Focal Group Questionnaire

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Transcript of Focal Group Questionnaire

Page 1: Focal Group Questionnaire

NAME…………………………………………

Media Studies – Audience Research Questionnaire

FRONT COVER -What is your first impression of the magazines?Magazine 1:

Magazine 2:

Do they bands clearly indicate the genre of these magazines? How?Magazine 1:

Magazine 2:

Do you like the presentation of the magazines? Why?Magazine 1:

Magazine 2:

What aspect of the front cover (if any) attracts you to the magazine?Magazine 1:

Magazine 2:

Which colour scheme do you think works best for the magazine genre?Magazine 1:

Magazine 2:

Page 2: Focal Group Questionnaire

NAME…………………………………………

What do you think of the models used for the front cover image?Magazine 1:

Magazine 2:

CONTENTS PAGE - Do you notice a common house style throughout the front cover and contents page? Eg colours, fonts, logos etc

Magazine 1:

Magazine 2:

What do you think of the images on the contents page? Are they appropriate for the magazine?Magazine 1:

Magazine 2:

What content do you look for in magazines?

What do you notice first on the contents page?Magazine 1:

Magazine 2:

DOUBLE PAGE SPREAD - Who do you think the articles are aimed at? (genre, age, gender etc)Magazine 1:

Magazine 2:

Does the article look interesting and appealing to you?Magazine 1:

Magazine 2:

What do you think of the images used on the pages? Do they fit the article and genre of the magazine?

Magazine 1:

Magazine 2:

Which magazine would you prefer to buy? Why?