Focus Group

By Beth Cox

Possible Titles

I asked a few of my friends who are the same age as me, 16/17, and fit in my target audience, about a few titles I could call my music magazine. I sent them a photo of the 3 possible titles asking the question ‘Which title do you like for a pop music magazine?’ I made sure they knew it was the title for the magazine and the sub-genre of the magazine I am doing, Pop.

ResultsFrom the focus group I did, I have decided to name my magazine ‘Download’. I have come to the decision as out of the 5 people I asked they all said download was eye catching, it stands out, professional looking and appropriate for a music magazine as its music related. As the people I asked fitted into my target audience, knowing that the title download was liked the most, it would attract the reader of my music magazine more than the other titles as the title fits the target audiences likes. I decided to not use the other two titles as pulse didn't stand out as much as download, and the symbol i used in repeat wasn't obviously an ‘e’ and wasn't clear to the audience.

D WNLOAD