FMOT - Living Up To Your Online Hype - slideshare
-
Upload
satisfactseducation -
Category
Real Estate
-
view
45 -
download
2
Transcript of FMOT - Living Up To Your Online Hype - slideshare
![Page 1: FMOT - Living Up To Your Online Hype - slideshare](https://reader035.fdocuments.in/reader035/viewer/2022062823/587095191a28ab412b8b6501/html5/thumbnails/1.jpg)
Living Up To Your Community’s Online Hype
part 2FMOT
![Page 2: FMOT - Living Up To Your Online Hype - slideshare](https://reader035.fdocuments.in/reader035/viewer/2022062823/587095191a28ab412b8b6501/html5/thumbnails/2.jpg)
prospects visit for
verification
#insiteslive
![Page 3: FMOT - Living Up To Your Online Hype - slideshare](https://reader035.fdocuments.in/reader035/viewer/2022062823/587095191a28ab412b8b6501/html5/thumbnails/3.jpg)
online story = offline reality?
#insiteslive
![Page 4: FMOT - Living Up To Your Online Hype - slideshare](https://reader035.fdocuments.in/reader035/viewer/2022062823/587095191a28ab412b8b6501/html5/thumbnails/4.jpg)
#insiteslive
FMOTOFFLINE
commitment
![Page 5: FMOT - Living Up To Your Online Hype - slideshare](https://reader035.fdocuments.in/reader035/viewer/2022062823/587095191a28ab412b8b6501/html5/thumbnails/5.jpg)
“Appeal to both logic and emotion by combining facts with narrative.”
~Lou Carlozo, The Exchange
#insiteslive
![Page 6: FMOT - Living Up To Your Online Hype - slideshare](https://reader035.fdocuments.in/reader035/viewer/2022062823/587095191a28ab412b8b6501/html5/thumbnails/6.jpg)
#insiteslive
![Page 7: FMOT - Living Up To Your Online Hype - slideshare](https://reader035.fdocuments.in/reader035/viewer/2022062823/587095191a28ab412b8b6501/html5/thumbnails/7.jpg)
“Mr. Jobs said that Apple wants, ‘the best buying experience’ for its products… most resellers weren’t
investing enough in their stories.”~Ron Johnson, SVP
#insiteslive
![Page 8: FMOT - Living Up To Your Online Hype - slideshare](https://reader035.fdocuments.in/reader035/viewer/2022062823/587095191a28ab412b8b6501/html5/thumbnails/8.jpg)
become part of the
story
#insiteslive
![Page 9: FMOT - Living Up To Your Online Hype - slideshare](https://reader035.fdocuments.in/reader035/viewer/2022062823/587095191a28ab412b8b6501/html5/thumbnails/9.jpg)
Die Hard Fan:
• Devoted to the cause
• Self-sacrificing
• Knowledge level is through the roof
#insiteslive
![Page 10: FMOT - Living Up To Your Online Hype - slideshare](https://reader035.fdocuments.in/reader035/viewer/2022062823/587095191a28ab412b8b6501/html5/thumbnails/10.jpg)
Tour Guide:
• SME
• Involves the audience
• Provides a-ha moments
#insiteslive
![Page 11: FMOT - Living Up To Your Online Hype - slideshare](https://reader035.fdocuments.in/reader035/viewer/2022062823/587095191a28ab412b8b6501/html5/thumbnails/11.jpg)
Yoda:
• Provides guidance
• Offers clarity
• Not the hero
#insiteslive
![Page 12: FMOT - Living Up To Your Online Hype - slideshare](https://reader035.fdocuments.in/reader035/viewer/2022062823/587095191a28ab412b8b6501/html5/thumbnails/12.jpg)
#insiteslive
OFFLINE STORYBest Practices
![Page 13: FMOT - Living Up To Your Online Hype - slideshare](https://reader035.fdocuments.in/reader035/viewer/2022062823/587095191a28ab412b8b6501/html5/thumbnails/13.jpg)
#insiteslive
BE WHO YOU ARE ONLINE
![Page 14: FMOT - Living Up To Your Online Hype - slideshare](https://reader035.fdocuments.in/reader035/viewer/2022062823/587095191a28ab412b8b6501/html5/thumbnails/14.jpg)
#insiteslive
1. Meet their expectations
2. Apartment/Community appearance
3. “What did you like most about us?”
![Page 15: FMOT - Living Up To Your Online Hype - slideshare](https://reader035.fdocuments.in/reader035/viewer/2022062823/587095191a28ab412b8b6501/html5/thumbnails/15.jpg)
#insiteslive
SOLUTIONS TO THEIR NEEDS
![Page 16: FMOT - Living Up To Your Online Hype - slideshare](https://reader035.fdocuments.in/reader035/viewer/2022062823/587095191a28ab412b8b6501/html5/thumbnails/16.jpg)
#insiteslive
1. Needs are non-negotiable
2. Determine early on
3. “What do you like most/least?”
![Page 17: FMOT - Living Up To Your Online Hype - slideshare](https://reader035.fdocuments.in/reader035/viewer/2022062823/587095191a28ab412b8b6501/html5/thumbnails/17.jpg)
#insiteslive
HIGHLIGHT STAND OUTS
![Page 18: FMOT - Living Up To Your Online Hype - slideshare](https://reader035.fdocuments.in/reader035/viewer/2022062823/587095191a28ab412b8b6501/html5/thumbnails/18.jpg)
#insiteslive
1. Why choose you?
2. Awards, kudos, reviews
3. “Did you know?”
![Page 19: FMOT - Living Up To Your Online Hype - slideshare](https://reader035.fdocuments.in/reader035/viewer/2022062823/587095191a28ab412b8b6501/html5/thumbnails/19.jpg)
#insiteslive
PRIDE IN COMMUNITY
![Page 20: FMOT - Living Up To Your Online Hype - slideshare](https://reader035.fdocuments.in/reader035/viewer/2022062823/587095191a28ab412b8b6501/html5/thumbnails/20.jpg)
#insiteslive
1. Management team tenure
2. Fun facts about community
3. “What makes you a great neighbor?”
![Page 21: FMOT - Living Up To Your Online Hype - slideshare](https://reader035.fdocuments.in/reader035/viewer/2022062823/587095191a28ab412b8b6501/html5/thumbnails/21.jpg)
#insiteslive
CLOSE EARLY AND OFTEN
![Page 22: FMOT - Living Up To Your Online Hype - slideshare](https://reader035.fdocuments.in/reader035/viewer/2022062823/587095191a28ab412b8b6501/html5/thumbnails/22.jpg)
#insiteslive
1. Before leaving the leasing center
2. In the apartment
3. 3rd attempt before they leave
![Page 23: FMOT - Living Up To Your Online Hype - slideshare](https://reader035.fdocuments.in/reader035/viewer/2022062823/587095191a28ab412b8b6501/html5/thumbnails/23.jpg)
KEY TAKE-A-WAYS #insiteslive
![Page 24: FMOT - Living Up To Your Online Hype - slideshare](https://reader035.fdocuments.in/reader035/viewer/2022062823/587095191a28ab412b8b6501/html5/thumbnails/24.jpg)
#insiteslive
SHOW YOUR PRIDE
![Page 25: FMOT - Living Up To Your Online Hype - slideshare](https://reader035.fdocuments.in/reader035/viewer/2022062823/587095191a28ab412b8b6501/html5/thumbnails/25.jpg)
#insiteslive
ULTIMATE MATCHMAKER
![Page 26: FMOT - Living Up To Your Online Hype - slideshare](https://reader035.fdocuments.in/reader035/viewer/2022062823/587095191a28ab412b8b6501/html5/thumbnails/26.jpg)
#insiteslive
EASY TO SAY “YES”
![Page 27: FMOT - Living Up To Your Online Hype - slideshare](https://reader035.fdocuments.in/reader035/viewer/2022062823/587095191a28ab412b8b6501/html5/thumbnails/27.jpg)
#insiteslive
www.satisfacts.com/focus
![Page 28: FMOT - Living Up To Your Online Hype - slideshare](https://reader035.fdocuments.in/reader035/viewer/2022062823/587095191a28ab412b8b6501/html5/thumbnails/28.jpg)
#insiteslive
![Page 29: FMOT - Living Up To Your Online Hype - slideshare](https://reader035.fdocuments.in/reader035/viewer/2022062823/587095191a28ab412b8b6501/html5/thumbnails/29.jpg)
THANK YOU FOR ATTENDING!
#insiteslive