a brand campaign takes

flight across social media

Philadelphia EaglesKatie Tang | Social Media

Coordinator

#FlyEaglesFly: revitalizing a brand

Agency Partner: 160over90Launch: September 5• Primetime commercial during NFL Kickoff

What Brotherly Love Truly Means

Adapting #FlyEaglesFly for Social Media

1. Interpret brand concept2. Develop strategy for social media accounts3. Execute consistently4. Integrate with team’s digital assets5. Analyze results and monitor reaction

Brand Concept

Everyone knows that Philadelphia is the City of Brotherly Love. But not everyone knows what Brotherly Love truly is. It’s something you’re born into. It’s a family love. A tough love. It’s being told what you need to hear, instead of what you want to hear. It’s going through changes and taking on new challenges, always knowing someone has your back. That’s the love between Eagles fans, the team and this city. That’s the tough love we have for each other. That’s forever.

Eagles Social Media Accounts

Home: Passionate promote design treatment

Newsstand: Obsessive develop voice and engaging news delivery

TV: Gritty hardest working team in NFL

Photo Album: Authentic represent brand concept through photos

Gadget: Revitalized deliver engaging content to better our SEO

Event Planner: Loyal interject Eagles into all parts of lifestyle

Messenger: Direct deliver insider access straight to our fans

Strategy Execution: Facebook

Strategy Execution: Twitter

Strategy Execution: Instagram

Digital Integration: Digital Nest

Digital Integration: FlyEaglesFly.com

Analyze Results

#FlyEaglesFly usage gaining ground on gameday- Note 11/18: Nearly equaled mentions of commonly used #Eagles

Twitter Engagement

Analyze Results

Social Audience Growth

Analyze Results

Top Facebook Content

Fan Reaction

Q&A

Thank You. #FlyEaglesFly

Katie TangPhiladelphia Eagles, Social Media Coordinatorktang@eagles.nfl.com