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AGENDA

Montreux, Switzerland8-10 May 2011

Global Media Innovation

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WELCOME TO THE FESTIVAL OF MEDIA

Celebrate the best in media thinking and creative communications strategy from around the globe and join us at The Festival of Media 2011 in the stunning new setting of Montreux, Switzerland on 8-10 May 2011.

Now in its fifth year the Festival brings together global thought leaders from the international media & marketing industry to explore media and communications developments that are transforming the industry.

As the premier annual gathering for the global media and communications industry, attracting around 700 delegates from over 40 countries, attendees experience two days of inspiring conference sessions, an exhibition of dynamic media opportunities, a global awards ceremony showcasing the best in creative media thinking and unrivalled networking opportunities.

Book now to join us.

Book NOW www.festivalofmedia.com

We are bringing together the most experienced media industry leaders with pioneers whose businesses have the potential to challenge existing business models and marketing practice.

Through discussions on mobile, social media, content development and media strategy best practice, our speakers will explore the role of brands at the heart of global culture. How can brands effectively navigate the ever-changing media landscape to weave their stories and engage with consumers?

How is the international media advertising industry evolving to meet the changing needs of clients in a world of disintermediation and hyper-connectivity? The agenda looks at the global perspective on the challenges facing marketers and offers the bigger picture on a world of possible media solutions.

09.00 WELCOME & INTRODUCTION TO DAY ONECharlie Crowe, CEO, C SquaredSESSION ONE : HARNESSING THE CULTURAL ZEITGEIST Moderator: Jacob Weisberg, Chairman, The Slate Grouph FROM PRINT TO CELLULOID: MAKING ENTREPRENEURIAL GEEKS SEXY: Ben Mezrich, Authorh MUSIC & MASS HYSTERIA: J.Y.Park, Chairman & Artist, JYP Entertainmenth GAMES – THE NEW CELEBRITIES: Brad Jakeman, EVP & Chief Creative Officer, Activision

10.45 Refreshments

11.15 Networking, including the Showcase Agenda

12.15 SESSION TWO: EMERGING OPPORTUNITIES & GAME-CHANGERSModerator: Greg Brooks, Head of Content Strategy, C Squaredh A TOUR OF JAPANESE MOBILE CULTURE: WHAT’S NEXT FOR THE GLOBAL MOBILE SCENE? Kei Shimada, Founder, Infinitah THE MEDIA ACCELERATOR PROGRAM: Presenting emerging media businesses that will change the marketing model

13.15 LUNCH

14.15 Networking, including the Showcase Agenda

14.45 SESSION THREE: MADISON AVENUE MEETS WALL STREETModerator: Mark Palmer, Founder, Maverick Planeth Neal Mohan, SVP Strategy & Production Development, Googleh Curt Hecht, President, VivaKi Nerve Centerh Anja Monrad, Executive Director Global CSMB MarCom Operations, Dell

16.00 Refreshments

16.30 SESSION FOUR: THE SECRETS OF ENGAGEMENTModerator: Greg Brooks, Head of Content Strategy, C Squaredh UNDERSTANDING THE SUB-CONSCIOUS: Dr Carl Marci, Neuroscientist & Founder, Innerscope Researchh A GLOBAL TOUR OF INNOVATION, part I : Agency network CEOs present a chosen entry to the Festival of Media Awards 2011

18.00 CLOSE

DAY ONE - MONDAY 9 MAY 2011*THE AGENDA

Launching this year we are searching for the best new media businesses – from ad networks and social platforms to mobile developers – to address the Festival delegation and shape the future of our industry.

MEDIA ACCELERATOR PROGRAM

* Agenda as of March 2011, correct at time of going to press.

COMPANIES ALREADY CONFIRMED TO ATTEND IN 2011 INCLUDE: AB INBEV, AOL, CARAT, CARLSBERG, COLGATE PALMOLIVE, FOX, HAVAS, HEINEKEN, JOHNSON & JOHNSON, KELLOGGS, MEDIACOM, MICROSOFT, MINDSHARE, MORE TH N, MPG, NESTLÉ, NEWS CORP., NIKE, NOKIA, OMD, P&G, PHD, PHILIPS, ROLEX, SABMILLER, SHELL, SONY, TOYOTA, TURNER, UNILEVER, WRIGLEY, ZENITHOPTIMEDIA AND MANY MORE...

UNPARALLELED NETWORKING…

09.00 WELCOME & INTRODUCTION TO DAY TWO Greg Brooks, Head of Content Strategy, C SquaredSESSION FIVE: SOCIAL CONNECTIONS h IDEATION AND THE SOCIAL NETWORK: Moderator: Mitch Kanner, Founding Partner, 2 Degrees Ventures Tim Kring, Creator & Executive Producer Brian Wallace, VP Digital Marketing & Media, RIM Daniel Neely, Founder & CEO, Networked Insightsh BRANDS & SOCIAL: THE CLIENT VIEWPOINTS: Michael Donnelly, Group Director WW Interactive Marketing, The Coca-Cola Company Pete Blackshaw, Global Head of Digital & Social Media, Nestlé

10.45 Refreshments

11.15 Networking, including the Showcase Agenda

12.15 SESSION SIX: GLOBAL INNOVATIONModerator: Greg Brooks, Head of Content Strategy, C Squaredh A GLOBAL TOUR OF INNOVATION, part I I: Agency network CEOs present a chosen entry to the Festival of Media Awards 2011

13.15 LUNCH

14.15 Networking, including the Showcase Agenda

14.45 SESSION SEVEN: NEW DIRECTIONS FOR MARKETINGModerator: Wenda Harris Millard, President, MediaLink h CROWD SOURCING CREATIVE: Wil Merritt, CEO, Zooppa h WHAT SUCCESSFUL SOLUTIONS LOOK LIKE: Mark Stewart, VP Global Media Services, Kraft Foods

15.45 Refreshments

16.05 SESSION EIGHT: IF CONTENT IS KING, WHO’S RUNNING THE KINGDOM…Moderator: Michael Kassan, Chairman & CEO, MediaLink h APPING THE ANTE: NEW CONTENT MODELS: Jon Miller, Chief Digital Officer, News Corporationh STORY TELLING IN A HYPER CONNECTED WORLD: Rich Riley, SVP & MD EMEA, Yahoo!h WEAVING IN THE BRAND STORIES: Luis Di Como, SVP Global Media, Unilever

17.30 CLOSE

DAY TWO - TUESDAY 10 MAY 2011*

With over 40% of delegates at SVP, MD and CEO level, over 20% from brand advertising companies and over 40% with agency responsibility for their clients’ media spend, The Festival offers networking of an unrivalled quality. The agenda includes extra time specifically set aside for delegates to meet and do business.

Our new venue creates the perfect environment for one-to-one meetings, visits to sponsor stands and attendance at our sponsor-led Showcase presentations – all between the official editorial agenda sessions.

Montreux is a perfectly compact location and with all the hotels, restaurants and event venues within walking distance of each other, we expect plenty of casual rendezvous to lead to fruitful opportunities.

GROUND BREAKING SPEAKERS INCLUDE:

Mainardo de Nardis OMD Worldwide

Mike Cooper PHD Worldwide

Annie Rickard Posterscope Worldwide

Brian Wallace Research In Motion

Laura Desmond Starcom MediaVest Group

Michael Donnelly The Coca-Cola Company

Jacob Weisberg The Slate Group

Luis Di Como Unilever

Curt Hecht VivaKi Nerve Center

Rich Riley Yahoo! EMEA

Steve King ZenithOptimedia

Wil Merritt Zooppa

Mitch Kanner 2 Degrees Ventures

Brad Jakeman Activision

Ben Mezrich Author

Anja Monrad Dell

Tim Kring Executive Producer

Neal Mohan Google

Kei Shimada Infinita

Dr Carl Marci Innerscope Research

J.Y.ParkJYP Entertainment

Mark Stewart Kraft Foods

Esther Lee AT&T

Stephen Allan MediaCom Worldwide

Wenda Harris MillardMediaLink

Michael Kassan MediaLink

Maria Luisa Francoli MPG

Pete Blackshaw Nestlé

Daniel Neely Networked Insights

Jon Miller News Corporation

© C Squared Events Ltd. 115 Southwark Bridge Road, London, SE1 0AX, UK T: +44 (0)20 7367 6990 E: festival@csquared.cc

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Book NOW www.festivalofmedia.com

Pricing:h Festival of Media Delegate ticket £1,985

(Includes Welcome Reception & 2 day Conference)h Awards Gala Dinner Ticket (Tuesday 10 May) £195

Group Bookings:For group booking enquiries please contact Caroline Carre: caroline.carr@csquared.cct: +44 (0) 207 367 6975

Contacts:General enquiries: festival@csquared.cc

+44 (0)207 367 6983

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