swisscleantechThunerstrasse 823000 Bern

Tel: +41 58 580 0808Fax: +41 58 580 0801

Focus on the Sustainable Market EconomyGEB, Basel, 22. February 2012

Titel ÜberblickEinführung

2

1. Sustainability is a fact. A growing number of businesses realize this and wish to make a contribution – well beyond CSR programs.

2. Prevailing industry structures and neoliberal economic policy prevent progress. Needed is a sustainable market economy.

3. Switzerland can and should be a leader (others will also benefit).

Welcome!

Swiss Cleantech StrengthsOutstanding Disposition, Price Differentiation

3

PLUS:• Quality/Image• Wealth• Competitiveness• Innovation &

Experience

swisscleantechFor a Sustainable Market Economy

4

Business Association

Sustainability: Necessary, Opportunity (not Problem)

Logic: Swiss Business brings Majority for Sustainability

Need: Facts > Input > Lobby

Focus: First CO2, then Energy...and now more!

swisscleantech,10/2010

Swiss Government, 11/2010

12/2009 12/2011

80 280

87% CAGR,‘Clean Majority’

‘Business’PreventingChange(opportunities foregone, bad guys most active)

09/2007...

6

12/2010

Interest Representation 2010/2011

7

2010 2011

Law Consultations 2 4

Parl. Commissions 1 (CO2) 2 (Energy, Innovation)

Press Releases 5 22

Media Features(TV, Press, Radio) 25 +150

Focus Groups 0 10

Growing Support, Across IndustriesRelevant Policy Force (approaching 300), incl.

Difficulties

8

9

12/2011

Cleantech: Quality FactorTotal Costs, Sustainable Market Economy

Resources, Emissions, etc. >> Systematically

Rewarding Sustainability

10

Planetary Limits,Growth?

Growing Awareness, Regulatory EfficiencyNo Ideologies, New Lobby Needed

11

Just Do ItNow

12

CO2Leader?

13

• Vs. ‘business interests’, ‘voluntary’ vs. regulatory

• CO2 Law 2020 Targets:20%/20% vs. 10%/10%

• Scientific Facts? Credibility?

• Porter Hypothesis

• McKinsey, ETH, etc.

• ETC.

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0

25

50

75

100

125

150

175

200

225

250

2010 2015 2020 2025 2030 2035 2040 2045 2050

Eig

enve

rso

rgu

ng

sgra

d

bzw

. R

edu

ktio

n C

O2

Au

ssto

ss d

er E

ner

gie

vers

org

un

g (

Ref

. 19

90)

En

dve

rbra

uch

En

erg

ie /

[TW

h/a

]

gr. Wasserkraf t kl. Wasserkraf t KVA (el.)

Biomasse (el.) Wind Sonne (el.)

Geothermie (el.) Erdgas und Biogas WKK (el.) Kernkraf t

Stromimporte Fossil Holz (thermisch)

Gehandelte Abwärme Eigenversorgung Red. CO2 Ausstoss

Cleantech Energy StrategyThe World’s Best Energy Regulation

14

• Carbon, Biodiversity, etc.

• Self-Sufficiency, Storage

• Technology, Economy

0

1

2

3

4

5

6

7

Sep Okt Nov Dez Jan Feb Mrz Apr Mai Jun Jul Aug

Stro

mer

zeug

ung

/ [TW

h/M

t.]

Flusskraftwerke Speicherkraftwerke KVA (el.)

Wind Sonne WKK (el.)

Geothermie (el.) KKW Importe

Total Verbrauch elektrisch

• Horror Scenarios, Economy

• Horror Scenarios, Provision

• Heavy Lobbying

Energy Charter (Status 01/2012)34% of Elected Members of Parliament, 5 Party Presidents..Majority

15

Team – Herzlichen Dank!

16

...also for business

Team – Herzlichen Dank!

17

www.swisscleantech.ch

Document Information

Author

swisscleantechNick BeglingerThunerstrasse 823000 Bern

Tel: +41 58 580 0808Fax: +41 58 580 0801

Document

Name: SCA_PRS_GEB_22022012_NBE_v02.pptx/pdfUpdate: 22.02.2012

DisclaimerThe information contained in this document is confidential and privileged. This document and the information contained herein may not, in whole or in part, be copied, reproduced, distributed, or otherwise made available to any other party and under any circumstances without prior written approval of swisscleantech Association (”SCA"). While SCA has exerted great care and diligence with respect to the contents of this document, it makes no representation or warranty as to the accuracy or completeness of the information contained in, or for any omissions from, this document or any other written or oral communications transmitted to the recipients.

www.swisscleantech.ch