FNBE0115 EnglishII - Research Analysis Report Slides
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Transcript of FNBE0115 EnglishII - Research Analysis Report Slides
Comparative Analysis of 2 Businesses of Similar industry in Differe
nt Geographical Locations
ENGLISH 2 (ELG 30605)
LECTURER: CASSANDRA WIJESURIA
Group Members
• Seow Koji Takehira
• Fong Kah Yan
• Muhammad Nazmi Bin Kamarulzaman
• Sirajeddin A Suliman Saleh
• Quah Keng Yew
• Mohamed Haroon Faleel
Content
• What is Hainan?
• Biography of Business
• Comparitive Analysis
• Recommendations
• Conclusion of Analysis
What is Hainan?
Hainanese community
5th largest Chinese subgroup
Kheng Chew Nang - “People of Kheng Chew“
Late Emigration
late opening of Hainan Island to foreign trade
seafaring activities
conservativeness of the average Hainanese towards emigrating
The History of Hainan
Find employment in less lucrative trades
lacked business contacts
difficulty in communicating
lacked the relevant skills for any trade or profession
carving a niche for themselves in the service sector
involved in the kopitiam or "coffee shop" business as stall holders or assistants
credited with introducing the “kopitiam” culture
Trades
Reunion Dinner Steamed Chicken /Mutton Soup ~ “Fortune“
Chives Fried with Glass Noodles ~
“Prosperity for a long time"
Dried Cuttlefish ~ “Excess“
Combine the 3 dishes :
“Excess of Prosperity Over a Long Period of Time“
Hainanese chicken rice balls ~ Reunion of Family Members
Practices
The food is lighter, less oily, and more mildly seasoned
The 4 Characteristics of Hainanese Cuisine :
1st Fresh;
2nd Natural;
3rd Unusual;
4th Abundant
Hainanese adapted and combined them into a dish that boasts 4 flavours – Sour, Sweet, Bitter and Spicy
Hainanese Cuisine
Wenchang Chicken
The 4 most famous dishesof Hainanese Cuisine
Jiaji Duck
Hele Crab
Dongshan Mutton
Biographyof
Business
Hainanese Delight
Penang
HAINANESE DELIGHTS RESTAURANT
• Hainanese delights is located in 1926, heritage hotel, Jalan Burma, Georgetown, PENANG.
• Managed by MR. CHARLES WONG, 60 years old. And his previous job was working as a district sales manager of the Cathay Pacific Airways.
• the restaurant was managed by a different owner under a different name.
• He take over this business in 2009 and he invest MYR 200.000, for this restaurant. therefore it does not have any branches at the current moment.
• It is quite a small business that it has 15 employees.
HAINANESE DELIGHTS RESTAURANT
• Re-establish the restaurant under a new name
• Inspiration :Hainanese Cuisine Tradition.
• Many of the food follow recipes taken from his father.
HAINANESE DELIGHTS RESTAURANT
The restaurant has receive favorable reviews and an excellent ratings of 4 stars on https://www.tripadvisor.com.my/ .
•Advertising Method: using their own website, Facebook–This website looks very promising due to its minimalistic design and amount of detail and images provided.
Yut Kee Restaurant
Kuala Lumpur
Yut Kee,KL•Yut Kee is a Hainanese Kopitiam.
•It business started since 1928.
•It located in Jalan Dang Wangi.
•1, Jalan Kamunting, Chow Kit, 50300 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
•Contact no: +60 3-2698 8108
•Closed on every Monday.
Owner Profile-Mervyn Lee
•Grandson of Yut Kee.•Current Manager of the shop.•Responsibility:
To retain the shop’s sepia-tinged
old-world charm in the new and
renovated location.
Jack Lee
•Mervyn’s father. Ex-boss of the shop.
•Although they have 13 workers, he still staying in the shop and trying to help out during the peak time.( Lunch time & Weekend).
Inspiration Of Yut Kee
•Jack said that he just continue the business that his father started in 1928.
•Doesn’t know the exact reason what inspiration did the father has.
Signature Food
•Chicken Chop is the signature food of Yut Kee.• It slapped out with loads of brown sauce and fried potatoes.•Other than that, they also sell Hailam mee & marble cake.
Customers•Jack Lee told us that 90% of his customers are regular customers. •Customers range can be from infant to old folks. •The majority of customers are well-educated and there are small parts are without education.
Food Award•During 2010, Yut Kee was shortlisted Best Hawker/Mamak.
•During 2011 & 2012, Yut Kee was shortlisted Best Chinese restaurant & Best Malaysian Restaurant.
•In 2013, Yut Kee was shortlisted Best Cheap Eats in the Time Out KL Food Awards.
COMPARATIVE ANALYSISHainanese Cuisine
Hainanese Delight vs Yut Kee Restaurant
SIMILARITIES
• Origin: Hainanese
• Business: Family-owned
• # of Competitors: 20+
• Location: Strategic locations in the heart of a city
• Sole branch.
• Target Audience: Office workers, families
DIFFERENCESHAINANESE DELIGHTS YUT KEE RESTAURANT
Established in 1960, 55 years old.Taken over by his Grandson in 2009.
Yut Kee restaurant is very old, Yut Kee was opened in 1928, over 80 years and 3 generations of owners
Penang, Northern Malaysia Kuala Lumpur
Hainanese Delights competitors prices their food at different price ranges
Yut Kee competitors prices their food at similar price ranges.
Hainanese Delights is open from 7am to 10pm
Yut Kee restaurant is open from 7:30 am to 4:30 pm, Monday is a day off for Yut Kee restaurant.
Hainanese Delights has 15 employees Yut Kee Restaurant has 13 employees
In terms of advertising their businesses, Hainanese Delights does a lot of online advertising through webpages and internet promotions.
While Yut Kee restaurant is advertised and recommended by many food magazine companies and tourist companies like Lonely Planet, they are well known.
DIFFERENCES
HAINANESE DELIGHTS YUT KEE RESTAURANT
Hainanese Delights does more selective catering.
Yut Kee gets many tourist visitors.
Hainanese in Penang gets customers of mostly lunch crowds and office crowds
The owner of Yut Kee says 90% of his customers are regular loyal customers of 5 generations
RECOMMENDATION
Hainanese Delights
LIMITED PARKING SPACE
• Located at a hotel – many parking is reserved for hotel guests
• Georgetown roadside – extremely crowded at certain day
Hainanese Delights
ACQUIRE HALAL CERTIFICATE
• Does not use pork ingredients• Use halal ingredients for all of its dishes• Less doubtful feeling - Attract Muslim
customers
YUT KEE RESTAURANT
LESS EXPENSIVE PARKING SPACE
• Parking space located behind the restaurant• Extremely difficult to find free parking on the
roadside.• Costs RM3 for half-hour and RM5 in certain
day.• Make a dedicated parking space or
negotiate for lower price.
Disclaimer: Parking lot not owned to Yut Kee
Pricing listed at the parking booth
The parking lot – poor condition
YUT KEE RESTAURANT
BETTER APPEARANCE OF THE MENU
• Menu gives the first impression of the restaurant
• Give bad/ negative impression on the restaurant for new customers
• Bland list without description and images• Create better design and keep the quality
good
YUT KEE RESTAURANT
CLOSE TOO EARLY (4:30pm)
• Reason: Not enough man-power and wanted to rest
• Miss a lot of potential customers• Office workers who finished their work
around 5 cannot stop by to eat and relax.• Employ more people to work until night.• Able to serve dinner to customers = more
profit
YUT KEE RESTAURANT
LACK OF SOCIAL MEDIA ADVERTISEMENT
• Relies on third-party magazine and press for advertisement
• 90% of customers are regular customers• Make a website and Facebook page to
advertise more to younger generation• Able to do promotions and hold special events
easier
Competitors
Competitors within 100 meter Radius
• Hainanese Delights has around 20 competitors– varying price ranges
– customer budgets
• The location is a very dense area with many restaurants
• Hainanese Delight have a bit of an advantage -Their Hainanese Cuisine are Unique
HAINANESE DELIGHTS
• Yut Kee is also located in a very dense area with many restaurants. – similar price ranges
– wider choice for where to eat.
• -These competitors may affect Yut Kee Restaurant (might have to lower prices)
YUT KEE RESTAURANT
Conclusion
Conclusion of Analysis
• Yut Kee Restaurant is more successful
• Established more earlier compared to Hainanese Delight– More Experience– More Sustainable
• Both are placed in a strategic location
• Yut Kee Restaurant is more well-known– Local– Tourist
• 90% Loyal Customer
• Constancy on its profit
• Constancy on its customer
• Efficiency Carrying out Business
To have a Good Hainanese Cafe Business
1. Unique
2. Accessibility
3. Affordability
4. Diversity
REFERENCES
1.Wong, C. (2015, November 2). Personal interview.
2. Wong, C. (2015, November 20). Email interview.
3. Lee, M. (2015, November 5). Personal interview.
4. Lee, J. (2015, April 20). Personal interview.
Ragavan, S. (2013, April 1). Discover the roots of Hainanese cuisine at 1930s coffee shop Yut Kee. 101 Things to Do in KL, TimeOut Kuala Lumpur, Volume(Issue 61).
Yut Kee Restaurant Former Shop [Photograph]. (2014). Retrieved from http://m.says.com/my/lifestyle/photos-12-best-things-about-86-year-old-yut-kee
Hainanese Chicken Rice [Photograph]. (2009). Retrieved from http://www.hainanesedelights.com/gallery/#!prettyPhoto
REFERENCES Yut Kee, Kuala Lumpur - Restaurant Reviews, Phone Number & Photos - TripAdvisor. (n.d.). Retrieved November 19, 2015, from https://www.tripadvisor.com.my/Restaurant_Review-g298570-d1084478-Reviews-Yut_Kee-Kuala_Lumpur_Wilayah_Persekutuan.html
Wong, C. (n.d.). About the Restaurant | Hainanese Delights. Retrieved November 20, 2015, from http://www.hainanesedelights.com/about/
Hainanese Delights, George Town - Restaurant Reviews & Photos - TripAdvisor. (n.d.). Retrieved November 20, 2015, from https://www.tripadvisor.com.my/Restaurant_Review-g298303-d2457620-Reviews-Hainanese_Delights-George_Town_Penang_Island_Penang.html
Hainanese community. (n.d.). Retrieved November 24, 2015, from http://eresources.nlb.gov.sg/infopedia/articles/SIP_1492_2009-03-25.html