FM Consulting Realty Group Corporate Brochure

TABLE OF CONTENTS

1. FM CONSULTING, ENSURING SUCCESS..................................................................................................

2. FM CONSULTING. THE TEAM......................................................................................................................

3. OUR PROPOSAL: A SUCCESSFUL BUSINESS MODEL.........................................................................

3.1. INTRODUCTION......................................................................................................................................................................................

3.2. MANAGEMENT, MAINTENANCE AND CONSERVATION ....................................................................................................

3.3. HOTEL MANAGEMENT AND OPERATION.................................................................................................................................

3.4. SALES. Real Estate Asset Sales to Investors............................................................................................................................................

3.5. SALES. Retail Housing Sales.......................................................................................................................................................................

3.6. AIM OF THE PROPOSAL.......................................................................................................................................................................

3.7. TARGET AUDIENCE...............................................................................................................................................................................

4. FM CONSULTING, HOTEL MANAGEMENT AND OPERATION. SUCCESS STORIES....................

4.1. DON TICO HOTELS................................................................................................................................................................................

4.2. CORTIJO DEL MAR RESORT...............................................................................................................................................................

4.3. FM YOUR VACATION RESORT AT CAP CANA............................................................................................................................

5.-ALL OF FM CONSULTING’S INFRASTRUCTURE AT YOUR SERVICE..........................................

6.-CONTACT US.......................................................................................................................................................

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FM CONSULTING, ENSURING SUCCESS1

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Cortijo del Mar. Cap Cana, Playa de Juanillo.

Sotogrande at Cap Cana.

1. FM CONSULTING, ENSURING SUCCESS

FM CONSULTING is a prestigious company located in Marbella on the Costa

del Sol. It has more than twenty-two years of experience (Offering the best

since 1990) both as a local Real Estate Developer as well as in the Exclusive

Marketing and Sales of Developments, in addition to running its own real estate

agency (FM PROPERTIES). It has sold more than 1,800 properties in recent

years and has specialised in international market sales.

Further information can be found on the website

www.fmconsulting.es

www.fm-properties.com

http://www.fmconsulting.es

As a Real Estate Consultant, FM has also gained wide-

ranging experience in the Sale of Real Estate and Hotel

assets to international investors, having successfully

implemented Asset Sale Plans across the world in

collaboration with the leading Real Estate and Hotel

Brokers. Plans aimed at international Institutional

Investors, Investment Funds, Financial Institutions,

Private Investors and Family Offices.


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As a Developer, we are currently selling our own Development

comprised of 250 units, CORTIJO DEL MAR RESORT

in Estepona, which can be viewed on the

www.cortijodelmar.com

In addition to our experience in the real estate sector, we would also like to

highlight our experience in Hotel Management and Operation of Real

Estate Projects. We have already done it in the past under the DON TICO

HOTELS brand name with three 3-key tourist apartment complexes in

Estepona and Marbella equipped with more than 1,400 beds.

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Cortijo del Mar.

Cortijo del Mar.


In our Cortijo del Mar Development, we manage and operate a

number of units as 3-key Tourist Apartments under the Cortijo

del Mar Resort brand name with a Booking.com rating (the

world’s main Internet accommodation booking portal) of 9

points out of 10 in only one year of operations.

We have recently incorporated a new company dedicated to

Hotel Management and Operation and a new brand name,

FM YOUR VACATION RESORT. Through it we will

take over hotel management and operation at Cortijo del

Mar Resort as well as in an upcoming resort located in Cap

Cana in the Dominican Republic, along with any other new

projects we may progressively include in the future.

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Sotogrande at Cap Cana.

Cortijo del Mar.

FM CONSULTING. THE TEAM2

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FM Consulting Main Office.

2. FM CONSULTING. THE TEAM

Fausto Martínez, Chairman of FM Consulting, began his extensive professional career in the Costa del Sol hotel industry by holding positions of utmost responsibility as the General Manager of the Hotel El Paraíso in Estepona and as the General Manager of the former Hotel Golf Plaza in Marbella.He founded FM Consulting more than twenty-two years ago and has presided this Real Estate Development, Consulting, Marketing and Sales Group since then, which also deals with third-party Developers’ Projects and Hotel Management and Operation. The company has garnered prestige and is renowned for its professionalism throughout the Costa del Sol.It has developed luxury Real Estate Developments like Velerín, Monte Paraíso and Monte Paraíso Country Club, as well as its current project Cortijo del Mar Resort. It has also marketed third-party Developments like the Costa Galera Country Club, Alcaidesa Green Valley and Jockey Village developed by Grupo Lábaro Inmobiliario, along with Selwo Hills 1 and 2, and Las Lomas del Conde Luque developed by Grupo Proibinsa and La Herencia de Casares.It has marketed and sold more than 1,800 housing units, essentially in international markets.From 2007 to 2010, he was the Chief Executive Officer of Grupo Lábaro Inmobiliario’s International Division and then went on to become the Chairman of Fortalia Investment Group, a single-member company belonging to Lábaro, to lead the Group’s internationalisation.He presently still heads his own company as the Chairman of FM Consulting, which is involved in marketing and selling its own Cortijo del Mar Resort Development, a luxury project of 250 housing units located between Marbella and Estepona.He is a Founder and Honorary Member of the Marbella Centre for Tourist Initiatives and is presently the Honorary Consul of Latvia in Malaga and Eastern Andalusia.

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Sales Office at Cortijo del Mar.

2. FM CONSULTING. THE TEAM

Juan Jesús Martínez, FM Consulting’s Business Development Manager, also began his career in the professional tourist sector by taking on highly important posts like Tourist Promotion Manager of Sociedad Estatal Organizadora de la Exposición Universal de Sevilla, Expo’92 (state-owned company responsible for Expo 92) and as Sales Manager of the companies responsible for reusing the Expo’s legacy assets, Partecsa and Parque Isla Mágica, S.A.He was then appointed to a job of maximum responsibility in Andalusian tourism as the Managing Director of Empresa Pública de Turismo Andaluz, S.A. This company depends on the Andalusia Regional Authority’s Department of Tourism and Sports and holds responsibility for the promotion of Andalusian tourism across the world. He headed a team comprised of more than 140 people with an annual budget of between €45 and €50 million.General Manager of the FM Consulting Group with responsibility for leading the real estate developments mentioned above. In 2007, he took on the position of General Manager of Grupo Lábano’s International Division and subsequently became the Deputy Chairman of Fortalia Investment Group, S.L. with responsibility for implementing the group’s internationalisation policies and strategies in countries like Poland, Bulgaria, Romania, Germany, Latvia, Portugal and Mexico.He has likewise been working as a Specially Appointed Advisor for Tourism to the Mayor of the Estepona Local Council.He is currently the Business Development of Grupo FM Consulting and also collaborates as an Advisor and Consultant in Tourist and Real Estate Investments at an international level with Investors and Developers through his own company Altair Group.He is a Member of the Board of Directors of You Brazil Property Partners V, S.L.

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OUR PROPOSAL: A SUCCESSFUL BUSINESS MODEL.3

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Puerto Banús. Marbella.

Cortijo del Mar.

3.1. INTRODUCTION

Since Cortijo del Mar Resort’s hotel management and

operation were first put into place, we have doubled the

average number of visits compared to last year, with an

average of 90 visits per month. We have also doubled the pace of sales with an average of almost seven units sold per month at an average sale price of €310,000 per unit.

A total of 451 visits were recorded from January to October 2011, amounting to 45 visits per month.

With the start up of hotel management and operation, a total of 901 visits were recorded from January to October 2012, amounting to 90 visits per month, that is to say an increase of 450 visits in ten months or 45 visits more per

month, a rise of 100%.

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NUMBER OF VISITS

2012

3.1. INTRODUCTION

Comprehensive Services Proposal essentially

aimed at meeting three objectives:

1. The Development’s management, maintenance

and conservation.

2. Hotel Management and Operation as a Tourist

Resort.

3. Sales.

The services are meant to offer “solutions” to the

problems and current situation faced by many Real

Estate Developments on the Costa del Sol by placing

the onus on the contribution made by “creative”

actions that generate added value.

The simultaneous implementation of appropriate

management and maintenance and partially

placing a certain number of housing units under hotel

management and operation as a Tourist Resort.

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Cortijo del Mar.

Puerto Banús. Marbella.

These three actions will help to ensure that a

Development is in perfect condition to receive the

visits of potential buyers and Resort guests. Hotel

operations, for their part, will generate revenue

and customer traffic, in addition to attracting

potential buyers.

Suitable and successful Asset Management will

generate value for our real estate assets.

3.1. INTRODUCTION

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Cortijo del Mar. Chiringuito.

3.2. MANAGEMENT, MAINTENANCE AND CONSERVATION.

The Development’s administrative, accounting and tax management.

Management and Control of the Development’s Maintenance and Conservation.

Management and Supervision of hired staff or staff to be hired.

Control and Supervision of Subcontracted Suppliers and Companies or to be

subcontracted (Security, Gardening, Technical Services, Cleaning, etc.).

Preparing Expenditure Budgets.

Control over the implementation of Expenditure Budgets.

Management of Owners’ Associations.

Reporting.

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Cortijo del Mar.

3.3. HOTEL MANAGEMENT AND OPERATION.

The Hotel Management and Operation as a Tourist Resort of

a specific number of units through FM Your Vacation Resort

offers you a professional Comprehensive Property Rentals

Management service by us taking responsibility for the

following services: product marketing, cleaning apartments,

basic maintenance, possibility of financing furniture, resort

organisation and management, welcoming and receiving

guests, etc.

Aims: to generate revenue through operations, to generate

traffic and life in the development and to generate housing

sales.

Feasibility study of Hotel Operation.

Feasibility study from the perspective of the real estate business.

Definition of a suitable business model for the three key players:

Investor - Developer - Hotel Manager.

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Cortijo del Mar.

3.4. SALES. Real Estate Asset Sales to Investors.

Sale of a Development as a whole or in lots comprised of a certain number of apartments

on behalf of public or private Investors, either with volume discounts or to generate profits

through the assignment of their housing units for their hotel and tourist management by us as

a Tourist Resort.

Development of a specific Strategy in conjunction with collaborating experts to position

the Development as a Real Estate Product in keeping with right approach for the Investor’s

profile.

Agreements with International Real Estate Brokers.

Action Plan which includes the development, among other matters, of an Investor Dossier

or CIM (Confidential Investment Memorandum), placing special emphasis on the Russian,

Middle Eastern and Chinese markets, in addition to our traditional markets.

Preparation of Documentation to search for potential investors and managers.

We can rely on the advice and collaboration of two internationally renowned Hotel

Brokers with offices all over the world for Hotel Product sales.

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Cortijo del Mar.

3.5. SALES. Retail Housing Sales.

Exclusive Development Marketing and Sale Agreement for retail sales, housing unit

sold to end buyer.

Drafting and implementation of a Marketing Plan, placing special emphasis on the

Distribution Channel in the Costa del Sol and on the selection of the main Selling Agencies.

Marketing Plan on the main buying markets within today’s area of influence based on each real

estate product, including the Russian, Scandinavian, Belgian, Dutch, French and Middle

Eastern markets, apart from our traditional markets and new emerging markets.

Attention and Sales at the Pilot Flat and Sales Office in the Development (shared with

the resort’s reception).

Putting the “Try Before you Buy” formula into practice. Offering potential buyers the

chance to try and enjoy a stay at the Tourist Resort before purchasing.

Cortijo del Mar.

Oficinas de Ventas en Cortijo del Mar.

Offering home buyers the possibility of assigning their

apartment to us for its hotel management and operation,

thereby generating revenue and maintaining it, in addition

to being able to enjoy their apartment whenever they wish.

These are without doubt three advantages of great interest

to buyers: covering their property’s running costs,

generating additional revenue and maintaining their

property in good condition.

Marketing a broad and varied range of services to owner

customers: maintenance, technical services, cleaning,

purchases, onward sales, rental management and

operation, furnishing, decoration, design, moves, green

fee bookings to play golf, tourist day trips, etc.

3.5. SALES. Retail Housing Sales.

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Cortijo del Mar.

Laguna Village, Estepona.

3.6. AIM OF THE PROPOSAL.

To offer a Comprehensive Services Proposal to the Real Estate Sector.

To help seek solutions for Real Estate Developments.

The Development’s partial Hotel Management and Operation.

Real Estate Management.

Providing an outlet for the stock of housing.

Generating life, customer traffic and revenue.

Hotel Management.

Generating value through Hotel Management.

Contributing to the Development’s sales.

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3.7. TARGET AUDIENCE.

SECTOR · Developers and Real Estate Investors.

· Real Estate Agencies with Developments under exclusivity.

FINANCIAL

INSTITUTIONS

· Banks and Savings Banks with Real Estate Assets in the area.

· Financial Institutions’ Divisions and/or Real Estate Agencies.

OTHER · Local Authorities and the Public Administration,

Firms of Lawyers, Architects, Surveyors, Builders,

the sector’s Business Associations.

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FM CONSULTING, HOTEL MANAGEMENT AND OPERATION. SUCCESS STORIES.4

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Cortijo del Mar.

Cortijo del Mar.

FM Consulting managed and operated three 3-key

Tourist Apartment Complexes equipped with more

than 1,400 beds under the Don Tico Hotels brand

name until 2003.

Albayalde and Hacienda Beach in Estepona and

Azalea Beach in Marbella.

4.1. DON TICO HOTELS

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Albayalde.

Hacienda Beach.

Azalea Beach.

Our Successful Business Model.

A Real Estate Development comprised of 250 units located

in Estepona.

Comprehensive Real Estate Management as Developers

and Hotel Management and Operation as a Tourist

Apartment Complex called Cortijo del Mar Resort since 2011.

Average occupation of the Resort in July 2012 amounted to

97.36% and 100% in August.

Cortijo del Mar Resort Corporate Video (2.42).

Cortijo del Mar Resort Corporate Video (8.19).

4.2. CORTIJO DEL MAR RESORT.

Cortijo del Mar.

4.2. CORTIJO DEL MAR RESORT.

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4.3. CAP CANA.

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Playa de Juanillo, Cap Cana.

Bedroom inSotogrande at Cap Cana.

Cap Cana marina.

4.3. CAP CANA.

FM Your Vacation Resort is renowned throughout the world

and has exported its business to one of the world’s most

important tourist destinations, Cap Cana in the Dominican

Republic.

The new “El Dorado” of the world-wide Eco-Tourism.

A new paradise for Celebrities.

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Private beach inSotogranda at Cap Cana.

Apartment with jacuzziin Sotogrande at Cap Cana.

4.3. CAP CANA.

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ALL OF FM CONSULTING’S INFRASTRUCTURE AT YOUR SERVICE.5

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5. INFRASTRUCTURE AT YOUR SERVICE.

Network of International Collaborators and Agents. In the real estate

area, FM Consulting works with the best Agencies both on the Costa

del Sol as well as in the main international markets like Russia,

Scandinavia, the Netherlands, Belgium, the UK, the Middle East

and in new emerging markets. In the area of Hotel Operation, it also

collaborates with the leading Tour Operators and Travel Agencies, as

well as with the main online booking Portals and Platforms and Real

Estate Agencies.

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Marketing and Promotion. FM is

equipped with an experienced team which

focuses its strategy on the Marketing and

Promotion of each of its projects.

Marketing plan estimate for the launch of a new real estate development.

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International Trade Fairs and Events.

FM designs its own Trade Fair Plan and

attendance at international Real Estate and

Tourist Industry Events.

Internet and Online Marketing. FM designs

and implements Online Marketing Strategies,

powerful websites, online promotions,

positioning in the main Search Engines and

Portals, presence in the most significant

Booking Platforms, etc. in conjunction with

the very best collaborators and experts.Fair stand in Moscow.

Stand inC.C. La Cañada, Marbella.

Stand in C.C. La Cañada, Marbella.


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Example of the FM Consulting corporate website and Cortijo del Mar

Resort Promotion with 20,000 visits per month.

5. INFRAESTRUCTURA A TU SERVICIO.

Rated as “Superb” with 9 points out of 10 in the world’s

leading Accommodation Bookings Portal, BOOKING.COM.

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We are at your disposal to arrange a meeting

and to study each case exclusively.

Let us show you what we are doing in

Cortijo del Mar.

Juan Jesús Martínez Villa

Business Development Manager.

Urbanización Nueva Andalucía

Centro Plaza Shopping Centre, 1st Floor, Office 12.

29660 Marbella, Malaga, Spain

Mobile Phone: +34 629 542 590

Tel.: +34 952 81 00 00

[email protected]

www.fmconsulting.es

CONTACT US6

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Private beach inSotogrande at Cap Cana.

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Punta Espada golf course,Cap Cana.

Member of the Costa del Sol

Provincial Tourist Board.

Member of the Marbella Centre for Tourist Initiatives.

Member of the Malaga Chamber of Commerce.Member of the Malaga Builders

and Developers Association.

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Cortijo del Mar.

FM Consulting Realty Group Corporate Brochure

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