Focus Group analysis

Question OneIn this question, it asked our audience which genre was their favourite. From looking at the responses as well as the pie chart, it shows that the most popular genre was Indi/alt rock. These results will be used to influence our decision for our chosen genre. Also as we already chose to do James Blunt as our chosen artist, he fits quite well into that particular genre, so our chosen artist will appeal more to our target audience. Also from looking at the data, it shows that rock was the next popular category that was chosen from our target audience, and this fits well with our chosen artist.

Question TwoIn the second question, it asked our focus group to state which soft rock artist they knew/ heard of. The artists that they could have chosen are Phil Collins, James Blunt, Elton John, Lionel Richie and Rod Stewart. From looking at the responses as well as the pie chart, it shows that Elton John was the most well know artist with a percentage of 26% closely followed by James Blunt with a percentage of 22%. This feedback will be used to help make our decision for choosing our artist. As both of these artist are both well know, these are the main two artist that we could choose from.

RockPOPR&Bheavy metalIndi Rock/AltEDMJazzClassicalSoft Rock

Question ThreeThis question askes what type of characteristics will be featured within a generic Soft Rock music video. These responses will be used to give us ideas for what may or may not be used for our final product. These responses will also be used to influence our initial ideas as our audience have told use what they would be expecting to see in the video. Some of the responses from the focus group were “slow pace shots and editing”, “Deep narrative”, “soft vocals”, “Bright colours” and “Central shots of the artist”. The use of this feedback will be used to influence the type of shots that are used in the music video as well as the type of mood that we want to get across to our audience. For example we might use a shallow focus to create a sense of mystery.

Question FourThe fourth question asked the focus group what type of narrative would be used within a soft rock video. This will be used to influence the type of narrative that will be used in our music video, for example if most people expected a love story, our music video would contain elements of a love story. From looking at the responses from the questionnaires, most people expected love to be the main type of narrative that would be expected within a soft rock video. There were some responses that said that friendship might be used, as well as a simple story. Because of these responses, our narrative of our chosen music video will be biased around love, as this will appeal more to our audience, as this will be what they would be expecting in our music video. However, we could put a twist to make the narrative a little bit different and not as generic as if it is what they are expecting, our audience might get bored.

Question FiveThe next question in the focus group questionnaire, asked people what James blunt song they liked the best. The four songs that they could choose from were, “Bonfire Heart”, “Carry You Home”, “When I Find Love Again” and “I’ll Be Your Man”. The use of this data will be used to help us decide what James Blunt song we would do for our music video. This will also help us decide on the narrative of the music video as well due to the lyric that are used within the song. We asked people to rate these four songs from one being the best to four being the worst.

Phil CollinsJames BluntElton JohnLionel RichieRod Stewart

Most people thought that “When I Find Love Again” was the best song as shown in the graph below the next song that was chosen was “Bonfire Heart”. Because of this data, we have decided to choose “When I Find Love Again” as our chosen song as this is the most popular song that from our questionnaire. Because of this it will appeal more towards our target audience, as this is the song that they want to see/listen to.

Question SixThis question asked our focus group if the song should be Illustration, Amplification or contradiction. This will change the look of the music video as the shots used could be directly linked to the lyrics of the song or it could be slightly implied. Because of this, it will change the whole look of the song. From looking at the responses of the focus group, I found out that most people wanted to the music video to be either illustration, or amplification. As both of these Reponses are both popular, we have decided to make our music video amplification, this id because if we did an illustration music video, it would make it difficult for some particular shots, where as if it was amplification, it will allow us to have more creative freedom as we could have more shots that make the audience think about why we used that shot and come up with their own reasons, making it a unique experience.

Bonfire Heart Carry you home

When I Find Love Again

I'll be your man

0

1

2

3

4

5

6

Series1

IllustrationAmplificatioContradicting