standard #1:

use a few fonts onlyHeadlines should be bold, easy to readDecks, pull quotes, infotext should contrast

standard #2:

save unusual fonts forone-time display useCROWDEDCLA

SSESStudents fight to find floor spacein rooms packed with 50-plus

standard #3:

for headlines considerfont familiesArial BlackArial

Arial Narrow

E

X

A

M

P

L

E

standard #4:

learn how to mix fonts effectivelyHomecoming King

Homecoming King

The top is blending harmony, the bottom family harmony; can you see the

difference?