Focus Dental Business Plan
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Transcript of Focus Dental Business Plan
![Page 1: Focus Dental Business Plan](https://reader033.fdocuments.in/reader033/viewer/2022060109/55532ce0b4c90555308b46b9/html5/thumbnails/1.jpg)
FOCUSDENTAL
a presentation by Dr. Rupali Gore
Entrepreneur and founder
a presentation by Dr. Rupali Gore
Entrepreneur and founder
![Page 2: Focus Dental Business Plan](https://reader033.fdocuments.in/reader033/viewer/2022060109/55532ce0b4c90555308b46b9/html5/thumbnails/2.jpg)
What is FocusDental ?
FocusDental's featured product is an Internet website Focusdental.in .
Focusdental.in provides various value based services to its users -
● practicing dentists, fresh dental graduates, students of dentistry.
● dental products suppliers & service providers.
● dental educational institutions, associations & organizations.
![Page 3: Focus Dental Business Plan](https://reader033.fdocuments.in/reader033/viewer/2022060109/55532ce0b4c90555308b46b9/html5/thumbnails/3.jpg)
Value based services- Dentists
Practising Dentists :Expand/ grow practice
● Convenient platform to purchase Consumables
● Connect private practioners with specialists for visiting practice
● Reach out to prospective overseas patients looking for treatment at competitive costs
![Page 4: Focus Dental Business Plan](https://reader033.fdocuments.in/reader033/viewer/2022060109/55532ce0b4c90555308b46b9/html5/thumbnails/4.jpg)
Value based services- Dentists
Knowledge upgrade:Continuing Dental Education (CDE)
● Platform for course availability
● On-line modules - Web cast
![Page 5: Focus Dental Business Plan](https://reader033.fdocuments.in/reader033/viewer/2022060109/55532ce0b4c90555308b46b9/html5/thumbnails/5.jpg)
Value based services- Dentists
Fresh pass out Dentists :Internship opportunity; Establish set up
● Need for hands on experience at established practioners
● Connect vendors and support professionals to set up clinic
● Online guidance from Sr practitioners/specialists
![Page 6: Focus Dental Business Plan](https://reader033.fdocuments.in/reader033/viewer/2022060109/55532ce0b4c90555308b46b9/html5/thumbnails/6.jpg)
Background
For a dentist, buying the right dental product is a time-intensive process.
No effective medium for dental products suppliers/service providers to reach out.
Focusdental.in aims to fill this gap and create a win-win situation for everybody
Dentists/Students looking for information on new courses, technologies. Education institutions searching for the right medium to advertise their courses.
Fresh dental graduates are not well aware of how to start a new clinic.
![Page 7: Focus Dental Business Plan](https://reader033.fdocuments.in/reader033/viewer/2022060109/55532ce0b4c90555308b46b9/html5/thumbnails/7.jpg)
How will it work ?
Users are invited to join Focusdental.in as members to be able to use valuable, customized services.
As members, dental products suppliers/service providers get an opportunity to list and display products.
Dentists receive access to up-to-the minute information on dental products & services available and can send enquiries to suppliers.
![Page 8: Focus Dental Business Plan](https://reader033.fdocuments.in/reader033/viewer/2022060109/55532ce0b4c90555308b46b9/html5/thumbnails/8.jpg)
How will it work ?
Companies display job opportunities and Dental graduates can apply online.
Educational institutions advertise details of various courses and receive enquiries.
Other sections –
● Starting a Clinic● Dental Forum● Dental News● Dental Event Calendar● Articles● Message Board
Focusdental.in aims to become a valuable & trusted resource to the dental community.
![Page 9: Focus Dental Business Plan](https://reader033.fdocuments.in/reader033/viewer/2022060109/55532ce0b4c90555308b46b9/html5/thumbnails/9.jpg)
Change Agent
Organised Internet Platform for the Dental Community.
The market is more efficient and responsive.
Dental Networking.
![Page 10: Focus Dental Business Plan](https://reader033.fdocuments.in/reader033/viewer/2022060109/55532ce0b4c90555308b46b9/html5/thumbnails/10.jpg)
Reach
Profile Population
Dentists 1,00,000
Dental Schools 216
Fresh Dental Graduates (pa)
16,000
Students 48,000
Private Institutes imparting Cont dental Education
1,000
Products Suppliers 500+
Rs. 500 Cr. worth Dental Equipment & Products purchased last year in India.
Market growing @ 10% per annum
Service providers Dental Labs, Software, Websites, Finance Companies, Architects, Banks targetting the Dental Fraternity
![Page 11: Focus Dental Business Plan](https://reader033.fdocuments.in/reader033/viewer/2022060109/55532ce0b4c90555308b46b9/html5/thumbnails/11.jpg)
Access to Manufacturers & Oral Health Care Market
Item Market esti. Rs Crore
Oral Health Care Product Market : Colgate, P & G,
4,000
Dental Product Manufacturers : 3M, Dentsply, Ivoclar, Prime Dental etc
200
Rs. 4,000 Cr. worth OralHealth Care Productspurchased last year in India.
Market growing @ 15% per annum Source:….
![Page 12: Focus Dental Business Plan](https://reader033.fdocuments.in/reader033/viewer/2022060109/55532ce0b4c90555308b46b9/html5/thumbnails/12.jpg)
Why Dental Tourism opportunity exists ?
Need
● Treatments not covered by insurance
● Skills and equipment on par
● Lower costs
For e.g. Implants, Root Canal Treatment, Crown & Bridge work, Cosmetic DentalTreatment
![Page 13: Focus Dental Business Plan](https://reader033.fdocuments.in/reader033/viewer/2022060109/55532ce0b4c90555308b46b9/html5/thumbnails/13.jpg)
Business Plan – Road Map
….. Brand extension to expand platform to other medical practices
Road map Investment
Phase-1 80,000
Market place; job search; querries; information desimination
Phase -2 16,000
Expand platform for txns – e commerce
Phase-3 1,000
Expand platform to connect practioners/ overseas patients
Total 1,46,700
Total Investment Rs …. Crore
![Page 14: Focus Dental Business Plan](https://reader033.fdocuments.in/reader033/viewer/2022060109/55532ce0b4c90555308b46b9/html5/thumbnails/14.jpg)
Business Plan – Revenue
To be Estimated …
Advertising Dealers/ Manufacturerseg Dentsply
Education institutions – India/ Abroad eg pvt. Colleges, NYSE
Oral health care product companieseg Colgate, HUL,P&G
Other businesses targeting dentists eg Financial services, print media,
journals
![Page 15: Focus Dental Business Plan](https://reader033.fdocuments.in/reader033/viewer/2022060109/55532ce0b4c90555308b46b9/html5/thumbnails/15.jpg)
Business Plan – Revenue
Dental Product Market : Rs 500 Cr+:Equipment , Consumables etc
• Enrollment / Subscription fee from dealers, dentists
E-commerce – txn fees 1-2% consumables market
![Page 16: Focus Dental Business Plan](https://reader033.fdocuments.in/reader033/viewer/2022060109/55532ce0b4c90555308b46b9/html5/thumbnails/16.jpg)
Reaching out Medium
Internet
● Natural Search Engine Optimisation
● Adwords Campaigns
● Email Campaigns - Creating the Buzz
● Hot Links
![Page 17: Focus Dental Business Plan](https://reader033.fdocuments.in/reader033/viewer/2022060109/55532ce0b4c90555308b46b9/html5/thumbnails/17.jpg)
Reaching out Medium
Print Advertising in various key dental magazines
Participation in Exhibitions & Trade Shows
Sponsorship of Events
Field Marketing & Road Shows
![Page 18: Focus Dental Business Plan](https://reader033.fdocuments.in/reader033/viewer/2022060109/55532ce0b4c90555308b46b9/html5/thumbnails/18.jpg)
Advertising - Advantage Focusdental
The Only website for dentists offering a full and wide range of services for all dental needs.
A unique interactive platform enabled through features such as Dental Forum, Message Board, Dental Jobs, Product Reviews etc.
A rich and credible source of information for Dentists on the latest dental products, CDE's, dental news & events, articles.
![Page 19: Focus Dental Business Plan](https://reader033.fdocuments.in/reader033/viewer/2022060109/55532ce0b4c90555308b46b9/html5/thumbnails/19.jpg)
Advertising - Advantage Focusdental
Unique Branding Opportunity.
Effective for new product launches.
Serve product promotional advertisements through a weekly e-newsletter.
Conduct online surveys for products.
Can be used by companies as a medium of direct interaction with Dentists.
![Page 20: Focus Dental Business Plan](https://reader033.fdocuments.in/reader033/viewer/2022060109/55532ce0b4c90555308b46b9/html5/thumbnails/20.jpg)
Team - Current
Dr. Rupali Gore is the founder and CEO of FocusDental.
Mr Ashok Datar is the Senior Adviser & Consultant.
EchoFeel is the Software Development Partner.
![Page 21: Focus Dental Business Plan](https://reader033.fdocuments.in/reader033/viewer/2022060109/55532ce0b4c90555308b46b9/html5/thumbnails/21.jpg)
Resource Requirement
Manpower
Head Sales and Business Development
Admin. And accounts Support
Marketing and communication
Infrastructure
Office space – 200 sq feet3 computers, printer etc
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Architecture
Developed on a strong 3 tier architecture on the .Net platform.
The Backend is Microsoft SQL Server.
Hosted on a secure RAID1 Windows 2003 Server ensuring 99.99% uptime.
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THANK YOU