Dell Storage Forum 2012 September 19, 2012 | Sao Paulo, Brazil

Fluid by Design

Mike McGuire Vice President, Global Storage Sales Dell Storage

@Dell_Storage Storage Marketing

850% – Gartner predicted # of TBs needed in 20162

1.8 trillion – GB of info created & replicated in 20111

47x – data growth rate in 20111

“Information is the oil of the 21st century…” –Peter Sondergaard, SVP Gartner

Data is the currency of business

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Unfortunately, traditional storage comes with a significant “tax” on that data currency

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• Less than a decade ago, Dell was a storage reseller

• Recognized customer frustration with storage designed before virtualization

• Dell’s advantage was our blank slate

• Matched customer needs with best-of-breed solutions

• Strategically acquired industry-leading IP, building a modern storage architecture

• We call that end-to-end data optimization the Fluid Data architecture

Dell Storage Strategy: Enterprise for Everyone

Fluid Data architecture

Bring high-end functionality to the mid-range

Disrupt enterprise economics with mid-range products

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All designed and built in the last ten years

• EqualLogic– Easy to execute, peer scale, virtualization

• Fluid File System– (Exanet) Best scale and performance

• Ocarina – Best in class compression and dedupe

• Compellent – Data optimization, intelligence, tiering

• RNA – Best in class server memory virtualization

• AppAssure – Next generation data protection

Acquire: The right technologies

EqualLogic

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RNA Networks

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AppAssure

2012

Compellent

2011

Ocarina Networks

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Exanet

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Dell’s Fluid Data architecture End-to-end storage architecture optimizes data everywhere to deliver efficiency, flexibility and reliability

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D2D and D2T backup appliances

Simple protection and recovery

Archival storage

Scale and content-aware

Modular disk storage

Value and performance

Multi-protocol enterprise storage

Self-optimized and powerful

Compellent Storage Center

Unified, virtualized IP storage

Uncomplicated and versatile

EqualLogic PS & FS

PowerVault DL & TL

DX Object Storage Platform

PowerVault MD & NX

The right data in the right place at the right time for the right cost – always

@Dell_Storage Storage Marketing

Primary Backup/ DR Archival Unstructured data

Compellent Storage Center

Multi-protocol enterprise storage

Ideal for high performance, complex workloads

Highly virtualized storage

Ideal for small to mid-sized and consolidated environments

EqualLogic PS series

Disk-based backup for virtual and physical environments

Ideal for large amounts of data and long-term archival

PowerVault DL

DX Object Platform

Archival storage

Ideal for massive scale digital records

Store less Duplicate less

Archive smarter

Manage less

Industry’s only scale-out unified storage

Ideal for mid-size and smaller deployments with growing data needs

EqualLogic FS7500

PowerVault NX

High-performing, easy-to-use network attached storage

Ideal for smaller-scale storage consolidation

DR4000

Single scalable solution for data reduction and recovery

Ideal for the growing enterprise

Reliable, cost-effective backup

Ideal for organizations of all sizes with PowerEdge servers

PowerVault LTO Tape Drives Dell NX3000 for Compellent

WSS-Based unified storage

Ideal for pure CIFS environments

PowerVault MD series

High-capacity, easy expansion

Ideal for small-scale virtualization and

consolidation projects

PowerVault ML

Modular tape library

Ideal for smaller scale tape archival needs

PowerVault TL

Expandable & affordable tape automation

Ideal for small business that have outgrown autoloader needs

Dell Storage: delivering the right solution for the right customer

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@Dell_Storage Storage Marketing

What we stand for:

• Dynamic tiering – Move data up, down and across with full support for block and file

• Better together – Drive better results with integrated servers, storage and networking

• Scale out – Grow as you want with industry standard building blocks

Innovate: Delivering a new customer experience

Dynamic tiering

Better together

Self protecting

Native cloud integration

Scale out designs

Innovative licensing

Maximizing efficiency

Tenets and technologies

Best ownership

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Backup and recovery for any application to the cloud

Scale in, up or out regardless of platform

Tiering data strategically beyond the array

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What’s next for Fluid Data?

@Dell_Storage Storage Marketing

Dell’s Fluid Data architecture End-to-end storage architecture optimizes data everywhere to drive business results

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Efficiency Slash the cost of purchasing and managing storage up to 80% now and in the future

$ Flexibility Instantly respond to change with scalable solutions for every stage of growth

Reliability Applications and information are always available to make decisions

• Enable the fastest recovery possible – in minutes AppAssure enables a near-zero RPO

• Achieve lower TCO Lower the cost of ownership over time

• Automate time-consuming tasks EqualLogic blade array can be deployed in under 20 minutes

• Deliver complete DR at fraction of the cost Cost-effectively help meet or exceed RPO/RTO

• Store more data on less hardware Data reduction via dedupe and compression

• Non-disruptively scale with your business A file system and single file share can scale from ½ to 1PB

• Provide immediate, available information Designed to be the most reliable storage solutions

• Only pay for software once Innovative licensing models change the way customers buy storage

• Deploy the #1 storage for virtual servers

#1 storage for virtual servers 3 years in a row

@Dell_Storage Storage Marketing

Deduplication and compression Fluid File System

Better together

Dynamic tiering

Innovative licensing

Maximizing efficiency

Self protecting

Best ownership

Native cloud integration

Scale-out designs

Backup Offsite

Recovery

Archive

Production

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How we deliver Fluid by Design

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Better Together – Beyond Storage Investing in differentiated technologies across the enterprise

Scale-out

Hyper scale

Industry standard servers

Data Protection

FC/Converged

Deduplication

File

iSCSI

Direct attach

Core network

Wireless

Campus branch Element

management

System management

Workload management

Cloud/cluster

Application Modernization

Memory Virtualization

Network Security

Managed security services

3rd party security

offerings

Consulting

Manage

Implementation

Support

Servers Storage Networking Software Security Services

the portfolio in FY13

A focus on converged: building our end-to-end capabilities with a scalable design point

2009 2011 2010 2012

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Thank you!