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Portfolio 2014 Selected Works of Graphic Design, Branding and Advertising NICK TOH
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Transcript of Folio2014
Portfolio 2014Selected Works of Graphic Design,
Branding and Advertising
NICK TOH
Contents
Various University Projects UNIVERSITY
TravelogueNanotechnologyW’HY Look BookNew Horizon, Bright Future EDITORIAL
Pascal ParcMHE, Delivering with PassionSemiotechTensileF&N Festive AngpausWONDA CoffeeDesign Annexe BRAND IDENTITY
Designa StudioWebsites for Blue Collars WEB DESIGN
Petronas Chemicals GroupMaxis Scholarship of ExcellenceBritish American TobaccoLoving Your Baby MomentsSungguh Ceria AdventuresThe ADPrenticeIPC Festive PostersIPC Movie Fiesta 2013 BRAND ENGAGEMENT
Various University ProjectsMilestones of Bachelor of Communication Design
Swinburne University of Technology,Australia. 2006-2009.
Selected works during the university years.
1) Burt Sids - Bird Seeds Packaging Design2) Selected Posters Design (100 Type Things was selected for Swinburne Open Day at 2006.)3) Infographics chronicling the life and extinction of the Tasmanian Tiger.4) Branding & Identity for Jay Jays Clothing Apparels.5) Promotional Magnet Mailer for MV Teachers Program: Top Designs 2008.6) Map redesign of the university campus, based on Information Design.
University Projects
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Editorial Design
TraveloguePublication Design for Magazine.
Swinburne University of Technology,Australia. 2008.
Publication project that was required to design the art direction of a self-thought out magazine. In this case, it is a travel and culture magazine that has a different theme issue every month.
It is aimed to be more sophisticated than most travel magazines usually are. Also it is in a landscape mode, making it suitable for those beautiful scenic photographs inside, as well as appealing differently in terms of appearance.
Nanotechnology,Green Buildings & Sustainability P.h.d. Research Document.
Quill Group of Companies, Malaysia. 2009.
This research document was transformed from a 100+ page Word document into a sophisticated research document. Consideration of publishing this document was already under way.
Much of the difficulty of the project is on how to make something scientific and unappealing interesting to the public audience.
Editorial Design
W’HY Look BookCoffee Table Book for Luxurious Homes.
Photographer: Jean WongEarth Synergy Sdn. Bhd. Malaysia. 2012.
W’HY needed a brochure to reflect its prestigous holiday homes in Port Dickson. However, we felt that highlighting another high end property brochure with resort shots would just allow the product to be diluted into a sea of sameness.
We went to capture the hidden beauty of Port Dickson instead, since Port Dickson’s reputation had been mixed. The result turned out to be a coffee table book featuring beautiful shots of the popular getaway, highlighting exquisite sides of Port Dickson unseen by many people.
Editorial Design
New Horizons,Bright FutureSeychelles Strategic Planning Proposal
Rekarancang, Malaysia. 2013.
This tender document was designed as a finished proposal for the Government of Abu Dhabi, to demonstrate Rekarancang’s knowledge and experties in urban planning, highlighting their credentials and experiences in planning some of the major cities of Malaysia.
The look and feel of the book was made to illustrate Seychelle’s natural and cultural diversity, as well as drawing parallels to Malaysia.
Editorial Design
Pascal ParcBranding for a High EndIndustrial Property.
Pascal Parc / Goldhill Matrik, 2010
New property players Goldhill Matrik approached us (Lucideas) for a proposal to brand their very first industrial property.
Located at the prime area of the Shah Alam industrial area, we played on the exclusiveness and pricetag (RM10 mil), proclaiming that only those who hunger for greater success and those who can afford it are worthy of having a peek of their property.
Brand Identity
MHE, Delivering with PassionBrand Toolbox forLeading Offshore and Marine Services Provider.
MMHE, 2013-14
DIA was tasked to rebrand Malaysia’s Leading Offshore and Marine Services Provider into an identity that is more passionate and professional to refresh its old and dated image. A brand guideline was required to curate all the new changes of the identity. Hence, we played on the idea of a toolbox, linking the idea back to the company’s dedication to its quality services.
Part of the design team at DIA Brands, Malaysia. Project still ongoing.
Brand Identity
SemiotechBrand Identity for aBreakthrough Semiochemical Company
Semio Technology Sdn. Bhd., 2013-14
Semiotech (Semio Technology) is a company that has developed a Mosquito Barrier Device that has been successful in creating an environment which is devoid of mosquito’s nuisance.
To truly reflect it’s innovation and expertise, we have assisted in creating a new identity that aspires to enrich its consumer’s lifestyle; something that is ahead of its current competitor’s category.
Brand Identity
TensileBrand Identity for the Industrial Specialists
Tensile Stainless Steels, Malaysia 2014.
New identity for stainless steel company that aims to standout among the already saturated industrial construction market.
In an attempt to standout while maintaining the conservative nature of the blue collar industry, the logomark has been designed to resemble ‘S’ for steel, as well as having the icons chained together to represent strength and solidity as well as the lucky number 8. Meanwhile the colour green was chosen as it also represents growth and wealth.
Brand Identity
F&N Festive AngpausDynamic Flavourful Packets for the Festive Seasons
F&N Seasons, 2013
A proposed series of F&N Season Angpaus for the Chinese New Year festives. Rather than going for the conventional red colour packets with calligraphy, we tackled the brief in an emergent approach in mind. Using it’s flavoured drinks as the theme of the packet, we want to express the joy and excitement of the festival with an explosion of those flavours.
Design AnnexeBrand Refreshing
Design Annexe, Malaysia 2010.
Interior Design firm’s rebranding, shifting from serious contemporary design, style to something more contemporary, as it aims to draw new clients. Among areas covered were the logo update, as well as stationery and website redesign.
Brand Identity
Web & Digital Design
Website RefreshWebsite Design (Wordpress)
Designa Studio, Malaysia 2014.www.designastudio.my
Formerly known as Designa Studio, this Interior Design firm’s needed a fresh new look to be relevant to the contemporary market. Playing on the circular nature of its identity, we have managed to build an exciting new responsive website that is compatible with all devices as well.
Websites for the Blue CollarsBranding / Website Design (Wordpress)
Uniquemail Web Solutions.Australia 2009-2010.
Uniquemail is a SME startup in Australia, aimed to cater consumers who find starting up a website a hassle.
Using their Customised Sitebuilder, Uniquemail has managed to design websites to blue collar businesses who previously thought that setting up a website is an obstacle. Any businesses you can imagine; from a plumber to a mechanic to an electrican.
Being part of this team for nearly a year, I was required to handle web design, HTML coding,CSS as well as SEO testings.
Web & Digital Design
Petronas Chemicals GroupPetronas Chemicals Group IPO & Bursa Saham Launch
Creative Director: Khoo Thean SanPetronas Chemicals Group, Malaysia 2010.
As Southeast Asia’s biggest ever initial public offering, Petronas Chemicals Group approached OgilvyAction Malaysia to help organize and activate their launch event. The IPO raised more than twice the initial market estimate, reflecting the strong level of demand for shares in the Asian capital market.
Brand Engagement
Maxis ScholarshipFor ExcellenceEvent Launch for Maxis Scholarship
Creative Director: Khoo Thean SanMaxis, Malaysia 2010.
For young and outstanding Malaysians who strive to set standards for themselves as well as others, Maxis Scholarship For Excellence presents a once-in-a-lifetime opportunity to embark upon a journey that will lead them to the realisation of their greatest goals.
British American TobaccoPack & Engagement Designs for Pall Mall & John Player Gold Leaf
Creative Director: Khoo Thean SanBritish American Tobacco 2010.
BAT Brand Reinforcement Designs forSouth Asia & Taiwan.Some of the projects maybe still under developmental stage, thus may not necessarily have any relation to British American Tobacco (BAT) in this case BATM (Malaysia) or PALL MALL or any other brands under the company.
Brand Engagement
Loving YourBaby MomentsVarious Campaigns to Reinforce Mums about The Number 1 Selling Diaper Brand in Malaysia.
Drypers / SCA Malaysia. 2011-2013.
As Lucideas grabbed hold a multinational retainer account for the first time, we were facing the daunting task to prove the competitors wrong. We tried to reject the warm and soft approach that has diluted the market and set out to create campaigns and designs that were refreshing and youthful for the sensitive market.
Shortly after that, Drypers reclaimed its top spot as the best selling diaper brand in Malaysia.
Brand Engagement
Drypers SungguhCeria AdventuresComic Strips for Mums and Babies.
SCA Malaysia. 2012-2013
This campaign was specially highlighted because it won Bronze in Excellence in Social Media Marketing at advertising+marketing awards.
Tapping on the simple insight that is mums in Malaysia like getting their babies shown off in public, and they just want to see their babies turned into cartoons, we created a newspaper comic strip for them to get involved with, with the reward being prizes as well as their babies being cariacatured.
The ADprenticeBecome an Advertising Superstar
IACT College, Malaysia. 2011-2012.
IACT College wanted a campaign to attract new high school graduates into their creative communication courses. So we produced an online reality TV show called The Adprentice. It was a competition to find Malaysia’s hottest young creative advertising talent.
Based on each profession; from the creative director to the strategy director to account manager, we created teaser videos in the most satrical and humorous way.
This resulted in a wave of audition videos by high school leavers; and we were surprised by some of their talents indeed!
Brand Engagement
IPC Festive PostersPrint Ads and Onground Engagement
Ikano Power Centre (IPC) 2011-2013.
To breakaway from shopping mall category conventions, thematic campaigns with educational elements were produced to reinforce the single-minded proposition of Smart Families Shop at IPC.
Hence, every print ad was thought of with a game mechanism in mind, so that readers can interact with it and participate with the festive campaigns better.
In 2013, we did a branding exercise with IPC, creating a more consistent design language for the brand.It came out to be more simplified, minimal, as well as staying true to its Swedish roots.
Brand Engagement
IPC Movie Fiesta 2013Movie Cliches Campaign.
Creative Director: Joseph AnthonyIkano Power Centre (IPC) 2013.
When the 2013 Movie Fiesta was about to start, we were assigned to create something fresh and different from the previous minimalist design language, as it might isolate the movie culture relevance with the visitors.
We created a series of print ads and onground posters that is based on movie cliches; movie cliches often being a humorous conversation among movie goers. We also made the print ads tie in with classified ads so that readers can interact in a “cat and mouse” interaction.
Brand Engagement
