Focus Function Form of Thought is to Assign Something Clear Exactly True Right
Focus+Function
-
Upload
richard-tom -
Category
Documents
-
view
212 -
download
0
description
Transcript of Focus+Function
Focus+FunctionDesign Portfolio of Richard Tom
Focus+FunctionDesign Portfolio of Richard Tom
Student Richard Tom
School Academy of Art University
School of Graphic Design
Course Senior Portfolio
Instructor Mary Scott
Phone 510.439.6512
Email [email protected]
Web richardtomdesign.com
Address 403 Lighthouse Court
Hercules, California 94547
Title Focus+Function
Printer Giant Horse Printing
Binder The Key Printing & Binding
Text Stock 100# Finch Fine
Photography Richard Tom
Camera Canon Rebel T3i
Typefaces Akzidenz Grotesk
Software Adobe Creative Suite 6
© Copyright 2013. All rights reserved.
No part of this publication may be be copied
or distributed, in whole or in part, without the
express written consent of Richard Tom.
For Mom, Dad, and Edric
Focus+Function strictly follows the requirement in which design needs to have a functional purpose. Designers must put all their focus into a project in order to make it functional for the end user to experience. The result of this requirement is what makes design successful. The following works are examples of what yields the result of truly focused and functional graphic design.
Focusing on: Table of Contents
Fire Water Wild Turkey Evolutionary & Revolutionary
Classy Rock Encore Wine
Vintage Denim Lucky Brand Identity Redesign
Care Givers Kingdom Pet Boutique
Fizzy Pop Bottle the World Soda Convention
Keeping Fit Don’t Give In Fitness Campaign
Medieval Battle Infinity Blade: The Board Game
Sustaining Fuel Gas Vs. Fuel Cell Book
Making Marks Selected Identity Works
12
36
50
82
100
120
134
146
24
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 2 | R I C H A R D T o M
Focusing on:
Thomas McNulty
Package Design 4
Spring 2012
Western
Bold
Classic
Packaging, Branding
Two Bottles
5 Weeks
Instructor
Class
Term
KeywordsCategory
Deliverable
Duration
Fire Water
W I L D T U R K E y E V o L U T I o N A R y & R E V o L U T I o N A R y | F o C u S o n E
1 3
As one of the iconic brands of spirits in American culture, Wild Turkey is represented as one of Kentucky’s strongest straight bourbon whiskies. The high proof count and intensity of flavor is what bourbon drinkers have come to appreciate over the years. Due to the high popularity of the drink, this is why the focus of evolving the design of the label became so crucial. This project was designed with the function of elevating the brand to a higher standard and bringing that classic American taste to its label.
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 4 | R I C H A R D T o M
w i l d t u r k e y e v o l u t i o n a r y & r e v o l u t i o n a r y | f o c u s o n e
1 5
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 6 | R I C H A R D T o M
W I L D T U R K E y E V o L U T I o N A R y & R E V o L U T I o N A R y | F o C u S o n E
1 7
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 8 | R I C H A R D T o M
W I L D T U R K E y E V o L U T I o N A R y & R E V o L U T I o N A R y | F o C u S o n E
1 9
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
2 0 | R I C H A R D T o M
w i l d t u r k e y e v o l u t i o n a r y & r e v o l u t i o n a r y | f o c u s o n e
2 1
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
2 2 | R I C H A R D T o M
W I L D T U R K E y E V o L U T I o N A R y & R E V o L U T I o N A R y | F o C u S o n E
2 3
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
2 4 | R I C H A R D T o M
Focusing on:
Christine George
Package Design 3
Fall 2011
Minimal
Colorful
Clever
Packaging, Branding
Three Bottles
7 Weeks
Instructor
Class
Term
KeywordsCategory
Deliverable
Duration
Classy Rock
E N C o R E W I N E | F o C u S t W o
2 5
owner/winemaker Charles Smith with his big hair, kick-ass attitude and bold packaging arrived in the Walla Walla Valley fol-lowing eleven years in Scandinavia managing rock bands. orig-inally from nothern California, he has been involved with wine personally and professionally his entire life. The history of this unique individual sparked the intention to rebrand his wine lineup to match his determination for modernizing wine. Smith’s wine, rebranded as “Encore” — is a throwback to a rock concert in which audiences clamor for an encore presentation. The same concept was brought to its function: wine drinkers clamoring for another encore glass.
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
2 6 | R I C H A R D T o M
E n c o r E W i n E | f o c u s t w o
2 7
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
2 8 | R I C H A R D T o M
E n c o r E W i n E | f o c u s t w o
2 9
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
3 0 | R I C H A R D T o M
E N C o R E W I N E | F o C u S t W o
3 1
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
3 2 | R I C H A R D T o M
E N C o R E W I N E | F o C u S t W o
3 3
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
3 4 | R I C H A R D T o M
E N C o R E W I N E | F o C u S t W o
3 5
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
3 6 | R I C H A R D T o M
Focusing on:
Thomas McNulty
Identity 2
Fall 2011
Vintage
Rugged
American
Branding
Logomark
5 Weeks
Instructor
Class
Term
KeywordsCategory
Deliverable
Duration
Vintage Denim
L u c k y b r a n d I d e n t I t y r e d e s I g n | f o c u s t h r e e
3 7
A pair of jeans can be identified as everything between rugged everyday pants to distinguished denim. An ubiqiutous article of clothing, it has gained great respect and is beloved by Americans today. This is why Lucky Brand Jeans was chosen as the focus for an identity redesign. The brand markets itself as a premium denim company, but varies their logomark across their products. This project serves the function of creating an iconic mark in which it can be used not only to represent the premium brand, but serve as a reminder of vintage and classic styles.
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
3 8 | R I C H A R D T o M
L u c k y b r a n d I d e n t I t y r e d e s I g n | f o c u s t h r e e
3 9
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
4 0 | R I C H A R D T o M
L U C K y B R A N D I D E N T I T y R E D E S I G N | F o C u S t h R E E
4 1
LUCKY
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
4 2 | R I C H A R D T o M
L u c k y b r a n d I d e n t I t y r e d e s I g n | f o c u s t h r e e
4 3
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
4 4 | R I C H A R D T o M
L U C K y B R A N D I D E N T I T y R E D E S I G N | F o C u S t h R E E
4 5
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
4 6 | R I C H A R D T o M
L u c k y b r a n d I d e n t I t y r e d e s I g n | f o c u s t h r e e
4 7
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
4 8 | R I C H A R D T o M
L u c k y b r a n d I d e n t I t y r e d e s I g n | f o c u s t h r e e
4 9
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
5 0 | R I C H A R D T o M
Focusing on:
Thomas McNulty
Package Design 4
Spring 2012
Premium
Environmental
Boutique
Packaging, Branding
Packaging Lines
8 Weeks
Instructor
Class
Term
KeywordsCategory
Deliverable
Duration
Care Givers
K i n g d o m p e t b o u t i q u e | f o c u s f o u r
5 1
our pets are our family. They are valued members and deserve the same love and care that we give our human counterparts. In addition, people are becoming more cognizant of their envi-ronment and attempting to live a healthier lifestyle. That lifestyle should be the same for our pets. The brand Kingdom was creat-ed as a premium pet boutique tailored to our animal friends with an environmental focus. The function of the project was to create products in which our pets can adopt the same eco-friendly life-style that we follow. The project was a collaboration with Chelsea Arrington, Leia Perkins, Mariana Paz, Rachel Pan, and Phoebe Crenshaw. We collectively created the branding for Kingdom and its various subbrands.
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
5 2 | R I C H A R D T o M
Dogs, Cats, & Land Animals
Quirky
Bold
Craft
Fish & Aquatic Animals
Watercolors
Bright
Colorful
Focus
Keywords
Focus
Keywords
terrain Lagoon
K i n g d o m p e t b o u t i q u e | f o c u s f o u r
5 3
Birds
Antique
Calming
Freedom
Bakery
Vintage
Simple
Appetizing
Focus
Keywords
Focus
Keywords
haven oasis Pet Bakery
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
5 4 | R I C H A R D T o M
K i n g d o m p e t b o u t i q u e | f o c u s f o u r
5 5
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
5 6 | R I C H A R D T o M
K I N G D o M P E T B o U T I Q U E | F o C u S F o u R
5 7
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
5 8 | R I C H A R D T o M
K I N G D o M P E T B o U T I Q U E | F o C u S F o u R
5 9
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
6 0 | R I C H A R D T o M
K I N G D o M P E T B o U T I Q U E | F o C u S F o u R
6 1
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
6 2 | R I C H A R D T o M
K I N G D o M P E T B o U T I Q U E | F o C u S F o u R
6 3
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
6 4 | R I C H A R D T o M
K i n g d o m p e t b o u t i q u e | f o c u s f o u r
6 5
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
6 6 | R I C H A R D T o M
K I N G D o M P E T B o U T I Q U E | F o C u S F o u R
6 7
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
6 8 | R I C H A R D T o M
K I N G D o M P E T B o U T I Q U E | F o C u S F o u R
6 9
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
7 0 | R I C H A R D T o M
K I N G D o M P E T B o U T I Q U E | F o C u S F o u R
7 1
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
7 2 | R I C H A R D T o M
K I N G D o M P E T B o U T I Q U E | F o C u S F o u R
7 3
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
7 4 | R I C H A R D T o M
K I N G D o M P E T B o U T I Q U E | F o C u S F o u R
7 5
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
7 6 | R I C H A R D T o M
K I N G D o M P E T B o U T I Q U E | F o C u S F o u R
7 7
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
7 8 | R I C H A R D T o M
K I N G D o M P E T B o U T I Q U E | F o C u S F o u R
7 9
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
8 0 | R I C H A R D T o M
K I N G D o M P E T B o U T I Q U E | F o C u S F o u R
8 1
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
8 2 | R I C H A R D T o M
Focusing on:
Nicole Flores
Print 1
Spring 2011
International
Colorful
Friendly
Print, Branding
Print Media
14 Weeks
Instructor
Class
Term
KeywordsCategory
Deliverable
Duration
Fizzy Pop
B o t t l e t h e w o r l d s o d a c o n v e n t i o n | f o c u s f i v e
8 3
How many times has one walked through the soft drink section of a grocery store and noticed all the flavors of sodas? The origin of each of the carbonated drinks can be sourced from all over the world. This birthed the concept of creating a convention in which invitees gather together to experience soda offerings from around the globe. “Bottle the World” serves as an educational and entertaining place to learn and experience the growing love for soft drinks. The function of the convention was to create a centerfold of fun-for-all-ages imagery celebrating soda pop.
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
8 4 | R I C H A R D T o M
B o t t l e t h e w o r l d s o d a c o n v e n t i o n | f o c u s f i v e
8 5
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
8 6 | R I C H A R D T o M
B o T T L E T H E W o R L D S o D A C o N V E N T I o N | F o C u S F i V E
8 7
B O T T L E T H E W O R L D
ボトルワールド
BO
TT
LE
T
HE
W
OR
LD
EX
PE
RI
EN
CE
I
NT
ER
NA
TI
ON
AL
S
OD
A
PO
P
MO
SC
ON
E
CE
NT
ER
W
ES
T
|
JU
NE
1
0-
12
,
20
11
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
8 8 | R I C H A R D T o M
ボトルワールド
BO
TT
LE
T
HE
W
OR
LD
EX
PE
RI
EN
CE
I
NT
ER
NA
TI
ON
AL
S
OD
A
PO
P
MO
SC
ON
E
CE
NT
ER
W
ES
T
|
JU
NE
1
0-
12
,
20
11
B o T T L E T H E W o R L D S o D A C o N V E N T I o N | F o C u S F i V E
8 9
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
9 0 | R I C H A R D T o M
B O T T L E T H E W O R L DE X P E R I E N C E I N T E R N A T I O N A L S O D A P O P
M O S C O N E C E N T E R W E S T | J U N E 1 0 - 1 2 , 2 0 1 1
B O T E L L A D E L M U N D O
B o t t l e t h e w o r l d s o d a c o n v e n t i o n | f o c u s f i v e
9 1
B O T T L E T H E W O R L DE X P E R I E N C E I N T E R N A T I O N A L S O D A P O P
M O S C O N E C E N T E R W E S T | J U N E 1 0 - 1 2 , 2 0 1 1
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
9 2 | R I C H A R D T o M
B o t t l e t h e w o r l d s o d a c o n v e n t i o n | f o c u s f i v e
9 3
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
9 4 | R I C H A R D T o M
B o t t l e t h e w o r l d s o d a c o n v e n t i o n | f o c u s f i v e
9 5
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
9 6 | R I C H A R D T o M
B o T T L E T H E W o R L D S o D A C o N V E N T I o N | F o C u S F i V E
9 7
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
9 8 | R I C H A R D T o M
B o t t l e t h e w o r l d s o d a c o n v e n t i o n | f o c u s f i v e
9 9
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 0 0 | R I C H A R D T o M
Focusing on:
Nicole Flores
Print 2
Spring 2012
Bold
Bright
Motivational
Print, Branding
Print Media
14 Weeks
Instructor
Class
Term
KeywordsCategory
Deliverable
Duration
Keeping Fit
D o n ’ t g i v e i n f i t n e s s c a m p a i g n | f o c u s s i x
1 0 1
The age old saying “I need to get myself back to the gym” is one often heard that prolongs our efforts of fitness and well-being. Why does one stop? What events could happen that could lead to a spiral of not keeping up with one’s own wellness? This is where the focus of a fitness campaign creates the awareness and motivation for the general public to keep up their efforts in going to the gym. “Don’t Give In” is the fitness campaign that functions to promote wellness among society and increase confi-dence in your own image. Maintaining a consistent routine helps individuals stay mentally and physically healthy while simultane-ously achieving their fitness goal.
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 0 2 | R I C H A R D T o M
D o n ’ t g i v e i n f i t n e s s c a m p a i g n | f o c u s s i x
1 0 3
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 0 4 | R I C H A R D T o M
D o n ’ t g i v e i n f i t n e s s c a m p a i g n | f o c u s s i x
1 0 5
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 0 6 | R I C H A R D T o M
D o N ’ T G I V E I N F I T N E S S C A M P A I G N | F o C u S S i x
1 0 7
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 0 8 | R I C H A R D T o M
45 % OF AMERICANS EVENTUALLY USE EXERCISE EQUIPMENT AS CLOTHES HANGERS
25 % OF ALL ADULTS ARE NOT ACTIVE AT ALL
BECAUSE SOMETIMES, WE CAN LOSE TRACK OF OUR GOALS
The new campaign that keeps us going, planning ahead, & fighting guilty pleasures
V I S I T U S AT W W W. D O N T G I V E I N . C O M | L I K E U S O N FA C E B O O K | F O L L O W U S O N T W I T T E R | P I N O U R B O A R D O N P I N T E R E S T
D o n ’ t g i v e i n f i t n e s s c a m p a i g n | f o c u s s i x
1 0 9
19% OF HIGH SCHOOL STUDENTS ARE ACTIVE FOR 20 MIN / A DAY
NEARLY 50% OF YOUNG PEOPLE ARE NOT VIGOROUSLY-ACTIVE ON A DAILY BASIS
BECAUSE SOMETIMES, WE CAN LOSE TRACK OF OUR GOALS
The new campaign that keeps us going, planning ahead, & fighting guilty pleasures
V I S I T U S AT W W W. D O N T G I V E I N . C O M | L I K E U S O N FA C E B O O K | F O L L O W U S O N T W I T T E R | P I N O U R B O A R D O N P I N T E R E S T
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 1 0 | R I C H A R D T o M
FOR MEN FOR WOMEN FOR KIDS
BECAUSE SOMETIMES, WE CAN LOSE TRACK OF OUR GOALS
The new campaign that keeps us going, planning ahead, & fighting guilty pleasures
L I K E U S O N FA C E B O O K | F O L L O W U S O N T W I T T E R | P I N O U R B O A R D O N P I N T E R E S T
D o n ’ t g i v e i n f i t n e s s c a m p a i g n | f o c u s s i x
1 1 1
FOR MEN FOR WOMEN FOR KIDS
BECAUSE SOMETIMES, WE CAN LOSE TRACK OF OUR GOALS
The new campaign that keeps us going, planning ahead, & fighting guilty pleasures
L I K E U S O N FA C E B O O K | F O L L O W U S O N T W I T T E R | P I N O U R B O A R D O N P I N T E R E S T
FITNESS TRACKER VIDEOS BLOG ABOUT
L I K E U S O N FA C E B O O K | F O L L O W U S O N T W I T T E R | P I N O U R B O A R D O N P I N T E R E S T
WEIGHT
WHAT DID YOU DO?
LAST VISIT TO THE GYM (IN DAYS)
DID YOU SLIP UP? A BURGER HERE? SKIPPED A WORKOUT?Use the fitness tracker to see how much you have to compensate next time at the gym
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 1 2 | R I C H A R D T o M
D o n ’ t g i v e i n f i t n e s s c a m p a i g n | f o c u s s i x
1 1 3
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 1 4 | R I C H A R D T o M
D o n ’ t g i v e i n f i t n e s s c a m p a i g n | f o c u s s i x
1 1 5
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 1 6 | R I C H A R D T o M
D o n ’ t g i v e i n f i t n e s s c a m p a i g n | f o c u s s i x
1 1 7
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 1 8 | R I C H A R D T o M
FOR MEN FOR WOMEN
D o n ’ t g i v e i n f i t n e s s c a m p a i g n | f o c u s s i x
1 1 9
FOR MEN FOR WOMEN
FITNESS TRACKER
WORKOUT STREAK!
YOU HAVE A ...
35 DAY
VIDEOS
BLOG
TIPS
TO MAKE UP FOR IT
DID YOU SLIP UP?
TRACK
WEIGHT
WHAT DID YOU DO?
LAST VISIT TO THE GYM (IN DAYS)
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 2 0 | R I C H A R D T o M
Focusing on:
Christine George
Package Design 3
Spring 2012
Dark
Medieval
Angular
Packaging
Game Board
7 Weeks
Instructor
Class
Term
KeywordsCategory
Deliverable
Duration
Medieval Battle
I N F I N I T y B L A D E : T H E B o A R D G A M E | F o C u S S E V E n
1 2 1
The fact that standard board games are currently being replaced by video games is a sad, but true realization. yet, what would happen if the focus of a project could be to bring something that originated from the digital era and transform it into a physical and fun board game? Apple’s ioS App Store has seen huge suc-cess with the groundbreaking game “Infinity Blade.” The story of a lone warrior fighting many enemies to his ultimate rival is a story worthy of a board game. The function of the game was to translate the famous ioS title into a board game, complete with pieces and game structure; perfect for fans of the franchise.
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 2 2 | R I C H A R D T o M
F O R A G E S 1 1 A N D U P
A S T R A T E G I C G A M E O F D E F E N S E , O F F E N S E , A N D A B A T T L E O F W I T S
i n f i n i t y b l a d e b o a r d g a m e | f o c u s s e v e n
1 2 3
F O R A G E S 1 1 A N D U P
A S T R A T E G I C G A M E O F D E F E N S E , O F F E N S E , A N D A B A T T L E O F W I T S
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 2 4 | R I C H A R D T o M
i n f i n i t y b l a d e b o a r d g a m e | f o c u s s e v e n
1 2 5
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 2 6 | R I C H A R D T o M
I N F I N I T y B L A D E B o A R D G A M E | F o C u S S E V E n
1 2 7
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 2 8 | R I C H A R D T o M
I N F I N I T y B L A D E B o A R D G A M E | F o C u S S E V E n
1 2 9
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 3 0 | R I C H A R D T o M
i n f i n i t y b l a d e b o a r d g a m e | f o c u s s e v e n
1 3 1
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 3 2 | R I C H A R D T o M
B A S E D O F F T H E G L O B A L H I T F R O M T H E i O S A P P S T O R E , I N F I N I T Y B L A D E H A S
N O W B E E N T R A N S F O R M E D I N T O A P H Y S I C A L B O A R D G A M E T H A T Y O U C A N
E N J O Y W I T H A L L Y O U R F R I E N D S !
C H O O S E T O P L AY A S E I T H E R T H E S I R I K N I G H T S A N D I N F L I T R A T E T H E C A S T L E
T O D E F E A T Y O U R F A T H E R ’ S M U R D E R E R , T H E T R E A C H E R O U S G O D K I N G .
H O W E V E R , C H O O S E T H E G O D K I N G ’ S M I N I O N S , T H E D E AT H L E S S T O S T O P T H E
S I R I K N I G H T S A T A N Y C O S T . D E F U S E T R A P S A N D D E P L O Y T I T A N G U A R D S T O
H A L T T H E I R O N C O M I N G A T T A C K .
E X P E R I E N C E I N F I N I T Y B L A D E L I K E Y O U N E V E R H AV E B E F O R E ! U S E O F F E N S E ,
D E F E N S E , A N D W I T S T O C O M P L E T E Y O U R M I S S I O N A N D B E C O M E S U C C E S S F U L
I N T H E N E X T B L O O D L I N E . U P T O 6 - 8 P L AY E R S , E V E R Y O N E C A N G A T H E R
A R O U N D I N A G A M E O F H O S T I L E T A K E O V E R .
I N F I N I T Y
T H E B O A R D G A M EBLADE
JOURNEY INTO THE WORLD OF THE DEATHLESS
© 2011, EPIC GAMES, INC. EPIC, EPIC GAMES, INFINITY BLADE, UNREAL AND UNREAL ENGINE ARE TRADEMARKS OR REGISTERED TRADEMARKS OF EPIC GAMES,
INC. IN THE UNITED STATES OF AMERICA AND ELSEWHERE. ALL OTHER TRADEMARKS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
i n f i n i t y b l a d e b o a r d g a m e | f o c u s s e v e n
1 3 3
B A S E D O F F T H E G L O B A L H I T F R O M T H E i O S A P P S T O R E , I N F I N I T Y B L A D E H A S
N O W B E E N T R A N S F O R M E D I N T O A P H Y S I C A L B O A R D G A M E T H A T Y O U C A N
E N J O Y W I T H A L L Y O U R F R I E N D S !
C H O O S E T O P L AY A S E I T H E R T H E S I R I K N I G H T S A N D I N F L I T R A T E T H E C A S T L E
T O D E F E A T Y O U R F A T H E R ’ S M U R D E R E R , T H E T R E A C H E R O U S G O D K I N G .
H O W E V E R , C H O O S E T H E G O D K I N G ’ S M I N I O N S , T H E D E AT H L E S S T O S T O P T H E
S I R I K N I G H T S A T A N Y C O S T . D E F U S E T R A P S A N D D E P L O Y T I T A N G U A R D S T O
H A L T T H E I R O N C O M I N G A T T A C K .
E X P E R I E N C E I N F I N I T Y B L A D E L I K E Y O U N E V E R H AV E B E F O R E ! U S E O F F E N S E ,
D E F E N S E , A N D W I T S T O C O M P L E T E Y O U R M I S S I O N A N D B E C O M E S U C C E S S F U L
I N T H E N E X T B L O O D L I N E . U P T O 6 - 8 P L AY E R S , E V E R Y O N E C A N G A T H E R
A R O U N D I N A G A M E O F H O S T I L E T A K E O V E R .
I N F I N I T Y
T H E B O A R D G A M EBLADE
JOURNEY INTO THE WORLD OF THE DEATHLESS
© 2011, EPIC GAMES, INC. EPIC, EPIC GAMES, INFINITY BLADE, UNREAL AND UNREAL ENGINE ARE TRADEMARKS OR REGISTERED TRADEMARKS OF EPIC GAMES,
INC. IN THE UNITED STATES OF AMERICA AND ELSEWHERE. ALL OTHER TRADEMARKS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 3 4 | R I C H A R D T o M
Focusing on:
Carolina de Bartolo
Typography 4
Spring 2012
Environmental
Contrasting
Clean
Typography
Book, Website
14 Weeks
Instructor
Class
Term
KeywordsCategory
Deliverable
Duration
Sustaining Fuel
1 3 5
g a s v s . f u e l c e l l b o o k | f o c u s e i g h t
1 3 5
Drivers are struggling to keep up with rising gas prices for vehicles that use fossil fuels. In a way, it can be considered sur-vival—drivers surviving to pay for gas to get them from Point A to Point B. Thanks to recent technology advances, vehicles are now being manufactured with fuel cells. “Gas Vs. Fuel Cell” is a 90-page book focusing on the differences between gas and alternative fuels that are environmentally friendly. The function of the book serves as a scientific analysis of how the prospec-tive vehicle purchaser can viably consider an alternative fuel and save the environment and trips to the fuel pump.
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 3 6 | R I C H A R D T o M
1 3 7
g a s v s . f u e l c e l l b o o k | f o c u s e i g h t
1 3 7
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 3 8 | R I C H A R D T o M
1 3 9
G A S V S . F U E L C E L L B o o K | F o C u S E i G h t
1 3 9
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 4 0 | R I C H A R D T o M
1 4 11 4 1
G A S V S . F U E L C E L L B o o K | F o C u S E i G h t
1 4 1
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 4 2 | R I C H A R D T o M
1 4 3
g a s v s . f u e l c e l l b o o k | f o c u s e i g h t
1 4 3
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 4 4 | R I C H A R D T o M
1 4 5
G A S V S . F U E L C E L L B o o K | F o C u S E i G h t
1 4 5
F o C u S + F u n C t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 4 6 | R I C H A R D T o M
Focusing on: Making Marks
1 4 7
S E L E C T E D I D E N T I T y W o R K S | F o C u S n i n E
1 4 7
Every brand is represented by a color, a typeface, an icon, or simply just an abstract piece of art. What is the focus of this mark? It simply is the representation of a brand —how we as consumers remember it. The strength of a logomark can be the success or downfall of a company, which is why this small, yet definitive mark is so important in design.
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 4 8 | R I C H A R D T o M
1 4 91 4 9149
S E L E C T E D I D E N T I T y W o R K S | F o C u S n i n E
149
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 5 0 | R I C H A R D T o M
S E L E C T E D I D E N T I T y W o R K S | F o C u S n i n E
1 5 1
F o c u s + F u n c t i o n 0 1 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9
1 5 2 | R I C H A R D T o M
S E L E C T E D I D E N T I T y W o R K S | F o C u S n i n E
1 5 3
Focusing on: Thank You
All the support, advice, and feedback that you all have given me over the years does not go unnoticed and deserves a thank you: Mom, Dad, Edric, Tiffany Moy, Mark Kuzio, Chelsea Arrington, Leia Perkins, Amanda Smith, Adrian Posadas, Eugene Smith III, Nelson Thachuk, Sean Cole, Patrick Lim, Kellin Patler, Juan Padilla, Mary Scott, Thomas McNulty, Christine George, Nicole Flores, Darrell Hayden, and Carolina de Bartolo.
Richard tom richardtomdesign.com