PONS BénédicteROGEZ Guylain

PLAN• Presentation

2. Financial informations3. Consumer profile4. Consumers tendency 5. 6. 7. 8.

1. Presentation

Foir’Fouille : • Created in 1975

In 1999, it is becoming a discounter

In 2010 => 185 shops with 167 franchises

• Low cost products

Foir’fouille

Years 2006 2007 2008 2009 2010

In France 175 176 177 182 185

Franchises 160 158 159 161 167

1. Presentation

2. Financial informations

• Foir'Fouille the leader in its fiel => decoration discount

• 9% more than in 2009

• 470 millons euros turnover in 2010

• Rival : gifi, casa

2. Financial informations

ProfitabilityTurnover average 2 200 000

+ 6 000 000

- 1 600 000

3. Consumer profile

81%(30-50 years old)

4. Consumers tendency

• Valuation hard because : a lot of differents products

2007

Consumption

2004 2008 2010

5.

6.

7.

8.