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22/01/2015 1

FN0449Corporate Social Responsibility

for Multinationals

Aims of the Seminar

1. Introduce yourselves!

2. The Lecture/Seminar Schedule

3. What does all this mean for businesses?....

Your Tutors….

Dr. Alex Hope Senior Lecturer in Business Ethics

CCE1 248

0191 227 3039

alex.hope@northumbria.ac.uk

@DrSustainable

www.drsustainable.com

Introduce Yourself

• Name?

• Nationality/Background?

• What were you doing before this?

• What do you hope to get out of the programme…

Course Schedule

12 x 1 hour Lectures – Tuesday at 9am

6 x 1 hour Seminars Tuesday 11am

Assignment – 3000 Word Report – Critique of a companies CSR strategy/reporting…

More info next seminar…

Course Schedule

Lecture 1:

Issues Facing Society….

• Climate Change

• Global Inequality

• Energy Security

• Resource Depletions

• Biodiversity Loss

Course Schedule

Lecture 2:

Sustainable Development

• History of Sustainable Development

• Definitions and Models

• Critique of Sustainable Development

Seminar 1:

Introductions

• Introduce yourself

• Course Schedule

• Business and Sustainability

Course Schedule

Lecture 3: The Corporation

• What is a corporation?

• What do they do?

• What is their role and responsibilities

• The role of corporations in relation to sustainability

Course Schedule

Lecture 4:

The shareholder perspective

• Perspective of enhancing shareholder wealth

• Discuss the implications of such an approach

• Review relevant academic theory

Seminar 2: Corporations and Sustainability

• Review corporations position in relation to sustainability

• Review the good examples of sustainability strategies

• Debate the role of organisations

Course Schedule

Lecture 5: The stakeholder perspective

• The opposing perspective of shareholder theory

• The perspective of stakeholders

• Review key academic work assessing the impact of a stakeholder vs a shareholder perspective

Course Schedule

Lecture 6: Corporate Social Responsibility

• Definitions of CSR

• Whose responsibility is it?

• Assessing the effectiveness and criticisms of CSR

Seminar 3: Who is business for?

• Who is the organisation responsible to?

• Discuss the stakeholder/shareholder debate

Course Schedule

Lecture 7: Accountability

• Introduce students to the concept of accountability

• Discuss forms of accountability

• Critically review the issues with organisational accountability

Course Schedule

Lecture 8:

Internal/external reporting.

• Review forms of accountability – reports

• Assess the use of accountability externally as well as internally

• Discuss its importance as both in meeting requirements

Seminar 4:

Accountability

• Review good and bad forms of corporate responsibility

• What is accountability?

• Forms of accountability?

Course Schedule

Lecture 9:

Corporate Governance

• Guidance provided around CSR for multinationals

• Discuss the place of corporate governance

• Standards such as Global Reporting Initiative and ISO14000, AA1000 and ethics

Course Schedule

Lecture 10:

Good vs. Bad reports

• Reviewing the theory around good practice of CSR in practice and accountability of organisations

• Demonstrating good practice and the need for improvement

Seminar 5:

Corporate Governance

• Review of corporate governance code in relation to accountability of CSR

• Effectiveness of standards in helping the movement toward sustainability practices

Course Schedule

Lecture 11: Criticisms of accountability

• The concept of legitimacy

• Internal/external indicators and how they can impact the level of accountability

• Introducing the use of silent and shadow reports

Course Schedule

Lecture 12:

Criticisms of accountability

• Relevant theories of criticism

• Further exploring the use of silent and shadow reporting,

• The role of NGOs in the debate around CSR of multinationals

Seminar 6:

Silent Reports

• Review of a silent/shadow report

• Discussion of Colin Dey’spaper and identifying a good example

• Revisit of assessment brief and marking scheme

Global Issues…What are the key social, economic and environmental issues facing society?

Global Inequality and

Energy Security

Climate Change

Resource Depletion and

Biodiversity Loss

Discussion

• What does all this mean for businesses?....