Flywheel -Plano Advertising Plan

PRESENTED TO: Shannon TracyPRESENTED BY: Jessica Anderson

MARKETING OBJECTIVE:To gain awareness of the

Flywheel Plano location and attract core group of moms & women to join.

THE IDEA:

1. E-Direct Marketing Campaign: • A campaign that runs for a minimum

of 4 weeks that is sent directly to all women in the Plano area.

2.CBS Dallas Events: • Flywheel Plano presence at several of

CBS Dallas events to gain brand awareness.

E-DIRECT MARKETING:

Minimum of 4 blasts out to all women within a 5 or 10 mile

radius.

Discounted rate: $30.00 CPM

Cost per blast (EXAMPLE): All 75,690 women within a 5 mile

radius= $2,270/blast

Geography Women, Interested in

Fitness

Zips - Radius 10 miles All Available

75219 153,838

Geography WomenWomen,

Interested in Fitness

Zips - Radius 5 miles All Available All Available

75219 75,690 53,866

OBJECTIVE: To target all women within the 12 zip codes in the Plano region.

E-DIRECT EXAMPLE:

“NOT YOUR TYPICAL SPIN

CLASS”

SPECIAL $99/MONTH OFFER FOR FLYWHEEL PLANO

TAKE FIRST STEPS FOR BIKINI SEASON:

1

2

3

Choose location

Schedule free trail class

Get healthy and fit!

“The amazing music and dark cool rooms make me feel like I can go at my own pace and I’m not intimidated”- Jessica (Flywheel Plano Customer)

LEARN MORE Follow us:

CBS RADIO EVENTS:

FALL FOR THE ARTS

Date: October 4, 2014Location: Klyde Warren Park

Come out to an art explosion that will recognize the cultural roots of what DFW is all about. This community based free event will showcase all the various art institutions that make DFW such an exciting place to live.

Past Sponsors: 500 Inc., Brown Forman, Cadillac, Children’s Medical Center, Dallas Museum of Art, The Fairmont Hotel, Spire Realty Group,

PLANO BALLOON FESTIVALDate: September 19 - 21, 2014Location: Oak Point Park, Plano

See thousands of smiling faces are awestruck by the vision of hot air balloons filling the sky with a Kaleidoscope of colors and shapes. Friday and Saturday evening as the roar of burners being ignited adds to the thrill of seeing special shapes and colorful balloons set against the back drop of the dark night sky. The balloon glow is a MUST see! An action packed weekend of skydivers, hot air balloons, concerts, a huge kid's fun zone, merchandise vendors, corporate exhibitors and variety of foods...young and old have much in common when they are enjoying the colorful balloons that will fill the skies over Plano, Texas! PRESENCE AT 2 CBS Radio Events

-Table and space for opportunity to activate product sale, giveaways, and/or contesting-Logo inclusion on event listing page on CBSDFW.com for 6 weeks prior to each eventLogo inclusion on Eventbrite event page -4 tickets to each event *FALL FOR THE ARTS: $1500 * PLANO BALLOON FEST: $2500

ADDED VALUE: CBS promotions team will

distribute Flywheel flyers, gift cards, etc at 3 remote events

in the Plano area. at no charge