Focus Groups Documentary

The following is a focus group conducted with our target audience. We asked a group of ten young adults aged from 16-21 both female and male. We did this, as we wanted to gain an understanding of what our target audience wanted and therefore asked their opinions on a range of colours, fonts and textual language.

Red, Black and White

We showed these colours to our target audience and they were highly liked.

Strongly Like

Like Okay Dislike Strongly Dislike

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Blue, Green, Black

The target audience disliked these sets of colours and therefore we will defiantly not be using them.

Strongly Like

Like Okay Dislike Strongly Dislike

/ /// //// //

Orange, Purple, White

Target audience generally felt neutral towards these colours.

Strongly Like

Like Okay Dislike Strongly Dislike

/ ///// // //

Blue, White, Black

Target audience generally felt neutral towards these colours.

Strongly Like

Like Okay Dislike Strongly Dislike

//// //// //

Fonts

Impact- The target audience strongly liked this font. Therefore we may use this in the documentary.

Example

Strongly Like

Like Okay Dislike Strongly Dislike

////// // //

Fonts

Apple Chancery – Peoples opinion on this font was very varied ranging from strongly liked to strongly disliked. Therefore we may not use this font as not all of the target audience are attracted to it.

Example

Strongly Like

Like Okay Dislike Strongly Dislike

/ // // // ///

Fonts

Bauhaus 93 – This font was liked by the target audience and therefore we will consider using it in the documentary.

Example Strongly

LikeLike Okay Dislike Strongly

Dislike

/ //// //// /

Fonts

Menlo – The target audience were neutral on this font. We will not be using this font as it did not appeal to the target audience.

Example

Strongly Like

Like Okay Dislike Strongly Dislike

// ////// //